• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 345: Goldie Chan – Personal Branding for Introverts, Warm Robots

Goldie Chan, the Founder of Warm Robots and Author of Personal Branding for Introverts, joins the show to share her journey from posting one of the first videos on LinkedIn to becoming The Oprah of LinkedIn and The Queen of Uncool. Hear how to create content for brands & personal brands, how to carve out Off-Brain Time, how to practice Ideal Daydreaming, what sea monkeys actually are, and why Goldie colored her hair green. This episode covers everything from Blue Ocean Strategy to comic books. Here’s a small sample of what you will hear in this episode:

• How did Goldie become a LinkedIn video trailblazer
• Where did the name Warm Robots come from
• How did Goldie win her first clients
• Consisten-C
• Should you put LinkedIn links in the comments

Connect with Goldie on LinkedIn, on Instagram @GoldieCylon, and get her book at GoldieChan.com/Book

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & LinkedIn Videos
  • [0:35] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:39] Connect with Goldie on LinkedIn, on Instagram @GoldieCylon, and get her book at GoldieChan.com/Book
  • [2:37] How did Goldie become a LinkedIn video trailblazer
  • [5:18] The Oprah of LinkedIn or The Queen of Uncool
  • [6:13] Blue Ocean Strategy
  • [6:42] YouTube Channels
  • [8:25] How do you publish videos on a plane
  • [9:14] Terms of Service
  • [9:21] Shoutout, Mom!

• The Warm Robots Story
  • [9:58] Where did the name Warm Robots come from
  • [10:23] Battlestar Galactica, Dwight from The Office
  • [10:42] Follow @GoldieCylon on Instagram
  • [11:16] Booooooo Cold Humans
  • [11:21] How did Goldie start Warm Robots
  • [12:57] Real Selfie
  • [13:48] How did Goldie win her first clients for Warm Robots
  • [14:27] Walking Wikipedia
  • [14:36] LinkedIn Video Stickers
  • [15:38] How has Warm Robots changed over the years
  • [16:44] Adobe, Microsoft
  • [17:08] Shoutout, The Green Room (see picture above)
  • [17:32] What’s the difference in creating content for brands vs. personal brands
  • [17:48] Managing Brand Reputation on LinkedIn Learning
  • [19:26] MaxPodcasting
  • [19:37] Thank you, Goldie!!
  • [20:41] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Goldie
  • [20:42] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [20:43] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
• Personal Branding for Introverts
  • [21:56] What are introverts
  • [24:01] When does Goldie feel most like an introvert
  • [26:04] Meditation
  • [26:20] Goldie’s Long Day LinkedIn Post
  • [27:25] Off-Brain Time
  • [28:13] Touch Grass
  • [28:32] Oxytocin
  • [29:58] Jay Yow Reset Your Ears LinkedIn Post from The James Altucher Show
  • [30:45] How do you do Personal Branding for Introverts
  • [33:10] Consisten-C
  • [33:34] How much of your day should you unplug
  • [33:59] Ideal Daydreaming
  • [36:04] What’s something surprising Goldie learned about introverts
  • [38:20] Homer Simpson Bushes Meme

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [39:31] What’s a Quirk Goldie has
  • [40:15] The Big Bang Theory
  • [40:25] What are sea monkeys or Sea-Monkeys
  • [40:28] Han Solo
  • [40:56] What’s Goldie’s biggest pet peeve
  • [41:35] What’s a Weird Talent she has
  • [41:52] KPop Demon Hunters on Netflix
• Rapid-Fire Q&A
  • [43:04] Why did Goldie color her hair green
  • [44:22] How do you write comics
  • [45:08] Archie Comics, Lore Olympus
  • [45:29] Should you put LinkedIn links in the comments
  • [46:08] Hawk Tuah
  • [46:38] What has Goldie learned as a cancer survivor
  • [46:57] FOMO (Fear Of Missing Out) vs. LOMO (Lack of Missing Out)
  • [48:23] Connect with Goldie on LinkedIn, on Instagram @GoldieCylon, and get her book at GoldieChan.com/Book
  • [49:01] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [49:11] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Goldie
  • [49:14] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [49:19] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [49:24] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [49:29] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Goldie Chan on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And read Personal Branding for Introverts to them in your Dwight Schrute voice. Until next time, Let your business Run Wild…and Bring on the Bongos!!

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 301: Ross Simmonds – Create Once, Distribute Forever, Foundation Founder

Ross Simmonds, the Founder and CEO of Foundation, joins the show to share his journey from blogging about fantasy football to becoming the go-to expert and marketing agency owner on content distribution. Hear how to go on a successful workcation, how to hire your first employee, how to approach sharing out your content, what you can learn from the top deathbed regrets, and the best fantasy football season of all time. This episode covers everything from hiring to Lupe Fiasco. Here’s a small sample of what you will hear in this episode:

• How was Ross’s workcation in Italy
• The Age Monster
• How did Ross start Foundation
• MEATSUITS
• How do you find the energy to share out your content
• What’s a deathbed regret that’s shaped Ross’s life
• Is the reputation of Halifax, Nova Scotia correct
• What’s the best food dish Ross ate in Italy

Connect with Ross and check out Create Once, Distribute Forever at RossSimmonds.com.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Workcation
  • [0:32] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:42] Connect with Ross and check out Create Once, Distribute Forever at RossSimmonds.com
  • [1:55] Amanda Natividad – Wild Business Growth podcast #178: Social Media Sleuth, VP Marketing at SparkToro
  • [2:40] How was Ross’s workcation in Italy
  • [3:14] Where did he go in Italy
  • [4:03] Gaeta, Italy
  • [4:08] John Cabot aka Giovanni Caboto
  • [4:42] Windows XP
  • [4:53] Google
  • [5:28] Dana & I’s Honeymoon in Italy
  • [6:35] Ross’s Italy Workcation on Instagram
  • [6:53] How do you have a successful workcation
  • [7:45] RossSimmonds.com
  • [8:15] Reddit, SEO (Search Engine Optimization)
  • [9:45] Dana & I’s Spain-Portugal Trip
  • [10:34] Sleep is the cousin of death
  • [10:44] The Age Monster

• The Foundation Story & Create Once, Distribute Forever
  • [11:27] How did Ross start a fantasy football blog
  • [11:50] Shakespeare
  • [12:38] SportingNews.com
  • [14:42] Bacardi
  • [14:57] Overdraft
  • [15:10] Wild
  • [16:02] How did Ross start Foundation
  • [19:15] How do you hire your first employee
  • [20:00] Entrepreneurs
  • [21:42] Revenue
  • [22:41] How did Ross start specializing in content distribution
  • [25:27] How do you find the energy to share out your content
  • [27:04] Pablo Picasso
  • [31:52] MEATSUITS
  • [32:15] (39:06 mark) Amanda Natividad – Wild Business Growth podcast #178: Social Media Sleuth, VP Marketing at SparkToro
  • [32:52] What does Ross want people to take away from Create Once, Distribute Forever
  • [35:28] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Ross
  • [35:30] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [36:30] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Inspiration & Creativity: Deathbed Regrets
  • [36:44] “Deathbed Regrets I Don’t Want to Have” on Create Like the Greats
  • [37:10] Palliative Care
  • [37:48] What’s a deathbed regret that’s shaped Ross’s life
• Rapid-Fire Q&A
  • [42:53] What’s Ross’s favorite Lupe Fiasco album
  • [43:18] Tetsuo & Youth
  • [43:32] “Kick, Push” by Lupe Fiasco
  • [43:25] Halifax, Little Bar
  • [43:58] Is the reputation of Halifax, Nova Scotia correct
  • [44:15] What’s a Weird Talent Ross has
  • [45:19] Olympic Sports
  • [45:32] Who had the best fantasy football year of all time
  • [46:12] What’s the best food dish Ross ate in Italy
  • [46:49] Connect with Ross and check out Create Once, Distribute Forever at RossSimmonds.com
  • [47:39] What are Ross’s Final Thoughts
  • [47:44] The Courage to Be Disliked by Ichiro Kishimi & Fumitake Koga
  • [48:11] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [48:21] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Ross
  • [48:29] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [48:30] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [48:31] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [48:34] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Ross Simmonds on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And listen to Lupe with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 208: Roberto Blake – Creator Economist, Create Something Awesome

Roberto Blake, the Creative Entrepreneur and Keynote Speaker, joins the show to share his journey from Sears Portrait Studio to creating over 1,500 YouTube videos to help over 500,000 subscribers. Hear how to succeed in the creator economy, build an audience, create multiple revenue streams, be prolific with your content, and lessons from Emperor Palpatine. This episode covers everything from Content-as-a-Service to photographing animals. Here’s a small sample of what you will hear in this episode:

• How do you get people to be vibrant in photos
• What is the creator economy
• How do you create a ton of high-quality content
• The 4Ts and 4Rs
• Something that makes me M.A.D.
• What can creators learn from Colin and Samir
• If Roberto discovered a planet, what would he name it
• What did his father’s experience in the Marines teach him

Connect with Roberto on YouTube, Twitter @RobertoBlake, and check out his book Create Something Awesome.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Sears Portrait Studio
  • [0:33] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Roberto on YouTube, Twitter @RobertoBlake, and check out his book Create Something Awesome
  • [2:06] Star Wars
  • [2:23] Create Something Awesome by Roberto Blake
  • [2:45] It’s Always Sunny in Hotlanta
  • [2:55] StreamYard
  • [3:14] How was Roberto’s experience working at a Sears Portrait Studio
  • [3:27] Cross Creek Mall
  • [3:54] What did Roberto learn from that job about being a creator
  • [4:21] Cherry Hill Programs
  • [5:24] It’s a hef!
  • [5:43] How do you get people to be vibrant in photos
  • [6:06] Conferences
  • [6:50] Introvert
  • [7:05] Silver-Tongued
  • [8:26] Sure, sure

• Succeeding in the Creator Economy
  • [9:03] What is the Creator Economy
  • [9:24] Smartphone, iPhone
  • [9:53] Internet
  • [10:31] Laptop
  • [10:47] Steve Jobs, Apple, Think different
  • [12:24] Amazon, Kindle Direct Publishing
  • [13:41] Jurassic Park, George Lucas
  • [13:55] Star Wars: Episode XIV
  • [14:08] How do you succeed in the creator economy
  • [14:48] Product vs. Service
  • [15:04] Windows, Microsoft
  • [15:16] Software-as-a-Service (SaaS)
  • [15:51] Adobe Creative Cloud
  • [16:34] Netflix, Apple Music, Amazon Prime
  • [16:49] Spotify Premium, YouTube Premium
  • [17:11] Sales Funnel
  • [17:21] Comic Sans
  • [17:33] Gig Economy, The Thank You Economy by Gary Vaynerchuk (GaryVee)
  • [19:08] Google AdSense
  • [20:13] eCommerce, Shopify
  • [21:32] Microinfluencers, Nanoinfluencers
  • [21:53] Myspace, AOL (America Online)
  • [22:21] Affiliate Marketing
  • [22:28] Amazon Influencer Program
  • [23:32] What’s Roberto’s favorite revenue stream
  • [23:54] MLM (Multi-Level Marketing), Pyramid Schemes
  • [25:31] Opportunity Cost
  • [26:40] Freelancers
  • [26:59] TubeBuddy, Kajabi
  • [27:20] Income
  • [27:29] Rob Balasabas – Wild Business Growth Podcast #131: Brand Humanizer, TubeBuddy Partnership Manager
  • [27:41] Nice segue!
  • [28:13] How do you build an audience
  • [29:14] Shinobi
  • [30:08] Twitch, Instagram
  • [30:50] MrBeast, Airrack
  • [32:52] Minimum Wage
  • [33:12] Brick & Mortar
  • [33:57] Social Media
  • [34:29] The Tim Ferriss Show
  • [35:15] Shoutout, Tim Ferriss!
  • [37:30] Public Speaking
  • [39:12] Got ya!
  • [39:36] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool. Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com (bottom of the page)
• Inspiration & Creativity: People, Hobbies, and Resources
  • [41:19] Silence like lasagna
  • [41:28] Congrats, Roberto!
  • [41:42] How do you create a ton of high-quality content
  • [42:10] M.A.D. = Motivated, Accountable, Disciplined
  • [43:26] Retail, Big Box Store
  • [44:15] Value Proposition
  • [44:40] Networking
  • [46:04] MAD Magazine
  • [46:23] Podcast Clients
  • [47:40] Geez!
  • [48:46] Evergreen Content
  • [49:57] Panasonic G7
  • [50:07] Marques Brownlee
  • [51:33] Lamborghini
  • [52:39] Edutainment
  • [53:33] Sales
  • [53:51] 4Ts = Topic, Title, Thumbnail, Timing
  • [53:58] AIDA = Awareness, Interest, Desire, Action
  • [56:54] Take it over, Roberto!
  • [57:03] That makes me M.A.D.
  • [57:42] Production, Performance, Personality Quality
  • [57:57] 3Ps of Podcasting: Planning, Production, and Promotion
  • [58:22] Marketing Mix
  • [58:39] MBA (Masters of Business Administration)
  • [59:04] Reach, Response, Retention, Revenue
  • [1:03:56] Marathon, Ultramarathon

• Wild Business Shoutout of the Week (WBSOW)
  • [1:04:34] Creative Marketing
  • [1:04:43] Colin and Samir
  • [1:05:01] The Colin and Samir Show
  • [1:05:57] Email List
  • [1:06:57] What can creators learn from Colin and Samir
  • [1:07:42] Thought Leader
• Rapid-Fire Q&A
  • [1:09:04] Elgato Cam Link, Logitech
  • [1:09:37] Photography, Zoo Atlanta, G Master Sony
  • [1:10:25] National Geographic (Nat Geo)
  • [1:10:46] It’s hip
  • [1:11:00] What did Roberto’s father’s experience in the Marines teach him
  • [1:14:01] Emperor Palpatine
  • [1:14:31] Yesssssss!
  • [1:16:33] Bazinga!
  • [1:17:34] If Roberto discovered a planet, what would he name it
  • [1:17:54] Space’d out for a second
  • [1:18:35] Connect with Roberto on YouTube, Twitter @RobertoBlake, and check out his book Create Something Awesome
  • [1:19:41] What are Roberto’s Final Thoughts
  • [1:22:04] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [1:22:26] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [1:22:27] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [1:22:31] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [1:22:35] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com (bottom of the page)
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Roberto Blake on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And Create Something Awesome today with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 203: Krystal Proffitt – Binge-Worthy Strategist, Confident Content Creation

Krystal Proffitt, the Content Strategist, Coach, and Host of The Proffitt Podcast and The Poddy Report, joins the show to share her journey from stay-at-home mom to helping entrepreneurs start, launch, and market their content. Hear how to become a confident content creator, repurpose content, create a solo podcast, wild fun facts about Krystal, and her favorite moments from The Office and Office Ladies. This episode covers everything from toilet jokes to sounding like an idiot. Here’s a small sample of what you will hear in this episode:

• How did Krystal get the nickname Moose
• What did she learn from being a stay-at-home mom
• Why does content repurposing lighten the load for any content creator
• How long should you spend planning out repurposed content
• The hardest thing in the world
• An accidental Texas accent
• Worst segue of all time
• How often does Krystal get accused of having a toilet podcast

Connect with Krystal at KrystalProffitt.com.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Fun Facts
  • [0:29] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:39] Connect with Krystal at KrystalProffitt.com
  • [2:50] Business School
  • [3:17] Profit
  • [3:50] Krystal’s Fun Facts
  • [4:17] How did she get the nickname Moose
  • [4:28] Dallas Cowboys
  • [5:02] Daryl “Moose” Johnston
  • [5:29] Shaq (Shaquille O’Neal)
  • [5:42] New York Giants
  • [5:58] How did Krystal get a tattoo the size of Texas
  • [6:44] Dermatologist
  • [8:16] Tattoo Removal
  • [8:39] Thank you, Krystal
  • [8:48] Thanks again
  • [9:20] Worst segue of all time
  • [9:44] What did Krystal learn from being a stay-at-home mom
  • [9:58] Podcasts
  • [10:27] Yesssssssssss!!!
  • [12:10] Start a Binge Worthy Podcast by Krystal Proffitt
  • [12:55] What was Krystal blogging about in those early days

• Confident Content Creation
  • [14:23] What topics in content creation does Krystal get super pumped about
  • [14:33] Repurposing Content
  • [16:15] YouTube
  • [16:54] And counting 🙂
  • [17:15] Audiograms
  • [17:26] Why does content repurposing lighten the load for any content creator
  • [17:48] Moose!
  • [18:25] Email, Social Media
  • [19:02] SEO (Search Engine Optimization)
  • [19:19] LinkedIn Article
  • [19:30] Asana
  • [19:33] Google Docs
  • [19:47] See above
  • [20:37] Instagram Reel, Editing Software
  • [20:49] Editor
  • [21:17] Show Notes (you’re looking at them)
  • [21:39] Read my mind *said with a Texas accent*
  • [21:56] How long should you spend planning out repurposed content
  • [23:47] Gotta love the flubs
  • [24:07] True story
  • [24:32] Nice
  • [24:40] How do you become a confident content creator
  • [25:17] The Proffitt Podcast, The Poddy Report
  • [27:12] I didn’t like the sound of that
  • [27:19] Shoutout Dana!
  • [27:39] The hardest thing in the world
  • [28:01] Better to swing for the fences
  • [28:46] Armchair Expert with Dax Shepard & Monica Padman
  • [30:18] Voice Memos
  • [30:51] Elf Singing Scene
  • [31:14] My favorite podcast mic
  • [31:24] Hippo Direct, Our Family Business
  • [31:58] Yikes
    [32:24] Episode 100 Special of the Wild Business Growth Podcast, Episode 200 Special of the Wild Business Growth Podcast
  • [32:47] How do you record a solo podcast
  • [33:21] The Rookie Life
  • [34:00] There we go again!
  • [35:02] Creative Sandbox
  • [35:18] Congrats, Krystal! x1000
  • [38:19] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool. Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com (bottom of the page)
• Inspiration & Creativity: People, Hobbies, and Resources
  • [39:04] Sorry again
  • [39:17] How do you be and stay creative
  • [39:27] Netflix Standup Comedy Specials
  • [39:40] Jim Gaffigan
  • [39:46] Adam Sandler
  • [30:20] Online Marketing
  • [40:33] Oh my god
  • [40:58] Has Krystal watched The Marvelous Mrs. Maisel?
  • [42:13] Left that one in as a treat
  • [42:28] Amy Porterfield
  • [43:36] Online Marketing Made Easy
  • [44:19] Buzzsprout, SquadCast (see above)
  • [45:31] MaxPodcasting
  • [45:55] Compression, EQ
  • [46:07] Audacity
  • [46:14] Postproduction
  • [46:40] Krystal’s YouTube Videos

• Wild Business Shoutout of the Week
  • [48:07] Creative Marketing
  • [48:51] Where the Crawdads Sing by Delia Owens, Where the Crawdads Sing Movie
  • [49:15] Reese Witherspoon
  • [49:33] Reese’s Book Club, Hello Sunshine Productions
  • [50:37] Customers
• Rapid-Fire Q&A
  • [51:35] What’s Krystal’s favorite fun fact from Office Ladies
  • [53:24] “The Delivery, Pt 1” on Office Ladies
  • [54:14] The Office Props Manager Phil Shea
  • [55:25] Kevin Spilling Chili
  • [55:54] “Casino Night” in The Office
  • [56:18] “Bradley Cooper” on SmartLess
  • [57:00] What’s a weird talent Krystal has
  • [57:32] Poltergeist
  • [57:55] OH MY GOD
  • [58:35] How often does Krystal get accused of having a toilet podcast
  • [58:46] The Poddy Report Artwork (see above)
  • [1:00:27] Shoutout Whitney Rosenson! Check out Art Dimensions: Beyond the Palette
  • [1:00:59] Connect with Krystal at KrystalProffitt.com
  • [1:01:46] What are Krystal’s Final Thoughts
  • [1:02:32] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [1:02:47] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to (especially Krystal)
  • [1:03:02] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [1:03:06] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [1:03:11] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com (bottom of the page)
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Krystal Proffitt on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And don’t let those toilet puns go down the drain. Until next time, Let your business Run Wild…and Bring on the Bongos!!

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 191: Amy Woods – Repurposing Pioneer, Founder of Content 10x

Amy Woods, the CEO and Founder of Content 10x, joins the show to share her journey from 13 years in management consulting to starting the first content repurposing agency in the world. Hear how to effectively repurpose your content, refine your services, build your team, learn to juggle, and take your meal prepping to the next level. This episode covers everything from feedback to Charlie Chaplin. Here’s a small sample of what you will hear in this episode:

• What is Amy’s ham analogy
• How do you identify problems and attack them
• What was the first “aha” there was an opportunity for repurposing content
• How do you figure out what services to offer
• The more cringe the merrier
• How do you get your team to perform a high-involvement service
• What’s Amy’s #1 tip on content repurposing
• Turns out “succinct” is not succinct to say

Connect with Amy at Content10x.com and LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Management Consulting
  • [0:28] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:38] Connect with Amy at Content10x.com and LinkedIn
  • [2:24] She called it
  • [2:38] What is Amy’s ham analogy
  • [2:55] Amy’s first ever podcast episode
  • [4:22] A Ham Dunk!
  • [4:29] Does repurposed ham still taste good
  • [5:46] What kept Amy at Accenture for 13 years
  • [6:43] Management Consulting
  • [7:24] Clients
  • [7:43] Bank of America, Bank of Ireland, Microsoft
  • [8:58] Dragons’ Den, Shark Tank
  • [10:2] CV (Curriculum Vitae)
  • [10:10] LinkedIn
  • [10:26] How do you identify problems and attack them

• The Content 10x Story & Content Repurposing
  • [13:09] What was the first “aha” there was an opportunity for repurposing content
  • [14:24] Online Business
  • [14:32] Pat Flynn, Amy Porterfield, Gary Vaynerchuk (GaryVee)
  • [15:12] Online Course
  • [15:23] Small Business
  • [15:42] Content Marketing
  • [16:24] Graphic Designer
  • [16:49] Freelancers
  • [17:07] Project Management
  • [17:39] Beautiful
  • [17:57] Entrepreneur
  • [18:08] How do you figure out what services to offer
  • [18:28] It’s true
  • [18:37] Wikipedia
  • [18:48] Chris Ducker on Episode #99 of the Wild Business Growth Podcast
  • [19:16] Masterminds
  • [20:58] The more cringe the merrier
  • [22:12] Congrats/Happy Birthday/Anniversary!
  • [22:36] Festivus
  • [23:16] What’s the biggest change in the company over the past 5 years
  • [26:25] What the heck
  • [26:41] It’s a media medium
  • [27:01] How do you get your team to perform a high-involvement service
  • [27:50] Episodic
  • [28:08] Standard Operating Procedures (SOP)
  • [28:22] ClickUp
  • [28:32] Asana, Basecamp
  • [28:47] Trello
  • [30:42] How do you find the right team for your agency
  • [32:22] Recruitment
  • [33:44] What’s Amy’s favorite form of content repurposing
  • [33:57] Longform Content
  • [34:11] Charlie Chaplin Silent Movies
  • [34:25] Bingo
  • [35:12] Social Media
  • [35:20] YouTube
  • [35:59] Infographics
  • [36:22] Lolol
  • [37:13] Wha-wha-whaaaat?!
  • [37:17] How many pieces of content can you create from 1 podcast episode
  • [39:00] Journalist
  • [39:55] I mean I guess
  • [41:11] Ayayay
  • [41:22] What’s Amy’s #1 tip on content repurposing
  • [41:48] Core Content
  • [42:46] TikTok
  • [43:37] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [44:38] An all-timer
  • [45:55] Creative Marketing
  • [45:04] Dentists
  • [47:40] Turns out “succinct” is not succinct to say
  • [48:00] Ads (Advertisements)
• Rapid-Fire Q&A
  • [48:43] How advanced are college math major equations and formulas
  • [49:47] My long, reasonable math career
  • [49:52] Calculus
  • [50:48] Actuary
  • [51:02] What’s a weird talent Amy has
  • [51:19] How do you learn to juggle
  • [51:46] Manchester, UK
  • [52:05] Knew that was Amy
  • [52:22] Whoops
  • [52:34] What’s an example of Amy being organized & process-y in her personal life
  • [53:33] Macros
  • [53:47] What’s Amy’s favorite place she visited in Asia
  • [54:02] Koh Lipe, Thailand
  • [55:20] Connect with Amy at Content10x.com and LinkedIn
  • [55:49] What are Amy’s Final Thoughts
  • [57:24] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [57:41] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [57:44] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [57:50] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Amy on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And do some math equations with them, for fun. Until next time, Let your business Run Wild…and Bring on the Bongos!!

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 156: Brittany Berger – Minimalist Content Marketer, Founder of Work Brighter

Brittany Berger, the Founder of Work Brighter, joins the show to share her journey from being an overworked workaholic to helping content marketers get business results while prioritizing rest, self-care, and fun. Hear how to remix your content without burning out, the best types of content to repurpose, the downsides of hustle culture, how to make time for activities that recharge you, and brighten your day with The Sims. This episode covers everything from Billy Joel to scheduling time for fun. Here’s a small sample of what you will hear in this episode:

• What does the word “hustle” mean to Brittany
• How do you zero in on the most helpful tips for your target audience
• What is Minimalist Content Marketing
• How does Billy Joel remix content
• The More Content Treadmill
• How can you remix your content as a small business owner
• What is Brittany’s favorite memory from playing The Sims
• How do you ensure you keep time to rest, self-care, and have fun

Connect with Brittany at BrittanyBerger.com, WorkBrighter.co, and on Twitter at @ThatBBerg.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro, Hustle Culture, and Work Brighter
  • [0:41] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:47] Connect with Brittany at BrittanyBerger.com, WorkBrighter.co, and on Twitter at @ThatBBerg
  • [1:58] Introducing Max Mranstetter
  • [2:11] Content Marketing
  • [2:17] What does the word “hustle” mean to Brittany
  • [2:44] Hustle Culture
  • [3:58] Neurodivergent
  • [4:51] Tricia Hersey at The Nap Ministry
  • [5:33] Work Smarter Newsletter
  • [5:42] Work Brighter Newsletter
  • [6:01] Connotation vs. Denotation (I got it right!)
  • [6:39] SaaS (Software as a Service)
  • [6:49] Freelancing, Book Blog about Romance Books
  • [7:18] Marketing
  • [8:21] How do you zero in on the most helpful tips for your target audience
  • [8:40] Consumer, Social Media
  • [8:52] Pop Culture
  • [9:12] Vox.com & The New York Times on Content Creator Burnout
  • [10:03] Digital Decluttering
• Minimalist Content Marketing & Remixing Content
  • [10:19] The Segue of Segues from Brittany
  • [10:45] What is Minimalist Content Marketing
  • [11:27] Instagram, Podcast, Tweet, TikTok
  • [12:18] Blog Posts
  • [13:14] Sales
  • [13:41] The More Content Treadmill
  • [13:56] “Content Shock” by Mark Schaefer, Mark Schaefer on Episode #41 of the Wild Business Growth Podcast
  • [14:55] What are Brittany’s favorite alternatives to the More Content Treadmill
  • [15:12] SNL (Saturday Night Live), “More Cowbell“
  • [15:37] YouTube
  • [16:14] Cher, Beyoncé
  • [16:40] The ABBA–Mamma Mia!-Cher Chain
  • [17:03] BeyChella, HOMECOMING: A film by Beyoncé
  • [17:28] Beyoncé Album
  • [17:38] How does Billy Joel remix content
  • [18:20] Madison Square Garden aka MSG aka The Garden
  • [18:34] Ties-Ins?!
  • [18:42] How can you remix your content as a small business owner
  • [19:08] Email List
  • [19:58] Webinar
  • [20:05] Longform Content, Evergreen, Landing Page
  • [21:34] A. Lee Judge on Episode #122 of the Wild Business Growth Podcast
  • [21:42] How often should you create BIG content or pillar content
  • [23:26] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [24:54] No idea how many words that is
  • [25:09] How do you ensure you keep time to rest, self-care, and have fun
  • [25:42] GaryVee (Gary Vaynerchuk)
  • [27:09] VaynerMedia
  • [27:14] Clients
  • [27:29] eCommerce
  • [27:40] Key Word or Keyword
  • [27:47] How do you make time to rest
  • [27:49] Essentialism, Essentialism: The Disciplined Pursuit of Less by Greg McKeown
  • [29:28] How you make sure you’re taking care of yourself
  • [29:41] To-Do List
  • [31:01] SpongeBob SquarePants
  • [31:08] How do you ensure you’re having fun
  • [31:12] Brooklyn Nine-Nine
  • [32:02] The Sims
  • [32:32] Netflix “Are you still watching?”
• Wild Business Shoutout of the Week
  • [33:33] Creative Marketing
  • [33:52] Netflix YouTube
  • [34:01] “I Like to Watch with Trixie & Katya“
  • [34:12] The Bald and the Beautiful with Trixie Mattel and Katya Zamo
  • [35:01] My Best Friend’s Wedding
  • [35:16] RuPaul’s Drag Race
  • [35:48] Why are reaction videos so popular

• Rapid-Fire Q&A
  • [36:55] That would have been magical
  • [37:02] What is Brittany’s favorite memory from playing The Sims
  • [37:37] The Sims 2: Livin’ Large
  • [38:15] Did Brittany ever play SimCity or Sim Possible (made that up)
  • [38:40] Broadway Lottery Tickets
  • [39:20] Hedwig and the Angry Inch
  • [39:28] Neil Patrick Harris, Darren Criss
  • [39:47] Coworking Space
  • [39:54] Hamilton
  • [40:04] Midtown
  • [40:15] What is Brittany’s biggest pet peeve
  • [40:43] Hairspray
  • [41:07] Shoutout Dana! One of her faves
  • [41:38] Connect with Brittany at BrittanyBerger.com, WorkBrighter.co, and on Twitter at @ThatBBerg
  • [41:58] Mental Health
  • [42:04] What are Brittany’s Final Thoughts
  • [42:24] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [42:35] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [42:37] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [42:39] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Brittany Berger on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 134: Shondell Varcianna – Balanced Blogger, Founder of Varci Media

Shondell Varcianna, the Founder and CEO of Varci Media, joins the show to share her journey from telemarketing for the Bank of Montreal to taking her content writing company from side hustle to dream business. Hear how to blog specifically to your target customers, create more engagement with your blog posts, benefit from joining Facebook Groups, hire a team and delegate tasks, and the craziest things she heard while telemarketing. This episode covers everything from a newspaper route to Shondell’s move from Canada to the U.S. Here’s a small sample of what you will hear in this episode:

• What got Shondell into the finance industry in the first place
• How do you take your side hustle to full-time business
• How do you get to know your target customer
• How do you get involved in Facebook Groups
• What’s involved in hiring a team
• SuperNichedAndFocusedWoman
• A spontaneous “Just Do It” when talking about Nike
• Saying the word Eh, eh

Connect with Shondell on LinkedIn and at VarciMedia.com.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Working at Financial Institutions
  • [0:28] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Shondell on LinkedIn and at VarciMedia.com
  • [1:33] Finance, Content, Blogging
  • [1:53] Target Customers
  • [2:09] What pulled Shondell into the finance and banking space
  • [2:28] Telemarketing
  • [2:51] Bank of Montreal
  • [3:05] Mortgage Loan Originator
  • [3:11] Canada Mortgage and Housing Corporation (CMHC), PMI (Private Mortgage Insurance)
  • [3:26] Mortgages
  • [4:12] Personal Finance
  • [4:31] Audience
  • [4:40] Radio Stations, Magazines
  • [4:45] Gail Vaz-Oxlade, Suze Orman
  • [4:59] Business
  • [5:51] Newspapers
  • [5:59] What did Shondell learn from telemarketing
  • [6:14] Blushing!
  • [6:29] Part-Time Job
  • [6:55] Product, Service
  • [7:25] Entrepreneur
• The Varci Media Story & Blogging to your Target Customers
  • [7:55] How was the transition from side hustle to full-time business
  • [8:02] Business Owner, Employee, Staff
  • [9:06] Startup, Capital, Hiring, HR (Human Resources), Advertising, Marketing
  • [9:49] What was another adjustment to being a business owner
  • [10:07] Marketing Degree, The 4 Ps
  • [10:19] The 4 Ps of Telemarketing
  • [10:30] Leads
  • [10:48] HR Minor
  • [11:08] Churn
  • [11:19] Contracts
  • [11:28] Non-Disclosures, Non-Solicitation
  • [11:37] Clients
  • [11:59] Taxes
  • [12:33] Content Creation, Financial Institutions, Rich Content
  • [12:58] How do you keep your target customers front and center when blogging
  • [13:15] Industry
  • [13:39] Ideal Customer
  • [14:07] Rental Properties
  • [14:24] How can you check if your blog post is speaking to your target customer
  • [14:46] Analytics
  • [14:54] Research, Pain Points
  • [15:48] What is the best way to understand your target customer
  • [16:12] First-Time Home Buyers, Repeat Buyers
  • [16:21] Facebook Groups, Niche, Forums
  • [17:29] Search Bar
  • [17:58] Brand, Facebook Page
  • [18:11] Website, Opt-In
  • [18:32] Podcasting
  • [19:03] Podcast Movement Group, Podcasters
  • [19:15] MaxPodcasting, My Blog Posts about Podcasting Tips
  • [19:52] Moderators
  • [20:18] Down Payment, 4-Plex, Quad
  • [20:48] Application
  • [21:00] Engagement, Shares, Publicity
  • [21:14] What helps blog posts get more engagement
  • [22:35] Call-to-Action (CTA), Views
  • [22:53] Internet
  • [23:03] YouTube Creators
  • [23:34] GaryVee (Gary Vaynerchuk)
  • [23:58] Videos
  • [24:11] Russell Brunson, ClickFunnels
  • [24:18] Russell Brand, Forgetting Sarah Marshall
  • [24:41] How much writing does Shondell do these days
  • [24:52] Writing, Editing, Social Media
  • [25:08] Podcasts
  • [25:24] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [26:02] How do you be and stay creative
  • [26:33] Morning Person
  • [27:06] How does it feel to get a task accomplished before everyone else wakes up
  • [27:24] Personal Trainer
  • [28:33] Peloton
  • [29:38] Mental Stamina
  • [30:12] How do you get yourself to hire help for your business and personal life
  • [33:39] Chef
  • [32:48] Superwoman, SuperNichedAndFocusedWoman
• Wild Business Shoutout of the Week
  • [33:16] Creative Marketing
  • [33:22] Serena Williams, Nike Ad
  • [33:42] Voice-Over (VO)
  • [33:58] Wimbledon
  • [34:53] Nike
  • [35:23] Coaching
  • [36:23] Journal
  • [37:22] Mat Leave (Maternity Leave)
  • [37:49] Just Do It! Naturally

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [38:23] What is a quirk Shondell has, eh?!
  • [39:07] What is a weird talent she has
  • [39:23] Ballet, Tap, Jazz
  • [39:26] What type of dance is the most difficult
  • [40:18] What is a pet peeve Shondell has
  • [40:44] Twitter
  • [42:09] “Don’t Worry, Be Happy” by Bobby McFerrin
• Rapid-Fire Q&A
  • [42:2] What is the biggest adjustment moving from Canada to the U.S.
  • [43:00] Small Business, Corporations
  • [43:22] Cost of Living
  • [43:42] Minimum Wage, Inflation, Self-Employed
  • [44:19] How do you avoid crashing when getting barely any sleep the night before
  • [45:03] Binge-Watching Netflix
  • [45:12] Teresa Heath-Wareing on the Wild Business Growth Podcast
  • [45:43] What has helped Shondell from her background studying HR
  • [46:01] Behavioral Questions, Interview
  • [46:32] Resume
  • [46:53] Zoom Interviews
  • [47:01] Virtual Assistants (VAs), Virtual Business
  • [47:29] What is the most ridiculous thing to happen on the other end of the line when telemarketing
  • [48:37] Connect with Shondell on LinkedIn and at VarciMedia.com
  • [49:03] What are Shondell’s final thoughts
  • [49:27] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [49:37] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [49:44] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [49:48] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Shondell Varcianna on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode 131: Rob Balasabas – Brand Humanizer, TubeBuddy Partnership Manager

Rob Balasabas, the Video and Content Strategist and TubeBuddy Partnership Manager, joins the show to share his journey from being shy growing up to making a living off videos, livestreams, and helping other content creators. Hear how to humanize your brand, create helpful videos and livestreams, build connections with and among your audience, inspire more engagement, and the awesome word he can’t stop saying. This episode covers everything from Rob’s video and livestreaming tips to what it’s like having a long last name that start with a “B” (hit close to home). Here’s a small sample of what you will hear in this episode:

• How do you break out of your comfort zone
• What is TubeBuddy and how does it help so many YouTube Creators
• What are the best ways to humanize your brand
• How do you create clever and helpful videos and livestreams
• What is the Physical Google
• How does Livestreaming compare to Podcasting
• What is Mailshrimp
• What is a video mistake Rob still makes to this day

Connect with Rob at TubeBuddy.com, YouTube.com/TubeBuddy, and on Instagram and LinkedIn.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Being the TubeBuddy Partnership Manager
  • [0:30] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Rob at TubeBuddy.com, YouTube.com/TubeBuddy, and on Instagram and LinkedIn
  • [1:29] Content Creators, TubeBuddy
  • [1:40] Videos, Marketing
  • [1:59] Brand
  • [2:05] When did Rob first create content in the public eye
  • [2:25] Thinkific, Monthly Updates
  • [2:35] Aaron Morin, Community Manager, Teleprompter
  • [3:36] Influencers, Livestreams
  • [4:01] Content
  • [4:28] Podcasting
  • [4:33] What made Rob break out of his comfort zone
  • [5:09] Video Editing
  • [7:13] Rob’s Favorite Gear, Microphones
  • [7:34] Medium Talk
  • [7:42] Content Marketing
  • [8:01] Brand Ambassador
  • [8:09] What is TubeBuddy
  • [8:23] YouTubers, YouTube Channels, YouTube
  • [9:00] Online Course
  • [9:26] Hootsuite, How to Become a Social Media Manager
  • [9:46] LinkedIn, Recruiters
  • [10:21] Media, TV (Television), Cable
  • [10:38] Netflix, Disney+, Amazon Prime Video, Hulu
  • [11:48] Ad Blockers, Ads
  • [11:59] Product Integration
  • [13:15] Rudy
  • [13:25] MrBeast, Subscribers
• Humanizing Your Brand
  • [14:06] Why is it important to humanize your brand
  • [14:11] Internet
  • [14:19] Stock Images, Website
  • [14:31] Email Campaigns, Autoresponders, Chatbots
  • [15:01] Co-Working Space
  • [15:24] Company Culture, Users, User Base
  • [16:31] Conferences
  • [17:16] Customers
  • [17:27] Podcasts
  • [17:44] Business, Competition
  • [17:58] ROI (Return On Investment), Entrepreneurs
  • [18:03] Facebook Group
  • [18:27] Mastermind
  • [18:33] Audience, “1,000 True Fans” by Kevin Kelly
  • [19:01] YouTube Creators, Tutorials, Encyclopedia
  • [19:13] Google, “Physical Google”
  • [19:35] Copywriting, Sales Page
  • [21:08] What is the best way to humanize your brand
  • [21:18] Facebook Page, Facebook Profile
  • [21:34] Focus Group
  • [22:26] Facebook Live, YouTube Live
  • [22:36] Facebook Messenger, LinkedIn Messages, Instagram Direct Messages (DMs)
  • [22:46] Video Message, Voice Message
  • [23:00] Vidyard, Videos for Emails
  • [23:26] Chrome Extension, Browser Extension
  • [24:02] Long “B” Last Name Twins!
  • [24:22] Why are video and livestreaming so humanizing
  • [25:12] TubeBuddy Channels
  • [25:54] Wild Business Growth Podcast
  • [26:50] Big fan of Dave
  • [26:54] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [27:34] How do you create creative and clever videos and livestreams
  • [28:09] Engagement, Promotion
  • [28:18] Scheduling Livestreams
  • [28:48] Livestream Run of Show (ROS)
  • [29:08] Rob threatens to beatbox!
  • [29:44] Calls to Action (CTAs)
  • [30:27] Icebreaker Questions
  • [30:32] Livestreaming vs. Podcasting
• Wild Business Shoutout of the Week
  • [31:29] Creative Marketing
  • [31:34] Mailchimp, Mailshrimp
  • [31:48] CRM (Customer Relationship Management), Google Searches
  • [32:31] Bubba Gump, Forrest Gump
  • [33:15] Drake

• Rapid-Fire Q&A
  • [33:36] What is Rob’s favorite part about living in Vancouver
  • [33:40] Bazinga!
  • [33:43] What are Rob’s quirks
  • [33:54] Awesome!
  • [34:08] What is a video mistake Rob still makes to this day
  • [34:35] Connect with Rob at TubeBuddy.com, YouTube.com/TubeBuddy, and on Instagram and LinkedIn
  • [34:56] What are Rob’s final thoughts
  • [35:38] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [35:49] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [35:51] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [35:53] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Rob Balasabas on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #122: A. Lee Judge – Big Content DJ, Founder of Content Monsta

A. Lee Judge, the Founder of Content Monsta, joins the show to share his journey from being an international DJ to starting a marketing agency that creates Big Content for businesses and individuals. Hear how to create Big Content, make it unique, set up podcast interviews and videos for gems and snippets, business and music lessons from DJ Judge Mental, and the song that got the craziest crowd reaction. This episode covers everything from content creation tips to the kraken. Here’s a small sample of what you will hear in this episode:

• The DJ Judge Mental life
• What business lessons did Lee learn from the music world
• What is Big Content
• How do you create unique Big Content
• How do you grow your business through Big Content
• Why should you write down your goals
• The Burberry ad that’s “really cool”
• What’s a pet peeve DJs often have

Connect with Lee at ALeeJudge.com and ContentMonsta.com.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Being DJ Judge Mental
  • [0:30] Email me at max@maxpodcasting.com for help using your podcast as a business-building tool
  • [0:46] Connect with Lee at ALeeJudge.com and ContentMonsta.com
  • [0:55] Content Marketing, Content Marketing World 2020
  • [2:07] How was Lee’s time as DJ Judge Mental
  • [2:41] “Stop Hiding Your True Self and True Talents” by Lee on YouTube
  • [3:10] Marketing
  • [3:28] Entrepreneur
  • [3:50] Radio
  • [4:09] Music Industry
  • [4:23] B2B Marketing (Business-to-Business), B2C Marketing (Business-to-Consumer)
  • [4:45] Branding
  • [4:54] Personal Branding
  • [5:34] Clark Kent, Superman
  • [6:29] Mixtapes
  • [6:35] Email Marketing, GaryVee (Gary Vaynerchuck), Open Rate
  • [6:52] CRM (Customer Relationship Management), Guerrilla Marketing
  • [7:40] How was the switch from the music industry to the business world
  • [8:06] Client
• The Content Monsta Story & Big Content
  • [9:42] Podcast
  • [9:48] Where did the idea for Content Monsta come from
  • [10:17] Blog, Instagram, LinkedIn, Facebook
  • [10:32] Marketing Director
  • [11:03] Thought Leadership
  • [12:40] What is Big Content
  • [13:30] Video Content
  • [14:00] Google loves unique 🙂
  • [14:18] Tweet
  • [14:30] Transcript
  • [15:01] CEO (Chief Executive Officer)
  • [15:45] How do you make Big Content unique
  • [16:16] Core Values
  • [16:47] Podcast Hosting, Podcast Guests
  • [17:28] How do you set up interviews for gems and snippets
  • [18:04] Quarterly Release
  • [18:53] Podcast Editing
  • [19:26] How does Big Content help grow your business
  • [19:56] Sales Call, Podcast Client
  • [20:23] How do you record podcast interviews using Zoom
  • [21:28] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [22:08] How do you stay creative
  • [23:43] Does Lee use the Notes app or a journal
  • [25:00] Why does he write down 10 goals every night
  • [25:26] The Power of Habit by Charles Duhigg (you’re welcome, Charles)
  • [26:37] Self-Publishing
  • [27:06] Accountability
  • [27:19] Post-it Notes
• Wild Business Shoutout of the Week
  • [28:11] Burberry
  • [28:18] Burberry Ice Ad
  • [28:32] Special Effects (SFX), CGI (Computer-Generated Imagery), TikTok
  • [29:00] Streetwear
  • [29:11] Fifth Avenue (5th Avenue)
  • [30:18] “Make it really cool.” – A. Lee Judge
  • [31:02] Mountain Dew
  • [31:18] Digital Marketing, Social Media
  • [31:42] What did Burberry do best in their ad
  • [31:58] Buick commercials and their music
• Rapid-Fire Q&A
  • [32:37] What is a Weird Talent Lee has
  • [32:50] Country Radio, Urban Radio, Vince Gill, Johnny Gill
  • [33:23] “Yeah!” by Usher featuring Lil Jon, Ludacris
  • [33:58] The Kraken, Pirates of the Caribbean, Kraken Rum
  • [34:12] What tip does Lee have for DJing
  • [34:15] Resident DJ, House DJ
  • [34:50] Road Manager
  • [35:04] What does it mean to burn a DJ, “Levels” by Avicii
  • [35:18] Lee’s Brightcove presentation
  • [35:47] A Capella
  • [35:56] Studio Remix
  • [36:50] Connect with Lee at ALeeJudge.com and ContentMonsta.com
  • [37:02] Website, URL (Uniform Resource Locator)
  • [37:08] What are Lee’s final thoughts
  • [37:35] #BeContent
  • [38:07] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [38:14] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [38:17] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [38:20] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to A. Lee Judge on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!