A. Lee Judge – Wild Business Growth Podcast #122: Big Content DJ, Founder of Content Monsta

Have you ever wanted to be an international DJ? It’s a wild life that requires tons of hard work and sacrifices, and teaches you a ton about life and business. This week’s Wild Business Growth Podcast guest, A. Lee Judge, started his career as a DJ and learned so much about marketing and business, he started his own content marketing agency. Lee is the Founder of Content Monsta and a virtual keynote speaker at Content Marketing World 2020. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #122: A. Lee Judge – Big Content DJ, Founder of Content Monsta

A. Lee Judge, the Founder of Content Monsta, joins the show to share his journey from being an international DJ to starting a marketing agency that creates Big Content for businesses and individuals. Hear how to create Big Content, make it unique, set up podcast interviews and videos for gems and snippets, business and music lessons from DJ Judge Mental, and the song that got the craziest crowd reaction. This episode covers everything from content creation tips to the kraken. Here’s a small sample of what you will hear in this episode:

• The DJ Judge Mental life
• What business lessons did Lee learn from the music world
• What is Big Content
• How do you create unique Big Content
• How do you grow your business through Big Content
• Why should you write down your goals
• The Burberry ad that’s “really cool”
• What’s a pet peeve DJs often have

Connect with Lee at ALeeJudge.com and ContentMonsta.com.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Being DJ Judge Mental
  • [0:30] Email me at for help using your podcast as a business-building tool
  • [0:46] Connect with Lee at ALeeJudge.com and ContentMonsta.com
  • [0:55] Content Marketing, Content Marketing World 2020
  • [2:07] How was Lee’s time as DJ Judge Mental
  • [2:41] “Stop Hiding Your True Self and True Talents” by Lee on YouTube
  • [3:10] Marketing
  • [3:28] Entrepreneur
  • [3:50] Radio
  • [4:09] Music Industry
  • [4:23] B2B Marketing (Business-to-Business), B2C Marketing (Business-to-Consumer)
  • [4:45] Branding
  • [4:54] Personal Branding
  • [5:34] Clark Kent, Superman
  • [6:29] Mixtapes
  • [6:35] Email Marketing, GaryVee (Gary Vaynerchuck), Open Rate
  • [6:52] CRM (Customer Relationship Management), Guerrilla Marketing
  • [7:40] How was the switch from the music industry to the business world
  • [8:06] Client
• The Content Monsta Story & Big Content
  • [9:42] Podcast
  • [9:48] Where did the idea for Content Monsta come from
  • [10:17] Blog, Instagram, LinkedIn, Facebook
  • [10:32] Marketing Director
  • [11:03] Thought Leadership
  • [12:40] What is Big Content
  • [13:30] Video Content
  • [14:00] Google loves unique 🙂
  • [14:18] Tweet
  • [14:30] Transcript
  • [15:01] CEO (Chief Executive Officer)
  • [15:45] How do you make Big Content unique
  • [16:16] Core Values
  • [16:47] Podcast Hosting, Podcast Guests
  • [17:28] How do you set up interviews for gems and snippets
  • [18:04] Quarterly Release
  • [18:53] Podcast Editing
  • [19:26] How does Big Content help grow your business
  • [19:56] Sales Call, Podcast Client
  • [20:23] How do you record podcast interviews using Zoom
  • [21:28] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [22:08] How do you stay creative
  • [23:43] Does Lee use the Notes app or a journal
  • [25:00] Why does he write down 10 goals every night
  • [25:26] The Power of Habit by Charles Duhigg (you’re welcome, Charles)
  • [26:37] Self-Publishing
  • [27:06] Accountability
  • [27:19] Post-it Notes
• Wild Business Shoutout of the Week
  • [28:11] Burberry
  • [28:18] Burberry Ice Ad
  • [28:32] Special Effects (SFX), CGI (Computer-Generated Imagery), TikTok
  • [29:00] Streetwear
  • [29:11] Fifth Avenue (5th Avenue)
  • [30:18] “Make it really cool.” – A. Lee Judge
  • [31:02] Mountain Dew
  • [31:18] Digital Marketing, Social Media
  • [31:42] What did Burberry do best in their ad
  • [31:58] Buick commercials and their music
• Rapid-Fire Q&A
  • [32:37] What is a Weird Talent Lee has
  • [32:50] Country Radio, Urban Radio, Vince Gill, Johnny Gill
  • [33:23] “Yeah!” by Usher featuring Lil Jon, Ludacris
  • [33:58] The Kraken, Pirates of the Caribbean, Kraken Rum
  • [34:12] What tip does Lee have for DJing
  • [34:15] Resident DJ, House DJ
  • [34:50] Road Manager
  • [35:04] What does it mean to burn a DJ, “Levels” by Avicii
  • [35:18] Lee’s Brightcove presentation
  • [35:47] A Capella
  • [35:56] Studio Remix
  • [36:50] Connect with Lee at ALeeJudge.com and ContentMonsta.com
  • [37:02] Website, URL (Uniform Resource Locator)
  • [37:08] What are Lee’s final thoughts
  • [37:35] #BeContent
  • [38:07] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [38:14] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [38:17] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [38:20] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool

Thanks for listening to A. Lee Judge on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!