Amanda Natividad – Wild Business Growth Podcast #178: Social Media Sleuth, VP Marketing at SparkToro

Social media search can be a truly valuable tool to grow your business. This week’s Wild Business Growth Podcast guest, Amanda Natividad, is an expert in all things Twitter advanced search, LinkedIn Search, and audience research. Amanda is the VP of Marketing for SparkToro. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 178: Amanda Natividad – Social Media Sleuth, VP Marketing at SparkToro

Amanda Natividad, the VP of Marketing for SparkToro, joins the show to share her journey from LA Times test kitchen to social media marketing thought leader. Hear her top Twitter and LinkedIn advanced search tips, how to find your target market on social media, tools you can use for audience insights, the most bizarre tweet of all time, and her weird voices. This episode covers everything from viral tweets to graphic novels. Here’s a small sample of what you will hear in this episode:

• What goes into taking attractive pictures of food
• Shadowy Salads
• What are Amanda’s Twitter Advanced Search tips
• Arbitrage Opportunities and Opportunities for Arbitrage
• How do you find your target market on social media
• What can you do to be and stay creative
• PBR with a ZINGER
• What type of tweets make Amanda laugh the hardest

Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Food Photography
  • [0:33] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com
  • [1:58] Nicely done, Max
  • [2:11] SparkToro
  • [2:54] What goes into taking attractive pictures of food
  • [3:04] LA Times Test Kitchen
  • [4:27] Shoutout Shadowy Salads
  • [5:01] How much of the food was actually edible
  • [5:18] Los Angeles Times
  • [5:46] How fun is it to get paid to eat food
  • [5:57] Compost Cookies from Momofuku’s Milk Bar
  • [6:29] Bazinga
• Advanced Social Media Search Tips & SparkToro Audience Research Tools
  • [6:47] Oh god
  • [7:08] What are Amanda’s Twitter Advanced Search tips
  • [7:22] Marketers, Google
  • [8:05] Podcast
  • [8:27] Twitter Chrome Extensions
  • [9:04] What are Amanda’s advanced LinkedIn Search tips
  • [9:18] B2B (Business-to-Business)
  • [9:55] Maybe!
  • [10:06] What social media approach surprises Amanda’s former self
  • [11:27] DM (Direct Message)
  • [11:35] Rand Fishkin
  • [13:19] How do you find your target market on social media
  • [14:34] Fake Followers Audit
  • [14:52] I apologize for the MaxBots
  • [15:39] SparkScore
  • [16:28] Twitter Lists
  • [17:20] SEO (Search Engine Optimization)
  • [17:37] What are the most insightful things you can learn about your audience on social media with these tools
  • [17:57] Twitter Advertising, Lookalike Audiences
  • [18:17] James Clear
  • [18:19] Swing & a miss
  • [18:53] SparkToro Text Insights
  • [19:17] Morning Brew
  • [19:28] Machine Learning, NFTs, Ethereum
  • [20:07] Why thank you!
  • [20:15] What is a case study Amanda can share
  • [20:32] Content Marketing, Foundation Inc., Ross Simmonds
  • [20:47] Digital Marketing
  • [20:52] Arbitrage Opportunities and Opportunities for Arbitrage
  • [21:17] Performance Marketing, Google Ads, Facebook Ads
  • [21:40] Newsletters
  • [21:53] Client
  • [22:03] The actual case study
  • [22:16] Budget
  • [23:12] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [24:21] The Amanda Show
  • [24:28] Who are Amanda’s biggest marketing influences
  • [24:52] Nat Eliason, Growth Machine
  • [25:47] Amanda Goetz, CEO (Chief Executive Officer), House of Wise
  • [26:05] Marketing Executive
  • [26:23] Julian Shapiro, Demand Curve
  • [26:32] Growth Marketer
  • [26:43] AVP (Amanda’s Valuable Player)
  • [27:55] What can you do to be and stay creative
  • [28:25] Graphic Novels
  • [28:36] Saga
  • [28:47] What are graphic novel trades
  • [29:26] Brian K. Vaughan
• Wild Business Shoutout of the Week
  • [30:48] Whoa!
  • [31:03] Creative Marketing
  • [31:09] PBR’s Eating Ass Tweet
  • [31:24] Can’t stop!
  • [31:36] Pabst Blue Ribbon (PBR)
  • [31:54] Brand
  • [32:15] Mea Culpa
  • [32:41] Whoops!
  • [33:55] Is any PR good PR (Public Relations)
  • [35:25] Social Media Manager
  • [35:48] Wendy’s Twitter Snark
  • [36:30] Wendy’s Twitter

• The Unusal: Pet Peeves, Quirks, and Weird Talents
  • [37:52] What is a quirk Amanda has
  • [38:47] Does she have names for these weird voices
  • [39:26] What is a pet peeve she has
  • [39:44] It’s been real
  • [41:20] Got ya!
  • [41:35] What’s a weird talent Amanda has
  • [41:51] Plumber
• Rapid-Fire Q&A
  • [42:41] Chicken Teriyaki
  • [42:47] Improv Teriyaki
  • [43:05] What is a quick tip to grow your following on social media
  • [43:27] What’s something surprising about Fitbit
  • [44:08] Oh geez
  • [44:13] What type of tweets make Amanda laugh the hardest
  • [44:42] A third (fourth) voice!
  • [45:31] Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com
  • [45:54] Subscribe to The Menu
  • [46:18] Subscribe to SparkToro’s Audience Research Newsletter
  • [46:30] What are Amanda’s Final Thoughts
  • [47:16] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you dare
  • [47:34] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [47:38] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [47:41] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Amanda Natividad on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And talk in Amanda’s voices for a week or 2. Until next time, Let your business Run Wild…and Bring on the Bongos!!