Rob Balasabas – Wild Business Growth Podcast #131: Brand Humanizer, TubeBuddy Partnership Manager

Are you humanizing your brand or hiding behind stock photos? This week’s Wild Business Growth Podcast guest, Rob Balasabas, has experienced firsthand the power of humanizing your brand through videos and livestreams. He’s a Video and Content Strategist and the TubeBuddy Partnership Manager. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode 131: Rob Balasabas – Brand Humanizer, TubeBuddy Partnership Manager

Rob Balasabas, the Video and Content Strategist and TubeBuddy Partnership Manager, joins the show to share his journey from being shy growing up to making a living off videos, livestreams, and helping other content creators. Hear how to humanize your brand, create helpful videos and livestreams, build connections with and among your audience, inspire more engagement, and the awesome word he can’t stop saying. This episode covers everything from Rob’s video and livestreaming tips to what it’s like having a long last name that start with a “B” (hit close to home). Here’s a small sample of what you will hear in this episode:

• How do you break out of your comfort zone
• What is TubeBuddy and how does it help so many YouTube Creators
• What are the best ways to humanize your brand
• How do you create clever and helpful videos and livestreams
• What is the Physical Google
• How does Livestreaming compare to Podcasting
• What is Mailshrimp
• What is a video mistake Rob still makes to this day

Connect with Rob at TubeBuddy.com, YouTube.com/TubeBuddy, and on Instagram and LinkedIn.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Being the TubeBuddy Partnership Manager
  • [0:30] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Rob at TubeBuddy.com, YouTube.com/TubeBuddy, and on Instagram and LinkedIn
  • [1:29] Content Creators, TubeBuddy
  • [1:40] Videos, Marketing
  • [1:59] Brand
  • [2:05] When did Rob first create content in the public eye
  • [2:25] Thinkific, Monthly Updates
  • [2:35] Aaron Morin, Community Manager, Teleprompter
  • [3:36] Influencers, Livestreams
  • [4:01] Content
  • [4:28] Podcasting
  • [4:33] What made Rob break out of his comfort zone
  • [5:09] Video Editing
  • [7:13] Rob’s Favorite Gear, Microphones
  • [7:34] Medium Talk
  • [7:42] Content Marketing
  • [8:01] Brand Ambassador
  • [8:09] What is TubeBuddy
  • [8:23] YouTubers, YouTube Channels, YouTube
  • [9:00] Online Course
  • [9:26] Hootsuite, How to Become a Social Media Manager
  • [9:46] LinkedIn, Recruiters
  • [10:21] Media, TV (Television), Cable
  • [10:38] Netflix, Disney+, Amazon Prime Video, Hulu
  • [11:48] Ad Blockers, Ads
  • [11:59] Product Integration
  • [13:15] Rudy
  • [13:25] MrBeast, Subscribers
• Humanizing Your Brand
  • [14:06] Why is it important to humanize your brand
  • [14:11] Internet
  • [14:19] Stock Images, Website
  • [14:31] Email Campaigns, Autoresponders, Chatbots
  • [15:01] Co-Working Space
  • [15:24] Company Culture, Users, User Base
  • [16:31] Conferences
  • [17:16] Customers
  • [17:27] Podcasts
  • [17:44] Business, Competition
  • [17:58] ROI (Return On Investment), Entrepreneurs
  • [18:03] Facebook Group
  • [18:27] Mastermind
  • [18:33] Audience, “1,000 True Fans” by Kevin Kelly
  • [19:01] YouTube Creators, Tutorials, Encyclopedia
  • [19:13] Google, “Physical Google”
  • [19:35] Copywriting, Sales Page
  • [21:08] What is the best way to humanize your brand
  • [21:18] Facebook Page, Facebook Profile
  • [21:34] Focus Group
  • [22:26] Facebook Live, YouTube Live
  • [22:36] Facebook Messenger, LinkedIn Messages, Instagram Direct Messages (DMs)
  • [22:46] Video Message, Voice Message
  • [23:00] Vidyard, Videos for Emails
  • [23:26] Chrome Extension, Browser Extension
  • [24:02] Long “B” Last Name Twins!
  • [24:22] Why are video and livestreaming so humanizing
  • [25:12] TubeBuddy Channels
  • [25:54] Wild Business Growth Podcast
  • [26:50] Big fan of Dave
  • [26:54] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [27:34] How do you create creative and clever videos and livestreams
  • [28:09] Engagement, Promotion
  • [28:18] Scheduling Livestreams
  • [28:48] Livestream Run of Show (ROS)
  • [29:08] Rob threatens to beatbox!
  • [29:44] Calls to Action (CTAs)
  • [30:27] Icebreaker Questions
  • [30:32] Livestreaming vs. Podcasting
• Wild Business Shoutout of the Week
  • [31:29] Creative Marketing
  • [31:34] Mailchimp, Mailshrimp
  • [31:48] CRM (Customer Relationship Management), Google Searches
  • [32:31] Bubba Gump, Forrest Gump
  • [33:15] Drake

• Rapid-Fire Q&A
  • [33:36] What is Rob’s favorite part about living in Vancouver
  • [33:40] Bazinga!
  • [33:43] What are Rob’s quirks
  • [33:54] Awesome!
  • [34:08] What is a video mistake Rob still makes to this day
  • [34:35] Connect with Rob at TubeBuddy.com, YouTube.com/TubeBuddy, and on Instagram and LinkedIn
  • [34:56] What are Rob’s final thoughts
  • [35:38] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [35:49] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [35:51] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [35:53] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Rob Balasabas on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!