Roberto Blake – Wild Business Growth Podcast #208: Creator Economist, Create Something Awesome

Create something awesome today. Those are words to live by. And there’s never been a better time to do it. This week’s Wild Business Growth Podcast guest, Roberto Blake, knows you have it in you and wants you to make the most of the creator economy. Roberto is a Creative Entrepreneur, Keynote Speaker, and the Author of Create Something Awesome. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 208: Roberto Blake – Creator Economist, Create Something Awesome

Roberto Blake, the Creative Entrepreneur and Keynote Speaker, joins the show to share his journey from Sears Portrait Studio to creating over 1,500 YouTube videos to help over 500,000 subscribers. Hear how to succeed in the creator economy, build an audience, create multiple revenue streams, be prolific with your content, and lessons from Emperor Palpatine. This episode covers everything from Content-as-a-Service to photographing animals. Here’s a small sample of what you will hear in this episode:

• How do you get people to be vibrant in photos
• What is the creator economy
• How do you create a ton of high-quality content
• The 4Ts and 4Rs
• Something that makes me M.A.D.
• What can creators learn from Colin and Samir
• If Roberto discovered a planet, what would he name it
• What did his father’s experience in the Marines teach him

Connect with Roberto on YouTube, Twitter @RobertoBlake, and check out his book Create Something Awesome.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Sears Portrait Studio
  • [0:33] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Roberto on YouTube, Twitter @RobertoBlake, and check out his book Create Something Awesome
  • [2:06] Star Wars
  • [2:23] Create Something Awesome by Roberto Blake
  • [2:45] It’s Always Sunny in Hotlanta
  • [2:55] StreamYard
  • [3:14] How was Roberto’s experience working at a Sears Portrait Studio
  • [3:27] Cross Creek Mall
  • [3:54] What did Roberto learn from that job about being a creator
  • [4:21] Cherry Hill Programs
  • [5:24] It’s a hef!
  • [5:43] How do you get people to be vibrant in photos
  • [6:06] Conferences
  • [6:50] Introvert
  • [7:05] Silver-Tongued
  • [8:26] Sure, sure

• Succeeding in the Creator Economy
  • [9:03] What is the Creator Economy
  • [9:24] Smartphone, iPhone
  • [9:53] Internet
  • [10:31] Laptop
  • [10:47] Steve Jobs, Apple, Think different
  • [12:24] Amazon, Kindle Direct Publishing
  • [13:41] Jurassic Park, George Lucas
  • [13:55] Star Wars: Episode XIV
  • [14:08] How do you succeed in the creator economy
  • [14:48] Product vs. Service
  • [15:04] Windows, Microsoft
  • [15:16] Software-as-a-Service (SaaS)
  • [15:51] Adobe Creative Cloud
  • [16:34] Netflix, Apple Music, Amazon Prime
  • [16:49] Spotify Premium, YouTube Premium
  • [17:11] Sales Funnel
  • [17:21] Comic Sans
  • [17:33] Gig Economy, The Thank You Economy by Gary Vaynerchuk (GaryVee)
  • [19:08] Google AdSense
  • [20:13] eCommerce, Shopify
  • [21:32] Microinfluencers, Nanoinfluencers
  • [21:53] Myspace, AOL (America Online)
  • [22:21] Affiliate Marketing
  • [22:28] Amazon Influencer Program
  • [23:32] What’s Roberto’s favorite revenue stream
  • [23:54] MLM (Multi-Level Marketing), Pyramid Schemes
  • [25:31] Opportunity Cost
  • [26:40] Freelancers
  • [26:59] TubeBuddy, Kajabi
  • [27:20] Income
  • [27:29] Rob Balasabas – Wild Business Growth Podcast #131: Brand Humanizer, TubeBuddy Partnership Manager
  • [27:41] Nice segue!
  • [28:13] How do you build an audience
  • [29:14] Shinobi
  • [30:08] Twitch, Instagram
  • [30:50] MrBeast, Airrack
  • [32:52] Minimum Wage
  • [33:12] Brick & Mortar
  • [33:57] Social Media
  • [34:29] The Tim Ferriss Show
  • [35:15] Shoutout, Tim Ferriss!
  • [37:30] Public Speaking
  • [39:12] Got ya!
  • [39:36] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool. Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com (bottom of the page)
• Inspiration & Creativity: People, Hobbies, and Resources
  • [41:19] Silence like lasagna
  • [41:28] Congrats, Roberto!
  • [41:42] How do you create a ton of high-quality content
  • [42:10] M.A.D. = Motivated, Accountable, Disciplined
  • [43:26] Retail, Big Box Store
  • [44:15] Value Proposition
  • [44:40] Networking
  • [46:04] MAD Magazine
  • [46:23] Podcast Clients
  • [47:40] Geez!
  • [48:46] Evergreen Content
  • [49:57] Panasonic G7
  • [50:07] Marques Brownlee
  • [51:33] Lamborghini
  • [52:39] Edutainment
  • [53:33] Sales
  • [53:51] 4Ts = Topic, Title, Thumbnail, Timing
  • [53:58] AIDA = Awareness, Interest, Desire, Action
  • [56:54] Take it over, Roberto!
  • [57:03] That makes me M.A.D.
  • [57:42] Production, Performance, Personality Quality
  • [57:57] 3Ps of Podcasting: Planning, Production, and Promotion
  • [58:22] Marketing Mix
  • [58:39] MBA (Masters of Business Administration)
  • [59:04] Reach, Response, Retention, Revenue
  • [1:03:56] Marathon, Ultramarathon

• Wild Business Shoutout of the Week (WBSOW)
  • [1:04:34] Creative Marketing
  • [1:04:43] Colin and Samir
  • [1:05:01] The Colin and Samir Show
  • [1:05:57] Email List
  • [1:06:57] What can creators learn from Colin and Samir
  • [1:07:42] Thought Leader
• Rapid-Fire Q&A
  • [1:09:04] Elgato Cam Link, Logitech
  • [1:09:37] Photography, Zoo Atlanta, G Master Sony
  • [1:10:25] National Geographic (Nat Geo)
  • [1:10:46] It’s hip
  • [1:11:00] What did Roberto’s father’s experience in the Marines teach him
  • [1:14:01] Emperor Palpatine
  • [1:14:31] Yesssssss!
  • [1:16:33] Bazinga!
  • [1:17:34] If Roberto discovered a planet, what would he name it
  • [1:17:54] Space’d out for a second
  • [1:18:35] Connect with Roberto on YouTube, Twitter @RobertoBlake, and check out his book Create Something Awesome
  • [1:19:41] What are Roberto’s Final Thoughts
  • [1:22:04] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [1:22:26] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [1:22:27] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [1:22:31] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [1:22:35] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com (bottom of the page)
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Roberto Blake on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And Create Something Awesome today with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!