David Selinger – Wild Business Growth Podcast #209: Security Solver, Co-Founder of Deep Sentinel

Security cameras are helpful, but there’s only so much they can do. What if your security cameras could actually stop crime before it happens? That’s the “aha” moment for this week’s Wild Business Growth Podcast guest, David Selinger. Selly is the Co-Founder of Deep Sentinel, Redfin, and RichRelevance. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 209: David Selinger – Security Solver, Co-Founder of Deep Sentinel

David Selinger, the Co-Founder of Deep Sentinel, Redfin, and RichRelevance, joins the show to share his journey from working directly with Jeff Bezos at Amazon to disrupting the home security industry. Hear how to stand out from competitors, handle adversity as CEO, combine humans and AI, sleep better, and the future of robotics. This episode covers everything from burglars caught in the act to mountain biking in Hawaii. Here’s a small sample of what you will hear in this episode:

• What were the early days of Amazon like
• How did Redfin come about when Selly was still at Amazon
• Why is Redfin so successful today and what went wrong that he’s no longer involved
• What drew him into the security business in the first place
• How does Deep Sentinel combine human monitoring and AI
• What’s a weird talent Selly has
• Vincent van Gogh
• What was it like during the Seattle Tech Boom and Grunge Music Scene

Connect with Deep Sentinel on YouTube and Selly on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Working with Jeff Bezos at Amazon
  • [0:35] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Deep Sentinel on YouTube and Selly on LinkedIn
  • [2:36] Oh no, Selly. That was perfect
  • [2:50] Technology (Tech)
  • [2:58] What were the early days of Amazon like
  • [3:38] The Wall Street Journal (WSJ)
  • [4:02] Amazon Stock
  • [4:52] Shoutout Uncle Jeff!
  • [5:07] What was Jeff Bezos like in the early days
  • [5:23] The Home Depot
  • [6:27] CEO (Chief Executive Officer)
  • [6:37] “Rotterdam Now Won’t Dismantle a Historic Bridge for Jeff Bezos’s Superyacht“
  • [7:07] Elon Musk
  • [7:13] Celebrity CEOs
  • [7:23] Tony Stark
  • [7:38] Elon Musk Twitter
  • [8:25] Bruce Wayne
  • [8:44] Social Media
  • [8:51] What’s the biggest lesson Selly learned from the early days of Amazon
  • [9:12] Company Culture, Data
  • [10:09] Org Structure (Organizational Structure)

• The Redfin & Deep Sentinel Stories
  • [11:09] Shoutout Segue Selly!
  • [11:16] It’s pronounced Data
  • [11:37] Come on, Max
  • [11:48] Zillow
  • [11:57] How did Redfin come about when Selly was still at Amazon
  • [12:10] Capitol Hill, Seattle, WA
  • [13:55] Real Estate
  • [14:34] Investment
  • [14:42] MLS (Multiple Listing Service)
  • [15:13] Value Proposition (Value Prop)
  • [15:46] Shoutout Mr. Eric!
  • [15:58] Perrier-Jouët
  • [16:36] Microsoft
  • [17:27] Why is Redfin so successful today and what went wrong that Selly’s no longer involved
  • [17:43] User Experience (UX), TikTok
  • [18:14] Venture Capitalists (VC)
  • [18:27] Instagram, Facebook, Meta, Metaverse
  • [19:40] Glenn Kelman
  • [20:08] Michael Dougherty, David Eraker
  • [20:28] Bill Gates, Mark Zuckerberg
  • [22:34] Facebook Co-Founder
  • [23:56] Bazinga
  • [24:21] What drew Selly into the security business in the first place
  • [24:40] Machine Learning (ML), Artificial Intelligence (AI)
  • [25:03] Multilayer Perceptron Networks (MLP), Neural Networks (NN)
  • [25:29] Soundcards, Internet
  • [25:43] Deep Learning
  • [26:33] Super Mario World, Super Mario Bros. 1
  • [26:51] No chance!
  • [29:06] How does Deep Sentinel combine human monitoring and AI
  • [30:05] ADT
  • [30:23] That’s me
  • [31:08] Economies of Scale
  • [31:39] Ring
  • [31:54] How has Deep Sentinel been able to stand out from competitors
  • [32:16] Podcast
  • [32:20] Sweet!
  • [33:18] Exponential Curve
  • [33:30] Catalytic Converter
  • [35:05] ROI (Return on Investment)
  • [35:16] What’s the biggest thing Selly’s had to do differently as CEO of Deep Sentinel
  • [35:34] ONVIF Cameras
  • [36:34] Marketing
  • [37:24] Entrepreneurship
  • [37:54] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool. Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com (bottom of the page)
• Inspiration & Creativity: People, Hobbies, and Resources
  • [38:49] Treat Yo Self from Parks and Recreation
  • [38:54] How do you manage your time as CEO
  • [39:54] Sales
  • [42:05] Nathan Eagle, MIT (Massachusetts Institute of Technology)
  • [44:09] My futures self is rolling his eyes
  • [44:32] How do you sleep better

• Rapid-Fire Q&A
  • [45:46] Powerline Trail in Kauai
  • [46:07] Star Wars, K-2SO, Rogue One
  • [46:58] What’s a weird talent Selly has
  • [47:18] What did he learn from studying Robotics at Stanford University, Haptics, Xbox
  • [47:46] VR (Virtual Reality), Ready Player One
  • [49:08] Disneyland, Universal Studios
  • [49:41] What was it like during the Seattle Tech Boom and Grunge Music Scene
  • [50:23] Seattle Art Museum (SAM), Vincent van Gogh
  • [51:25] Dude
  • [51:44] Connect with Deep Sentinel on YouTube and Selly on LinkedIn
  • [52:47] What are Selly’s Final Thoughts
  • [54:23] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [54:41] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [54:43] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [54:46] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [54:52] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com (bottom of the page)
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Selly on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And watch Star Wars with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!