Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling

Katelyn Brower – Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling

How can you use social media to benefit your company and personal brand? This week’s Wild Business Growth Podcast guest, Katelyn Brower, first got into the social media space as an intern and now leads social media for global brands. She’s the Social Media Manager at Sterling. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

Episode 132: Katelyn Brower – The Real Marketer, Social Media Manager at Sterling

Katelyn Brower, the Social Media Manager at Sterling, joins the show to share her journey from English major to leading social media marketing and management for global brands. Hear how to prioritize your efforts on social media, manage frequent interruptions while working, use social media for your personal and business benefit, approach social listening, and how she got memed at a Giants game. This episode covers everything from how Katelyn and I originally connected over hippos to her favorite social listening tools. Here’s a small sample of what you will hear in this episode:

  • The tweet that planted the seed for this interview
  • Why does Katelyn love hippos so much
  • How do you manage your time on social media
  • How can you use social media as an employee advocacy tool
  • How should you use social media on the personal side vs. for business
  • Who are Katelyn’s favorite people to follow on social media
  • What is #UniquelyUnilever
  • What is Katelyn’s go-to drink to wine down with

Connect with Katelyn on Twitter at @KatelynBrower_ and on LinkedIn.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling
It’s hard not to smile talking about hippos
Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling
The Infamous Katelyn Meme mentioned below
Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Katelyn Brower on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!