Kasey Luck – Wild Business Growth Podcast #135: Wanderlust and Emails, Founder of Luck & Co

Sometimes you need to work on your email newsletter, and sometimes you need to drop everything and travel the world. Both of these are true for this week’s Wild Business Growth Podcast guest, Kasey Luck. She’s the Founder and CEO of Luck & Co, helping eCommerce stores maximize their email revenue. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 135: Kasey Luck – Wanderlust and Emails, Founder of Luck & Co

Kasey Luck, the Founder and CEO of Luck and Co, joins the show to share her journey from exchange student and Semester at Sea to helping eCommerce stores maximize their email revenue. Hear how to increase your revenue with email marketing, grow your email list, step inside the customer journey, how learning English compares to learning Russian, and what it’s like living on a ship for so long. This episode covers everything from email marketing tips to singing and dancing in public. Here’s a small sample of what you will hear in this episode:

• How was Kasey’s experience on the Semester at Sea
• How do you grow revenue with email marketing
• What should an email to a dormant subscriber look like
• How do you best automate email marketing
• What is the best way to grow your email list
• Unuuuuusual Alluuuuusion
• Kasey speaking Russian
• What would her own Semester at Sea look like

Connect with Kasey on LinkedIn and at LuckAndCo.Agency.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Semester at Sea
  • [0:29] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Kasey on LinkedIn and at LuckAndCo.Agency
  • [0:53] Shoutout Rosen!
  • [1:28] Wild Business Growth Podcast
  • [2:01] American University in Bulgaria (AUBG)
  • [2:11] How was Kasey’s experience on the Semester at Sea
  • [2:57] What was her favorite city or country she went to
  • [3:28] Cape Town, South Africa, Table Mountain
  • [4:29] What was it like living on a ship for so long
  • [5:23] Professors
  • [5:43] Literature, Authors
  • [6:10] Claustrophobia
• The Luck & Co Story & Emails for eCommerce
  • [6:54] Email Marketing
  • [7:08] Where was Kasey first exposed to email marketing
  • [7:12] 500 Startups
  • [7:35] Marketing, Operations (Ops)
  • [7:48] Events Marketing, Marketing Channel, Analytical, Creative
  • [8:07] Businesses
  • [8:14] Open Rates, Click-Through Rates (CTR)
  • [8:32] Email Campaigns
  • [8:57] Blogging, Bold & Zesty
  • [9:45] Where did the idea for Luck & Co come from
  • [10:33] Feature Documentary Film
  • [10:44] Universal Pictures, UFO Film Studios
  • [10:58] Ramit Sethi
  • [11:26] Kasey’s Course, Email List
  • [11:58] Startup, Marketing Consulting
  • [12:14] Conversion Rate Optimization (CRO)
  • [12:43] Bravo, Kasey
  • [12:54] B2C (Business-to-Consumer), B2B (Business-to-Business),
  • [13:08] eCommerce, Revenue
  • [14:08] Dad Jokes
  • [14:12] What is Kasey’s full birth name
  • [15:01] How do you grow revenue with email marketing
  • [15:11] Email Automation
  • [15:28] Customer Journey, Purchasing Journey, Content
  • [16:20] Top-of-Mind
  • [16:51] Call-to-Action (CTA)
  • [17:03] User, Subscribe, Welcome Flow, Browse Abandonment Flow
  • [18:01] What should an email to a dormant subscriber look like
  • [18:12] Plain Text, HTML
  • [18:42] Brand, Founder, Head of Customer Support, Segment
  • [19:56] How do you familiarize yourself with the customer journey
  • [20:18] Qualitative Research, Survey
  • [21:16] Customer Support Teams
  • [21:27] Customers, Social Media
  • [21:41] How do you best automate email marketing
  • [22:08] Newsletters
  • [22:16] Shoppers
  • [23:00] Checkouts, Email Flow
  • [23:14] Google, “top email flows that I should have,” Listicle
  • [23:42] What is the best way to grow your email list
  • [24:02] List Growth, Traffic, Acquisition
  • [24:24] Email Opt-In
  • [24:27] Discount, Video Tutorial, Recipe Book
  • [24:49] Pop-Up
  • [25:32] The Easy Approach
  • [25:41] Kasey jumping ahead to Pet Peeves
  • [27:12] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [28:11] Creative Marketing
  • [28:18] Adore Me
  • [28:31] “My V-Day Truth” by Adore Me
  • [28:51] Life Positions
  • [29:47] Paid Ad, YouTube, Native Ad, Facebook, Instagram
  • [30:24] Victoria’s Secret
  • [30:52] Word of Mouth
  • [31:21] Share
• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [31:38] Unuuuuusual Alluuuuusion
  • [31:52] What is a quirk Kasey has
  • [32:42] What is a weird talent she has
  • [33:19] Exchange Year
  • [34:06] Bazinga!

• Rapid-Fire Q&A
  • [34:28] What is the coldest-Russia-winter story Kasey has
  • [35:11] Russian Snow
  • [36:01] What is the hardest part about learning English
  • [36:12] Hey!
  • [36:28] Conjugations
  • [37:26] Kasey speaking Russian
  • [37:50] Not even trying to spell these 🙂
  • [38:40] Klaviyo
  • [39:02] ReallyGoodEmails.com, MailCharts
  • [39:13] Email Calendar
  • [39:18] What would Kasey’s own Semester at Sea look like
  • [39:41] Melbourne, Australia, Great Barrier Reef
  • [40:02] St. Petersburg, Russia
  • [40:26] Buenos Aires, Argentina
  • [40:41] Hippo Direct, My Family Business
  • [40:55] Connect with Kasey on LinkedIn and at LuckAndCo.Agency
  • [41:20] What are Kasey’s final thoughts
  • [41:39] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [41:54] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [41:56] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [41:58] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Kasey Luck on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!