Shondell Varcianna – Wild Business Growth Podcast #134: Balanced Blogger, Founder of Varci Media

When you’re writing a blog post, how do you know you’re actually speaking to your target customer? Yeah, you. This week’s Wild Business Growth Podcast guest, Shondell Varcianna, started doing so as a side hustle before growing it into her full-time dream business. She’s the Founder and CEO of Varci Media. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

Episode 134: Shondell Varcianna – Balanced Blogger, Founder of Varci Media

Shondell Varcianna, the Founder and CEO of Varci Media, joins the show to share her journey from telemarketing for the Bank of Montreal to taking her content writing company from side hustle to dream business. Hear how to blog specifically to your target customers, create more engagement with your blog posts, benefit from joining Facebook Groups, hire a team and delegate tasks, and the craziest things she heard while telemarketing. This episode covers everything from a newspaper route to Shondell’s move from Canada to the U.S. Here’s a small sample of what you will hear in this episode:

  • What got Shondell into the finance industry in the first place
  • How do you take your side hustle to full-time business
  • How do you get to know your target customer
  • How do you get involved in Facebook Groups
  • What’s involved in hiring a team
  • SuperNichedAndFocusedWoman
  • A spontaneous “Just Do It” when talking about Nike
  • Saying the word Eh, eh

Connect with Shondell on LinkedIn and at VarciMedia.com.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

Shondell Varcianna - Wild Business Growth Podcast #134: Balanced Blogger, Founder of Varci Media
Shondell training me on telemarketing
Shondell Varcianna - Wild Business Growth Podcast #134: Balanced Blogger, Founder of Varci Media
Shondell Varcianna - Wild Business Growth Podcast #134: Balanced Blogger, Founder of Varci Media

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

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Thanks for listening to Shondell Varcianna on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!