Ross Simmonds – Wild Business Growth Podcast #301: Create Once, Distribute Forever, Foundation Founder

Create Once, Distribute Forever. That’s the story of this week’s Wild Business Growth podcast guest, Ross Simmonds. Ross is the Founder and CEO of Foundation. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 301: Ross Simmonds – Create Once, Distribute Forever, Foundation Founder

Ross Simmonds, the Founder and CEO of Foundation, joins the show to share his journey from blogging about fantasy football to becoming the go-to expert and marketing agency owner on content distribution. Hear how to go on a successful workcation, how to hire your first employee, how to approach sharing out your content, what you can learn from the top deathbed regrets, and the best fantasy football season of all time. This episode covers everything from hiring to Lupe Fiasco. Here’s a small sample of what you will hear in this episode:

• How was Ross’s workcation in Italy
• The Age Monster
• How did Ross start Foundation
• MEATSUITS
• How do you find the energy to share out your content
• What’s a deathbed regret that’s shaped Ross’s life
• Is the reputation of Halifax, Nova Scotia correct
• What’s the best food dish Ross ate in Italy

Connect with Ross and check out Create Once, Distribute Forever at RossSimmonds.com.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Workcation
  • [0:32] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:42] Connect with Ross and check out Create Once, Distribute Forever at RossSimmonds.com
  • [1:55] Amanda Natividad – Wild Business Growth podcast #178: Social Media Sleuth, VP Marketing at SparkToro
  • [2:40] How was Ross’s workcation in Italy
  • [3:14] Where did he go in Italy
  • [4:03] Gaeta, Italy
  • [4:08] John Cabot aka Giovanni Caboto
  • [4:42] Windows XP
  • [4:53] Google
  • [5:28] Dana & I’s Honeymoon in Italy
  • [6:35] Ross’s Italy Workcation on Instagram
  • [6:53] How do you have a successful workcation
  • [7:45] RossSimmonds.com
  • [8:15] Reddit, SEO (Search Engine Optimization)
  • [9:45] Dana & I’s Spain-Portugal Trip
  • [10:34] Sleep is the cousin of death
  • [10:44] The Age Monster

• The Foundation Story & Create Once, Distribute Forever
  • [11:27] How did Ross start a fantasy football blog
  • [11:50] Shakespeare
  • [12:38] SportingNews.com
  • [14:42] Bacardi
  • [14:57] Overdraft
  • [15:10] Wild
  • [16:02] How did Ross start Foundation
  • [19:15] How do you hire your first employee
  • [20:00] Entrepreneurs
  • [21:42] Revenue
  • [22:41] How did Ross start specializing in content distribution
  • [25:27] How do you find the energy to share out your content
  • [27:04] Pablo Picasso
  • [31:52] MEATSUITS
  • [32:15] (39:06 mark) Amanda Natividad – Wild Business Growth podcast #178: Social Media Sleuth, VP Marketing at SparkToro
  • [32:52] What does Ross want people to take away from Create Once, Distribute Forever
  • [35:28] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Ross
  • [35:30] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [36:30] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Inspiration & Creativity: Deathbed Regrets
  • [36:44] “Deathbed Regrets I Don’t Want to Have” on Create Like the Greats
  • [37:10] Palliative Care
  • [37:48] What’s a deathbed regret that’s shaped Ross’s life
• Rapid-Fire Q&A
  • [42:53] What’s Ross’s favorite Lupe Fiasco album
  • [43:18] Tetsuo & Youth
  • [43:32] “Kick, Push” by Lupe Fiasco
  • [43:25] Halifax, Little Bar
  • [43:58] Is the reputation of Halifax, Nova Scotia correct
  • [44:15] What’s a Weird Talent Ross has
  • [45:19] Olympic Sports
  • [45:32] Who had the best fantasy football year of all time
  • [46:12] What’s the best food dish Ross ate in Italy
  • [46:49] Connect with Ross and check out Create Once, Distribute Forever at RossSimmonds.com
  • [47:39] What are Ross’s Final Thoughts
  • [47:44] The Courage to Be Disliked by Ichiro Kishimi & Fumitake Koga
  • [48:11] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [48:21] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Ross
  • [48:29] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [48:30] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [48:31] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [48:34] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Ross Simmonds on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And listen to Lupe with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!