David Brier – Wild Business Growth Podcast #177: Sarcastic Rebrander, Brand Intervention

Sometimes you need a rebrand. Like, if your industry is booming and you’re falling behind. Or, if people have no idea what main service you provide. These warning signs are identified and torn to pieces by this week’s Wild Business Growth Podcast guest, David Brier. David is Google’s #1 Rebranding Expert and the Bestselling Author of Brand Intervention. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 177: David Brier – Sarcastic Rebrander, Brand Intervention

David Brier, Google’s #1 Rebranding Expert and Bestselling Author of Brand Intervention, joins the show to share his journey from defiant baby to top rebranding expert featured in Fast Company, Forbes, Adweek, and Inc. Hear the best time to rebrand, how to find your best differentiator, whether to change your logo, how to keep the optimism, and David turning into the Duluth Trading guy. This episode covers everything from horror movie sound effects to taking on more work. Here’s a small sample of what you will hear in this episode:

• How did David develop his assertive voice
• What element of design does he like the best
• How do you get started on a brand intervention/rebrand
• The Bullshit Competition
• What’s the #1 thing you should not do when rebranding
• How do you keep tremendous energy
• Has David ever gone an entire day speaking like the Duluth Trading guy
• What would be his special talent in a traveling circus

Connect with David at RisingAboveTheNoise.com and LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Branding
  • [0:34] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:39] Connect with David at RisingAboveTheNoise.com and LinkedIn
  • [1:47] What was David’s birth name
  • [2:07] Google
  • [2:31] Calendly
  • [2:47] IRONMAN, Marathon, Aaron Donald
  • [3:10] How did David develop his assertive voice
  • [3:58] The New York Stair
  • [4:48] Brand, Branding Experts
  • [4:55] What pulled David into the branding space
  • [5:10] Associate of Arts Degree
  • [5:53] Typography
  • [6:28] Art Director
  • [7:23] Beethoven’s IX
  • [7:32] Miles Davis Kind of Blue
  • [7:47] Beethoven’s IX is about 70 minutes! Pulled that out of my ass
  • [8:08] What element of design does David like the best
  • [8:27] Andy Warhol, Peter Max
  • [9:02] In a world.
  • [10:23] Jim Henson, Fraggle Rock, The New York Times Magazine, Rolling Stone Magazine

• Rebranding & Brand Intervention
  • [10:56] Brand Intervention
  • [11:12] When is a good time to rebrand
  • [11:29] Solopreneur, Publicly-Traded Company
  • [12:13] Market Segment
  • [13:44] Pigeonholedom
  • [13:51] What are some warning signs you need a rebrand
  • [14:06] Clients
  • [14:34] Customers
  • [14:43] CEO (Chief Executive Officer)
  • [14:51] Brand Loyalty
  • [15:06] Here we go again
  • [15:40] How do you get started on a brand intervention/rebrand
  • [15:58] Technology (Tech), Subscriber
  • [16:27] Those are some pastries
  • [17:37] Mission Statement
  • [17:47] If you build it, they will come
  • [18:07] LinkedIn, Social Media
  • [18:29] Hot Fresh Krispy Kreme
  • [18:44] Consumer
  • [19:07] Competitors
  • [19:15] Sharon Stone, Michael Douglas
  • [19:37] How do you find the best brand differentiator for you (or differentior)
  • [19:58] The Bullshit Competition
  • [20:08] Squid Game
  • [20:18] Startup, Apple
  • [21:51] Seinfeld, The Ugly Baby
  • [22:24] How important is revitalizing your logo in a rebrand
  • [23:05] Equity, Toys”R”Us
  • [23:35] Geoffrey The Frickin’ Giraffe
  • [25:05] He got me
  • [25:22] David Blaine
  • [25:33] What’s the #1 thing you should not do when rebranding
  • [26:27] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
• Inspiration & Creativity: People, Hobbies, and Resources
  • [27:33] How do you keep tremendous energy
  • [29:47] PREACH
  • [30:21] What would you say to a pessimistic person
  • [31:05] Webinar
  • [31:36] Sphere of Influence
  • [32:13] Shoutout those 18 minutes
  • [32:22] I’m never guilty of this

• Wild Business Shoutout of the Week
  • [33:12] Excellent shoutout to Wayne’s World
  • [33:19] Creative Marketing
  • [33:25] Duluth Trading Commercials
  • [33:41] Bravo
  • [35:11] Has David ever gone an entire day speaking like that
  • [35:26] ouuuuuuch
• Rapid-Fire Q&A
  • [35:54] What was Daymond John‘s reaction to David asking him to write the foreword to his book
  • [36:38] Premature Reciprocation
  • [37:13] How do you create a top Alexa skill
  • [38:20] Recovering Typoholic
  • [38:56] Work Sans
  • [39:21] What would be David’s special talent in a traveling circus
  • [39:59] Connect with David at RisingAboveTheNoise.com and LinkedIn
  • [40:50] Benihana
  • [41:02] What are David’s Final Thoughts
  • [42:43] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you dare
  • [42:54] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [42:57] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [43:00] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to David Brier on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And speak in the Duluth Trading voice for 2 weeks straight. Until next time, Let your business Run Wild…and Bring on the Bongos!!