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		<title>Harry Morton &#8211; Wild Business Growth Podcast #338: Podcast Production Visionary, Lower Street</title>
		<link>https://maxpodcasting.com/harry-morton/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 06 Aug 2025 02:00:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Harry Morton]]></category>
		<category><![CDATA[Lower Street]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Podcast Producer]]></category>
		<category><![CDATA[Podcast Production]]></category>
		<category><![CDATA[podcasting tips]]></category>
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					<description><![CDATA[Harry Morton, the Founder &#038; CEO of Lower Street, joins the Wild Business Growth podcast to share his journey from getting fired for losing audio files to building the podcast production agency for top brands with a team of over 30 people.]]></description>
										<content:encoded><![CDATA[
<p>Take the risk. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a>&nbsp;podcast guest, Harry Morton. Harry is the Founder &amp; CEO of Lower Street. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>, and watch on <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 338: Harry Morton – Podcast Production Visionary, Lower Street</h2>



<p>Harry Morton, the Founder &amp; CEO of Lower Street, joins the show to share his journey from getting fired for losing audio files to building the podcast production agency for top brands with a team of over 30 people. Hear how to start a podcast production agency, how to win big brands as clients, how to grow your podcast, how to start a successful video podcast, and what podcasts will look like in 100 years.&nbsp;This episode covers everything from podcasting tips to underpants. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What do you learn in an Audio Engineering course</li><li>How did Harry decide to start a podcast production agency</li><li>What are the most important roles in podcast production</li><li>Is podcast discoverability easier on YouTube than the traditional podcast platforms</li><li>What are the names of Harry&#8217;s cows</li></ul>



<p>Connect with Harry at <a rel="noreferrer noopener" href="https://lowerstreet.co/" target="_blank">LowerStreet.co</a>, on <a href="https://www.linkedin.com/in/harrymorton/" target="_blank" rel="noreferrer noopener">LinkedIn</a>, and on X <a rel="noreferrer noopener" href="https://x.com/podcastharry" target="_blank">@PodcastHarry</a></p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/harry-morton-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/harry-morton-podcast-production-visionary-lower-street/id1422144338?i=1000720829412"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Studying Audio Engineering</strong><ul><li>[0:29] Email me at <a rel="noreferrer noopener" href="mailto:ma&#120;&#64;&#104;&#105;&#112;p&#111;di&#114;e&#99;&#116;.&#99;&#111;&#109;" target="_blank">m&#97;&#120;&#64;m&#97;&#120;po&#100;&#99;ast&#105;&#110;&#103;.c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:37] Connect with Harry at <a rel="noreferrer noopener" href="https://lowerstreet.co/" target="_blank">LowerStreet.co</a>, on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/harrymorton/" target="_blank">LinkedIn</a>, and on X <a rel="noreferrer noopener" href="https://x.com/podcastharry" target="_blank">@PodcastHarry</a></li><li>[2:40] <a rel="noreferrer noopener" href="https://forthright-people.com/post/show-notes-transcript-should-i-do-a-branded-podcast-with-harry-morton-lower-street/" target="_blank">Should I Do a Branded Podcast? with Harry Morton, Lower Street</a> on <em>Strategic Counsel by ForthRight Business</em></li><li>[2:55] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/maxbranstetter/" target="_blank">Podcast Movement 2023 in Denver</a></li><li>[4:23] What do you learn in an <a rel="noreferrer noopener" href="https://www.bathspa.ac.uk/courses/pg-sound-production/" target="_blank">Audio Engineering</a> course</li><li>[5:38] What class project stayed with Harry to this day</li><li>[6:28] Has he always been a dreamer</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/08/SquadShot-Harry-Morton-1024x538.png" alt="SquadShot Harry Morton" class="wp-image-10821" width="705" height="370" srcset="https://maxpodcasting.com/wp-content/uploads/2025/08/SquadShot-Harry-Morton-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2025/08/SquadShot-Harry-Morton-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2025/08/SquadShot-Harry-Morton-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2025/08/SquadShot-Harry-Morton-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2025/08/SquadShot-Harry-Morton-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2025/08/SquadShot-Harry-Morton.png 1200w, https://maxpodcasting.com/wp-content/uploads/2025/08/SquadShot-Harry-Morton-500x263@2x.png 1000w" sizes="(max-width: 705px) 100vw, 705px" /><figcaption>Podcast Harry</figcaption></figure></div>



<ul><li><strong>The Lower Street Story</strong><ul><li>[7:08] How did Harry decide to start a <a rel="noreferrer noopener" href="https://lowerstreet.co/" target="_blank">podcast production agency</a></li><li>[10:48] <a rel="noreferrer noopener" href="https://youtu.be/IAzzJ_gmL38?si=Alk5NhEf6BmDfnVv" target="_blank">Funny Domestos Commercials</a></li><li>[11:29] How did Harry turn his podcast production idea into a <a rel="noreferrer noopener" href="https://lowerstreet.co/" target="_blank">business</a></li><li>[11:37] What&#8217;s a <a rel="noreferrer noopener" href="https://www.gov.uk/become-sole-trader" target="_blank">Sole Trader</a> (not Soul Traitor)</li><li>[12:38] <a rel="noreferrer noopener" href="https://lowerstreet.co/case-studies" target="_blank">PepsiCo</a>, <a rel="noreferrer noopener" href="https://lowerstreet.co/case-studies" target="_blank">Booking.com</a>, <em><a rel="noreferrer noopener" href="https://lowerstreet.co/case-studies" target="_blank">Moneywise</a></em> with Sam Parr</li><li>[13:04] How do you create momentum with your business</li><li>[17:22] How do you win <a rel="noreferrer noopener" href="https://lowerstreet.co/case-studies" target="_blank">big brands</a> as clients</li><li>[18:58] How much did Harry polish his British accent</li><li>[19:28] How do you afford to hire more employees</li><li>[20:53] COO <a rel="noreferrer noopener" href="https://www.linkedin.com/in/adam-j-bender/" target="_blank">Adam Bender</a></li><li>[22:19] How do you delegate tasks to your team</li><li>[23:08] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/tomcasano/" target="_blank">Tom Casano</a> &#8211; <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/tom-casano-worlds-best-seo-expert-founder-of-sure-oak/id1422144338?i=1000420015585" target="_blank"><em>Wild Business Growth</em> podcast #9</a>: World&#8217;s Best SEO Expert, Founder of <a rel="noreferrer noopener" href="https://sureoak.com/" target="_blank">Sure Oak</a></li><li>[24:17] What are the most important roles in podcast production</li><li>[25:58] Production Manager <a rel="noreferrer noopener" href="https://www.linkedin.com/in/elizabeth-amos-01b82a89/" target="_blank">Elizabeth Amos</a></li><li>[27:45] What&#8217;s driven the growth of <a rel="noreferrer noopener" href="https://lowerstreet.co/" target="_blank">Lower Street</a></li><li>[29:44] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Harry</li></ul><ul><li>[29:45] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[29:47] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://lowerstreet.co/"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/08/lower-street-twitter-share.png" alt="Lower Street" class="wp-image-10823" width="635" height="318" srcset="https://maxpodcasting.com/wp-content/uploads/2025/08/lower-street-twitter-share.png 1012w, https://maxpodcasting.com/wp-content/uploads/2025/08/lower-street-twitter-share-400x200.png 400w, https://maxpodcasting.com/wp-content/uploads/2025/08/lower-street-twitter-share-768x384.png 768w, https://maxpodcasting.com/wp-content/uploads/2025/08/lower-street-twitter-share-500x250.png 500w, https://maxpodcasting.com/wp-content/uploads/2025/08/lower-street-twitter-share-400x200@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2025/08/lower-street-twitter-share-500x250@2x.png 1000w" sizes="(max-width: 635px) 100vw, 635px" /></a></figure></div>



<ul><li><strong>Podcasting Tips &amp; Podcasting Trends</strong><ul><li>[30:40] How do you start a successful podcast</li><li>[34:10] How do you grow your podcast</li><li>[38:15] How do you start a video podcast</li><li>[41:30] <a rel="noreferrer noopener" href="https://youtu.be/5ZyTo6gppPw?si=4qHUNjG2iqkD7s2G" target="_blank">How Rich Is ‘Rich Enough’ to Fly Private?</a> on <em>Moneywise</em></li><li>[43:00] Is podcast discoverability easier on <a rel="noreferrer noopener" href="https://www.youtube.com/" target="_blank">YouTube</a> than the traditional podcast platforms</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[44:45] <em><a rel="noreferrer noopener" href="https://podcasts.apple.com/gb/podcast/the-ricky-gervais-podcast/id135789411" target="_blank">The Ricky Gervais Podcast</a></em></li><li>[44:52] What are the names of Harry&#8217;s cows</li><li>[45:05] How do you see a business impact with your podcast</li><li>[45:38] What will podcasts look like in the year 2125</li><li>[46:58] Connect with Harry at <a rel="noreferrer noopener" href="https://lowerstreet.co/" target="_blank">LowerStreet.co</a>, on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/harrymorton/" target="_blank">LinkedIn</a>, and on X <a rel="noreferrer noopener" href="https://x.com/podcastharry" target="_blank">@PodcastHarry</a></li></ul><ul><li>[47:20] What are Harry&#8217;s Final Thoughts</li></ul><ul><li>[48:14] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[48:24] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Harry</li></ul><ul><li>[48:29] Check out the <em>Wild Business Growth</em> podcast<em> </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[48:32] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[48:34] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;&#97;x&#64;&#109;axp&#111;dcastin&#103;&#46;co&#109;">&#109;ax&#64;&#109;ax&#112;o&#100;cas&#116;i&#110;&#103;&#46;c&#111;&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[48:40] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://maxpodcasting.com/wild-business-growth-podcast/"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Harry Morton - Wild Business Growth Podcast #338: Podcast Production Visionary, Lower Street" class="wp-image-4217" width="519" height="519"/></a></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:&#109;ax&#64;m&#97;&#120;p&#111;dca&#115;t&#105;ng&#46;c&#111;m">&#109;&#97;x&#64;&#109;ax&#112;&#111;&#100;c&#97;st&#105;&#110;&#103;&#46;com</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Harry Morton on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And listen to a podcast with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Alan Kraft &#038; Jim Kabakow &#8211; Wild Business Growth Podcast #319: Media Horizons, Bin 113, Wine Across America</title>
		<link>https://maxpodcasting.com/alan-kraft-jim-kabakow/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 15 Jan 2025 07:58:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Alan Kraft]]></category>
		<category><![CDATA[Bin 113]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Jim Kabakow]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Media Horizons]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<category><![CDATA[Wine]]></category>
		<category><![CDATA[Wine Across America]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=10101</guid>

					<description><![CDATA[Alan Kraft &#038; Jim Kabakow, the Co-Founders &#038; Managing Partners of Bin 113, join the Wild Business Growth podcast to share their journey from starting, growing, and selling Media Horizons to building the wine marketing company for wineries in all 50 states.]]></description>
										<content:encoded><![CDATA[
<p>Have fun. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast guests, Alan Kraft &amp; Jim Kabakow. Alan &amp; Jim are the Co-Founders &amp; Managing Partners of Bin 113. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 319: Alan Kraft &amp; Jim Kabakow – Media Horizons, Bin 113, <em>Wine Across America</em></h2>



<p>Alan Kraft &amp; Jim Kabakow, the Co-Founders &amp; Managing Partners of Bin 113, join the show to share their journey from starting, growing, and selling Media Horizons to building the wine marketing company for wineries in all 50 states. Hear how to start a marketing agency, how to add more services to your business, how to sell your business, the marketing opportunity for wineries in the US, and Alan &amp; Jim’s favorite wine regions outside the US. This episode covers everything from expensive wine to the Super Bowl. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>Why are Alan &amp; Jim so passionate about wine</li><li>Where did the idea to start your own marketing agency come from</li><li>How do you find your first clients</li><li>What is Bin 113</li><li>Sandra Guibord</li><li>The Law of Syllogism</li><li>What&#8217;s Alan&#8217;s favorite wine story about Jim</li><li>College Baseball</li></ul>



<p>Connect with <a rel="noreferrer noopener" href="https://www.linkedin.com/in/alan-kraft-3a2b641" target="_blank">Alan</a> &amp; <a rel="noreferrer noopener" href="https://www.linkedin.com/in/jim-kabakow-8239493" target="_blank">Jim</a> on LinkedIn, <a rel="noreferrer noopener" href="https://bin113.com/" target="_blank">Bin113.com</a>, and check out <a rel="noreferrer noopener" href="https://www.youtube.com/@WineAcrossAmerica" target="_blank"><em>Wine Across America</em></a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/alan-kraft-jim-kabakow-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/alan-kraft-jim-kabakow-media-horizons-bin-113-wine/id1422144338?i=1000684037138"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Wine</strong><ul><li>[0:26] Email me at <a rel="noreferrer noopener" href="mailto:m&#97;&#120;&#64;h&#105;&#112;pod&#105;re&#99;t.c&#111;&#109;" target="_blank">m&#97;x&#64;&#109;ax&#112;o&#100;&#99;&#97;sti&#110;&#103;&#46;c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:35] Connect with <a rel="noreferrer noopener" href="https://www.linkedin.com/in/alan-kraft-3a2b641" target="_blank">Alan</a> &amp; <a rel="noreferrer noopener" href="https://www.linkedin.com/in/jim-kabakow-8239493" target="_blank">Jim</a> on LinkedIn, <a rel="noreferrer noopener" href="https://bin113.com/" target="_blank">Bin113.com</a>, and check out <a rel="noreferrer noopener" href="https://www.youtube.com/@WineAcrossAmerica" target="_blank"><em>Wine Across America</em></a></li><li>[3:08] Why are Alan &amp; Jim so passionate about wine</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Alan-Kraft-Jim-Kabakow-1024x538.png" alt="SquadShot Alan Kraft Jim Kabakow" class="wp-image-10124" width="698" height="367" srcset="https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Alan-Kraft-Jim-Kabakow-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Alan-Kraft-Jim-Kabakow-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Alan-Kraft-Jim-Kabakow-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Alan-Kraft-Jim-Kabakow-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Alan-Kraft-Jim-Kabakow-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Alan-Kraft-Jim-Kabakow.png 1200w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Alan-Kraft-Jim-Kabakow-500x263@2x.png 1000w" sizes="(max-width: 698px) 100vw, 698px" /><figcaption>Bin 113 meets Branstetter</figcaption></figure></div>



<ul><li><strong>The Media Horizons Story</strong><ul><li>[6:24] Where did the idea to start your own <a rel="noreferrer noopener" href="https://www.mediahorizons.com/" target="_blank">marketing agency</a> come from</li><li>[8:08] What got Jim to join <a rel="noreferrer noopener" href="https://www.mediahorizons.com/" target="_blank">Media Horizons</a></li><li>[8:33] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/a/angelinvestor.asp" target="_blank">Angel Investors</a></li><li>[8:58] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/Internet" target="_blank">Internet</a></li><li>[9:31] <a rel="noreferrer noopener" href="https://corporatefinanceinstitute.com/resources/career/what-is-a-ceo-chief-executive-officer/" target="_blank">CEO</a> (Chief Executive Officer)</li><li>[11:00] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Wall_Street" target="_blank">Wall Street</a></li><li>[11:10] How do you find your first clients</li><li>[12:38] <a rel="noreferrer noopener" href="https://www.ibm.com/history/selectric" target="_blank">IBM Selectric Typewriter</a></li><li>[14:32] How do you add more services to your business</li><li>[15:49] How did Alan &amp; Jim grow Media Horizons</li><li>[16:39] <a rel="noreferrer noopener" href="https://www.zoom.com/" target="_blank">Zoom</a></li><li>[17:41] How do you sell your business</li><li>[19:27] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Alan &amp; Jim</li></ul><ul><li>[19:28] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[19:30] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-1024x1024.jpg" alt="Wine Across America" class="wp-image-10127" width="550" height="550" srcset="https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2025/01/Wine-Across-America-working-cover-art-1280x1280@2x.jpg 2560w" sizes="(max-width: 550px) 100vw, 550px" /><figcaption>Follow or Subscribe to <em>Wine Across America</em> on <a rel="noreferrer noopener" href="https://www.youtube.com/@WineAcrossAmerica" target="_blank">YouTube</a> &amp; <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wine-across-america/id1789229751" target="_blank">Apple Podcasts</a> &amp; <a rel="noreferrer noopener" href="https://open.spotify.com/show/1EHG1gY6o0byZn5FreGJb6?si=6de5093c5ebf497e" target="_blank">Spotify</a></figcaption></figure></div>



<ul><li><strong>The Bin 113 Story &amp; <em>Wine Across America</em></strong><ul><li>[20:44] Why is wine an appealing industry to work in</li><li>[21:33] <a rel="noreferrer noopener" href="https://www.airfieldwines.com/" target="_blank">Airfield Estates</a></li><li>[22:38] <a rel="noreferrer noopener" href="https://wineryatbullrun.com/" target="_blank">The Winery at Bull Run</a></li><li>[23:15] What does Jim love about the wine business</li><li>[23:28] <a rel="noreferrer noopener" href="https://www.wsetglobal.com/" target="_blank">Wine &amp; Spirit Educational Trust</a> (WSET)</li><li>[25:38] How do you get the <a rel="noreferrer noopener" href="https://www.wsetglobal.com/qualifications/wset-level-2-award-in-wines/" target="_blank">WSET Level 2 Award in Wines</a></li><li>[26:34] How big is the <a rel="noreferrer noopener" href="https://www.reddit.com/r/WSET/comments/1ai9fuq/level_2_pin_and_specific_grade/" target="_blank">WSET Level 2 Pin</a></li><li>[26:54] What is <a rel="noreferrer noopener" href="https://bin113.com/" target="_blank">Bin 113</a></li><li>[28:52] <a rel="noreferrer noopener" href="https://bin113.com/about-us/" target="_blank">Jeff Giordano</a></li><li>[31:07] What is <em><a rel="noreferrer noopener" href="https://www.youtube.com/@WineAcrossAmerica" target="_blank">Wine Across America</a></em></li><li>[31:15] <a rel="noreferrer noopener" href="https://www.instagram.com/sandraswinelife/?hl=en" target="_blank">Sandra Guibord</a></li><li>[31:37] <a rel="noreferrer noopener" href="https://www.cuemath.com/data/law-of-syllogism/" target="_blank">The Law of Syllogism</a></li><li>[32:38] &#8220;<a rel="noreferrer noopener" href="https://youtu.be/sNhVZQVKYnk?si=qxzeHmoZxYLzE5He" target="_blank">Virginia – The Birthplace of Wine in America</a>&#8220;</li><li>[33:42] Subscribe to <a rel="noreferrer noopener" href="https://www.youtube.com/@WineAcrossAmerica" target="_blank"><em>Wine Across America</em></a> on YouTube</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[35:09] What&#8217;s Alan&#8217;s favorite wine story about Jim</li><li>[37:02] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Phil_Simms" target="_blank">Phil Simms</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Armen_Keteyian" target="_blank">Armen Keteyian</a></li><li>[37:44] What position did Jim play in baseball</li><li>[38:02] What&#8217;s the difference in competition level between high school baseball &amp; college baseball</li><li>[39:18] &#8220;<a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/alan-kraft-founder-and-chief-revenue-officer-of/id1497620836?i=1000562392100" target="_blank">Alan Kraft &#8211; Founder and Chief Revenue Officer of Media Horizons</a>&#8221; on <em><a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/the-marketing-playbook-with-mark-friedman/id1497620836" target="_blank">The Marketing Playbook with Mark Friedman</a></em></li><li>[39:31] What&#8217;s the craziest <a rel="noreferrer noopener" href="https://www.nfl.com/super-bowl/" target="_blank">Super Bowl</a> Alan has been to</li><li>[41:03] <a rel="noreferrer noopener" href="https://www.britannica.com/place/Burgundy" target="_blank">Burgundy, France</a>, <a rel="noreferrer noopener" href="https://www.beaune-tourism.com/" target="_blank">Beaune, France</a></li><li>[41:35] <a rel="noreferrer noopener" href="https://www.italia.it/en/emilia-romagna" target="_blank">Emilia-Romagna</a>, <a rel="noreferrer noopener" href="https://www.bolognawelcome.com/en" target="_blank">Bologna, Italy</a>, <a rel="noreferrer noopener" href="https://www.italia.it/en/veneto" target="_blank">Veneto, Italy</a>, <a rel="noreferrer noopener" href="https://www.foodandwine.com/wine/red-wine/amarone-wine-guide" target="_blank">Amarone Wine</a></li><li>[41:55] <a href="https://www.andalucia.com/cities/jerez.htm" target="_blank" rel="noreferrer noopener">Jerez, Spain</a> (Sherry)</li><li>[42:15] Connect with <a rel="noreferrer noopener" href="https://www.linkedin.com/in/alan-kraft-3a2b641" target="_blank">Alan</a> &amp; <a rel="noreferrer noopener" href="https://www.linkedin.com/in/jim-kabakow-8239493" target="_blank">Jim</a> on LinkedIn, <a rel="noreferrer noopener" href="https://bin113.com/" target="_blank">Bin113.com</a>, and check out <a rel="noreferrer noopener" href="https://www.youtube.com/@WineAcrossAmerica" target="_blank"><em>Wine Across America</em></a></li></ul><ul><li>[42:28] What are Alan &amp; Jim&#8217;s Final Thoughts</li></ul><ul><li>[42:53] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[43:02] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Alan &amp; Jim</li></ul><ul><li>[43:08] Check out the <em>Wild Business Growth</em> podcast<em> </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[43:10] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[43:13] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;m&#97;x&#112;od&#99;&#97;&#115;&#116;&#105;n&#103;.c&#111;m">m&#97;&#120;&#64;m&#97;&#120;p&#111;dcas&#116;i&#110;&#103;&#46;c&#111;&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[43:17] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Alan Kraft &amp; Jim Kabakow - Wild Business Growth Podcast #319: Media Horizons, Bin 113, Wine Across America" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:&#109;ax&#64;m&#97;&#120;po&#100;&#99;&#97;s&#116;in&#103;&#46;&#99;o&#109;">m&#97;x&#64;&#109;&#97;xp&#111;&#100;c&#97;&#115;&#116;ing.co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Alan Kraft &amp; Jim Kabakow on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And watch <em>Wine Across America</em> with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Ross Simmonds &#8211; Wild Business Growth Podcast #301: Create Once, Distribute Forever, Foundation Founder</title>
		<link>https://maxpodcasting.com/ross-simmonds/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 28 Aug 2024 04:25:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Create Once Distribute Forever]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fantasy Football]]></category>
		<category><![CDATA[Foundation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Ross Simmonds]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=9395</guid>

					<description><![CDATA[Ross Simmonds, the Founder and CEO of Foundation, joins the Wild Business Growth podcast to share his journey from blogging about fantasy football to becoming the go-to expert and marketing agency owner on content distribution.]]></description>
										<content:encoded><![CDATA[
<p><em>Create Once, Distribute Forever</em>. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast guest, Ross Simmonds. Ross is the Founder and CEO of Foundation. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 301: Ross Simmonds – <em>Create Once, Distribute Forever</em>, Foundation Founder</h2>



<p>Ross Simmonds, the Founder and CEO of Foundation, joins the show to share his journey from blogging about fantasy football to becoming the go-to expert and marketing agency owner on content distribution. Hear how to go on a successful workcation, how to hire your first employee, how to approach sharing out your content, what you can learn from the top deathbed regrets, and the best fantasy football season of all time. This episode covers everything from hiring to Lupe Fiasco. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>How was Ross&#8217;s workcation in Italy</li><li>The Age Monster</li><li>How did Ross start Foundation</li><li>MEATSUITS</li><li>How do you find the energy to share out your content</li><li>What&#8217;s a deathbed regret that&#8217;s shaped Ross&#8217;s life</li><li>Is the reputation of Halifax, Nova Scotia correct</li><li>What&#8217;s the best food dish Ross ate in Italy</li></ul>



<p>Connect with Ross and check out <em>Create Once, Distribute Forever</em> at <a rel="noreferrer noopener" href="https://rosssimmonds.com/" target="_blank">RossSimmonds.com</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/ross-simmonds-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/ross-simmonds-create-once-distribute-forever-foundation/id1422144338?i=1000666905120"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Workcation</strong><ul><li>[0:32] Email me at <a rel="noreferrer noopener" href="mailto:m&#97;x&#64;&#104;&#105;p&#112;&#111;&#100;i&#114;&#101;ct&#46;c&#111;&#109;" target="_blank">ma&#120;&#64;&#109;&#97;x&#112;odcast&#105;n&#103;.co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:42] Connect with Ross and check out <em>Create Once, Distribute Forever</em> at <a rel="noreferrer noopener" href="https://rosssimmonds.com/" target="_blank">RossSimmonds.com</a></li><li>[1:55] Amanda Natividad – <a rel="noreferrer noopener" href="https://maxpodcasting.com/amanda-natividad/" target="_blank"><em>Wild Business Growth</em> podcast #178</a>: <a rel="noreferrer noopener" href="https://x.com/amandanat" target="_blank">Social Media Sleuth</a>, VP Marketing at <a rel="noreferrer noopener" href="https://sparktoro.com/" target="_blank">SparkToro</a></li><li>[2:40] How was Ross&#8217;s workcation in Italy</li><li>[3:14] Where did he go in Italy</li><li>[4:03] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Gaeta" target="_blank">Gaeta, Italy</a></li><li>[4:08] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/John_Cabot" target="_blank">John Cabot</a> aka Giovanni Caboto</li><li>[4:42] <a rel="noreferrer noopener" href="https://www.boredpanda.com/tuscany-windows-xp-wallpaper-albert-dros/" target="_blank">Windows XP</a></li><li>[4:53] <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a></li><li>[5:28] <a rel="noreferrer noopener" href="https://www.instagram.com/p/CuNHgDUr2XZ/" target="_blank">Dana &amp; I&#8217;s Honeymoon in Italy</a></li><li>[6:35] <a rel="noreferrer noopener" href="https://www.instagram.com/p/C6ddTnXoUWz/?hl=en&amp;img_index=1" target="_blank">Ross&#8217;s Italy Workcation</a> on Instagram</li><li>[6:53] How do you have a successful workcation</li><li>[7:45] <a rel="noreferrer noopener" href="https://rosssimmonds.com/" target="_blank">RossSimmonds.com</a></li><li>[8:15] <a rel="noreferrer noopener" href="https://www.reddit.com/" target="_blank">Reddit</a>, <a rel="noreferrer noopener" href="https://searchengineland.com/guide/what-is-seo" target="_blank">SEO</a> (Search Engine Optimization)</li><li>[9:45] Dana &amp; I&#8217;s <a href="https://www.instagram.com/maxbranstetter/p/C-WaBG2JwLc/" target="_blank" rel="noreferrer noopener">Spain-Portugal Trip</a></li><li>[10:34] <a href="https://genius.com/Nas-ny-state-of-mind-lyrics" target="_blank" rel="noreferrer noopener">Sleep is the cousin of death</a></li><li>[10:44] The Age Monster</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/08/SquadShot-Ross-Simmonds-1024x538.png" alt="Full Transcript - Ross Simmonds - Wild Business Growth Podcast #301" class="wp-image-9424" width="733" height="385" srcset="https://maxpodcasting.com/wp-content/uploads/2024/08/SquadShot-Ross-Simmonds-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/08/SquadShot-Ross-Simmonds-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/08/SquadShot-Ross-Simmonds-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/08/SquadShot-Ross-Simmonds-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/08/SquadShot-Ross-Simmonds-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/08/SquadShot-Ross-Simmonds.png 1200w, https://maxpodcasting.com/wp-content/uploads/2024/08/SquadShot-Ross-Simmonds-500x263@2x.png 1000w" sizes="(max-width: 733px) 100vw, 733px" /><figcaption>The Coolest Cool</figcaption></figure></div>



<ul><li><strong>The Foundation Story &amp; <em>Create Once, Distribute Forever</em></strong><ul><li>[11:27] How did Ross start a fantasy football blog</li><li>[11:50] <a rel="noreferrer noopener" href="https://www.britannica.com/biography/William-Shakespeare" target="_blank">Shakespeare</a></li><li>[12:38] <a rel="noreferrer noopener" href="https://www.sportingnews.com/us" target="_blank">SportingNews.com</a></li><li>[14:42] <a rel="noreferrer noopener" href="https://www.bacardi.com/us/en/" target="_blank">Bacardi</a></li><li>[14:57] <a rel="noreferrer noopener" href="https://www.nerdwallet.com/article/banking/overdraft-fees" target="_blank">Overdraft</a></li><li>[15:10] <em>Wild</em></li><li>[16:02] How did Ross start <a rel="noreferrer noopener" href="https://foundationinc.co/" target="_blank">Foundation</a></li><li>[19:15] How do you hire your first employee</li><li>[20:00] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Entrepreneurs</a></li><li>[21:42] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/r/revenue.asp" target="_blank">Revenue</a></li><li>[22:41] How did Ross start specializing in <a rel="noreferrer noopener" href="https://foundationinc.co/" target="_blank">content distribution</a></li><li>[25:27] How do you find the energy to share out your content</li><li>[27:04] <a rel="noreferrer noopener" href="https://www.pablopicasso.org/" target="_blank">Pablo Picasso</a></li><li>[31:52] MEATSUITS</li><li>[32:15] (39:06 mark) Amanda Natividad – <a rel="noreferrer noopener" href="https://maxpodcasting.com/amanda-natividad/" target="_blank"><em>Wild Business Growth</em> podcast #178</a>: <a rel="noreferrer noopener" href="https://x.com/amandanat" target="_blank">Social Media Sleuth</a>, VP Marketing at <a rel="noreferrer noopener" href="https://sparktoro.com/" target="_blank">SparkToro</a></li><li>[32:52] What does Ross want people to take away from <em><a rel="noreferrer noopener" href="https://rosssimmonds.com/book/" target="_blank">Create Once, Distribute Forever</a></em></li><li>[35:28] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Ross</li></ul><ul><li>[35:30] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[36:30] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/08/Create-Once-Distribute-Forever-695x1024.jpg" alt="Create Once, Distribute Forever by Ross Simmonds" class="wp-image-9426" width="403" height="594" srcset="https://maxpodcasting.com/wp-content/uploads/2024/08/Create-Once-Distribute-Forever-695x1024.jpg 695w, https://maxpodcasting.com/wp-content/uploads/2024/08/Create-Once-Distribute-Forever-272x400.jpg 272w, https://maxpodcasting.com/wp-content/uploads/2024/08/Create-Once-Distribute-Forever-768x1131.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2024/08/Create-Once-Distribute-Forever-500x736.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2024/08/Create-Once-Distribute-Forever-800x1178.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2024/08/Create-Once-Distribute-Forever.jpg 880w, https://maxpodcasting.com/wp-content/uploads/2024/08/Create-Once-Distribute-Forever-272x400@2x.jpg 544w" sizes="(max-width: 403px) 100vw, 403px" /><figcaption><em><a href="https://rosssimmonds.com/book/" target="_blank" rel="noreferrer noopener">Create Once, Distribute Forever</a></em> by Ross Simmonds</figcaption></figure></div>



<ul><li><strong>Inspiration &amp; Creativity: Deathbed Regrets</strong><ul><li>[36:44] &#8220;<a rel="noreferrer noopener" href="https://rosssimmonds.com/common-regrets/" target="_blank">Deathbed Regrets I Don&#8217;t Want to Have</a>&#8221; on <em><a rel="noreferrer noopener" href="https://foundationinc.co/podcasts/podcast/create-like-the-greats/" target="_blank">Create Like the Greats</a></em></li><li>[37:10] <a rel="noreferrer noopener" href="https://my.clevelandclinic.org/health/articles/22850-palliative-care" target="_blank">Palliative Care</a></li><li>[37:48] What&#8217;s a deathbed regret that&#8217;s shaped Ross&#8217;s life </li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[42:53] What&#8217;s Ross&#8217;s favorite <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Lupe_Fiasco%27s_The_Cool" target="_blank">Lupe Fiasco</a> album</li><li>[43:18] <em><a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Tetsuo_%26_Youth" target="_blank">Tetsuo &amp; Youth</a></em></li><li>[43:32] &#8220;<a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Kick,_Push" target="_blank">Kick, Push</a>&#8221; by Lupe Fiasco</li><li>[43:25] <a rel="noreferrer noopener" href="https://www.halifaxhoboken.com/" target="_blank">Halifax</a>, <a rel="noreferrer noopener" href="https://www.littlebar.com/" target="_blank">Little Bar</a></li><li>[43:58] Is the reputation of <a rel="noreferrer noopener" href="https://discoverhalifaxns.com/" target="_blank">Halifax, Nova Scotia</a> correct</li><li>[44:15] What&#8217;s a Weird Talent Ross has</li><li>[45:19] <a rel="noreferrer noopener" href="https://olympics.com/en/sports/" target="_blank">Olympic Sports</a></li><li>[45:32] Who had the best fantasy football year of all time</li><li>[46:12] What&#8217;s the best food dish Ross ate in Italy</li><li>[46:49] Connect with Ross and check out <em>Create Once, Distribute Forever</em> at <a rel="noreferrer noopener" href="https://rosssimmonds.com/" target="_blank">RossSimmonds.com</a></li></ul><ul><li>[47:39] What are Ross&#8217;s Final Thoughts</li><li>[47:44] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Courage-Be-Disliked-Phenomenon-Happiness/dp/1501197274" target="_blank">The Courage to Be Disliked</a></em> by Ichiro Kishimi &amp; Fumitake Koga</li></ul><ul><li>[48:11] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[48:21] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Ross</li></ul><ul><li>[48:29] Check out the <em>Wild Business Growth</em> podcast<em> </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[48:30] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[48:31] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;&#97;&#120;&#64;&#109;&#97;&#120;p&#111;&#100;ca&#115;&#116;&#105;ng.c&#111;&#109;">&#109;&#97;&#120;&#64;m&#97;xpo&#100;cas&#116;&#105;ng.c&#111;m</a> to bring your podcast to life and use it as a business-building tool</li><li>[48:34] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Ross Simmonds - Wild Business Growth Podcast #301: Create Once, Distribute Forever, Foundation Founder" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:ma&#120;&#64;&#109;a&#120;po&#100;c&#97;&#115;tin&#103;.&#99;o&#109;">m&#97;&#120;&#64;ma&#120;pod&#99;a&#115;&#116;in&#103;.&#99;&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Ross Simmonds on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And listen to Lupe with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Nicole Zeno &#8211; Wild Business Growth Podcast #266: Small Business Director, Founder of Clever Cow Media</title>
		<link>https://maxpodcasting.com/nicole-zeno/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 20 Dec 2023 01:54:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Clever Cow Media]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Nicole Zeno]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=8082</guid>

					<description><![CDATA[Nicole Zeno, the Founder and CEO of Clever Cow Media, joins the Wild Business Growth Podcast to share her journey from directing music videos to helping small businesses grow like trees.]]></description>
										<content:encoded><![CDATA[
<p>Set up the processes to grow your small business. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> guest, Nicole Zeno. Nicole is the Founder and CEO of Clever Cow Media. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary">Episode 266: Nicole Zeno – Small Business Director, Founder of Clever Cow Media</h2>



<p>Nicole Zeno, the Founder and CEO of Clever Cow Media, joins the show to share her journey from directing music videos to helping small businesses grow like trees. Hear how to make changes backed by data, improve your processes, take time off from your business, Nicole’s karaoke song, and the best (and worst) dad jokes. This episode covers everything from cows to concerts. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>Why did Nicole study at the School of Visual Arts</li><li>How did she start a stained glass club</li><li>What helped her achieve success with Clever Cow Media</li><li>Where did the branding come from</li><li>What are Nicole&#8217;s favorite types of projects to work on for clients</li><li>Why did the chicken go to the séance</li><li>What&#8217;s the best life lesson Nicole has learned from her parents</li><li>Vans Warped Tour</li></ul>



<p>Connect with Nicole at <a rel="noreferrer noopener" href="https://clevercowmedia.com/" target="_blank">CleverCowMedia.com</a>, on social media <a rel="noreferrer noopener" href="https://www.instagram.com/clevercowmedia/" target="_blank">@CleverCowMedia</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/nbzeno/" target="_blank">@NBZeno</a>, and YouTube <a rel="noreferrer noopener" href="https://www.youtube.com/@clevercow" target="_blank">@CleverCow</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/nicole-zeno-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/nicole-zeno-small-business-director-founder-of/id1422144338?i=1000639170812"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Music Videos</strong><ul><li>[0:29] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;x&#64;h&#105;&#112;po&#100;i&#114;&#101;c&#116;&#46;c&#111;&#109;" target="_blank">m&#97;x&#64;m&#97;&#120;&#112;&#111;&#100;&#99;&#97;&#115;t&#105;&#110;&#103;.&#99;&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:38] Connect with Nicole at <a rel="noreferrer noopener" href="https://clevercowmedia.com/" target="_blank">CleverCowMedia.com</a>, on social media <a rel="noreferrer noopener" href="https://www.instagram.com/clevercowmedia/" target="_blank">@CleverCowMedia</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/nbzeno/" target="_blank">@NBZeno</a>, and YouTube <a rel="noreferrer noopener" href="https://www.youtube.com/@clevercow" target="_blank">@CleverCow</a></li></ul><ul><li>[1:58] <a rel="noreferrer noopener" href="https://www.hippodirect.com/" target="_blank">Hippo Direct</a></li><li>[2:27] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Animal-Farm-George-Orwell/dp/0451526341" target="_blank">Animal Farm</a></em> by George Orwell</li><li>[3:01] Why did Nicole study at the <a rel="noreferrer noopener" href="https://sva.edu/" target="_blank">School of Visual Arts</a> (SVA)</li><li>[4:05] <a rel="noreferrer noopener" href="https://satsuite.collegeboard.org/sat/registration/dates-deadlines" target="_blank">SAT</a> (Scholastic Aptitude Test)</li><li>[4:20] <a rel="noreferrer noopener" href="https://calarts.edu/" target="_blank">CalArts</a> (California Institute of the Arts)</li><li>[4:37] <a rel="noreferrer noopener" href="https://www.pixar.com/" target="_blank">Pixar</a>, <a rel="noreferrer noopener" href="https://www.ilm.com/" target="_blank">ILM</a> (Industrial Light &amp; Music), <a rel="noreferrer noopener" href="https://www.dreamworks.com/" target="_blank">DreamWorks</a></li><li>[5:02] What was Nicole&#8217;s favorite piece of art she created before college</li><li>[5:12] <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=3-ZUDtaGf3I" target="_blank">Did we just become best friends?!</a> </li><li>[5:35] <a rel="noreferrer noopener" href="https://www.shopbritto.com/" target="_blank">Romero Britto</a>, <a rel="noreferrer noopener" href="https://petermax.com/" target="_blank">Peter Max</a> </li><li>[6:00] How did Nicole start a stained glass club</li><li>[6:15] <a rel="noreferrer noopener" href="https://www.webmd.com/balance/introvert-personality-overview#:~:text=An%20introvert%20is%20a%20person,than%20large%20groups%20or%20crowds." target="_blank">Introvert</a></li><li>[6:23] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Podcasts</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/" target="_blank">YouTube Shows</a></li><li>[7:26] What did Nicole do in the music video world</li><li>[7:42] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Entrepreneur</a></li><li>[10:19] Musicapreneurship</li><li>[10:42] <a rel="noreferrer noopener" href="https://smashingpumpkins.com/" target="_blank">The Smashing Pumpkins</a></li><li>[11:02] <a rel="noreferrer noopener" href="https://www.yellowcardband.com/" target="_blank">Yellowcard</a>, <a rel="noreferrer noopener" href="http://www.saosin.com/" target="_blank">Saosin</a></li><li>[11:13] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=8-r-V0uK4u0" target="_blank">Bullet with Butterfly Wings</a>&#8221; by The Smashing Pumpkins</li><li>[11:37] <a rel="noreferrer noopener" href="https://www.xgames.com/" target="_blank">X Games</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Gravity_Games" target="_blank">Gravity Games</a>, <a rel="noreferrer noopener" href="https://janesaddiction.com/" target="_blank">Jane&#8217;s Addiction</a>, <a rel="noreferrer noopener" href="https://www.sum41.com/" target="_blank">Sum 41</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Filter_(band)" target="_blank">Filter</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2023/12/Nicole-Zeno-SquadShot-1024x538.png" alt="Nicole Zeno - Wild Business Growth Podcast #266: Small Business Director, Founder of Clever Cow Media" class="wp-image-8097" width="707" height="371" srcset="https://maxpodcasting.com/wp-content/uploads/2023/12/Nicole-Zeno-SquadShot-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2023/12/Nicole-Zeno-SquadShot-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2023/12/Nicole-Zeno-SquadShot-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2023/12/Nicole-Zeno-SquadShot-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2023/12/Nicole-Zeno-SquadShot-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2023/12/Nicole-Zeno-SquadShot.png 1200w, https://maxpodcasting.com/wp-content/uploads/2023/12/Nicole-Zeno-SquadShot-500x263@2x.png 1000w" sizes="(max-width: 707px) 100vw, 707px" /><figcaption>It&#8217;s a Dad Joke-off</figcaption></figure></div>



<ul><li><strong>The Clever Cow Media Story</strong><ul><li>[12:11] What helped Nicole achieve success with <a rel="noreferrer noopener" href="https://clevercowmedia.com/" target="_blank">Clever Cow Media</a></li><li>[12:41] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/r/revenue.asp#:~:text=Error%20Code%3A%20100013)-,What%20Is%20Revenue%3F,sales%20on%20the%20income%20statement." target="_blank">Revenue</a></li><li>[13:54] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/budget.asp" target="_blank">Budget</a></li><li>[14:04] <a rel="noreferrer noopener" href="https://corporatefinanceinstitute.com/resources/career/what-is-a-ceo-chief-executive-officer/" target="_blank">CEO</a> (Chief Executive Officer)</li><li>[15:29] Where did the branding for Clever Cow Media come from</li><li>[15:42] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=3wk7C64kaP4" target="_blank">Zero</a>&#8221; by The Smashing Pumpkins</li><li>[16:14] <a rel="noreferrer noopener" href="https://www.pinkberry.com/" target="_blank">Pinkberry</a></li><li>[16:44] <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a></li><li>[17:21] <a rel="noreferrer noopener" href="https://www.hippodirect.com/" target="_blank">Heights International Publishing</a> (HIP)</li><li>[17:39] <a rel="noreferrer noopener" href="https://wistatefair.com/fair/" target="_blank">Wisconsin State Fair</a> (Hire Nicole!)</li><li>[18:02] <a rel="noreferrer noopener" href="https://www.techtarget.com/searchenterpriseai/definition/AI-Artificial-Intelligence" target="_blank">AI</a> (Artificial Intelligence)</li><li>[18:11] What are Nicole&#8217;s favorite types of projects to work on for clients</li><li>[19:03] <a rel="noreferrer noopener" href="https://www.homedepot.com/" target="_blank">The Home Depot</a></li><li>[19:35] <a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank">Social Media</a></li><li>[20:05] <a rel="noreferrer noopener" href="https://www.kpi.org/kpi-basics/" target="_blank">KPIs</a> (Key Performance Indicators)</li><li>[21:37] How do you make changes backed by data</li><li>[22:00] <a rel="noreferrer noopener" href="https://marketingplatform.google.com/about/analytics/" target="_blank">Google Analytics</a></li><li>[22:06] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/point-of-sale.asp" target="_blank">POS System</a> (Point-of-Sale), <a rel="noreferrer noopener" href="https://dynamics.microsoft.com/en-us/crm/what-is-crm/#:~:text=Customer%20relationship%20management%20(CRM)%20is,company's%20current%20and%20potential%20customers." target="_blank">CRM</a> (Customer Relationship Management)</li><li>[22:40] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/cashflow.asp#:~:text=Cash%20flow%20is%20the%20movement,use%20of%20cash%20over%20time." target="_blank">Cash Flow</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/plstatement.asp" target="_blank">P&amp;L</a> (Profit-and-Loss Statement)</li><li>[22:54] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Warren_Buffett" target="_blank">Warren Buffett</a></li><li>[23:03] Oooooh!</li><li>[23:56] <a rel="noreferrer noopener" href="https://www.adjust.com/glossary/conversion-rate/#:~:text=A%20conversion%20rate%20records%20the,that%20figure%20into%20a%20percentage." target="_blank">Conversion Rate</a></li><li>[24:04] <a rel="noreferrer noopener" href="https://www.optimizely.com/optimization-glossary/ab-testing/#:~:text=A%2FB%20testing%20(also%20known,determine%20which%20one%20performs%20better." target="_blank">A/B Test</a></li><li>[24:22] <a rel="noreferrer noopener" href="https://www.campaignmonitor.com/resources/knowledge-base/what-is-an-email-nurture-campaign/" target="_blank">Email Nurture</a>, <a rel="noreferrer noopener" href="https://www.optimizely.com/optimization-glossary/shopping-cart-abandonment/#:~:text=Shopping%20cart%20abandonment%20is%20when,%E2%80%9Cabandoned%E2%80%9D%20by%20the%20shopper." target="_blank">Abandon Cart</a></li><li>[25:02] All of the above</li><li>[25:13] What makes data points pop off the screen</li><li>[25:47] <a rel="noreferrer noopener" href="https://azure.microsoft.com/en-us/resources/cloud-computing-dictionary/what-is-saas#:~:text=Software%20as%20a%20service%20(SaaS,from%20a%20cloud%20service%20provider." target="_blank">SaaS</a> (Software as a Service)</li><li>[26:21] Oh boy</li><li>[26:48] How do you improve your processes</li><li>[27:02] <a rel="noreferrer noopener" href="https://www.gartner.com/en/information-technology/glossary/smbs-small-and-midsize-businesses" target="_blank">SMBs</a> (Small-and-Midsize Businesses), <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Startups</a></li><li>[27:28] <a rel="noreferrer noopener" href="https://www.prsa.org/about/all-about-pr#:~:text=A%20more%20modern%20definition%20of,between%20organizations%20and%20their%20publics.%E2%80%9D" target="_blank">PR</a> (Public Relations)</li><li>[27:52] <a rel="noreferrer noopener" href="https://www.paypal.com/" target="_blank">PayPal</a></li><li>[29:26] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/automation#:~:text=In%20general%20usage%2C%20automation%20can,of%20operating%20without%20human%20intervention." target="_blank">Automation</a></li><li>[30:32] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">MaxPodcasting</a></li><li>[30:35] <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/p/CuNHgDUr2XZ/" target="_blank">Honeymoon Pics</a></li><li>[30:48] <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em></li><li>[32:02] Why thank you!</li><li>[33:47] What an important stumble</li><li>[34:20] Hit me up if you want to talk take-time-off planning!</li><li>[36:17] Be the tree!</li></ul><ul><li>[36:26] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul><ul><li>[36:28] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li></ul></li><li><strong>The Unusual</strong><ul><li>[37:20] What is Nicole&#8217;s biggest pet peeve</li><li>[37:25] Bazinga!</li><li>[37:51] <a rel="noreferrer noopener" href="https://my.clevelandclinic.org/health/articles/11874-stress" target="_blank">Stress</a></li><li>[38:18] What&#8217;s a quirk Nicole has</li><li>[38:24] <a rel="noreferrer noopener" href="https://www.amazon.com/Dad-Jokes-Good-Clean-Ages/dp/1492675377" target="_blank">Dad Jokes</a></li><li>[38:47] Why did the chicken go to the séance</li><li>[39:11] Cluckling</li><li>[39:22] What&#8217;s a Weird Talent Nicole has</li><li>[39:54] <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=H9auMPx1WVE" target="_blank">Buddy the Elf makes breakfast</a></li><li>[40:17] What&#8217;s Nicole&#8217;s favorite custom dish to cook</li><li>[40:50] <a rel="noreferrer noopener" href="https://www.delish.com/cooking/recipe-ideas/a58702/easy-beef-wellington-recipe/" target="_blank">Beef Wellington</a>, <a rel="noreferrer noopener" href="https://www.theendlessmeal.com/julia-childs-coq-au-vin/" target="_blank">Coq au Vin</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2023/12/Clever-Cow-Media-Nicole-Zeno-Wild-Business-Growth-Podcast-266-Small-Business-Director-Founder-of-Clever-Cow-Media.jpg" alt="Nicole Zeno - Wild Business Growth Podcast #266: Small Business Director, Founder of Clever Cow Media" class="wp-image-8100" width="636" height="285" srcset="https://maxpodcasting.com/wp-content/uploads/2023/12/Clever-Cow-Media-Nicole-Zeno-Wild-Business-Growth-Podcast-266-Small-Business-Director-Founder-of-Clever-Cow-Media.jpg 841w, https://maxpodcasting.com/wp-content/uploads/2023/12/Clever-Cow-Media-Nicole-Zeno-Wild-Business-Growth-Podcast-266-Small-Business-Director-Founder-of-Clever-Cow-Media-400x179.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2023/12/Clever-Cow-Media-Nicole-Zeno-Wild-Business-Growth-Podcast-266-Small-Business-Director-Founder-of-Clever-Cow-Media-768x344.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2023/12/Clever-Cow-Media-Nicole-Zeno-Wild-Business-Growth-Podcast-266-Small-Business-Director-Founder-of-Clever-Cow-Media-500x224.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2023/12/Clever-Cow-Media-Nicole-Zeno-Wild-Business-Growth-Podcast-266-Small-Business-Director-Founder-of-Clever-Cow-Media-400x179@2x.jpg 800w" sizes="(max-width: 636px) 100vw, 636px" /></figure></div>



<ul><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[41:27] What was the biggest adjustment moving to <a rel="noreferrer noopener" href="https://www.experiencescottsdale.com/" target="_blank">Scottsdale, AZ</a> </li><li>[42:05] Shoutout, Sheryl, Gary, and Boca Midnight!</li><li>[42:25] What&#8217;s the best life lesson Nicole has learned from her parents</li><li>[43:55] What would be her dream instrument to play well</li><li>[44:04] Oh no!</li><li>[44:20] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Soprano" target="_blank">High Soprano</a></li><li>[44:53] <a rel="noreferrer noopener" href="https://www.coachella.com/" target="_blank">Coachella</a>, <a rel="noreferrer noopener" href="https://www.vanswarpedtour.com/" target="_blank">Vans Warped Tour</a>, <a href="https://www.sxsw.com/" target="_blank" rel="noreferrer noopener">South by</a> (SXSW)</li><li>[45:18] &#8220;<a href="https://www.youtube.com/watch?v=0UIB9Y4OFPs" target="_blank" rel="noreferrer noopener">Pour Some Sugar on Me</a>&#8221; by Def Leppard</li><li>[45:28] Shoutout, Alana!</li><li>[46:00] Why did the scarecrow get an award</li><li>[46:20] Connect with Nicole at <a rel="noreferrer noopener" href="https://clevercowmedia.com/" target="_blank">CleverCowMedia.com</a>, on social media <a rel="noreferrer noopener" href="https://www.instagram.com/clevercowmedia/" target="_blank">@CleverCowMedia</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/nbzeno/" target="_blank">@NBZeno</a>, and YouTube <a rel="noreferrer noopener" href="https://www.youtube.com/@clevercow" target="_blank">@CleverCow</a></li></ul><ul><li>[47:29] What are Nicole&#8217;s Final Thoughts</li><li>[48:06] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[48:27] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[48:30] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> @MaxBranstetter</li><li>[48:32] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;ax&#64;&#109;a&#120;po&#100;c&#97;sti&#110;&#103;&#46;c&#111;m">m&#97;&#120;&#64;maxp&#111;&#100;c&#97;&#115;&#116;&#105;n&#103;.c&#111;&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[48:37] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Nicole Zeno - Wild Business Growth Podcast #266: Small Business Director, Founder of Clever Cow Media" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth Podcast</em> to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:&#109;ax&#64;ma&#120;podc&#97;st&#105;ng.com">&#109;&#97;&#120;&#64;m&#97;&#120;p&#111;dc&#97;&#115;t&#105;n&#103;.&#99;&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Nicole Zeno on the <em>Wild Business Growth Podcast</em>.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about it. And dad joke your heart out with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Sherri Langburt &#8211; Wild Business Growth Podcast #252: Influencer Marketing Pioneer, Founder of BabbleBoxx</title>
		<link>https://maxpodcasting.com/sherri-langburt/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 13 Sep 2023 02:17:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[BabbleBoxx]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Influencer Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Sherri Langburt]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=7648</guid>

					<description><![CDATA[Sherri Langburt, the Founder and CEO of BabbleBoxx, joins the Wild Business Growth Podcast to share her journey from Weight Watchers to creating one of the first influencer marketing agencies.]]></description>
										<content:encoded><![CDATA[
<p>Connecting people and companies can be an awesome business. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> guest, Sherri Langburt. Sherri is the Founder and CEO of BabbleBoxx. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary">Episode 252: Sherri Langburt – Influencer Marketing Pioneer, Founder of BabbleBoxx</h2>



<p>Sherri Langburt, the Founder and CEO of BabbleBoxx, joins the show to share her journey from Weight Watchers to creating one of the first influencer marketing agencies. Hear how to partner with influencers and brands, differentiate your agency, how influencers have changed in the past decade, how to disco nap, and how to dance like Elaine from <em>Seinfeld</em>. This episode covers everything from Excel to Snoopy. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What did Sherri learn from her time at WW aka Weight Watchers</li><li>When did she know she could start an influencer marketing agency</li><li>How do you connect influencers and brands</li><li>What types of &#8220;BabbleBoxxes&#8221; does Sherri create</li><li>How did she come up with the boxes</li><li>What are her go-to dishes to cook</li><li>Snoopy &amp; Good Ol&#8217; Charlie Brown</li><li>Do Americans or Canadians make more jokes about the other</li></ul>



<p>Connect with Sherri at <a rel="noreferrer noopener" href="https://babbleboxx.com/" target="_blank">BabbleBoxx.com</a> and on social media <a rel="noreferrer noopener" href="https://www.instagram.com/babbleboxxofficial/" target="_blank">@BabbleBoxxOfficial</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/sherrilang/" target="_blank">@SherriLang</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/sherri-langburt-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Weight Watchers (WW)</strong><ul><li>[0:27] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;x&#64;hipp&#111;d&#105;re&#99;&#116;&#46;&#99;o&#109;" target="_blank">max&#64;ma&#120;&#112;&#111;d&#99;a&#115;&#116;&#105;ng.c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:36] Connect with Sherri at <a rel="noreferrer noopener" href="https://babbleboxx.com/" target="_blank">BabbleBoxx.com</a> and on social media <a rel="noreferrer noopener" href="https://www.instagram.com/babbleboxxofficial/" target="_blank">@BabbleBoxxOfficial</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/sherrilang/" target="_blank">@SherriLang</a></li></ul><ul><li>[2:14] How was her blog for single people</li><li>[2:34] <a rel="noreferrer noopener" href="https://www.ryrob.com/mom-blogs/" target="_blank">Mommy Bloggers</a></li><li>[3:31] What did Sherri learn about finding your niche and creating content</li><li>[4:02] <a rel="noreferrer noopener" href="https://www.facebook.com/" target="_blank">Facebook</a>, <a rel="noreferrer noopener" href="https://twitter.com/" target="_blank">Twitter</a> aka X</li><li>[4:13] Not really</li><li>[4:46] What did Sherri learn from her time at <a rel="noreferrer noopener" href="https://www.weightwatchers.com/us/" target="_blank">WW</a> aka Weight Watchers</li><li>[5:47] What&#8217;s the biggest <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">entrepreneurship</a> or <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/i/intrapreneurship.asp#:~:text=The%20term%20intrapreneurship%20refers%20to,an%20innovative%20product%20or%20service." target="_blank">intrapreneurship</a> lesson she learned there</li><li>[6:14] <a href="https://www.indeed.com/career-advice/career-development/what-is-ad-sales" target="_blank" rel="noreferrer noopener">Ad Sales</a> (Advertising Sales)</li><li>[6:23] <a href="https://www.investopedia.com/terms/c/ceo.asp" target="_blank" rel="noreferrer noopener">CEO</a> (Chief Executive Officer) said correctly</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2023/09/Sherri-Langburt-BabbleBoxx-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-1024x538.png" alt="Sherri Langburt - Wild Business Growth Podcast #252 Influencer Marketing Pioneer, Founder of BabbleBoxx" class="wp-image-7662" width="735" height="386" srcset="https://maxpodcasting.com/wp-content/uploads/2023/09/Sherri-Langburt-BabbleBoxx-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2023/09/Sherri-Langburt-BabbleBoxx-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2023/09/Sherri-Langburt-BabbleBoxx-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2023/09/Sherri-Langburt-BabbleBoxx-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2023/09/Sherri-Langburt-BabbleBoxx-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2023/09/Sherri-Langburt-BabbleBoxx-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx.png 1200w, https://maxpodcasting.com/wp-content/uploads/2023/09/Sherri-Langburt-BabbleBoxx-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-500x263@2x.png 1000w" sizes="(max-width: 735px) 100vw, 735px" /><figcaption>Branstetter &amp; BabbleBoxx by &#8216;Burt!</figcaption></figure></div>



<ul><li><strong>The BabbleBoxx Story</strong><ul><li>[7:14] When did Sherri first learn about <a rel="noreferrer noopener" href="https://babbleboxx.com/" target="_blank">influencers</a></li><li>[8:09] <a rel="noreferrer noopener" href="https://www.blogher.com/" target="_blank">BlogHer</a></li><li>[8:27] <a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank">Social Media</a></li><li>[8:47] When did Sherri know she could start an influencer marketing agency</li><li>[9:00] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt1135503/" target="_blank">Julie &amp; Julia</a></em></li><li>[9:57] <a rel="noreferrer noopener" href="https://www.microsoft.com/en-us/microsoft-365/excel" target="_blank">Microsoft Excel</a></li><li>[10:21] How do you create connections with influencers</li><li>[10:33] <a rel="noreferrer noopener" href="https://www.hippodirect.com/" target="_blank">Emails</a></li><li>[11:12] How did Sherri schedule her day</li><li>[11:47] Go naps!</li><li>[12:09] Snooze</li><li>[12:18] How do you connect influencers and brands</li><li>[12:37] <a rel="noreferrer noopener" href="https://www.startups.com/library/expert-advice/what-is-a-startup-company" target="_blank">Startup</a></li><li>[12:46] <a rel="noreferrer noopener" href="https://www.cision.com/" target="_blank">Cision</a>, <a rel="noreferrer noopener" href="https://www.prsa.org/about/all-about-pr#:~:text=A%20more%20modern%20definition%20of,between%20organizations%20and%20their%20publics.%E2%80%9D" target="_blank">PR</a> (Public Relations)</li><li>[12:55] <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a></li><li>[13:14] <a rel="noreferrer noopener" href="https://www.prnewswire.com/" target="_blank">Press Release</a></li><li>[14:02] <a rel="noreferrer noopener" href="https://www.youtube.com/?gl=US" target="_blank">YouTube</a></li><li>[14:32] <a rel="noreferrer noopener" href="https://www.google.com/chrome/" target="_blank">Chrome</a></li><li>[15:06] <a rel="noreferrer noopener" href="https://www.box.com/" target="_blank">Box</a></li><li>[15:19] What types of &#8220;BabbleBoxxes&#8221; does Sherri create</li><li>[15:28] <a rel="noreferrer noopener" href="https://babbleboxx.com/coop-box" target="_blank">Co-Promotions</a>, <a rel="noreferrer noopener" href="https://babbleboxx.com/custom-box" target="_blank">Signature Boxes</a></li><li>[16:12] Brilliant! Brilliant again!</li><li>[16:37] <a rel="noreferrer noopener" href="https://babbleboxx.com/" target="_blank">BabbleBoxx.com</a></li><li>[17:01] How did Sherri come up with the boxes</li><li>[18:18] What was the feedback from influencers on the early versions</li><li>[19:05] Ahhhhhhh!</li><li>[19:32] What&#8217;s the most impactful decision Sherri&#8217;s made to grow the business</li><li>[20:13] How have influencers changed in the past decade</li><li>[20:32] <a rel="noreferrer noopener" href="https://www.bigcommerce.com/articles/ecommerce/affiliate-marketing/" target="_blank">Affiliate Marketing</a></li><li>[21:32] What does Sherri wish would improve about influencer marketing</li><li>[22:18] Or not</li></ul><ul><li>[22:52] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul><ul><li>[22:54] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li></ul></li><li><strong>Inspiration &amp; Creativity</strong><ul><li>[23:52] <a rel="noreferrer noopener" href="https://www.guinnessworldrecords.com/" target="_blank">Guinness World Records</a></li><li>[24:08] How do you unplug</li><li>[25:04] <a rel="noreferrer noopener" href="https://apps.apple.com/us/app/voice-memos/id1069512134" target="_blank">Voice Memo</a></li><li>[25:17] <a rel="noreferrer noopener" href="https://www.shubhro.com/2015/02/06/bringing-back-dictaphone/" target="_blank"><em>Mad Men</em> Dictaphone</a></li><li>[25:36] I love recess</li><li>[25:52] I love cooking &amp; food</li><li>[26:14] What are Sherri&#8217;s go-to dishes to cook</li><li>[26:36] Sorry, Dana!</li><li>[26:48] What&#8217;s Sherri&#8217;s weightlifting routine</li><li>[27:05] <a rel="noreferrer noopener" href="https://www.onepeloton.com/" target="_blank">Peloton</a></li><li>[27:47] What&#8217;s Sherri&#8217;s approach to napping</li><li>[28:04] What are <a rel="noreferrer noopener" href="https://www.urbandictionary.com/define.php?term=disco%20nap" target="_blank">disco naps</a></li><li>[28:32] Shoutout, Alex &amp; Tyrek!</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-1024x684.jpg" alt="Sherri Langburt - Wild Business Growth Podcast #252: Influencer Marketing Pioneer, Founder of BabbleBoxx" class="wp-image-7666" width="579" height="386" srcset="https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-1024x684.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-400x267.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-768x513.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-500x334.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-400x267@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-1280x854.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-768x513@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-800x534@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2023/09/BabbleBoxx-Sherri-Langburt-Wild-Business-Growth-Podcast-252-Influencer-Marketing-Pioneer-Founder-of-BabbleBoxx-500x334@2x.jpg 1000w" sizes="(max-width: 579px) 100vw, 579px" /><figcaption>Let&#8217;s go BabbleBoxxing</figcaption></figure></div>



<ul><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[29:18] What&#8217;s a quirk Sherri has</li><li>[29:30] <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=jsl3IBAsEH4" target="_blank">Elaine from <em>Seinfeld</em> Dancing</a>, <a href="https://www.youtube.com/watch?v=J0ZuFrOMzYs" target="_blank" rel="noreferrer noopener">Dance Like Elaine Competition</a> </li><li>[30:00] <a rel="noreferrer noopener" href="https://www.peanuts.com/about/snoopy" target="_blank">Snoopy</a>, <a rel="noreferrer noopener" href="https://www.peanuts.com/about/charlie-brown" target="_blank">Charlie Brown</a></li><li>[30:14] What&#8217;s a Weird Talent Sherri has</li><li>[31:01] Michael Rozen &#8211; <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/michael-rozen-special-settlement-master-of-historic/id1422144338?i=1000430230924" target="_blank"><em>Wild Business Growth Podcast</em> #31</a>: Special Settlement Master of Historic Cases, Founder of <a rel="noreferrer noopener" href="https://www.trgpcap.com/" target="_blank">TRGP Capital</a></li><li>[31:48] What&#8217;s Sherri&#8217;s biggest pet peeve</li><li>[32:18] <a rel="noreferrer noopener" href="https://www.sweetnlow.com/" target="_blank">Sweet&#8217;N Low</a></li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[34:44] What does Sherri miss about living in <a rel="noreferrer noopener" href="https://www.mtl.org/en" target="_blank">Montreal</a></li><li>[35:32] <a rel="noreferrer noopener" href="https://www.weather.gov/safety/winter-lake-effect-snow#:~:text=Lake%20Effect%20snow%20occurs%20when,lowest%20portion%20of%20the%20atmosphere." target="_blank">Lake Effect Snow</a></li><li>[35:43] Do Americans or Canadians make more jokes about the other</li><li>[36:03] What&#8217;s the best bang-for-your-buck Weight Watchers food</li><li>[36:16] <a rel="noreferrer noopener" href="https://www.werthers-original.us/" target="_blank">Werther&#8217;s Original</a></li></ul><ul><li>[36:23] Shoutout, Grandma Adele!</li><li>[37:50] <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA" target="_blank">MrBeast</a></li><li>[37:58] <a rel="noreferrer noopener" href="https://disneyworld.disney.go.com/" target="_blank">Disney World</a></li><li>[38:05] How is the <a rel="noreferrer noopener" href="https://www.mrbeastburger.com/" target="_blank">MrBeast Burger</a></li><li>[38:42] &#8220;<a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0697752/?ref_=ttep_ep13" target="_blank">The Pick</a>&#8221; from <em>Seinfeld</em></li><li>[39:31] Connect with Sherri at <a rel="noreferrer noopener" href="https://babbleboxx.com/" target="_blank">BabbleBoxx.com</a> and on social media <a rel="noreferrer noopener" href="https://www.instagram.com/babbleboxxofficial/" target="_blank">@BabbleBoxxOfficial</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/sherrilang/" target="_blank">@SherriLang</a></li></ul><ul><li>[40:02] What are Sherri&#8217;s Final Thoughts</li><li>[40:30] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[40:45] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[40:48] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> @MaxBranstetter</li><li>[40:53] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;&#120;&#64;ma&#120;&#112;&#111;&#100;ca&#115;t&#105;&#110;g&#46;c&#111;&#109;">&#109;&#97;x&#64;m&#97;xp&#111;dcasti&#110;g.com</a> to bring your podcast to life and use it as a business-building tool</li><li>[40:58] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Sherri Langburt - Wild Business Growth Podcast #252: Influencer Marketing Pioneer, Founder of BabbleBoxx" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth Podcast</em> to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:ma&#120;&#64;&#109;&#97;x&#112;odc&#97;&#115;ting.co&#109;">&#109;a&#120;&#64;&#109;ax&#112;odcastin&#103;.c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Sherri Langburt on the <em>Wild Business Growth Podcast</em>.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about it. And BabbleBoxx it up together. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Mandy McEwen &#8211; Wild Business Growth Podcast #186: Confident Conversationist, Founder of Mod Girl Marketing</title>
		<link>https://maxpodcasting.com/mandy-mcewen/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 16 Mar 2022 16:17:57 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Mandy McEwen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Mod Girl Marketing]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=5476</guid>

					<description><![CDATA[Mandy McEwen, the Founder and CEO of Mod Girl Marketing, joins the Wild Business Growth Podcast to share her journey from realizing she didn't want to work for anyone else to building her award-winning online marketing agency.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">It&#8217;s ok to not be slimy online. It&#8217;s really ok. This week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> guest, Mandy McEwen, is at the top of her game for starting meaningful conversations and business relationships with strangers online. Mandy is the Founder &amp; CEO of Mod Girl Marketing. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary">Episode 186: Mandy McEwen – Confident Conversationist, Founder of Mod Girl Marketing</h2>



<p>Mandy McEwen, the Founder &amp; CEO of Mod Girl Marketing, joins the show to share her journey from realizing she didn&#8217;t want to work for anyone else to building her award-winning online marketing agency. Hear how to increase revenue, drive referrals, start conversations online in a non-slimy way, appreciate each day, and the most fascinating thing about outer space. This episode covers everything from being your own boss to cooking all sorts of things. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>Will Mandy get to see the Northern Lights on her trip</li><li>What made her want to start her own agency</li><li>That time I joined Facebook</li><li>How did Mandy have the confidence and know-how to get people ranked on page 1 of Google</li><li>What&#8217;s a decision she made that increased revenue</li><li>How did she decide what areas to hire people for</li><li>The Millisecond Outside Theory</li><li>What&#8217;s the coolest thing to do in Santiago de Compostela</li></ul>



<p>Connect with Mandy at <a rel="noreferrer noopener" href="https://www.modgirlmarketing.com/" target="_blank">ModGirlMarketing.com</a> and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/mandymcewen" target="_blank">LinkedIn</a>.</p>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Spanish in Spain</strong><ul><li>[0:34] Email me at <a rel="noreferrer noopener" href="mailto:m&#97;&#120;&#64;&#104;ip&#112;&#111;&#100;i&#114;e&#99;&#116;.c&#111;&#109;" target="_blank">m&#97;x&#64;maxpo&#100;&#99;a&#115;t&#105;ng.&#99;&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:43] Connect with Mandy at <a rel="noreferrer noopener" href="https://www.modgirlmarketing.com/" target="_blank">ModGirlMarketing.com</a> and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/mandymcewen" target="_blank">LinkedIn</a></li><li>[1:47] Shoutout <a rel="noreferrer noopener" href="https://www.grammarly.com/blog/alliteration/" target="_blank">alliteration</a></li><li>[2:04] <a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank">Social Media</a>, <a rel="noreferrer noopener" href="https://www.modgirlmarketing.com/" target="_blank">Mod Girl Marketing</a></li><li>[2:51] Can we do this interview in Spanish</li><li>[3:06] How did Mandy decide to study <a href="https://spanport.ku.edu/" target="_blank" rel="noreferrer noopener">Spanish Language &amp; Literature</a> in college</li><li>[3:47] <a rel="noreferrer noopener" href="https://www.nasponline.org/x32053.xml" target="_blank">Bilingual School Psychologist</a>, <a href="https://psych.ku.edu/" target="_blank" rel="noreferrer noopener">Psych</a> (Psychology)</li><li>[4:09] <a rel="noreferrer noopener" href="https://www.littletikes.com/" target="_blank">Little Tikes</a></li><li>[4:33] <a rel="noreferrer noopener" href="https://www.nationalgeographic.org/encyclopedia/fjord/#:~:text=Encyclopedic%20Entry%20Vocabulary-,A%20fjord%20is%20a%20long%2C%20deep%2C%20narrow%20body%20of%20water,the%20U.S.%20state%20of%20Alaska." target="_blank">Fjords</a></li><li>[4:42] Will Mandy get to see the <a rel="noreferrer noopener" href="https://www.space.com/15139-northern-lights-auroras-earth-facts-sdcmp.html" target="_blank">Northern Lights</a> on her trip</li><li>[4:53] <a rel="noreferrer noopener" href="https://www.astrology.com/us/home.aspx" target="_blank">Astrology</a></li><li>[5:16] Has Mandy done research on how to sleep when the sun never goes down</li><li>[5:45] What&#8217;s something Mandy learned from her time studying abroad</li><li>[5:51] <a href="https://en.wikipedia.org/wiki/Santiago_de_Compostela" target="_blank" rel="noreferrer noopener">Santiago de Compostela</a>, <a href="https://www.britannica.com/place/Galicia-region-Spain" target="_blank" rel="noreferrer noopener">Galicia</a></li><li>[6:18] <a href="https://ku.edu/" target="_blank" rel="noreferrer noopener">University of Kansas</a> (KU)</li></ul></li><li><strong>The Mod Girl Marketing Story &amp; Organic Online Marketing</strong><ul><li>[7:44] Checkmate</li><li>[8:08] <a rel="noreferrer noopener" href="https://spanishmedia.com/" target="_blank">Spanish Marketing Agency</a></li><li>[8:18] <a rel="noreferrer noopener" href="https://www.facebook.com/groups/modagencyinsiders/" target="_blank">Mod Agency Insiders</a> Facebook Group</li><li>[8:34] What made Mandy want to start her own agency</li><li>[8:43] <a rel="noreferrer noopener" href="https://www.ets.org/gre" target="_blank">GRE</a> (Graduate Record Examinations), <a href="https://www.usnews.com/best-graduate-schools" target="_blank" rel="noreferrer noopener">Graduate School</a> (Grad School)</li><li>[9:06] <a rel="noreferrer noopener" href="https://www.salesforce.com/" target="_blank">Sales</a>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0101120/" target="_blank">Home Improvement</a></em></li><li>[9:38] <a href="https://www.nerdwallet.com/article/finance/how-to-make-money" target="_blank" rel="noreferrer noopener">How to make money online</a></li><li>[9:47] <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a></li><li>[10:00] <a rel="noreferrer noopener" href="https://developer.mozilla.org/en-US/docs/Learn/Getting_started_with_the_web/HTML_basics#:~:text=HTML%20(HyperText%20Markup%20Language)%20is,using%20images%20and%20data%20tables." target="_blank">HTML</a> (HyperText Markup Language)</li><li>[10:05] <a rel="noreferrer noopener" href="https://developers.google.com/search/docs/beginner/seo-starter-guide" target="_blank">SEO</a> (Search Engine Optimization), <a rel="noreferrer noopener" href="https://www.wordstream.com/ppc" target="_blank">PPC</a> (Pay-Per-Click)</li><li>[10:12] That time I joined <a rel="noreferrer noopener" href="https://www.facebook.com/max.branstetter" target="_blank">Facebook</a></li><li>[10:27] <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a></li><li>[10:55] <a rel="noreferrer noopener" href="https://maxpodcasting.com/matt-mullenweg/" target="_blank">WordPress</a></li><li>[10:56] <a rel="noreferrer noopener" href="https://www.bigcommerce.com/blog/affiliate-marketing/" target="_blank">Affiliate Marketing</a></li><li>[11:08] <a rel="noreferrer noopener" href="https://www.clickbank.com/" target="_blank">ClickBank</a></li><li>[11:38] <a rel="noreferrer noopener" href="https://www.interaction-design.org/literature/topics/web-design" target="_blank">Web Design</a></li><li>[12:05] <a rel="noreferrer noopener" href="https://www.visitoverlandpark.com/" target="_blank">Overland Park, KS</a></li><li>[12:24] So serious</li><li>[13:12] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/w/word-of-mouth-marketing.asp" target="_blank">Word of Mouth</a></li><li>[14:13] How did Mandy have the confidence and know-how to get people ranked on page 1 of Google</li><li>[14:43] <a rel="noreferrer noopener" href="https://www.yelp.com/" target="_blank">Yelp</a>, <a rel="noreferrer noopener" href="https://maps.google.com/" target="_blank">Google Maps</a></li><li>[15:29] What drove those <a rel="noreferrer noopener" href="https://blog.hubspot.com/service/how-to-get-referrals#:~:text=A%20business%20referral%20is%20when,of%20conscious%20referral%20marketing%20efforts." target="_blank">referrals</a></li><li>[15:41] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Podcast</a></li><li>[16:27] <a rel="noreferrer noopener" href="https://blog.hubspot.com/service/client-vs-customer#:~:text=A%20customer%20is%20someone%20who,clients%20buy%20advice%20and%20solutions." target="_blank">Clients</a></li><li>[16:39] Geeeeez</li><li>[16:46] What&#8217;s a decision Mandy made that increased <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/r/revenue.asp" target="_blank">revenue</a></li><li>[17:02] <a rel="noreferrer noopener" href="https://www.fiverr.com/" target="_blank">Fiverr</a></li><li>[17:14] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">MaxPodcasting</a></li><li>[18:03] <a rel="noreferrer noopener" href="https://www.modgirlmarketing.com/blog/" target="_blank">Blogs</a></li><li>[18:21] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/o/outsourcing.asp" target="_blank">Outsourcing</a>, <a rel="noreferrer noopener" href="https://www.thatcompany.com/white-label-marketing/what-is-white-label" target="_blank">Whitelabeling</a>, <a rel="noreferrer noopener" href="https://mailchimp.com/marketing-glossary/backlinks/#:~:text=Links%20on%20websites%20other%20than,such%20as%20Google%20and%20Bing." target="_blank">Backlinking</a></li><li>[18:42] <a rel="noreferrer noopener" href="https://www.ama.org/the-definition-of-marketing-what-is-marketing/" target="_blank">Marketing</a></li><li>[18:53] <a rel="noreferrer noopener" href="https://www.csekcreative.com/what-is-a-marketing-retainer/" target="_blank">Retainer</a></li><li>[19:46] How did Mandy decide what areas to hire people for</li><li>[19:54] <a rel="noreferrer noopener" href="https://www.fiverr.com/categories/business/project-management" target="_blank">Project Manager</a>, <a rel="noreferrer noopener" href="https://www.fiverr.com/pages/account-manager-instagram" target="_blank">Account Manager</a></li><li>[20:37] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Entrepreneur</a></li><li>[20:42] <a rel="noreferrer noopener" href="https://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank">Content</a></li><li>[20:47] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0217910/" target="_blank">The Amanda Show</a></em></li><li>[21:26] Did Mandy have enough revenue when she made her first full-time hire</li><li>[21:37] <a rel="noreferrer noopener" href="https://www.fiverr.com/" target="_blank">Contractors</a></li><li>[22:15] <a rel="noreferrer noopener" href="https://www.salary.com/" target="_blank">Salary</a></li><li>[22:37] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/payroll.asp#:~:text=Key%20Takeaways-,Payroll%20is%20the%20compensation%20a%20business%20must%20pay%20to%20its,via%20direct%20deposit%20or%20check." target="_blank">Payroll</a>, <a rel="noreferrer noopener" href="https://www.irs.gov/" target="_blank">Taxes</a></li><li>[23:22] <a rel="noreferrer noopener" href="https://www.fiverr.com/" target="_blank">Freelancers</a></li><li>[24:04] Totally talking over my words I talked</li><li>[24:34] What else was instrumental in growing Mod Girl Marketing over the years</li><li>[26:23] <a rel="noreferrer noopener" href="https://www.thebalance.com/profit-margin-types-calculation-3305879#:~:text=The%20profit%20margin%20is%20a,always%20expressed%20as%20a%20percentage." target="_blank">Margins</a></li><li>[26:53] <a rel="noreferrer noopener" href="https://www.webmd.com/add-adhd/childhood-adhd/add-vs-adhd#:~:text=ADD%20is%20diagnosed%20if%20a,mental%20tasks%20(such%20as%20homework)" target="_blank">ADD</a> (Attention-Deficit Disorder)</li><li>[27:26] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/mandymcewen" target="_blank">LinkedIn</a></li><li>[27:47] <a rel="noreferrer noopener" href="https://influencermarketinghub.com/what-is-an-influencer/#:~:text=Frequently%20Asked%20Questions-,What%20is%20an%20influencer%3F,he%20or%20she%20actively%20engages." target="_blank">Influencers</a></li><li>[28:02] <a rel="noreferrer noopener" href="https://www.verywellmind.com/how-to-cope-with-fomo-4174664" target="_blank">FOMO</a> (Fear of Missing Out)</li><li>[28:46] <a rel="noreferrer noopener" href="https://www.guider-ai.com/blog/what-is-a-mentor" target="_blank">Mentor</a></li><li>[29:09] <a rel="noreferrer noopener" href="https://www.facebook.com/business/ads" target="_blank">Facebook Ads</a>, <a rel="noreferrer noopener" href="https://ads.google.com/home/" target="_blank">Google Ads</a></li><li>[29:16] You never know</li><li>[30:10] What <a rel="noreferrer noopener" href="https://www.modgirlmarketing.com/solutions/" target="_blank">services</a> is Mandy most passionate about</li><li>[30:26] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/btob.asp" target="_blank">B2B</a> (Business-to-Business)</li><li>[31:07] Hmmm</li><li>[32:04] <a rel="noreferrer noopener" href="https://www.masterclass.com/articles/how-to-build-a-sales-team#:~:text=A%20sales%20team%20is%20the,quarterly%2C%20and%20annual%20sales%20goals." target="_blank">Sales Teams</a></li><li>[32:50] <a rel="noreferrer noopener" href="https://www.hippodirect.com/" target="_blank">Email</a></li><li>[33:02] What&#8217;s Mandy&#8217;s favorite way to start conversations online in a non-slimy way</li><li>[34:28] <a rel="noreferrer noopener" href="https://www.creditkarma.com/credit-cards" target="_blank">Credit Card</a>, <a rel="noreferrer noopener" href="https://www.ssa.gov/" target="_blank">Social Security</a></li><li>[34:58] Flattered!</li><li>[35:10] <a rel="noreferrer noopener" href="https://blog.hubspot.com/sales/prospecting" target="_blank">Prospecting</a></li><li>[35:22] Don&#8217;t Be Weird (kinda)</li><li>[35:34] <a rel="noreferrer noopener" href="https://www.digitalmarketer.com/" target="_blank">DigitalMarketer</a></li><li>[35:39] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0002071/" target="_blank">Will Ferrell</a>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0319343/" target="_blank">Elf</a></em>, <em><a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=pYq9g8aqRTM" target="_blank">Step Brothers</a></em></li><li>[36:13] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0302886/" target="_blank">Old School</a></em>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0357413/" target="_blank">Anchorman</a></em></li><li>[36:51] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;&#120;&#64;&#109;&#97;&#120;p&#111;&#100;c&#97;&#115;tin&#103;&#46;&#99;o&#109;">max&#64;&#109;axp&#111;&#100;&#99;&#97;s&#116;in&#103;&#46;&#99;o&#109;</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="701" src="https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-1024x701.jpg" alt="Mandy McEwen - Wild Business Growth Podcast #186: Confident Conversationist, Founder of Mod Girl Marketing" class="wp-image-5481" srcset="https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-1024x701.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-400x274.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-768x526.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-500x342.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-400x274@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-1280x876.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-1920x1314.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-768x526@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-1024x701@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-500x342@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-800x547@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7751-1280x876@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption><em>The Mandy Show</em></figcaption></figure></div>



<ul id="block-e2455cfc-8974-4c8c-9460-307439cd97ee"><li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources</strong><ul><li>[37:47] What does Mandy do to stay relaxed as a business owner</li><li>[38:05] <a rel="noreferrer noopener" href="https://www.mindful.org/how-to-meditate/" target="_blank">Meditation</a>, <a rel="noreferrer noopener" href="https://www.mindful.org/how-to-make-gratitude-a-daily-habit/#:~:text=A%20Daily%20Practice%20to%20Help,the%20beginning%20of%20a%20meal." target="_blank">Gratitude</a></li><li>[41:21] The Millisecond Outside Theory</li><li>[41:36] <a rel="noreferrer noopener" href="https://runninginiceland.com/2017/04/23/5-reasons-why-the-midnight-run-in-reykjavik-is-the-best-midnight-run-of-them-all/" target="_blank">Icelandic 10K</a></li><li>[42:24] How much time does Mandy spend thinking about things she&#8217;s grateful for (gratitudeful)</li><li>[42:43] Shoutout Jody!</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5.jpg" alt="Mandy McEwen - Wild Business Growth Podcast #186: Confident Conversationist, Founder of Mod Girl Marketing" class="wp-image-5496" width="751" height="500" srcset="https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5.jpg 2500w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-400x267.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-1024x682.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-768x512.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-500x333.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-400x267@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-1280x853.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-1920x1279.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-768x512@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-1024x682@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-500x333@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2022/03/MandyMcEwen_Marketing5-800x533@2x.jpg 1600w" sizes="(max-width: 751px) 100vw, 751px" /></figure></div>



<ul id="block-e2455cfc-8974-4c8c-9460-307439cd97ee"><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[43:26] Messed that one up</li><li>[43:56] What&#8217;s the coolest thing to do in Santiago de Compostela</li><li>[44:08] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Santiago_de_Compostela_Cathedral" target="_blank">Santiago de Compostela Cathedral</a>, <a href="https://en.wikipedia.org/wiki/Camino_de_Santiago" target="_blank" rel="noreferrer noopener">Camino de Santiago</a> (Pilgrimage)</li><li>[44:39] What&#8217;s a weird talent Mandy has</li><li>[45:02] What does she like to cook</li><li>[45:18] <em>Mandy&#8217;s Masterpieces</em> aka &#8220;Chef on the Fly&#8221;</li><li>[45:27] <a href="https://www.youtube.com/channel/UCKQgXOmzCIW0Bz76oS20MLQ" target="_blank" rel="noreferrer noopener">YouTube</a></li><li>[45:45] <a rel="noreferrer noopener" href="https://kuathletics.com/facilities/allen-fieldhouse/" target="_blank">Allen Fieldhouse</a></li><li>[45:49] How does Mandy feel about the <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=h51be27dN8c" target="_blank">Rock Chalk, Jayhawk</a> chant</li><li>[46:52] What does she find most fascinating about space and the universe</li><li>[47:27] Shoutout the skylight!</li><li>[48:25] Connect with Mandy at <a rel="noreferrer noopener" href="https://www.modgirlmarketing.com/" target="_blank">ModGirlMarketing.com</a> and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/mandymcewen" target="_blank">LinkedIn</a></li></ul><ul><li>[49:03] What are Mandy&#8217;s Final Thoughts</li></ul><ul><li>[50:06] Follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about the podcast. And 5 stars on Apple Podcasts &amp; Spotify if you&#8217;re feeling super nice</li></ul><ul><li>[50:19] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[50:21] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> @MaxBranstetter</li><li>[50:23] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;&#109;axpodc&#97;s&#116;&#105;&#110;&#103;.com">&#109;&#97;x&#64;m&#97;&#120;&#112;od&#99;a&#115;&#116;i&#110;&#103;&#46;&#99;o&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Mandy McEwen - Wild Business Growth Podcast #186: Confident Conversationist, Founder of Mod Girl Marketing" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth Podcast</em> to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:&#109;&#97;x&#64;m&#97;xp&#111;dcasti&#110;g&#46;c&#111;m">&#109;a&#120;&#64;ma&#120;po&#100;&#99;&#97;&#115;ting&#46;&#99;o&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Mandy McEwen on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about it. And learn Spanish with them ASAP so you can talk about the podcast in Spanish. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Nick Childs &#8211; Wild Business Growth Podcast #175: Creative Neuroscience, Co-Founder of DIRT</title>
		<link>https://maxpodcasting.com/nick-childs/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 22 Dec 2021 11:07:24 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Chief Creative Officer]]></category>
		<category><![CDATA[Creative Director]]></category>
		<category><![CDATA[DIRT]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Nick Childs]]></category>
		<category><![CDATA[Research]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=5161</guid>

					<description><![CDATA[Nick Childs, the Co-Founder and Chief Creative Officer of DIRT, joins the Wild Business Growth Podcast to share his journey from creating Super Bowl ads to measuring the neuroscientific reactions of consumers.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">Imagine strapping some sensors to a consumer&#8217;s fingers and being able to tell the exact points they found exciting or boring in a commercial. That&#8217;s gotta be from the future, right? It&#8217;s also from the present thanks to this week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> guest, Nick Childs. Nick is the Co-Founder and Chief Creative Officer of DIRT. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary"><strong>Episode 175: Nick Childs &#8211; </strong>Creative Neuroscience, Co-Founder of DIRT</h2>



<p>Nick Childs, the Co-Founder and Chief Creative Officer of DIRT, joins the show to share his journey from creating Super Bowl ads to measuring the neuroscientific reactions of consumers. Hear how DIRT uses biometric sensors to measure consumer reactions to ads, the Galvanic Skin Response, secret to pulling off a great Super Bowl ad, best part of film festivals, and story behind the E-Trade baby. This episode covers everything from jealousy to Cannes Lions. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What is the secret to pulling off a great Super Bowl ad</li><li>How do you help clients to stay open with ideas</li><li>What are DIRT&#8217;s sensors actually measuring</li><li>How are they weaving neuroscience into DIRT</li><li>What is the Galvanic Skin Response</li><li>Tribeca &amp; Sundance</li><li>What&#8217;s the best way clients can apply the insights from DIRT</li><li>Fun facts of being 6&#8217;6&#8243;</li></ul>



<p>Connect with Nick at <a rel="noreferrer noopener" href="https://wearedirt.com/" target="_blank">WeAreDIRT.com</a> and on <a rel="noreferrer noopener" href="https://twitter.com/NickChilds" target="_blank">Twitter</a> at @NickChilds.</p>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Creative Directing</strong><ul><li>[0:28] Email me at <a rel="noreferrer noopener" href="mailto:ma&#120;&#64;hi&#112;p&#111;d&#105;&#114;&#101;ct.c&#111;m" target="_blank">max&#64;&#109;&#97;xp&#111;dca&#115;t&#105;&#110;&#103;.c&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:41] Connect with Nick at <a rel="noreferrer noopener" href="https://wearedirt.com/" target="_blank">WeAreDIRT.com</a> and on <a rel="noreferrer noopener" href="https://twitter.com/NickChilds" target="_blank">Twitter</a> at @NickChilds</li></ul><ul><li>[2:34] Nick Childs: Not the Least Amazing</li><li>[3:04] What is the secret to pulling off a great <a rel="noreferrer noopener" href="https://www.nfl.com/super-bowl/" target="_blank">Super Bowl</a> ad</li><li>[3:22] <a rel="noreferrer noopener" href="https://www.merriam-webster.com/dictionary/sycophantic" target="_blank">Sycophantic</a></li><li>[4:14] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/brand.asp" target="_blank">Brand</a></li><li>[4:28] <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, <a rel="noreferrer noopener" href="https://www.twitch.tv/" target="_blank">Twitch</a>, <a rel="noreferrer noopener" href="https://www.snapchat.com/" target="_blank">Snap</a>, <a rel="noreferrer noopener" href="https://www.tiktok.com/en/" target="_blank">TikTok</a></li><li>[4:45] How do you help <a rel="noreferrer noopener" href="https://smallbusiness.chron.com/difference-between-customer-vs-client-56387.html" target="_blank">clients</a> to stay open with ideas</li><li>[5:23] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/rob-reilly-796717" target="_blank">Rob Reilly</a>, <a rel="noreferrer noopener" href="https://www.wpp.com/" target="_blank">WPP</a>, <a rel="noreferrer noopener" href="https://www.canneslions.com/enter/awards/lions-categories/titanium-lions" target="_blank">Cannes Lions Titanium</a></li><li>[8:11] <a rel="noreferrer noopener" href="https://adage.com/" target="_blank">Ad</a> (Advertisement)</li><li>[8:39] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">WILD</a></li></ul><ul><li>[8:47] Kat &amp; Jethro Gilligan Toth on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/kat-and-jethro-gilligan-toth-the-box-of-oddities-fun-freaks/id1422144338?i=1000468063745" target="_blank">Episode #85</a> of the <em>Wild Business Growth Podcast</em></li><li>[9:13] Shoutout the <a href="https://www.theboxofoddities.com/" target="_blank" rel="noreferrer noopener">Freaks</a>!</li><li>[9:23] <a rel="noreferrer noopener" href="https://janisjoplin.com/" target="_blank">Janis Joplin</a></li><li>[10:10] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Dodecagram" target="_blank">Dodecagram</a></li><li>[10:21] What is Nick&#8217;s favorite creative role</li><li>[10:45] Shoutout any <a rel="noreferrer noopener" href="https://burialbeer.com/" target="_blank">brewery</a></li><li>[11:24] <a rel="noreferrer noopener" href="https://maxpodcasting.com/podcast-production/" target="_blank">Editing</a>, <a rel="noreferrer noopener" href="https://maxpodcasting.com/podcast-production/" target="_blank">Production</a></li><li>[12:08] Hey Nick are you still playing?</li><li>[12:28] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Dodecahedron" target="_blank">Dodecahedron</a></li><li>[13:07] <a rel="noreferrer noopener" href="https://smallbusiness.chron.com/define-good-client-service-2081.html" target="_blank">Client Services</a>, <a rel="noreferrer noopener" href="https://www.webfx.com/blog/marketing/what-is-a-marketing-agency/#:~:text=While%20it%20may%20seem%20confusing,create%2C%20and%20manage%20marketing%20campaigns." target="_blank">Agency</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="727" src="https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-1024x727.jpg" alt="Nick Childs - Wild Business Growth Podcast #175: Creative Neuroscience, Co-Founder of DIRT" class="wp-image-5179" srcset="https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-1024x727.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-400x284.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-768x545.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-500x355.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-400x284@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-1280x909.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-1920x1363.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-768x545@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-1024x727@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-500x355@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-800x568@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2021/12/IMG_7385-1280x909@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Nick has an excellent book collection</figcaption></figure></div>



<ul id="block-baade927-068a-4c27-9f19-e7e74b0a4476"><li><strong>The DIRT Story</strong><ul><li>[13:40] Shoutout longtime Wild Listener <a rel="noreferrer noopener" href="https://www.christinaaguilera.com/" target="_blank">Christina Aguilera</a>!</li><li>[14:04] <a rel="noreferrer noopener" href="https://www.henkel-northamerica.com/" target="_blank">CPG</a> (Consumer Packaged Goods)</li><li>[14:28] How are they weaving neuroscience into <a rel="noreferrer noopener" href="https://wearedirt.com/" target="_blank">DIRT</a></li><li>[15:15] <a rel="noreferrer noopener" href="https://www.hbomax.com/" target="_blank">HBO</a></li><li>[16:58] <a rel="noreferrer noopener" href="https://www.apple.com/app-store/" target="_blank">App</a></li><li>[17:41] <a rel="noreferrer noopener" href="https://rockcontent.com/blog/business-data/#:~:text=Business%20data%20is%20all%20the,and%20even%20website%20traffic%20statistics.&amp;text=As%20companies%20continue%20to%20increase,for%20future%20analysis%20only%20increases." target="_blank">Data</a></li><li>[19:43] <a rel="noreferrer noopener" href="https://tribecafilm.com/" target="_blank">Tribeca</a>, <a rel="noreferrer noopener" href="https://www.sundance.org/" target="_blank">Sundance</a>, <a rel="noreferrer noopener" href="https://www.filmlinc.org/nyff2021/" target="_blank">New York Film Festival</a></li><li>[20:00] <a rel="noreferrer noopener" href="https://www.oculus.com/" target="_blank">VR</a> (Virtual Reality), <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Augmented_reality" target="_blank">AR</a> (Augmented Reality)</li><li>[20:55] <a rel="noreferrer noopener" href="https://www.vocabulary.com/dictionary/muse" target="_blank">Muse</a></li><li>[21:55] <a rel="noreferrer noopener" href="https://builtin.com/artificial-intelligence" target="_blank">Ai</a> (Artificial Intelligence)</li><li>[22:02] <a rel="noreferrer noopener" href="https://signalfire.com/blog/creator-economy/" target="_blank">Creator Economy</a></li><li>[22:49] <a rel="noreferrer noopener" href="https://www.ama.org/the-definition-of-marketing-what-is-marketing/" target="_blank">Marketing</a></li><li>[23:08] <a rel="noreferrer noopener" href="https://www.salesforce.com/" target="_blank">Sales</a></li><li>[23:27] What are DIRT&#8217;s sensors actually measuring</li><li>[24:19] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Jordan_Peele" target="_blank">Jordan Peele</a>, <a rel="noreferrer noopener" href="https://www.monkeypawproductions.com/" target="_blank">Monkeypaw</a></li><li>[24:29] <a rel="noreferrer noopener" href="https://www.blumhouse.com/" target="_blank">Blumhouse</a>, <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0089658/" target="_blank">Jason Blum</a></li><li>[25:56] What is the <a rel="noreferrer noopener" href="https://imotions.com/blog/gsr/#:~:text=The%20galvanic%20skin%20response%20(GSR,otherwise%20known%20as%20emotional%20arousal." target="_blank">Galvanic Skin Response</a> (GSR)</li><li>[26:26] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/ryananthony/" target="_blank">Ryan Anthony</a>, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/bmurray2/" target="_blank">Dr. Brendan Murray</a>, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/aravind-swaminathan-74817787/" target="_blank">Arivand Swaminathan</a></li><li>[27:32] <em><a rel="noreferrer noopener" href="https://www.nbc.com/fear-factor" target="_blank">Fear Factor</a></em> lol</li><li>[29:28] What&#8217;s the best way clients can apply the insights from DIRT</li><li>[29:49] Pump fake!</li><li>[29:59] <a rel="noreferrer noopener" href="https://georgesaundersbooks.com/" target="_blank">George Saunders</a></li><li>[30:15] <a rel="noreferrer noopener" href="https://georgesaunders.substack.com/" target="_blank">Story Club</a></li><li>[30:19] <a rel="noreferrer noopener" href="https://www.syracuse.edu/" target="_blank">Syracuse University</a></li><li>[30:35] <a rel="noreferrer noopener" href="https://www.nobelprize.org/prizes/literature/1954/hemingway/biographical/" target="_blank">Ernest Hemingway</a></li><li>[30:42] <a rel="noreferrer noopener" href="https://www.hippodirect.com/" target="_blank">Newsletter</a></li><li>[32:08] <a rel="noreferrer noopener" href="http://www.elmoreleonard.com/" target="_blank">Elmore Leonard</a>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt1489428/" target="_blank">Justified</a></em>, <em><a rel="noreferrer noopener" href="https://www.amazon.com/Out-Sight-Novel-Elmore-Leonard/dp/0062227874" target="_blank">Out of Sight</a></em>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0113161/" target="_blank">Get Shorty</a></em></li><li>[32:55] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;x&#64;&#109;&#97;x&#112;&#111;&#100;&#99;&#97;&#115;&#116;ing&#46;c&#111;&#109;">&#109;&#97;x&#64;&#109;&#97;&#120;po&#100;&#99;&#97;&#115;tin&#103;.com</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="400" height="400" src="https://maxpodcasting.com/wp-content/uploads/2021/12/Nick-Childs-Headshot-Wild-Business-Growth-DIRT.jpg" alt="Nick Childs - Wild Business Growth Podcast #175: Creative Neuroscience, Co-Founder of DIRT" class="wp-image-5181" srcset="https://maxpodcasting.com/wp-content/uploads/2021/12/Nick-Childs-Headshot-Wild-Business-Growth-DIRT-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/12/Nick-Childs-Headshot-Wild-Business-Growth-DIRT-200x200.jpg 200w" sizes="(max-width: 400px) 100vw, 400px" /></figure></div>



<ul id="block-baade927-068a-4c27-9f19-e7e74b0a4476"><li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources</strong><ul><li>[33:45] What does Nick do to stay creative</li><li>[35:00] <a rel="noreferrer noopener" href="https://austinkleon.com/" target="_blank">Austin Kleon</a>, <em><a rel="noreferrer noopener" href="https://www.amazon.com/Show-Your-Work-Austin-Kleon/dp/076117897X/ref=asc_df_076117897X/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312065696873&amp;hvpos=&amp;hvnetw=g&amp;hvrand=5046538636118238172&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1015020&amp;hvtargid=pla-404289621070&amp;psc=1&amp;tag=&amp;ref=&amp;adgrpid=61316180399&amp;hvpone=&amp;hvptwo=&amp;hvadid=312065696873&amp;hvpos=&amp;hvnetw=g&amp;hvrand=5046538636118238172&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1015020&amp;hvtargid=pla-404289621070" target="_blank">Show Your Work!</a></em> by Austin Kleon</li><li>[35:11] <a href="https://www.mindaharts.com/" target="_blank" rel="noreferrer noopener">Minda Harts</a></li><li>[35:28] <a rel="noreferrer noopener" href="https://www.lauraolin.com/" target="_blank">Laura Olin</a></li><li>[36:18] <em><a href="https://www.imdb.com/title/tt7660850/" target="_blank" rel="noreferrer noopener">Succession</a> </em>(no I haven&#8217;t yet)</li><li>[37:26] Dr. Willard Wigan MBE on<em> </em><a rel="noreferrer noopener" href="https://maxpodcasting.com/willard-wigan/" target="_blank">Episode #174</a> of the <em>Wild Business Growth Podcast</em></li><li>[38:09] <a rel="noreferrer noopener" href="https://canary---yellow.com/" target="_blank">Virgil Abloh</a></li><li>[38:15] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm1569276/" target="_blank">Chadwick Boseman</a></li><li>[38:31] <a href="https://www.poetryfoundation.org/poets/mary-oliver" target="_blank" rel="noreferrer noopener">Mary Oliver</a></li><li>[38:43] <a href="https://www.britannica.com/biography/Chloe-Zhao" target="_blank" rel="noreferrer noopener">Chloé Zhao</a>, <em><a href="https://www.imdb.com/title/tt9770150/" target="_blank" rel="noreferrer noopener">Nomadland</a></em>, <em><a href="https://www.imdb.com/title/tt6217608/" target="_blank" rel="noreferrer noopener">The Rider</a></em>, <em><a href="https://www.imdb.com/title/tt9032400/" target="_blank" rel="noreferrer noopener">Eternals</a></em></li><li>[39:19] <a href="https://www.npr.org/sections/live-updates-oscars-2021/2021/04/25/988816124/chloe-zhao-is-the-first-woman-of-color-to-win-oscar-for-best-director" target="_blank" rel="noreferrer noopener">Oscar</a></li><li>[40:39] <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a></li><li>[41:09] <a rel="noreferrer noopener" href="https://tallo.com/blog/what-is-graduate-degree/" target="_blank">Graduate Degree</a></li></ul></li><li><strong>Wild Business Shoutout of the Week</strong><ul><li>[41:54] #Harmonica4Life</li><li>[42:12] <a rel="noreferrer noopener" href="https://www.ayoa.com/ourblog/creativity-in-marketing-the-secret-ingredient-youve-probably-not-considered/#:~:text=Creative%20marketing%20is%20the%20generation,rather%20than%20outspending%2C%20your%20competition." target="_blank">Creative Marketing</a></li><li>[42:30] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=iCbfq_-cd-g" target="_blank">Open Spaces</a>&#8221; by Burberry</li><li>[43:06] <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Millennial</a></li><li>[44:54] <a rel="noreferrer noopener" href="https://www.pulitzer.org/" target="_blank">Pulitzer Prize</a></li><li>[46:39] <a rel="noreferrer noopener" href="https://www.tiffany.com/" target="_blank">Tiffany</a></li></ul></li><li><strong>Final Thoughts</strong><ul><li>[47:24] What&#8217;s Nick&#8217;s favorite part of film festivals</li><li>[48:02] What&#8217;s his biggest pet peeve</li><li>[48:53] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Impostor_syndrome" target="_blank">Impostor Syndrome</a></li><li>[49:26] What&#8217;s Nick&#8217;s favorite and least favorite parts of being 6&#8217;6&#8243;</li><li>[50:41] What&#8217;s something about the <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=hashPaU7Dpk" target="_blank">E*TRADE baby</a> most people would be surprised by</li><li>[51:07] <a rel="noreferrer noopener" href="https://zoom.us/" target="_blank">Zoom</a></li><li>[52:02] <a rel="noreferrer noopener" href="https://maxpodcasting.com/podcast-production/" target="_blank">Postproduction</a></li><li>[52:11] <a rel="noreferrer noopener" href="https://www.samsung.com/us/" target="_blank">Samsung</a></li><li>[53:00] Connect with Nick at <a rel="noreferrer noopener" href="https://wearedirt.com/" target="_blank">WeAreDIRT.com</a> and on <a rel="noreferrer noopener" href="https://twitter.com/NickChilds" target="_blank">Twitter</a> at @NickChilds</li></ul><ul><li>[53:34] What are Nick&#8217;s Final Thoughts</li></ul><ul><li>[54:10] Follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about the podcast. And 5 stars on Apple Podcasts &amp; Spotify if you dare</li></ul><ul><li>[54:18] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[54:27] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> at @MaxBranstetter</li><li>[54:46] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;&#120;&#64;&#109;a&#120;&#112;&#111;&#100;c&#97;s&#116;&#105;&#110;&#103;.c&#111;&#109;">&#109;&#97;&#120;&#64;m&#97;xp&#111;&#100;&#99;asti&#110;&#103;&#46;com</a> to bring your podcast to life and use it as a business-building tool</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Nick Childs - Wild Business Growth Podcast #175: Creative Neuroscience, Co-Founder of DIRT" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the <em>Wild Business Growth Podcast</em> to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:max&#64;&#109;axp&#111;dc&#97;sting&#46;&#99;o&#109;">ma&#120;&#64;ma&#120;&#112;o&#100;ca&#115;&#116;ing&#46;&#99;o&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Nick Childs on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about it. And watch the E*TRADE baby for old times&#8217; sake. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Jackie Hermes &#8211; Wild Business Growth Podcast #162: Unknown Figure-Outer, Founder of Accelity</title>
		<link>https://maxpodcasting.com/jackie-hermes/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 22 Sep 2021 09:37:56 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Accelity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Jackie Hermes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=4822</guid>

					<description><![CDATA[Jackie Hermes, the Founder and CEO of Accelity, joins the Wild Business Growth Podcast to share her journey from selling her cookie business for barely any profit to scaling her B2B SaaS marketing agency from $0 to multiple 7-figures without funding.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">Sometimes you need to just figure things out. Ok, maybe all the time. This week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> guest, Jackie Hermes, is a pro at identifying the unknown and making it known. Jackie is the Founder and CEO of Accelity. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary"><strong>Episode 162: Jackie Hermes &#8211; Unknown Figure-Outer, Founder of Accelity</strong></h2>



<p>Jackie Hermes, the Founder and CEO of Accelity, joins the show to share her journey from selling her cookie business for barely any profit to scaling her B2B SaaS marketing agency from $0 to multiple 7-figures without funding. Hear how to approach unknowns, capitalize on what makes your company different, ensure frequent communication, improve your content and influence on LinkedIn, and properly embarrass your kids. This episode covers everything from bootstrapping to Shania Twain. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>How do you make a great profit when selling low-priced items</li><li>What did Jackie figure out early on that shaped the course of Accelity</li><li>Her core values</li><li>What key decisions helped Accelity get to millions in revenue</li><li>How did Jackie figure out the services they offer</li><li>What is a tip for getting your pilot&#8217;s license</li><li>PR lessons from Kim Kardashian</li><li>What is a quirk Jackie has</li></ul>



<p>Connect with Jackie on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/thejackiehermes" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.jackiehermes.com/" target="_blank">JackieHermes.com</a>, and <a rel="noreferrer noopener" href="https://accelitymarketing.com/" target="_blank">AccelityMarketing.com</a>.</p>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;background:transparent;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/jackie-hermes-unknown-figure-outer-founder-of-accelity/id1422144338?i=1000536229946"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Sweet Monkees</strong><ul><li>[0:32] Email me at <a rel="noreferrer noopener" href="mailto:max&#64;&#104;&#105;pp&#111;&#100;i&#114;&#101;&#99;t.c&#111;&#109;" target="_blank">&#109;a&#120;&#64;&#109;axp&#111;&#100;cas&#116;in&#103;&#46;c&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:42] Connect with Jackie on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/thejackiehermes" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.jackiehermes.com/" target="_blank">JackieHermes.com</a>, and <a rel="noreferrer noopener" href="https://accelitymarketing.com/" target="_blank">AccelityMarketing.com</a></li><li>[2:14] Super duper!</li><li>[2:30] Where did the idea for <a rel="noreferrer noopener" href="https://www.jackiehermes.com/" target="_blank">Sweet Monkees</a> come from</li><li>[3:11] <a rel="noreferrer noopener" href="https://www.usnews.com/education/best-graduate-schools/top-business-schools/articles/what-an-mba-degree-is-and-what-you-need-to-know" target="_blank">MBA</a> (Masters of Business Administration)</li><li>[3:25] <a rel="noreferrer noopener" href="https://www.craigslist.org/" target="_blank">Craigslist</a></li><li>[4:02] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/o/outsourcing.asp#:~:text=Outsourcing%20is%20the%20business%20practice,as%20a%20cost%2Dcutting%20measure." target="_blank">Outsourcing</a>, <a rel="noreferrer noopener" href="https://www.entrepreneur.com/encyclopedia/licensing#:~:text=Definition%3A%20A%20business%20arrangement%20in,other%20intellectual%20property%20to%20others." target="_blank">Licensing</a></li><li>[4:06] <a rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/best-advertisements" target="_blank">Advertisements</a> (Ads), <a rel="noreferrer noopener" href="https://www.uline.com/" target="_blank">ULINE</a>, <a rel="noreferrer noopener" href="https://office.live.com/start/word.aspx" target="_blank">Microsoft Word</a></li><li>[5:05] <a rel="noreferrer noopener" href="https://vegan.com/" target="_blank">Vegan</a></li><li>[5:34] Sweet transition</li><li>[5:42] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/profit.asp" target="_blank">Profit</a></li><li>[5:49] How do you make a great profit when selling low-priced items</li><li>[6:14] <a rel="noreferrer noopener" href="https://www.smartkarrot.com/resources/blog/client-vs-customer/#:~:text=Definition%3A%20Simply%20put%2C%20a%20client,or%20agreement%20with%20the%20seller." target="_blank">Clients</a></li><li>[6:21] <a rel="noreferrer noopener" href="https://searchcloudcomputing.techtarget.com/definition/Software-as-a-Service" target="_blank">SaaS</a> (Software as a Service)</li><li>[7:28] What is the biggest lesson Jackie learned from Sweet Monkees that&#8217;s helped her with Accelity</li></ul></li><li><strong>The Accelity Story</strong><ul><li>[8:25] How did Jackie go from cookies to starting <a rel="noreferrer noopener" href="https://accelitymarketing.com/" target="_blank">Accelity</a></li><li>[8:39] <a rel="noreferrer noopener" href="https://www.ama.org/the-definition-of-marketing-what-is-marketing/" target="_blank">Marketing</a></li><li>[8:49] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/privateequity.asp" target="_blank">Private Equity</a> (PE)</li><li>[9:17] <a rel="noreferrer noopener" href="https://blog.hubspot.com/sales/how-to-become-a-consultant" target="_blank">Consultant</a></li><li>[9:47] How do you approach unknowns</li><li>[10:07] <a rel="noreferrer noopener" href="https://accelitymarketing.com/" target="_blank">Agency</a>, <a rel="noreferrer noopener" href="https://ideas.ted.com/the-5-types-of-mentors-you-need-in-your-life/" target="_blank">Mentors</a>, <a rel="noreferrer noopener" href="https://www.hubspot.com/hello-hubspot-ecosystem" target="_blank">HubSpot Ecosystem</a>, <a rel="noreferrer noopener" href="https://blog.hubspot.com/sales/business-coach" target="_blank">Business Coach</a></li><li>[10:25] <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a></li><li>[10:44] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Podcast</a></li><li>[11:43] <a rel="noreferrer noopener" href="https://www.youtube.com/" target="_blank">YouTube</a></li><li>[11:50] What are Jackie&#8217;s core values</li><li>[11:57] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Art-Showing-Up-Yourself-People/dp/1615196617" target="_blank">The Art of Showing Up: How to Be There for Yourself and Your People</a></em> by Rachel Wilkerson Miller</li><li>[12:45] What did Jackie figure out early on that shaped the course of Accelity</li><li>[13:10] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/bootstrap.asp" target="_blank">Bootstrapping</a></li><li>[13:38] <a rel="noreferrer noopener" href="https://www.upwork.com/" target="_blank">Freelancers</a>, <a rel="noreferrer noopener" href="https://www.bluecorona.com/blog/basic-internet-marketing-guide-for-contractors/#:~:text=Our%20top%20marketing%20ideas%20for,Website%20Design&amp;text=Pay%20Per%20Click%20(PPC%20or,Social%20Media%20Marketing" target="_blank">Contractors</a></li><li>[14:07] <a rel="noreferrer noopener" href="https://quickbooks.intuit.com/r/payroll/what-is-payroll/#:~:text=Payroll%20is%20the%20business%20process%20of%20paying%20employees.,federal%20and%20state%20payroll%20taxes.&amp;text=A%20business's%20financial%20records%20of,Annual%20records%20of%20employee%20wages." target="_blank">Payroll</a>, <a rel="noreferrer noopener" href="https://www.salesforce.com/" target="_blank">Sales</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/h/humanresources.asp" target="_blank">HR</a> (Human Resources), <a rel="noreferrer noopener" href="https://www.investopedia.com/ask/answers/what-is-finance/" target="_blank">Finance</a></li><li>[14:41] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">My podcast production business</a></li><li>[15:08] How did Jackie figure out the services Accelity offers</li><li>[15:23] <a rel="noreferrer noopener" href="https://accelitymarketing.com/" target="_blank">Website</a></li><li>[15:30] <a rel="noreferrer noopener" href="https://www.marketo.com/digital-marketing/#:~:text=At%20a%20high%20level%2C%20digital,goods%2C%20services%2C%20and%20brands." target="_blank">Digital Marketing</a></li><li>[16:19] <a rel="noreferrer noopener" href="https://sendpulse.com/support/glossary/whatsapp-marketing#:~:text=WhatsApp%20marketing%20is%20a%20type,with%20customers%2C%20and%20increase%20sales." target="_blank">WhatsApp Marketing</a></li><li>[16:35] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/productize.asp" target="_blank">Productizing</a></li><li>[17:57] Went out on a limb there</li><li>[18:11] What makes Accelity different</li><li>[18:42] <a rel="noreferrer noopener" href="https://www.bamboohr.com/hr-glossary/employee-turnover/#:~:text=Employee%20turnover%2C%20or%20employee%20turnover,time%20period%2C%20typically%20one%20year." target="_blank">Turnover</a></li><li>[19:14] <a rel="noreferrer noopener" href="https://www.thebalancecareers.com/what-is-an-employee-1918111" target="_blank">Employee</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/btob.asp" target="_blank">B2B</a> (Business-to-Business)</li><li>[19:36] <a rel="noreferrer noopener" href="https://www.etsy.com/listing/898833781/no-ego-amigo-peloton-quote-digital-print" target="_blank">No Ego Amigo</a>, <a rel="noreferrer noopener" href="https://www.jesssims.com/" target="_blank">Jess Sims</a>, <a rel="noreferrer noopener" href="https://www.onepeloton.com/" target="_blank">Peloton</a></li><li>[20:03] How do you ensure your team and clients have frequent communication</li><li>[20:24] <a rel="noreferrer noopener" href="https://www.cio.com/article/2438284/outsourcing-sla-definitions-and-solutions.html" target="_blank">SLA</a> (Service-Level Agreement) </li><li>[21:03] What key decisions helped Accelity get to millions in <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/r/revenue.asp" target="_blank">revenue</a></li><li>[21:29] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0321019/" target="_blank">Who Wants to Be a Millionaire?</a></em></li><li>[21:46] <a rel="noreferrer noopener" href="https://www.complex.com/pop-culture/" target="_blank">Pop Culture</a></li><li>[23:09] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/thejackiehermes" target="_blank">LinkedIn</a></li><li>[23:14] <a rel="noreferrer noopener" href="https://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank">Content</a>, <a rel="noreferrer noopener" href="https://members.linkedin.com/linkedin-creators-faq" target="_blank">LinkedIn Creator Program</a></li><li>[23:55] <a rel="noreferrer noopener" href="https://my.clevelandclinic.org/health/articles/11874-stress" target="_blank">Stress</a></li><li>[24:28] <a rel="noreferrer noopener" href="https://ryan.online/" target="_blank">Ryan Foland</a> on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/34-ryan-foland-creative-ted-talks-inventor-of-the-3-1-3-method/id1422144338?i=1000431666628" target="_blank">Episode #34</a> of the <em>Wild Business Growth Podcast</em></li><li>[25:34] What would Jackie have done different if she started Accelity all over again</li><li>[25:49] <a rel="noreferrer noopener" href="https://corporatefinanceinstitute.com/resources/knowledge/other/products-and-services/" target="_blank">Services</a></li><li>[26:09] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/i/income.asp" target="_blank">Income</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/cfo.asp#:~:text=The%20term%20chief%20financial%20officer,weaknesses%20and%20proposing%20corrective%20actions." target="_blank">CFO</a> (Chief Financial Officer)</li><li>[26:19] <a rel="noreferrer noopener" href="https://hbr.org/2016/05/learn-to-love-networking" target="_blank">Networking</a></li><li>[27:07] <a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank">Social Media</a></li></ul><ul><li>[28:16] Save time with your high-quality podcast. Email me at <a href="mailto:ma&#120;&#64;m&#97;xp&#111;&#100;cas&#116;i&#110;&#103;.c&#111;m">m&#97;&#120;&#64;&#109;a&#120;&#112;&#111;&#100;&#99;a&#115;&#116;&#105;ng.c&#111;m</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="751" src="https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-1024x751.jpg" alt="Jackie Hermes - Wild Business Growth Podcast #162: Unknown Figure-Outer, Founder of Accelity" class="wp-image-4837" srcset="https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-1024x751.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-400x293.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-768x563.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-500x367.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-400x293@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-1280x939.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-1920x1408.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-768x563@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-1024x751@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-500x367@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2021/09/IMG_6889-800x587@2x.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>No Egos Amigos</figcaption></figure></div>



<ul><li><strong>Wild Business Shoutout of the Week</strong><ul><li>[29:53] <a rel="noreferrer noopener" href="https://simplicable.com/new/creative-marketing#:~:text=Creative%20marketing%20is%20the%20process,products%20in%20an%20inspiring%20experience." target="_blank">Creative Marketing</a></li></ul><ul><li>[30:08] <a rel="noreferrer noopener" href="https://www.instagram.com/kimkardashian/" target="_blank">Kim Kardashian </a></li><li>[30:15] <a rel="noreferrer noopener" href="https://www.buzzfeednews.com/article/ellendurney/kim-kardashian-shared-meaning-met-gala-look" target="_blank">Kim Kardashian at the Met Gala</a>, <a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0177444/" target="_blank">Gullah Gullah Island</a></li><li>[30:52] <a rel="noreferrer noopener" href="https://www.instagram.com/themetgalaofficial/?hl=en" target="_blank">Instagram</a></li><li>[32:18] <a rel="noreferrer noopener" href="https://www.forbes.com/profile/kris-jenner/" target="_blank">Kris Jenner</a>, <a rel="noreferrer noopener" href="https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/" target="_blank">PR</a> (Public Relations)</li><li>[32:47] <a href="https://www.buzzfeednews.com/article/benhenry/billie-eilish-met-gala-dress-behind-the-scenes">Billie Eilish at the Met Gala</a>, <a rel="noreferrer noopener" href="https://www.biography.com/actor/marilyn-monroe" target="_blank">Marilyn Monroe</a></li><li>[33:20] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/e/entrepreneur.asp" target="_blank">Entrepreneur</a></li><li>[33:38] <a rel="noreferrer noopener" href="https://www.achristmasstoryhouse.com/512/" target="_blank">Bunny Footy Pajamas from <em>A Christmas Story</em></a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/09/JH-Headshot-2020-small.jpeg" alt="Jackie Hermes - Wild Business Growth Podcast #162: Unknown Figure-Outer, Founder of Accelity" class="wp-image-4839" width="617" height="617" srcset="https://maxpodcasting.com/wp-content/uploads/2021/09/JH-Headshot-2020-small.jpeg 960w, https://maxpodcasting.com/wp-content/uploads/2021/09/JH-Headshot-2020-small-200x200@2x.jpeg 400w, https://maxpodcasting.com/wp-content/uploads/2021/09/JH-Headshot-2020-small-200x200.jpeg 200w, https://maxpodcasting.com/wp-content/uploads/2021/09/JH-Headshot-2020-small-768x768.jpeg 768w, https://maxpodcasting.com/wp-content/uploads/2021/09/JH-Headshot-2020-small-500x500.jpeg 500w, https://maxpodcasting.com/wp-content/uploads/2021/09/JH-Headshot-2020-small-400x400@2x.jpeg 800w" sizes="(max-width: 617px) 100vw, 617px" /><figcaption>Jackie looking forward to a break from my awful jokes</figcaption></figure></div>



<ul><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[33:57] What is Jackie&#8217;s favorite creative hobby</li><li>[34:33] What is a tip for getting your <a rel="noreferrer noopener" href="https://atpflightschool.com/become-a-pilot/flight-training/private-pilot-license.html#:~:text=A%20Private%20Pilot%20License%20(PPL,can%20legally%20fly%20an%20aircraft." target="_blank">pilot&#8217;s license</a></li><li>[34:42] <a rel="noreferrer noopener" href="https://pilotinstitute.com/ground-school-vs-flight-school/" target="_blank">Ground School</a></li><li>[35:02] How do you improve your content and following on LinkedIn</li><li>[35:23] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/amyvolas/" target="_blank">Amy Volas</a>, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/morganjingram" target="_blank">Morgan Ingram</a></li><li>[35:40] <a rel="noreferrer noopener" href="https://www.linkedin.com/help/linkedin/answer/49650/linkedin-influencers?lang=en" target="_blank">LinkedInfluencers</a></li><li>[35:51] What is a quirk Jackie has</li><li>[36:16] <a rel="noreferrer noopener" href="https://www.shaniatwain.com/" target="_blank">Shania Twain</a></li><li>[36:39] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=ZJL4UGSbeFg" target="_blank">Man! I Feel Like a Woman</a>&#8221; by Shania Twain</li><li>[36:59] <a rel="noreferrer noopener" href="https://www.allrecipes.com/recipe/9832/no-bake-cookies-i/" target="_blank">No-Bake Cookies</a></li><li>[37:18] The Un-Answer </li><li>[37:32] Connect with Jackie on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/thejackiehermes" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.jackiehermes.com/" target="_blank">JackieHermes.com</a>, and <a rel="noreferrer noopener" href="https://accelitymarketing.com/" target="_blank">AccelityMarketing.com</a>  </li><li>[37:58] Follow Jackie&#8217;s new podcast, <em><a rel="noreferrer noopener" href="https://www.jackiehermes.com/podcast" target="_blank">The Art of Entrepreneurship</a></em>!</li><li>[38:02] What are Jackie&#8217;s Final Thoughts</li></ul><ul><li>[38:49] Follow the <em style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em><span style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-style: var(--fontStyle, inherit); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"> and tell a friend about the podcast</span></li></ul><ul><li>[39:07] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[39:09] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> at @MaxBranstetter</li><li>[39:10] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;&#120;&#64;maxp&#111;&#100;c&#97;s&#116;in&#103;.&#99;om">max&#64;&#109;&#97;&#120;&#112;o&#100;cas&#116;&#105;&#110;&#103;&#46;c&#111;m</a> to bring your podcast to life and use it as a business-building tool</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Jackie Hermes - Wild Business Growth Podcast #162: Unknown Figure-Outer, Founder of Accelity" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the <em>Wild Business Growth Podcast</em> to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment? I’ve got you covered. Email me at <a href="mailto:max&#64;m&#97;x&#112;odca&#115;&#116;ing.&#99;o&#109;">&#109;ax&#64;&#109;a&#120;p&#111;&#100;c&#97;&#115;&#116;ing.c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Jackie Hermes on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about it. They will hug you and thank you. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Jeff Snyder &#8211; Wild Business Growth Podcast #143: Experiential Maestro, Chief Inspiration Officer of Inspira</title>
		<link>https://maxpodcasting.com/jeff-snyder/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 05 May 2021 08:48:19 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Inspira]]></category>
		<category><![CDATA[Jeff Snyder]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=4324</guid>

					<description><![CDATA[Jeff Snyder, the Founder and Chief Inspiration Officer of Inspira Marketing Group, joins the Wild Business Growth Podcast to share his journey from the early days of the craft beer revolution to building one of the fastest-growing experiential agencies in the world.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">How do you truly create connection between a brand and a consumer? Experiential marketing is one of the best ways to do so. This week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> guest, Jeff Snyder, knows this like the back of his hand while he&#8217;s running across the Grand Canyon. Jeff is the Founder and Chief Inspiration Officer of Inspira Marketing Group. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary"><strong>Episode 143: Jeff Snyder – Experiential Maestro, Chief Inspiration Officer of Inspira</strong></h2>



<p>Jeff Snyder, the Founder and Chief Inspiration Officer of Inspira Marketing Group, joins the show to share his journey from the early days of the craft beer revolution to building one of the fastest-growing experiential agencies in the world. Hear how to create breakthrough experiences, win big clients, how Inspira makes magic with experiential marketing, that time Jeff ran across the Grand Canyon, and a concert in the Arctic Circle. This episode covers everything from beer to building an agency people love to work at. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>How was Jeff&#8217;s start at the Boston Beer Company</li><li>What are some of the most memorable activations Inspira has created for brands</li><li>What are the benefits of experiential marketing</li><li>What drives Jeff and Inspira</li><li>How important is philanthropy for your business</li><li>How did Inspira partner with Nat Geo for Earth Day</li><li>How do you pour the perfect pint of Guinness</li><li>What is the most exotic beer Jeff has tasted</li></ul>



<p>Connect with Jeff at <a rel="noreferrer noopener" href="https://inspiramarketing.com/" target="_blank">InspiraMarketing.com</a> and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/inspirajeffsnyder" target="_blank">LinkedIn</a>.</p>



<p>Enjoy the shooooow! Check out the show notes below for much more detail.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro</strong> <strong>&amp; Boston Beer Company</strong><ul><li>[0:30] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;&#120;&#64;&#104;&#105;pp&#111;di&#114;ec&#116;.com" target="_blank">&#109;ax&#64;&#109;a&#120;po&#100;&#99;&#97;&#115;&#116;&#105;&#110;&#103;.com</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:38] Connect with Jeff at <a rel="noreferrer noopener" href="https://inspiramarketing.com/" target="_blank">InspiraMarketing.com</a> and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/inspirajeffsnyder" target="_blank">LinkedIn</a></li><li>[1:55] <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/brendan-omarra-digital-marketing-director-at-bic-coolest/id1422144338?i=1000417176805" target="_blank">Brendan O&#8217;Marra</a> on the <em>Wild Business Growth Podcast</em></li><li>[2:02] Shoutout <a rel="noreferrer noopener" href="https://www.linkedin.com/in/brookestein" target="_blank">Brooke Stein</a> &amp; <a rel="noreferrer noopener" href="https://www.linkedin.com/in/joe-mcconville" target="_blank">Joe McConville</a>!</li><li>[2:07] <a rel="noreferrer noopener" href="https://www.businesswire.com/news/home/20160817005074/en/all%C2%AE-and-Snuggle%C2%AE-Create-a-Dirt-Free-Dugout-Experience-at-Little-League-Baseball%C2%AE-World-Series" target="_blank">Snuggle at the Little League World Series</a></li><li>[2:37] How was Jeff&#8217;s experience at the <a rel="noreferrer noopener" href="http://www.bostonbeer.com/overview" target="_blank">Boston Beer Company</a></li><li>[3:06] <a rel="noreferrer noopener" href="https://www.samueladams.com/" target="_blank">Samuel Adams</a></li><li>[3:28] <a rel="noreferrer noopener" href="https://vinepair.com/wine-blog/20-most-popular-imported-beers-in-america/" target="_blank">Imported Beers</a>, <a rel="noreferrer noopener" href="https://www.brewersassociation.org/statistics-and-data/craft-beer-industry-market-segments/" target="_blank">Microbreweries</a></li><li>[3:51] What were the early days of <a rel="noreferrer noopener" href="https://www.foodandwine.com/beer/craft-beer/25-most-important-american-craft-beers-ever-brewed" target="_blank">craft beers</a> like</li><li>[4:02] <a rel="noreferrer noopener" href="https://www.budweiser.com/" target="_blank">Budweiser</a>, <a rel="noreferrer noopener" href="https://www.millerhighlife.com/" target="_blank">Miller</a></li><li>[4:23] <a rel="noreferrer noopener" href="https://www.amplimark.com/brand-proposition/#:~:text=Remember%2C%20a%20brand%20proposition%20is,target%20audience)%2C%20and%20consistent.&amp;text=A%20good%20brand%20proposition%20should%20be%20able%20to%20connect,audience%20on%20an%20emotional%20level." target="_blank">Brand Proposition</a></li><li>[5:18] What is something about the beer industry that shocked Jeff</li><li>[5:31] Share of Mouth (SOM), <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/s/share-of-wallet.asp" target="_blank">Share of Wallet</a> (SOW)</li><li>[6:12] <a rel="noreferrer noopener" href="https://inspiramarketing.com/" target="_blank">Agency</a></li><li>[6:42] <em>Star Wars X: The Death of Craft Beers</em></li></ul></li><li><strong>The Inspira Story</strong><ul><li>[6:57] What got Jeff into the <a rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/best-experiential-marketing-campaigns" target="_blank">experiential marketing</a> space</li><li>[7:04] Podcast &#8220;Air Quotes&#8221;</li><li>[7:29] <a rel="noreferrer noopener" href="https://gmrmarketing.com/" target="_blank">GMR Marketing</a></li><li>[7:33] <a rel="noreferrer noopener" href="https://www.walmart.com/cp/tv-video/1060825" target="_blank">TV</a></li><li>[7:56] <a rel="noreferrer noopener" href="https://whatis.techtarget.com/definition/surprise-and-delight#:~:text=Surprise%20and%20delight%20is%20a,increasing%20profitability%20as%20a%20result." target="_blank">Surprise &amp; Delight</a></li><li>[8:14] What is experiential marketing</li><li>[8:35] Experimental Marketing</li><li>[8:45] <a rel="noreferrer noopener" href="https://www.marketingcareeredu.org/marketing-mediums/#:~:text=Marketing%20and%20promotion%20can%20take,engine%20marketing%2C%20and%20mobile%20marketing." target="_blank">Marketing Mediums</a></li><li>[8:54] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/brand.asp" target="_blank">Brand</a></li><li>[9:04] <a rel="noreferrer noopener" href="https://www.coachella.com/" target="_blank">Coachella</a>, <a rel="noreferrer noopener" href="https://www.nfl.com/" target="_blank">NFL</a> (National Football League), <a rel="noreferrer noopener" href="https://www.nascar.com/" target="_blank">NASCAR</a> (National Association for Stock Car Auto Racing)</li><li>[9:27] <a rel="noreferrer noopener" href="https://www.repsly.com/blog/field-team-management/brand-ambassador-job-definition-description-salary" target="_blank">Brand Ambassadors</a></li><li>[9:43] <a rel="noreferrer noopener" href="https://www.marketo.com/mobile-marketing/" target="_blank">Mobile Marketing</a></li><li>[10:17] What is the biggest benefit of experiential marketing for brands and consumers</li><li>[10:34] <a rel="noreferrer noopener" href="https://www.digitalmarketer.com/digital-marketing/#:~:text=Digital%20marketing%20is%20the%20act,digital%20marketing%20is%20simply%20marketing." target="_blank">Digital Marketing</a>, <a rel="noreferrer noopener" href="https://www.taggermedia.com/blog/engagement_reach_impressions_understandinganalytics" target="_blank">Engagement</a>, <a href="https://www.taggermedia.com/blog/engagement_reach_impressions_understandinganalytics">Impressions</a></li><li>[10:44] <a rel="noreferrer noopener" href="https://www.wordstream.com/blog/ws/2020/03/02/banner-ads-examples" target="_blank">Banner Ad</a></li><li>[10:52] <a rel="noreferrer noopener" href="https://inspiramarketing.com/case-studies/jeep/" target="_blank">Jeep at the X Games</a></li><li>[11:02] <a rel="noreferrer noopener" href="https://www.searchenginejournal.com/dwell-time-seo/294471/" target="_blank">Dwell Time</a></li><li>[11:38] <a rel="noreferrer noopener" href="https://www.thebalancesmb.com/what-is-a-target-audience-2295567" target="_blank">Target Audience</a></li><li>[12:41] <a rel="noreferrer noopener" href="https://twitter.com/" target="_blank">Tweet</a></li><li>[12:49] What made Jeff want to start his own company</li><li>[13:08] Jeff is not a toddler</li><li>[13:32] <a rel="noreferrer noopener" href="https://smallbusiness.chron.com/role-promotion-agency-34115.html" target="_blank">Promotions Agency</a></li></ul><ul><li>[13:54] <a rel="noreferrer noopener" href="https://www.channels.app/blog/client-vs-customer" target="_blank">Customer</a></li><li>[14:10] <a rel="noreferrer noopener" href="https://anthropology.princeton.edu/undergraduate/ethnographic-studies/what-ethnography" target="_blank">Ethnographers</a></li><li>[14:22] <a rel="noreferrer noopener" href="https://www.userinterviews.com/ux-research-field-guide-chapter/focus-groups" target="_blank">Focus Groups</a></li><li>[15:05] <a rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/market-research-buyers-journey-guide" target="_blank">Market Research</a></li><li>[15:26] How did Jeff start <a rel="noreferrer noopener" href="https://inspiramarketing.com/" target="_blank">Inspira</a></li><li>[16:51] <a rel="noreferrer noopener" href="https://www.theverge.com/tech" target="_blank">Technology</a> (Tech), <a rel="noreferrer noopener" href="https://business.trustpilot.com/reviews/learn-from-customers/what-are-consumer-insights-and-how-do-i-use-them#:~:text=A%20consumer%20insight%20is%20an,why%20they%20feel%20this%20way." target="_blank">Consumer Insights</a></li><li>[17:24] How did Jeff start winning clients</li><li>[17:39] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Financial_crisis_of_2007%E2%80%932008" target="_blank">2007-2008 Financial Crisis</a></li><li>[17:59] <a rel="noreferrer noopener" href="https://www.channels.app/blog/client-vs-customer" target="_blank">Clients</a>, <a rel="noreferrer noopener" href="https://www.thebalancesmb.com/marketing-sales-prospect-1794386#:~:text=A%20prospect%20is%20a%20potential,step%20in%20the%20selling%20process." target="_blank">Prospects</a></li><li>[18:51] <a rel="noreferrer noopener" href="https://www.thebalancesmb.com/ways-to-build-your-referral-business-2951152#:~:text=Referrals%20make%20sense%20for%20most,your%20level%20of%20satisfied%20customers." target="_blank">Referrals</a></li><li>[19:15] &#8220;<a rel="noreferrer noopener" href="https://maxpodcasting.com/why-i-started-maxpodcasting/" target="_blank">Why I Started MaxPodcasting</a>&#8220;</li><li>[19:27] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Podcast</a></li><li>[19:53] How did Jeff start winning big clients</li><li>[19:58] <a rel="noreferrer noopener" href="https://inspiramarketing.com/case-studies/jeep/" target="_blank">Jeep</a></li><li>[20:45] <a rel="noreferrer noopener" href="https://inspiramarketing.com/case-studies/" target="_blank">Jim Beam</a>, <a href="https://inspiramarketing.com/case-studies/" target="_blank" rel="noreferrer noopener">Diageo</a>, <a href="https://inspiramarketing.com/case-studies/bic/" target="_blank" rel="noreferrer noopener">BIC</a>, <a href="https://inspiramarketing.com/case-studies/" target="_blank" rel="noreferrer noopener">Nestle</a></li><li>[21:01] <a href="https://inspiramarketing.com/case-studies/" target="_blank" rel="noreferrer noopener">Guinness</a></li><li>[21:34] <a rel="noreferrer noopener" href="https://www.nike.com/" target="_blank">Nike</a>, <a rel="noreferrer noopener" href="https://www.apple.com/" target="_blank">Apple</a>, <a rel="noreferrer noopener" href="https://www.tesla.com/" target="_blank">Tesla</a></li><li>[22:02] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/r/request-for-proposal.asp" target="_blank">RFP</a> (Request For Proposal)</li><li>[23:13] <a href="https://www.businesswire.com/news/home/20160817005074/en/all%C2%AE-and-Snuggle%C2%AE-Create-a-Dirt-Free-Dugout-Experience-at-Little-League-Baseball%C2%AE-World-Series" target="_blank" rel="noreferrer noopener">#DirtFreeDugout</a></li><li>[23:19] <a href="https://www.all-laundry.com/" target="_blank" rel="noreferrer noopener">all</a></li><li>[24:04] What are the most memorable activations Inspira has put together</li><li>[24:17] <a href="https://inspiramarketing.com/case-studies/" target="_blank" rel="noreferrer noopener">Interstate Batteries</a></li><li>[24:32] Jeff&#8217;s Amazing Sound Effect</li><li>[24:51] <a rel="noreferrer noopener" href="https://www.milb.com/" target="_blank">Minor League Baseball</a> (MiLB)</li><li>[25:27] <a rel="noreferrer noopener" href="https://www.prsa.org/about/all-about-pr" target="_blank">PR</a> (Public Relations)</li><li>[26:52] <a rel="noreferrer noopener" href="https://www.007.com/" target="_blank">James Bond</a></li><li>[27:26] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Four-dimensional_space" target="_blank">4D</a> (4-Dimensional)</li><li>[29:32] How do you create activations and experiences that break through</li><li>[30:01] <a rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht#:~:text=Lead%20generation%20is%20the%20process,live%20events%2C%20and%20online%20content." target="_blank">Lead Generation</a> (Lead Gen), <a rel="noreferrer noopener" href="https://www.netpromoter.com/know/" target="_blank">Net Promoter Score</a> (NPS), <a rel="noreferrer noopener" href="https://www.oracle.com/database/what-is-database/" target="_blank">Database</a></li><li>[31:48] <a rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/how-to-manage-marketing-budget-free-budget-templates#:~:text=A%20marketing%20budget%20outlines%20all,domain%2C%20and%20marketing%20automation%20software." target="_blank">Budget</a></li><li>[32:06] So. Many. Socks.</li><li>[32:27] <a href="https://www.instagram.com/explore/tags/WildBusinessGrowth/?hl=en" target="_blank" rel="noreferrer noopener">#WildBusinessGrowth</a></li><li>[32:33] What has driven Inspira&#8217;s growth</li><li>[33:59] <a rel="noreferrer noopener" href="https://inspiramarketing.com/case-studies/" target="_blank">Case Studies</a></li><li>[34:46] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;maxp&#111;d&#99;&#97;&#115;t&#105;ng.c&#111;&#109;">ma&#120;&#64;max&#112;&#111;&#100;&#99;&#97;st&#105;ng&#46;&#99;&#111;&#109;</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="810" src="https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-1024x810.jpg" alt="Jeff Snyder - Wild Business Growth Podcast #143: Experiential Maestro, Chief Inspiration Officer of Inspira" class="wp-image-4332" srcset="https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-1024x810.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-400x316.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-768x608.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-500x396.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-400x316@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-1280x1013.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-1920x1519.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-768x608@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-1024x810@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-500x396@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2021/05/IMG_5401-800x633@2x.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Virtual Guinness all around</figcaption></figure>



<ul><li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources</strong><ul><li>[35:56] What does Jeff&#8217;s daughter Kennedy mean to him</li><li>[36:34] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/Internet" target="_blank">Internet</a></li><li>[38:28] <a rel="noreferrer noopener" href="https://builtin.com/company-culture#:~:text=Company%20culture%20can%20be%20defined,practices%20that%20characterize%20an%20organization.&amp;text=It's%20the%20way%20people%20feel,doing%20to%20get%20it%20there." target="_blank">Company Culture</a>, <a rel="noreferrer noopener" href="https://inspiramarketing.com/about/" target="_blank">Philanthropy</a></li><li>[38:46] <a rel="noreferrer noopener" href="https://inspiramarketing.com/about/" target="_blank">Pediatric Cancer</a></li><li>[39:12] <a rel="noreferrer noopener" href="https://www.alexslemonade.org/" target="_blank">Alex&#8217;s Lemonade Stand</a></li><li>[40:19] What does philanthropy look like for Inspira and clients today</li><li>[41:38] <a rel="noreferrer noopener" href="https://inspiramarketing.com/about/" target="_blank">Employees</a></li></ul><ul><li>[41:50] The Non-Description Description</li></ul></li><li><strong>Wild Business Shoutout of the Week</strong><ul><li>[42:07] <a rel="noreferrer noopener" href="https://simplicable.com/new/creative-marketing#:~:text=Creative%20marketing%20is%20the%20process,products%20in%20an%20inspiring%20experience." target="_blank">Creative Marketing</a></li><li>[42:16] <a rel="noreferrer noopener" href="https://www.nationalgeographic.com/pages/article/earthdayeve" target="_blank">Nat Geo (National Geographic) Earth Day</a></li><li>[42:34] Nat Geo <a rel="noreferrer noopener" href="https://www.instagram.com/natgeo/" target="_blank">Instagram</a></li><li>[43:43] <a rel="noreferrer noopener" href="https://inspiramarketing.com/" target="_blank">Inspira Lab</a></li><li>[44:31] <a rel="noreferrer noopener" href="https://www.earthday.org/" target="_blank">Earth Day</a></li><li>[44:58] <a rel="noreferrer noopener" href="https://www.disney.com/" target="_blank">Disney</a></li><li>[45:06] <a rel="noreferrer noopener" href="https://www.nationalgeographic.com/pages/topic/planet-possible" target="_blank">Planet Possible</a>, <a rel="noreferrer noopener" href="https://www.nationalgeographic.com/pages/article/earthdayeve" target="_blank">Earth Day Eve</a></li><li>[45:49] <a rel="noreferrer noopener" href="https://www.ziggymarley.com/" target="_blank">Ziggy Marley</a>, <a rel="noreferrer noopener" href="https://willienelson.com/" target="_blank">Willie Nelson</a>, <a rel="noreferrer noopener" href="https://www.mymorningjacket.com/" target="_blank">My Morning Jacket</a>, <a rel="noreferrer noopener" href="https://www.yo-yoma.com/" target="_blank">Yo-Yo Ma</a></li><li>[46:05] <a rel="noreferrer noopener" href="https://www.nationalgeographic.com/pages/article/share-your-spot" target="_blank">#ShareYourSpot</a></li><li>[46:23] <a rel="noreferrer noopener" href="https://open.spotify.com/playlist/3TqZ1BJCjOv6l4MuxNAN62" target="_blank">Spotify Playlist</a></li><li>[46:31] <a href="https://www.tiktok.com/@jaydagmusic1?" target="_blank" rel="noreferrer noopener">Jayda G TikTok</a></li><li>[46:58] <a href="https://www.socialmediaexaminer.com/" target="_blank" rel="noreferrer noopener">Social Media</a></li><li>[47:06] <a href="https://strategyonline.ca/2001/08/27/umbrella-20010827/#:~:text=Umbrella%20campaigns%20are%20used%20first,separate%20executions%20or%20media%20vehicles." target="_blank" rel="noreferrer noopener">Umbrella Campaign</a>, <a rel="noreferrer noopener" href="https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-evergreen-content#:~:text=Evergreen%20content%20is%20search%2Doptimized,But%20evergreen%20content%20is%20different." target="_blank">Evergreen</a></li><li>[47:19] <a rel="noreferrer noopener" href="https://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank">Content</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira-1024x1024.jpg" alt="Jeff Snyder - Wild Business Growth Podcast #143: Experiential Maestro, Chief Inspiration Officer of Inspira" class="wp-image-4351" width="286" height="286" srcset="https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira.jpg 1288w, https://maxpodcasting.com/wp-content/uploads/2021/05/Inspira-500x500@2x.jpg 1000w" sizes="(max-width: 286px) 100vw, 286px" /></figure></div>



<ul><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[48:05] What is Jeff&#8217;s biggest pet peeve</li><li>[48:31] <a rel="noreferrer noopener" href="https://www.helpscout.com/blog/customer-service-skills/" target="_blank">Service</a></li><li>[48:41] There&#8217;s that amazing alliteration again</li><li>[48:51] What is a quirk Jeff has</li><li>[49:09] <a rel="noreferrer noopener" href="https://www.alexslemonade.org/about/our-team" target="_blank">Jay Scott</a></li><li>[49:16] <a rel="noreferrer noopener" href="https://www.nps.gov/grca/index.htm" target="_blank">Grand Canyon</a></li><li>[50:02] What is a weird talent Jeff has</li><li>[50:18] <a rel="noreferrer noopener" href="https://www.shamrockgift.com/blog/guinness-perfect-pint/#:~:text=Pour%20the%20Guinness%20Draught%20into,is%20then%20ready%20to%20drink.%E2%80%9D" target="_blank">The Perfect Pint of Guinness</a></li><li>[50:41] Was Jeff trained at the <a rel="noreferrer noopener" href="https://www.guinness-storehouse.com/en/guinness-academy" target="_blank">Guinness Storehouse</a> in Dublin</li><li>[50:54] <a rel="noreferrer noopener" href="https://www.guinness.com/en-us/" target="_blank">Guinness</a> Pet Peeves</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[51:24] What is an <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Ultramarathon" target="_blank">ultradistance</a> running tip Jeff can share</li><li>[51:56] What is the most exotic beer flavor he has tried</li><li>[52:13] <a rel="noreferrer noopener" href="https://www.guinnessbrewerybaltimore.com/" target="_blank">Guinness Brewery in Baltimore</a></li><li>[53:11] <a rel="noreferrer noopener" href="https://www.instagram.com/wickedweedfunkatorium/?hl=en" target="_blank">Wicked Weed Funkatorium</a></li><li>[54:10] What is a <a rel="noreferrer noopener" href="https://www.mindtools.com/brainstm.html" target="_blank">brainstorming</a> tip Jeff has</li><li>[54:21] <a rel="noreferrer noopener" href="https://www.healthline.com/health/what-is-an-introvert" target="_blank">Introverts</a></li><li>[55:02] <a rel="noreferrer noopener" href="https://www.verywellmind.com/signs-you-are-an-extrovert-2795426" target="_blank">Extroverts</a></li><li>[55:16] What is the most exotic location Jeff has been to </li><li>[55:33] <a rel="noreferrer noopener" href="https://apnews.com/article/7a63bd99ee6190fbc7dc1e70f1d6d635" target="_blank">Molson Beer: From the Land Where Ice Was Born</a></li><li>[55:47] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Arctic_Circle" target="_blank">Arctic Circle</a></li><li>[55:57] <a href="https://www.britannica.com/place/Northwest-Territories" target="_blank" rel="noreferrer noopener">Northwest Territories</a></li><li>[56:09] <a href="https://www.zodiac-nautic.com/en-us/" target="_blank" rel="noreferrer noopener">Zodiac Rafts</a>, <a href="https://www.rferl.org/a/the-story-of-russian-icebreaker-ships/30363257.html" target="_blank" rel="noreferrer noopener">Russian Icebreaker</a></li><li>[56:21] <a href="https://apnews.com/article/45defe8f618978f49b073073a924adc9" target="_blank" rel="noreferrer noopener">Red Hot Chili Peppers</a> (RHCP), <a href="https://www.spokesman.com/stories/1996/sep/11/chilling-out-spokane-man-wins-contest-that-lands/" target="_blank" rel="noreferrer noopener">The Violent Femmes</a></li><li>[57:00] Connect with Jeff at <a rel="noreferrer noopener" href="https://inspiramarketing.com/" target="_blank">InspiraMarketing.com</a> and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/inspirajeffsnyder" target="_blank">LinkedIn</a></li></ul><ul><li>[57:18] What are Jeff&#8217;s final thoughts</li></ul><ul><li>[57:48] Follow the <em style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em><span style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-style: var(--fontStyle, inherit); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"> and tell a friend about the podcast</span></li><li>[57:59] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[58:04]  Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> at @MaxBranstetter</li><li>[58:07]  Save time with your high-quality podcast. Email me at <a href="mailto:&#109;&#97;&#120;&#64;&#109;a&#120;pod&#99;as&#116;&#105;&#110;g.c&#111;m">&#109;&#97;&#120;&#64;&#109;&#97;x&#112;&#111;d&#99;&#97;st&#105;&#110;&#103;&#46;co&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Jeff Snyder - Wild Business Growth Podcast #143: Experiential Maestro, Chief Inspiration Officer of Inspira" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the <em>Wild Business Growth Podcast</em> to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment? I’ve got you covered. Email me at <a href="mailto:ma&#120;&#64;&#109;axpo&#100;cas&#116;&#105;&#110;g&#46;c&#111;&#109;">&#109;ax&#64;ma&#120;&#112;&#111;dc&#97;sti&#110;g&#46;co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Jeff Snyder on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about it. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
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