Full Transcript - Priscila Martinez - Wild Business Growth Podcast #295

Full Transcript – Sherri Langburt – Wild Business Growth Podcast #252

This is the full transcript for Episode #252 of the Wild Business Growth Podcast featuring Sherri Langburt – Influencer Marketing Pioneer, Founder of BabbleBoxx. You can listen to the interview and learn more here. Please note: this transcript is not 100% accurate.

Sherri Langburt 0:00
You want the nip? I’ll give you the nip!

Max Branstetter 0:17
Hello, Newman. Welcome back to the Wild Business Growth Podcast. This is your place to hear from a new entrepreneur every single Wednesday morning who’s turning Wild ideas into Wild growth. I’m your host, Max Branstetter, Founder and Podcast Producer at MaxPodcasting. And you can email me at to save time with your high-quality podcast. This is Episode 252 a palindrome as it’s known and Palindrome Land, land palindrome. And today’s guest is Sherri Langburt. Sherri is a pioneer in the influencer marketing space, and is the Founder and CEO of BabbleBoxx, who among other things, creates really, really cool signature boxes, and co-promotions for multiple brands or just one brand to connect brands with influencers. In this episode, we talk working with influencers, how influencers have changed over the years, taking naps or not. And Sherri’s time at Weight Watchers, and in Montreal, where she’s originally from. It is Hello, Sherri, Enjoyyyyyyyy the shooooow! Aaaaaaalrightyyyyyy we’re here with Sherri Langburt, founder and CEO, CEO, I was so concerned about tripping up the name of your company that I tripped up the name CEO, CEO of BabbleBoxx, and I’m just so excited for alliteration, there’s going to be all sorts of bees flying around here brought to you by Branstetter. And ‘Burt. No, thank you. But so excited to dive into your story today. Sherri, thank you so much for joining, how’re you doing today?

Sherri Langburt 2:00
Good. Thank you for having me. It’s nice to be here.

Max Branstetter 2:03
Of course, of course. This is really special and and Babbly and Boxxy. And we’re gonna get into all sorts of stuff in that world. But before that, I found out that you used to blog or have a site slash create content around life as a single person, which is an interesting approach. What can you share about that time in your life in that time of your blogging/business life?

Sherri Langburt 2:30
So that’s how everything got started for me. I did. I was working. And it was when the mommy bloggers, you know, way back when it was all about mommy bloggers. And I’m like, This is crazy. How come no one’s talking about cooking for one and travel for one and finance and insurance for one. And so I quit corporate America to start doing that. And there was a component of dating on that site. But I really focused everything on the single lifestyle and realized very quickly that brands didn’t really want to talk to single people, they really wanted the mom and the family. So that’s how we morphed into working other types of influencers who are kind of in the same boat.

Max Branstetter 3:12
That’s so rude. The brands are so rude to single people. That’s crazy. But it’s it’s cool that in the first place you identified kind of like a like a whitespace opportunity in that mommy blogger or online blogging, relationship advice dating world, besides just people being straight up rude to single people. Well, what did you learn from that experience about finding your niche and creating content and a space?

Sherri Langburt 3:38
Well, I learned that I wasn’t alone. And back then there were all kinds of fitness and health, wellness influencers that no one was talking to, again, they were called bloggers, and there was cooking and food and beauty and fashion. So we’re going back some time. But I learned that you have to be really resourceful. When it comes to starting a business. It doesn’t you know, people think like, oh, I’m going to become an influencer. And overnight, I’m going to make $5 million. That is not how it happens. It’s like any other business. And it takes a lot of time. I also learned that, you know, when I started, it was just blogs, and then Facebook and now ex Twitter. I don’t know what to call it. But that launched and I think

Max Branstetter 4:14
we’ll just edit out the incorrect one at the time this releases.

Sherri Langburt 4:18
Okay, that’s good. So I realized, you know, as I was launching, and we got a ton of press, and I didn’t want to be famous, like I don’t want to be in front of a camera taking pictures. I wanted to run business. And so that’s kind of when I decided I’m going to stay behind the scenes and try to build more of, you know, a business agency than being the person who’s in the spotlight, because that’s not me.

Max Branstetter 4:41
I’m going to throw a curveball, actually, you alluded that you had left the corporate world to kind of go out on your own there. In the corporate world. I know that you worked at WW or Weight Watchers for a while. So kind of go to reverse here. This sides, obviously something that kind of inspired you to get out of that world ultimately, what was the biggest thing that you’ve learned from from being the GM there in Canada?

Sherri Langburt 5:03
So first of all, I have a very hard time saying WW I just can we just call it Weight Watchers?

Max Branstetter 5:08
It’s it’s so yeah, I mean other languages, they say double fee. I mean, that’s even a little easier now. But yeah, Weight Watchers, which again goes back to the alliteration in your company name. So sorry. Yes.

Sherri Langburt 5:20
So what did I learn at Weight Watchers, Weight Watchers was one of the greatest experiences of my life. I worked on Canada, I was the GM of Canada, but from New York, because it was Canada. And it was just like, Okay, it’s Canada, they kind of let me do everything. And so it was like running my own business for this massive brand. And it allowed me to just be an entrepreneur within the context of a massive Corporation, which was great.

Max Branstetter 5:48
Yeah, what’s the biggest, I guess? Like, people say, intrapreneurship? What was the biggest entrepreneurship lesson you learned from really having the keys to the Canada castle from there?

Sherri Langburt 5:59
So I think it was not to be afraid to go and share a new idea. When I was there. We were just it was like the whole subscriptions was that was the whole business. But I realized really quickly, we were leaving money on the table, no one was doing ad sales. And I’m like this weightwatchers there’s millions of people in this community and no one’s doing ad sales. And normally, I’d be terrified. But I was I went to the CEO, I’m like, we should be selling adult like we could be making money here. And he’s okay, it’s Canada. Go try it in Canada. Let’s see what happens. And so what happened, I think it’s just to not be afraid and to be able to come up with new things and be able to voice those new ideas.

Max Branstetter 6:44
So let’s get to that company name that I basically tripped up in the intro, babble box. And babble box with two x’s or two, Twitter’s depending on how you prefer to say it. But really, really cool company that you’re leading the charge on now and getting all sorts of recognition for and really, really creative in the space. Based on what you said in that first segment. One can guess that you really worked on your Marketing and Entrepreneurship chops, but some term that didn’t come up in that at all, is influencers. So what point were you first exposed to this concept of influencers?

Sherri Langburt 7:21
So it was that weightwatchers when I started doing all the ad sales, all the food brands and fitness brands wanted to work with Weight Watchers, and at the time, there was all these mommy bloggers that were writing content and the food brands and the fitness brands started saying, well, we want these mommy bloggers to write about our products, but not on their blogs necessarily exclusively, but also on Weight Watchers, because then it will grow and it will give them credibility. And the company started doing that. And that’s when I just I just kept banging my head against the wall. I’m like, Okay, this is great. And now a mom and I can appreciate it. And I always appreciate it. But like, why wasn’t anyone talking to this demo? That was single? And so I’d be I’d be weightwatchers was one of the first companies to sponsor like, Blog Her back in the day, one of the first companies to really invest in bloggers. And that’s when I became exposed to it.

Max Branstetter 8:16
Had you heard of like, had you started seeing on social media at the time outside of the company just like wait a second, people are starting to get like followings people are starting get following starting to get attraction and, you know, partnership potential out there.

Sherri Langburt 8:29
It was, I mean, social media really wasn’t even there. It was just walks. And yes, so the bloggers had these massive followers. And they would give us media kits. And you could see like, how many followers they have. And then a few years later is when you know, all the other social platforms started coming up.

Max Branstetter 8:47
When did you know that you could actually start a business in this influencer space?

Sherri Langburt 8:52
So it was very, when I started with the one blog, I got tons of press, everyone Oh, my and you know, it’s like the movies, right? I think of the movie Julie & Julia, and she gets, you know, you’re gonna get a book deal, you’re gonna get a book, that doesn’t happen. I got tons and tons of press, and I couldn’t, you know, kind of turn it into anything. And so one gentleman at a ad agency said, Well, if you have a blog and you have some traffic, there must be other women or men like you that are not moms that no one’s talking to, you should go look and find those people. Because if you have 15 of them, 100 of them, 1000 of them that’s going to become powerful. And I left his office and I started writing every single fitness and health and there was a lot of single like women who wrote about divorce women who were men who wrote about single parenting just all these categories that no one food, cooking health, beauty, no one was helping them and that when I started reaching out, they started writing me back yeah, you could help get us deals because no one wants to talk to us either. And within like a few months, I had like, I think 3,000 influencers was like in like this, you know, kind of Excel spreadsheet that were like, ready to work with like any, any brands.

Max Branstetter 10:07
That’s a dream for anybody, like newer into the space to make those connections like that. And literally, that’s what your business was all about. But we’ll use 3000 is the actual number will I bet the exact one is probably, you know, 3001, maybe 3002, something like that. But like, what was your process for actually like on a day to day reaching out and creating those connections with influencers like that?

Sherri Langburt 10:28
I would just send emails and reach out and say, I’m like you, I don’t know if you’re getting any, you know, kind of, but I would send 100 emails a day. It wasn’t the influencers that were hard, because they had no one, you know, kind of representing them. They weren’t the mommy influencers, right? It was more convincing brands, because now I was able to get a brand say, Oh, you need 100 Fitness influencers I have that you need 75 cooking influencers, they might be single, but I have them, you know what I mean? So it was more convincing brands that there was more than just, you know, mom, as CEO of the family. And we only need to reach out to moms to do ad campaigns.

Max Branstetter 11:06
It’s such an untapped market and so many amazing people that you could create connections with early. How would you structure your day in those early days? Like, do you really have your calendar blocked from nine to five being like, send emails, send emails anyway?

Sherri Langburt 11:19
I did. I am not the person who’s going to I’ve always worked from home since I started this business. We’re all virtual. And I’m not the person who’s ever going to like go watch TV in the middle of the day. But in the early days, when I had bad days, I would take a nap. And I would say, Okay, I’m going to take a nap. And maybe when I wake up, someone will have responded. And again, I was hoping brands or ad agencies or PR firms would be their responses. But I just needed to kind of like step away because I didn’t leave my desk.

Max Branstetter 11:48
By the way, I’m a huge fan of napping as well, actually, the my day got a little shuffle that typically I was going to nap before this and now I’m going to nap after this and very much looking forward so that I think you spoke the nap into existence with that comment right there. It’s it’s a superpower. It is. Yeah, you split your day in into it’s beautiful. So let’s snooze our way over. And I’m just gonna. So so you’re reaching out reaching out reaching out? Like, so that’s how you got the early connections with the influencers? What about with the brands? You mentioned? That is a bit harder? How do you start finding the people that are the right people to even pitch to at major brands?

Sherri Langburt 12:29
So again, when I was starting, like I didn’t, personally, there wasn’t as many tools as there are today. And second of all, a lot of the tools that are, you know, accessible now, they’re expensive if you’re a startup, right. So one of the things I did was chip in for software, like I would find five other, you know, there’s a software decision for PR. And I didn’t necessarily need vision for this aspect of the business. But I did need it for other things. So five of us chipped in. So when you don’t I mean, like we would do things like that. I would Google and Google and find people’s because I didn’t have access to certain things and there wasn’t LinkedIn wasn’t so prominent. So I would just google and find agencies and call the front desk and try to read press releases and see if like the person listed on the press release was the right person, I would guess a lot of email addresses.

Max Branstetter 13:18
That’s awesome. That’s like, I’ve done that with podcast guests before of like, if you if there’s someone like you really really want to intervene, you can’t find them down. Sometimes guessing work, sometimes you pretty much instantly get a this email does not exist email, but you gotta be diligent with that they’re looking at press releases is a really great way to go. Because it is usually like the head of PR, whoever’s in charge of that PR marketing arm that’s doing it. So that’s, that’s really savvy. You mentioned Google. And it made me think that we are so lucky, especially when starting a business that Google doesn’t like, take royalties for or take a stake of equity and each of our businesses in each of our businesses for how much we use Google, because I feel like every like every day, especially when you’re getting into a new space. It’s like Google this, Google this or YouTube, this YouTube that. So it’s funny that it literally can help build the business because there’s just so much when you’re starting out new that it’s like, you have no idea how to figure stuff out, just Google

Sherri Langburt 14:15
them all the time. If they if someone says hello, go Google it like people forget you could Google anything. I mean, how to fix your skis, how to you know, you could you could Google anything? And is there?

Max Branstetter 14:29
Yeah, like I don’t know about you. But Google is just my homepage. I mean, Chrome’s like my preferred browser. But So Google is literally my homepage every time I don’t set a separate homepage. And I think part of I guess kind of a negative effect for that is that when you see Google all the time, you almost get desensitized to its value. You don’t always remember first thing just to Google stuff. Now when I’m sitting you know, watching TV and like Googling something on my phone, like I do that all the time. I feel like without even thinking but I don’t do it as much on my laptop. So it’s interesting point. Arrays can’t undervalue it. And speaking of big companies, so there’s Google, there’s box, that was a terrible segue. But boxes. So you’ve come up with a really, really cool way to differentiate. And also, you know, partner with brands, multiple brands, and influencers in the space. So your actual the specialty boxes, do you call them themselves babble boxes.

Sherri Langburt 15:25
I’m having this debate with someone who’s helping me with marketing, we have two different types of boxes. So we do regular influencer campaigns have left what you know, and have seen that don’t include a box. And then we do what we call cool promotions, which have these theme, multi brand boxes. So we have back to school and gift guides, those go in a ballot box. And then there’s the custom boxes, which is when a brand comes to us and says can you create a branded seating kit or height box for us? And we don’t call those above a box. But you know, some people would say you should call them a BabbleBoxx. But I’m kind of open to your thoughts.

Max Branstetter 16:05
Yeah, I think well, you created them. So I think you should be whatever you feel is right. would be honored if you change it to the MaxBoxx. But you know, that’s okay. But their Wild Business Growth Boxx? Yeah, we’ll just work in a little sponsorship there. Perfect. Yeah, it’d be perfect for this conversation. But either way, whatever you call it, they’re really, really cool. And I think a lot of people know that. Oftentimes influencers get some sort of packages, like these are some sort of things or some sort of lineup of products ahead of the campaign. But the way that and you can check it out on your website. But the the way that you have them set up and create them is like, beautiful, they’re aesthetically pleasing. I can’t believe I didn’t trip over that word, because they always do. They look really good. And they like are very clear about like, what the what the mission of the campaign is, and like what the what the things to focus on for that. Both the signature ones as well as the co-sampling ones. What was the key insight to you creating this and it becoming such a big part of your company?

Sherri Langburt 17:07
So good question. We were doing regular influencer campaigns for many years. And then back in 2016. Even though I had been living and breathing there’s a lot of companies still didn’t trust believe thing. Influencer was a thing. And so there were a lot that did. But there were companies say I don’t have a budget this is we don’t want to spend. And I wanted to come up with something that would be more cost effective. Again, I didn’t think this was going to turn into what it did. But at the same time, I kept looking around and seeing all these subscription boxes, because back then it was like everything was a subscription box. And unlike if we put products in a box, it’s going to be more affordable, because you could put multiple brands and they could ship in for the media buy. And then it’s going to kind of make it look like it’s a subscription box. So it will be like this unboxing experience which will create hype and engagement. So those two things kind of collided and I just said I will print the boxes, see what happens and right away got five beauty brands to do it. And it worked so well that we kind of knew right away is something we were onto something

Max Branstetter 18:18
what was the early feedback you got from said influencers that were receiving these boxes?

Sherri Langburt 18:24
So the first is very controlled, it only goes out to 20 influencers right because they each have 50 100,000 there Mike grows on these co-ops for that particular product offering. But they were excited to receive the products because in the past they had received tiny sample sizes. So our boxes, they’re not tiny, they receive real size products and brands can include more than one product for the influencer. That was what was exciting for the brand it was because they’re pulling their ad dollars, they save money, it was turned key, they got a ton of content for less. And also the content looked more like kind of I hate using buzzwords like authentic and organic because it was

Max Branstetter 19:09
no no cut it out.

Sherri Langburt 19:11
It was so you know when when a consumer looks at it, they say sponsored by battlbox. Like the brands that were in it kind of were one step removed from the being the sponsor, so it wasn’t as in your face of a sponsorship. And so they love that too.

Max Branstetter 19:27
I have like an inside out question for you. Besides working with influencers and brands, what would you say has been the most impactful thing or decision that you’ve you or the company has made in order to kind of grow to that next level?

Sherri Langburt 19:41
Bringing on people who have passionate hearts. You could have as much training you could go to the fanciest schools, I think and throughout my career even at Weight Watchers and before Weight Watchers I will always pick the person who has heart and passion over a person that just has a fancy degree,

Max Branstetter 20:02
and the person who babbles it’s a bonus, right? You go. Working with influencers is obviously such a big part of your business or specific roles within the business, what’s been the biggest change just in the dynamic of working with influencers that you’ve seen? You know, now looking back to, you know, 2015 2016, when this all kind of started,

Sherri Langburt 20:24
it’s shifted in the sense that in the beginning, it was more of the brands have control on the power, there was still a lot of people who would say, oh, we’ll do it for free, or we’ll do it in con for product, or we’ll do it on commission as an affiliate. And now I think, you know, unless you’re just starting out, and you’re a smaller influencer, maybe that’s how you get started. But I also think that the big change is that brands are taking it seriously. They didn’t, I don’t think years ago, they thought this was going to be anything. And now they realize, Oh, it is something and we have to have like protocols and guardrails in place and treat people properly. And yeah,

Max Branstetter 20:59
yeah, that’s a it’s a really interesting point. I think there’s always it takes time any, you know, whether you consider a marketing strategy or anything in the marketing world, I don’t know why I made that sentence so complicated. Whenever it’s a new marketing tactic, it takes years and years for people to like, see it to be like, Oh, wait, that’s actually Oh, that’s worth trying. Or even to the next level, wait, that’s like a tried and true thing. And we should literally carve out our budget for that. So you look you’ve lived through and like been a pioneer in that early space of that of creating that, making it a real thing. Looking ahead, do you have any wishes like a dream wish list for things that would could make partnering with influencers or brands in the influencer space even better?

Sherri Langburt 21:47
I think consistency, not have a regulation, but there’s no rhyme or reason. There’s no accountability. If an influencer goes Mia, you’re kind of like, even though they sign a contract, what are you going to do? Right? So there’s no, I think that there needs to be some kind of an I don’t know what it is. I don’t think anyone in my you know, field knows what that is. But that’s like a real challenge. There’s always you know, that that situation, I would love for there to be some kind of like kind of consistency or body of body of influencers, regulations or something that that you’re able to be held accountable for not delivering on a contract. All right, well, you

Max Branstetter 22:29
know what, Sherry next time, some deal with, influencer goes awry, or they go off the map, let me know. And I’ll just, you know, send them a note on Instagram, and I’m sure they’ll respond right away and be like, well done. Max is tracking us down. We gotta get this back together. So I got your back.

Sherri Langburt 22:49
It doesn’t happen often. But when it happens, it’s hard.

Max Branstetter 22:54
So many hard things to conquer as an entrepreneur, so many hard things to conquer as a podcaster as well. If you fit one of those molds, or or even both of those molds, then you will love the Podcasting to the Max newsletter. It is a short and sweet email from me. Sorry, terrible jokes are included in that as well. I don’t know why I said that sentence. So weird. But we’re continuing to record. That’s more of what you can expect in the Podcasting to the Max newsletter. It’s where podcasting meets entrepreneurship, terrible puns. And you can sign up at MaxPodcasting.com/Newsletter Oh, yeah, it will help you to conquer some of those hard things in the entrepreneurship and podcasting world as well. See, I knew I tie it together at some point. Now, dare we say more alliteration? I do think we there. So let’s switch gears a little bit. Let’s get from influencers to inspiration and creativity. And just continuing with the alliteration theme. I think all sorts of Guinness World Records are being set on that. As we speak. It’s quite an honor just for both of us to be here tonight. And it was good. But inspiration, creativity. This is more you on the personal side, like as a business owner, but also in and out of work. What are your favorite ways to keep your mind fresh, to stay creative and kind of keep that energy towards your business?

Sherri Langburt 24:16
I’m always on I wake up very early. I don’t go to bed very late. I don’t go to bed at nine but I go I wake up at 530 I think working out and when I say working out not excessively I do weights every day. It makes me feel strong. And I think that’s really important. And I think create creatively to do other things that inspire you. So I love to cook which is very creative. And when I’m cooking my mind is going in 1000 different directions. I like to walk and I think walking I could walk for three hours and just keep walking and walking and walking and I’m walking with my recorder so all these ideas I’m just, you know, kind of telling them to myself, I don’t even think I listened to them ever after the walk. It’s just it makes you just a different person

Max Branstetter 25:02
by a recorder. Do you? Do you mean a phone or like a standalone recorder? Okay,

Sherri Langburt 25:07
I’m walking. I’m talking into the record button on my phone. Okay,

Max Branstetter 25:11
I thought you meant a separate thing like, like that. Okay? This is a terrible example. Because this makes it seem like you’ve been doing this since the 60s. But in the show Mad Men in the show Mad Men when they record stuff, like with their separate thing. Yeah, that’s what I was envisioning at first. So now the phone phone is amazing has so many apps a way to do that easy now, but I’m totally with you, whether it’s walking or cooking or working out, like focusing on whatever that thing is. Just somehow let your brain go have recess? You know, like, it lets your brain go crazy with those creative thoughts and ideas. I got really excited when you mentioned cooking, because well, one, I love food. But two, I’ve said this on the podcast before as previous guests have brought it up, but it’s worth restating. Cooking is so awesome because one it’s it is super creative. And it’s like great for your mind. It gets things going and lets you unplug. But also, you’re always rewarded with food, you’re always food at the end. It’s literally the process of it sounds like a fun reward in the end. But like some of those aha moments do come in cooking and activities like that. Do you have a favorite dish that’s like your go to signature This is Sherry’s famous blank meal.

Sherri Langburt 26:22
So on a meal, I would say that the two things people ask me for is my tuna tar, tar and my guacamole.

Max Branstetter 26:29
More alliteration there. You walked into that one to do an a tar, tar and gwoc. And sorry, see, Dana, my wife just stopped listening because she’s allergic to avocado, unfortunately. But no, it all sounds though. Sounds really good. How about working out you say you do weights every day? Do you have any sort of regimented routine that you stick to a rotation?

Sherri Langburt 26:52
Now I just saw during COVID I stopped going to the gym like many people and I just have all kinds of weights in my house and I just just do weight classes like these classes online whether it’s peloton weights classes, I can’t do the bike. I just I suck. I feel like I’m spinning around without, you know. Rabbit or hamster.

Max Branstetter 27:13
Oh, it’s like what’s coming at whirling dervish, also, but I’m with you. I can’t. I mean, maybe it’s like I haven’t rode bikes much since being kid but I think it’s just uncomfortable. I don’t know. I know. It’s a great workout. But I personally much prefer weights off the bike.

Sherri Langburt 27:31
Yeah. So it’s that I do a lot. And again, every day is not every day. It’s a lot. But I think one day I take like a little bit of a break.

Max Branstetter 27:42
What about you alluded to napping earlier? Do you have a specific nap schedule? You say? Well, I

Sherri Langburt 27:47
don’t do it anymore.

Max Branstetter 27:49
Oh, man. I know it does here. I did it in

Sherri Langburt 27:53
the beginning when I would be you know writing and reading and writing and nobody responding. So I’d like to say okay, I’m gonna go step away and then just want to go now to just nap off like the pressure of nothing. No one responding. If I were to take a nap, it would be a disco nap. I think anytime after three. Then I’m going to be up all night. So it has to be probably three o’clock.

Max Branstetter 28:16
Did you say disco nap?

Sherri Langburt 28:17

Max Branstetter 28:19
I’m not familiar with that. What does disco nap mean?

Sherri Langburt 28:21
The Disco nap. Like you’re getting ready to go out? I’m just gonna like you.

Max Branstetter 28:24
Oh, awesome. Yeah, that was that was me in college. We chat on my roommates. Alex and Tyreke we literally nap from like 11:30 to 12:15 or something and then go out that night. That was not that’s you know, there was a name for it. You just blew my mind with the disco nap.

Sherri Langburt 28:41
I think maybe I’ve made that up. I don’t know. But I always call it a disco nap.

Max Branstetter 28:45
Disco Nap brought to you by Sherri. Yeah, maybe partner with Google and make some royalties on that. Let’s switch gears a bit. Again, further down the rabbit hole as you alluded to, I want to get to a segment called the unusual so disco naps and all fun terminology. Like that’s always fair game. But this is where you on the personal side in terms of like pet peeves, quirks, weird talents, so totally doesn’t have to tidy your business at all. But it’s just really really interesting learning about people’s personality. So quirks What is something a little quirky that your personality that maybe your family team somebody calls you out for but it’s just true to who cherry is?

Sherri Langburt 29:27
And the worst dancer. I danced with Elaine from Seinfeld.

Max Branstetter 29:33
Oh, Mike. This is weird. I literally just we just saw Dana and I were laughing about it. Just on social media. Somebody was like a minor league baseball team or somebody had a a dance like Elaine contest. And so it’s all these people from the crowd of dancing like or dance like Sherry contests maybe would be more aptly named.

Sherri Langburt 29:54
That’s me. And then I like a weird. I love Snoopy. So even know you Dude, I love Snoopy Snoopy just makes me smile. So that’s a weird thing about

Max Branstetter 30:03
can you do the like Snoopy or Charlie Brown Dance where they like? Dance? That actually, yeah, there’s a fusion there. I’m not sure what came. I guess that came before Seinfeld, but maybe maybe late summer, there was some Bennis inspiration there. How about it? I want to use the previous answer. But how about weird talents or a party trick, like something that something you’re good at, but it really has no effect on your business? You just like it could be a memory trick or something around the house, you just have a knack for it.

Sherri Langburt 30:35
I mean, you’re probably really good at like, cooking like 50 things at the same time.

Max Branstetter 30:42
You mean multiple meals are you mean, like to cohesively put a dish together? No, like multiple things.

Sherri Langburt 30:48
Like if I’m hot, yeah. And I think I never went to cooking school. I just could cook like 10 things all at once. And then they all just come out.

Max Branstetter 30:56
I think that flows really well to entrepreneurship, as well, as Dana’s uncle Michael has said, who interviewed him back and he was episode 31. And long time ago, he said in his job that he had to juggle a lot of balls can never let one hit the ground. And I think that flows through, you know, to cooking many things at a time or running a business where there’s so many different things going on at the same time. It’s like you, you know, people always say that it’s, it can be dangerous and tough to multitask, but also that ability to just at least somewhere in your mind know that, you know, alright, this is on track. This is on track. This is on track, I think that flows really well to the diverse different parts of a business. And then pet peeves. What is something that just annoys you a little bit? In everyday life?

Sherri Langburt 31:42
Okay, so there’s two things one is like, if someone’s late, I just, it’s not even like when people say, Oh, they’re late. It’s disrespectful. That’s not it. To me. It’s the anxiety. Like, why should anyone choose to live with that amount of anxiety, like it causes stress? So I’m constantly trying to teach my son like, be always a half an hour early, and especially because I’m not from here. So I’m always getting lost. Because I have to just follow my GPS, which takes me on these random routes, but why would you i being late, and the other one is like, if you’re at a restaurant, you know, the suite and lower the sugar. Hate what is on the table? Like, it should just be put in the garbage like, Get up, put it in the garbage? Someone should put in the garbage? I hate when the wrappers are on the table. I don’t know. Weird.

Max Branstetter 32:34
Oh, my God. Yeah. Well, the first part, I’m somebody who’s always late. And I think the answer is what you said is I need to start planning to be like half an hour early for everything. Because inevitably, I mean, it’s become a joke and my family, especially Dana’s side, Dana’s family, where it’s like, alright, we’ll tell everybody, you know, we’re leaving at 1030. But, Max 1015. All right, that’s become a joke. Cause you stress like, that’s a problem. It doesn’t cause me stress, but I think it causes everybody else stress. So that’s it, but for me, it’s like I’m always just, if I’m late, vast majority of the time, it’s I’m like, I’m finishing up something with work for the day. And it’s like, I think it’s gonna take me X amount of time to get done. It takes me 3x Time to get done. So but then on the the second part that you alluded to, I’m like very OCD about keeping things clean and organized. And any sort of clutter. I saw this with my dad growing up, and then I’m realizing I’m just becoming my dad is like, if some if something’s just sitting out on its own, or, like, I need to keep things organized, I need to keep things tidy, and like cupboards being left open drives me crazy things like

Sherri Langburt 33:40
that. I have a really bad one that doesn’t fit my personality. Okay, this is a horrible thing, and I don’t ever notice that I don’t seal things. So you’ll go pick up like the juice and the whole thing will fall over but always open and so I don’t leave cabinets open. That drives me crazy. Nothing’s open. But if it’s something sealable like a jar of pickles, you’ll pick it up and it’ll fall before because I

Max Branstetter 34:04
yeah, I’ve been on the the opposite end of that before and you know, create some wonderful spills but that is funny. Yeah, I wouldn’t expect that. On your note of getting lost. Let’s get lost in some Rapid-Fire Q&A. Let’s wrap up with some Rapid-Fire Q&A. You ready for it? Ready? I think all right, let’s get wild. You mentioned that you get lost all the time because you’re not from here. from Montreal super cool city. I’ve only been there once but want to go back like absolutely beautiful. Also, we visited in the summer and it was like perfect weather. So that was a lot of fun. But anyway, now that we’re sponsored by Montreal tourism company, it besides any like friends or family, what’s the biggest thing you miss about living in Montreal?

Sherri Langburt 34:49
The snow. People hate the snow. I love slick. We don’t get snow in New Jersey. There’s an inch and people are like, Oh, schools

Max Branstetter 34:56
canceled Yeah, cancel the semester.

Sherri Langburt 34:58
Yeah, I’m sure you can jump out of your window into a snow bank. Like, I’m not saying I need this every day, but I definitely miss the festivity of snow.

Max Branstetter 35:08
Yeah, I’m both of those people that you mentioned, because I, like I wish winter was really short, but I don’t mind the seasons. I like having seasons, but I just wish winter was really short. But yeah, living in New Jersey, it’s like, Jersey, New York is barely any snow. And you’re like, when there is snow, I want it to be like, how it was, you know, it was like for you growing up, but also like for me and Cleveland, like we’d have, you know, feet of snow if it came down a lot. You know, that lake effect, you know, right across from Canada. So all comes full circle, but I went through there. I’ve always been curious about this, since you lived in both Canada and the US. Do Americans make more jokes about Canadians? Or do Canadians make more jokes about Americans?

Sherri Langburt 35:50
Oh, Americans make more jokes that Canadians, we don’t even talk about Oh, man.

Max Branstetter 35:55
Too good, too good. Above the influence. taking the high road awesome. I’m wondering at weightwatchers if it’s like known within the company, if there’s like a really underrated like, Oh, if you eat this sort of food, it’s like really good bang for your buck, quote, unquote.

Sherri Langburt 36:13
I don’t know. But I can tell you I have a bad addiction. I when I worked at Weight Watchers that we need a pack of orders a day, you know, with the caramel candies like grandmother’s eat.

Max Branstetter 36:22
I was just gonna say my grandma. Oh, I think still to this day, Grandma Adele has where there’s interpersonal.

Sherri Langburt 36:27
I love my Werthers. And that was like my points that I’m like, Okay, I don’t know how many points it is now. But I remember I’m like, Okay, this is within my points range, and I could eat it. And that was my thing.

Max Branstetter 36:39
It’s fun when you find stuff like that. Like I remember, a woman I used to work with was saying how when she was pregnant, so this wasn’t tied to Weight Watchers at all, but she had just heard that, like, popcorn is one of those things that you could eat a lot of, and it’s like pretty light calories. So she would just eat that like crazy when she was craving something. And so I’m always curious foods like that. And then of course, there’s the famous or infamous people say you celery, you like lose calories as your Yeah, you lose weight as you eat it, which in theory is sounds really great. But then you’re like, oh, wait, I have to eat celery all the time, then.

Sherri Langburt 37:15
I don’t love celery, who eat celery anymore? But anyway,

Max Branstetter 37:20
there’s just people trying to go crazy with calories. Yeah. What is the coolest kind of perk or someone you’ve met or event you got to go to, I’ll just call it a perk that has come out of partnering with influencers and big brands.

Sherri Langburt 37:35
So everything I do really I do through the lens of my son because I just want him to have the best life ever. I mean, we get lots of toys and so you know when the brands send us stuff, you’re getting a lot of toys now or I’m hoping to get some kind of something with anything MrBeast, but I don’t know how that’s gonna happen. It’s just you just I feel like I’m at Disney World every day every day. Like we’re just working with different products and it’s not just toys, it’s foods. It’s all different gadgets.

Max Branstetter 38:07
Have you or your son had a MrBeast burger?

Sherri Langburt 38:10
He has. I have not. I didn’t go with him. He went with his friends.

Max Branstetter 38:14
I’m curious his Does he ever review of it? Because I just heard some information lately. I’m curious if it

Sherri Langburt 38:21
I’m trying to get wanting to start a kid podcast. I think it would be hilarious.

Max Branstetter 38:25
Oh, that’d be awesome. Yeah, we’d be happy to help out with that. Yeah, that’d be really cool. It could be. It could start Snoopy Snoopy themed. All right, last one. This is the toughest one of all. What’s your favorite Seinfeld episode of all time?

Sherri Langburt 38:42
You want the net? I’ll give you that.

Max Branstetter 38:46
We just watched that. Oh, my god. All comes back to the nip. Well, Sherry, just to nip that in the bud. Thank you so much. This has been no no, no, no, we haven’t actually rated explicit but I don’t think that even qualifies for explicit. So. That’s awesome. It’s iconic. That episode is just great all around even beyond that storyline. But Sherry This has been an absolute blast. Thank you so much for coming on sharing the babble Bach story, just brilliant. bodacious. I’m trying to think of other be words but brilliant. But really really a great learning about the story and thanks for spending the time with us today. Where is the best place for people to learn more about babble box and then if there’s anywhere just else to connect with you online

Sherri Langburt 39:33
www.BabbleBoxx.com And that’s that wants to two x’s and then on any of the socials LinkedIn Instagram it’s you know TikTok it’s @BabbleBoxxOfficial. Me personally, I’m Sherri. I think a lot of my handles are @SherriLang instead of Sherri Langburt because people can never pronounce it. And then you could always just email me

Max Branstetter 39:54
Well, you remove that Burt But Ernie is still going strong. Last thing final But The stage is yours. It could be a quote, align your son’s favorite catchphrase, whatever you want send us home here.

Sherri Langburt 40:06
I just think became an always about the kind of put yourself in other people’s shoes.

Max Branstetter 40:15
Trying my absolute best not to make a be kind, rewind joke, you have to rewind the tape to see why. Thank you so much, Sherri, for all you do, for coming on the podcast, for sharing the amazing BabbleBoxx story. And thank you, Wild Listeners, for tuning in to another episode. If you want to hear more Wild stories like this one, make sure to follow the Wild Business Growth Podcast on your favorite podcast app and tell a friend about the podcast or two or three or several or your favorite influencer. You can also find us on Goodpods where there are really, really good podcasts and podcast influencers, if you will. And for any help with podcast production, you can learn more at MaxPodcasting.com and sign up for the Podcasting to the Max newsletter. That is where podcasting meets entrepreneurship and awful jokes. And you can do so at MaxPodcasting.com/Newsletter. Until next time, let your business Run Wild…Bring on the Bongos!!