Rob Fletcher - Wild Business Growth Podcast #126: Dr. Trouble, Africa's Finest Chilli Sauce

Rob Fletcher – Wild Business Growth Podcast #126: Dr. Trouble, Africa’s Finest Chilli Sauce

Imagine you found a secret family recipe from the 1890s. Would you keep it to yourself, or turn it into something you can share with the world? This week’s Wild Business Growth Podcast guest, Rob Fletcher, is doing the latter. Rob is the Founder of Dr. Trouble, Africa’s Finest Chilli Sauce. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode 126: Rob Fletcher – Dr. Trouble, Africa’s Finest Chilli Sauce

Rob Fletcher, the Founder of Dr. Trouble Sauce, joins the show to share his journey discovering his great-grandfather’s chilli sauce recipe from the 1890s and turning it into a global brand. Hear how to develop a product, perfect your recipe, expand your business into different countries, how Dr. Trouble Sauce gets made, and the spiciest prank you’ll hear about. This episode covers everything from the history of Zimbabwe to the Carolina Reaper. Here’s a small sample of what you will hear in this episode:

  • The story of Rob’s mapmaking great-grandfather
  • How do you turn a family recipe into an actual product
  • How do you refine your offering
  • How do you take your brand international
  • Where did the name Dr. Trouble come from
  • What are the flavors of Dr. Trouble Sauce
  • What does Nando’s do from an advertising standpoint
  • What is Rob’s favorite food to eat Dr. Trouble with

Try Dr. Trouble at DrTrouble.com, DrTroubleSauce.co.uk, and on Amazon.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

Rob Fletcher - Wild Business Growth Podcast #126: Dr. Trouble, Africa's Finest Chilli Sauce
This interview spans from Zimbabwe to my mom’s closet
Rob Fletcher - Wild Business Growth Podcast #126: Dr. Trouble, Africa's Finest Chilli Sauce

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Thanks for listening to Rob Fletcher on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!