Paula Scher Pentagram Graphic Designer Wild Business Growth Podcast #110 Max Branstetter

Paula Scher – Wild Business Growth Podcast #110: Legendary Graphic Designer, Principal at Pentagram

Some of the most well-known logos and designs on the planet start off as quick sketches on a napkin. That can be best, as a napkin or crappy piece of paper gives you permission to doodle without any ounce of formality. That’s been exhibited time and time again by this week’s Wild Business Growth Podcast guest, Paula Scher. Paula is a legendary graphic designer and Principal at Pentagram. Her work can be seen for Citibank, Shake Shack, The High Line, The Public Theater, and more. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by podcasting and dad joke dude Max Branstetter (that’s me).

Episode #110: Paula Scher – Legendary Graphic Designer, Principal at Pentagram

Paula Scher, the Principal at Pentagram, joins the show to share her journey from designing album covers to creating logos and graphics for Citibank, Shake Shack, The High Line, The Public Theater, and more. Hear the stories behind her most famous designs, why it helps to sketch on a napkin, how to foster business relationships that last decades, the problem with perfectionism, and her reaction to seeing her designs all around New York City. This episode covers everything from Paula’s bittersweet reaction to the changing design world over time to a relevant Winnie the Pooh quote. Here’s a small sample of what you will hear in this episode:

  • Paula’s years designing album covers
  • Why is it helpful to sketch on a crappy napkin
  • How do you foster healthy business relationships that last decades
  • How do you find insights that unlock quick designs
  • MAPS paintings by Paula Scher
  • What is the difference between painting and graphic design
  • How does Paula feel to see her work all around New York City
  • What is her favorite font of all time

Connect with Paula at

Enjoy the show! Check out the show notes below for much more detail.

Show Notes

Paula Scher Max Branstetter Pentagram Wild Business Growth Podcast
Paula Scher on the Wild Business Growth Podcast - Principal at Pentagram, Graphic Designer

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Thanks for listening to Paula Scher on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!