Deirdre Lester - Wild Business Growth Podcast #152: Chief Revenue Officer of Barstool Sports

Deirdre Lester – Wild Business Growth Podcast #152: Chief Revenue Officer of Barstool Sports

Barstool is everywhere. How have they achieved such crazy growth, especially in recent years? Hear how from this week’s Wild Business Growth Podcast guest, Deirdre Lester. Deirdre is the Chief Revenue Officer of Barstool Sports. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

Episode 152: Deirdre Lester – Chief Revenue Officer of Barstool Sports

Deirdre Lester, the Chief Revenue Officer of Barstool Sports, joins the show to share her journey from growing up in a sports family to leading Barstool’s growth from the low double-digit millions to triple-digit millions in revenue. Hear what’s driven the growth of Barstool, how much of the advertising revenue comes from podcasts, the story behind Pink Whitney, the Barstool personality who cracks Deirdre up the most, and what the office environment is like. This episode covers everything from Pardon My Take to Chicks in the Office. Here’s a small sample of what you will hear in this episode:

  • How often did Deirdre’s dad run marathons and half marathons
  • What got her hooked about having a career in the sports business space
  • What has driven the growth of Barstool
  • Where did the idea for Pink Whitney come from
  • How much of Barstool’s advertising revenue comes from podcasts
  • David vs. Goliath (literally Dave)
  • What is Deirdre’s favorite memory from living and studying abroad
  • Does it get distracting having so many famous people around the office

Connect with Deirdre on LinkedIn, on Twitter at @GanunLester, and on Instagram at @DGanunLester.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

Deirdre Lester Podcast Studio - Wild Business Growth Podcast #152: Chief Revenue Officer of Barstool Sports
Big thanks to Deirdre, Sarah, and Steve for making this happen and not kicking me out after the sausage jokes
Deirdre Lester Barstool HQ - Wild Business Growth Podcast #152: Chief Revenue Officer of Barstool Sports
There really is BODYARMOR everywhere
Deirdre Lester - Wild Business Growth Podcast #152: Chief Revenue Officer of Barstool Sports

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Deirdre Lester on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!