Matt Radicelli – Wild Business Growth Podcast #176: The Business Handyman, Founder of Rock The House

If you were part of the Cleveland bar and bat mitzvah scene in the early 2000s, there was one company that was seemingly the life of the party every single time: Rock The House. They were started and led by this week’s Wild Business Growth Podcast guest, Matt Radicelli. Matt is The Business Handyman and Founder of Rock The House. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 176: Matt Radicelli – The Business Handyman, Founder of Rock The House

Matt Radicelli, The Business Handyman and Founder of Rock The House, joins the show to share his journey from DJing at age 7 to building the party production empire that’s entertained over 1,500 events per year in the Cleveland area and beyond. Hear how to make a good first impression, make changes to scale your business, delegate successfully, Matt’s biggest DJ influence, and the song that always makes the room shake. This episode covers everything from behind-the-scenes production tips to training your team. Here’s a small sample of what you will hear in this episode:

• What was the first ever show Matt DJ’d or MC’d
• When did he realize he was pretty good at putting on these productions
• Where has Rock The House done shows
• What’s the secret for people coming in and discovering Rock The House
• How do you get more help on the backend of your business
• What’s the biggest failure Matt’s come across as a business owner
• How was he deemed The Business Handyman
• What musical has he performed in

Connect with Matt at MattRadicelli.com.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Early DJ Days
  • [0:29] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:40] Connect with Matt at MattRadicelli.com
  • [1:55] Rock The House (RTH)
  • [3:04] What was the first ever show Matt DJ’d or MC’d
  • [3:17] Streetsboro, OH
  • [3:43] What was it like DJ’ing at age 7
  • [4:12] Matt’s Teen Clubs
  • [4:32] What are his favorite events to host
  • [5:56] When did he realize he was pretty good at putting on these productions
  • [6:15] Champps Americana, Damon’s
  • [7:14] A/V (Audio/Visual)

• The Rock The House Story & The Business Handyman
  • [8:08] RTH Group
  • [8:19] Where has Rock The House done shows
  • [8:49] What changed when Matt started Rock The House
  • [9:33] Supply & Demand
  • [9:54] What was the demand like for Rock The House at the start
  • [10:12] Terry Macklin, Club Macks
  • [10:44] Advertising (Ads)
  • [11:21] What’s the secret for people coming in and discovering Rock The House
  • [11:41] CCIS Schools (Cleveland Council of Independent Schools)
  • [11:58] Cleveland Jewish News
  • [12:41] Clients, Revenue
  • [13:05] What changes did Matt make to scale the business
  • [13:19] Visionary-Integrator Role
  • [14:38] Capital
  • [14:49] The Wizard of Oz
  • [15:00] How do you delegate successfully
  • [15:09] Sales, Accounting, Pack Lists
  • [16:16] How do you get more help on the backend of your business
  • [16:49] Admins, Executive Assistants
  • [17:33] Profitability
  • [18:16] How do you train others to Rock The House
  • [18:27] Disney
  • [19:01] Saks Fifth Avenue, The Ritz-Carlton
  • [19:26] Whaaaaat?!
  • [19:42] Marketing
  • [20:37] Facebook, Social Media
  • [21:29] Money-Back Guarantee
  • [22:06] Rock The House Photo Archives
  • [22:28] What’s the biggest failure Matt’s come across as a business owner
  • [23:49] Conversion Rates
  • [24:14] Tiësto, Steve Aoki
  • [24:24] What would that 7-year-old kid think of all the stuff adult Matt would achieve
  • [24:47] Connie Dieken Interview
  • [25:07] Big Mouth Head Explosion
  • [25:40] Where did this change to business coaching come from
  • [26:11] Ryan Konikoff, CEO (Chief Executive Officer)
  • [26:57] Podcasts
  • [27:28] Rock The Matt, Rock The Radicelli
  • [28:27] This is very true
  • [28:40] Cryptocurrency
  • [29:11] Wayne Bergman, ActionCOACH
  • [30:03] Zoom
  • [30:10] B12
  • [30:12] What does Matt get out of coaching
  • [31:17] Coach vs. Consultant
  • [31:50] Positioning
  • [32:08] Whoops!
  • [32:33] A-coaching
  • [32:43] What segments is Matt most excited about coaching
  • [33:04] Service-Based Business
  • [34:25] I couldn’t put that gift into words
  • [34:27] V-A-R-I-E-T-Y
  • [34:59] How was Matt deemed The Business Handyman
  • [35:09] Cash Flow Forecast
  • [35:55] Sweet Studios Photography
  • [36:02] Twinsburg, OH
  • [36:43] Ethereum
  • [36:52] Branding, Business Acumen
  • [37:33] Metaphors on Metaphors
  • [37:37] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [39:06] Creative Marketing
  • [39:16] Ryan Reynolds, Maximum Effort, The Unspoiler Alert
  • [39:51] Peloton Stock (PTON)
  • [40:22] What worked so well for this ad
  • [41:11] PR (Public Relations)
  • [41:29] Google, Whoopi Goldberg, The View
• Rapid-Fire Q&A
  • [42:09] Mix Master Mike
  • [42:14] The Horah
  • [42:24] “The Electric Slide“, “Cha-Cha Slide“, “Cupid Shuffle“
  • [42:53] “Like a Prayer” by Madonna
  • [43:09] Retro Vribes
  • [43:23] What’s a Weird Talent Matt has
  • [43:47] Willy Wonka
  • [44:00] Should’ve said Everlasting Gobstopper
  • [44:07] How do you keep lifting heavy equipment for productions
  • [45:08] So much awesome!
  • [45:23] Connect with Matt at MattRadicelli.com
  • [45:47] What are Matt’s Final Thoughts
  • [45:59] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you dare
  • [46:12] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [46:13] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [46:14] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Matt Radicelli on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And Rock The House together. Until next time, Let your business Run Wild…and Bring on the Bongos!!