Bill Shufelt - Wild Business Growth Podcast #293: Athletic Brewing, Non-Alcoholic Beer Guy

Bill Shufelt – Wild Business Growth Podcast #293: Athletic Brewing, Non-Alcoholic Beer Guy

Reinvent a category. That’s the story of this week’s Wild Business Growth podcast guest, Bill Shufelt. Bill is the Co-Founder and CEO of Athletic Brewing Co. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

Episode 293: Bill Shufelt – Athletic Brewing, Non-Alcoholic Beer Guy

Bill Shufelt, the Co-Founder and CEO of Athletic Brewing Co., joins the show to share his journey from working at a top hedge fund to starting the biggest non-alcoholic craft brewery in the US. Hear how he discovered the opportunity for non-alcoholic craft beer, how to reinvent a product category, what’s driven the success of Athletic Brewing, the story behind their flagship Run Wild IPA, and his favorite bars and restaurants in StamVegas. This episode covers everything from non-alcoholic beer to JJ Watt. Here’s a small sample of what you will hear in this episode:

  • What was a day in the life like for Bill at the hedge fund
  • When did he realize there was an opportunity for non-alcoholic craft beer
  • How do you add more hours to your weekend
  • When did people start believing in Athletic Brewing Co.
  • What are Athletic Brewing’s taste standards
  • How do you find investors with a disruptive product
  • What’s Bill’s personal favorite Athletic Brewing beer
  • Run Wild!

Connect with Bill at AthleticBrewing.com and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

SquadShot Bill Shufelt
Bill! Bill! Bill! Bill! Bill!
Athletic Brewing Co.
Brew-tiful
Bill Shufelt - Wild Business Growth Podcast #293: Athletic Brewing, Non-Alcoholic Beer Guy

What is the Wild Business Growth podcast?

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Thanks for listening to Bill Shufelt on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And have some Athletic brews together. Until next time, Let your business Run Wild…and Bring on the Bongos!!