Hilah Stahl - Wild Business Growth Podcast #294: Interior Design Producer, Co-Founder of Spoak

Hilah Stahl – Wild Business Growth Podcast #294: Interior Design Producer, Co-Founder of Spoak

Be a category definer. That’s the story of this week’s Wild Business Growth podcast guest, Hilah Stahl. Hilah is the Co-Founder and CEO of Spoak. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

Episode 294: Hilah Stahl – Interior Design Producer, Co-Founder of Spoak

Hilah Stahl, the Co-Founder and CEO of Spoak, joins the show to share her journey from working on bizarre reality TV shows to creating the easy online platform for interior design. Hear how to build software in a new category, identify the personas of your customers, recognize when to stop, load the dishwasher like Tetris, and the secret to making delicious maple syrup. This episode covers everything from interior design to The Devil Wears Prada. Here’s a small sample of what you will hear in this episode:

  • What does a Production Coordinator do
  • Where did Hilah’s passion for interior design come from
  • How did she start Spoak at her wedding
  • What’s a big challenge she overcame in the business
  • How do you grow your user base
  • Where did the name Spoak come from
  • Eminem lyrics
  • That one tapas place in Barcelona

Connect with Hilah at Spoak.com, on LinkedIn, and on Instagram @HilahsThings and @Spoak.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

SquadShot Hilah Stahl
Spoak it into existence
  • The Spoak Story
    • [8:53] Econ (Economics)
    • [9:18] Startup
    • [9:35] Tech (Technology)
    • [9:57] GILT
    • [10:05] BONOBOS (foreshadowing)
    • [12:37] Entrepreneurs
    • [12:45] How do you build software in a new space
    • [13:12] MVP (Minimum Viable Product)
    • [13:18] John Kenny
    • [13:48] How did Hilah start Spoak at her wedding
    • [15:01] Regis Philbin
    • [15:09] Stephen Lease – Wild Business Growth podcast #291: Sunglasses Spirit Animal, Co-Founder of goodr
    • [15:47] Mount Everest
    • [16:18] What’s a big challenge Hilah overcame in the business
    • [16:37] Bootstrapping
    • [16:49] Revenue
    • [17:15] Budget
    • [18:27] A Beautiful Mind
    • [18:51] Berlin, Germany
    • [20:11] What is Spoak’s main differentiator
    • [20:18] What just happened
    • [22:18] KPI (Key Performance Indicator)
    • [22:28] What’s a tweak Hilah made that got positive feedback from her customers
    • [25:35] Catergory
    • [25:46] How do you find the key personas of your target customer
    • [26:35] ANTHROPOLOGIE
    • [27:50] How do you grow your user base
    • [27:55] Isalyn Connell
    • [28:47] Social Media
    • [29:05] SEO (Search Engine Optimization), Google
    • [29:28] Stahl like Bathroom Stall
    • [29:35] Where did the name Spoak come from
    • [30:02] So many puns we Spoak of
    • [30:29] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Hilah
    • [30:30] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
    • [31:18] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
Spoak Hilah Stahl
This is what she Spoak of
Hilah Stahl - Wild Business Growth Podcast #294: Interior Design Producer, Co-Founder of Spoak

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

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Thanks for listening to Hilah Stahl on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And Spoak it up with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!