Have you ever seen a message way up in the sky and wondered how it worked? This week’s Wild Business Growth Podcast guest, Stephen Stinis, can tell you how better than anybody. Stephen is the President of Skytypers. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.
Episode 257: Stephen Stinis – Skytyping and Skywriting, President of Skytypers
Stephen Stinis, the President of Skytypers, joins the show to share his journey from loving aviation to leading his 3rd-generation family business which dates back to 1932. Hear the history of skytyping and skywriting, how it works, how to attract the biggest brands in the world, famous and infamous skytyping executions, and the most beautiful view Stephen’s seen from the sky. This episode covers everything from the Olympics to moussaka. Here’s a small sample of what you will hear in this episode:
- What does Stephen love about aviation
- How long does skytyping last
- What’s a dream destination to do a Skytypers execution
- How precise are skytyping campaigns
- SkySnapchatting
- How has Skytypers grown over the decades
- Mouss-kaka?!
- Guinness Book of World Records
Connect with Stephen at Skytypers.com.
Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.
Show Notes
- Intro & Family Business
- [0:31] Email me at to save time with your high-quality podcast and use it as a business-building tool
- [0:40] Connect with Stephen at Skytypers.com
- [2:00] Shoutout, Amazing Alliteration
- [2:26] How was it growing up in the Skytypers family business
- [3:48] What does Stephen love about aviation
- [5:06] Outdoor Advertising
- [6:36] Superman
- [6:45] Orange County, CA
- The Skytypers Story
- [7:37] What’s the history of Skytypers
- [8:12] The Pepsi-Cola Company
- [8:47] Skywriting Corporation of America
- [10:33] Coppertone Tan
- [11:06] Laura Scudders Potato Chips
- [11:28] World War II (WWII)
- [12:56] Technology (Tech)
- [13:46] Bachelor’s Degree
- [14:43] Pocari Sweat
- [15:11] SkySnapchatting
- [15:15] How does skytyping work
- [16:02] Empire State Building
- [16:12] Dot Matrix
- [16:21] You did great, Stephen!
- [16:48] Mohegan Sun
- [17:18] Drones
- [19:25] How long does skytyping last
- [20:00] TV Commercials
- [20:15] Impressions
- [21:07] Abacus
- [21:38] Internet, Social Media
- [21:51] Online Advertising
- [22:14] Super Bowl, Olympics
- [22:38] How do you attract the biggest brands in the world
- [23:08] Advertising Agency (Ad Agency)
- [23:41] The Hamptons
- [24:07] NASCAR (National Association of Stock Car Auto Racing)
- [24:31] Miller Squadron, Miller
- [24:53] GEICO Skytypers
- [25:07] AT&T
- [25:43] How precise are skytyping campaigns
- [26:36] Joe Rogan Skytyping
- [26:44] Netflix, Amazon Prime Video
- [27:05] Straight Outta Compton
- [27:15] Nice one
- [27:35] How has Skytypers grown over the decades
- [28:56] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
- [28:58] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
- Rapid-Fire Q&A
- [30:08] Sat Phone (Satellite Phone)
- [31:01] 1984 Los Angeles Olympics
- [32:10] Ryder Cup Chicago
- [32:35] Tiger Woods Scandal
- [33:03] FAA (Federal Aviation Administration)
- [33:26] Guinness Book of World Records
- [33:51] World’s Best Cup of Coffee!
- [34:00] What’s a dream destination to do a Skytypers execution
- [35:08] Tesla, SpaceX
- [35:48] “Mouss-kaka?!” from My Big Fat Greek Wedding
- [36:21] Ouzo, Metaxa
- [36:26] Dana & I’s Greece Trip in 2019
- [36:51] Tzatziki, Greek Chicken
- [37:31] Couldn’t resist
- [37:40] What’s the most beautiful view Stephen’s seen from up in the sky
- [39:01] Sunset Boulevard
- [39:55] Connect with Stephen at Skytypers.com
- [40:53] ROI (Return on Investment), ROAS (Return on Ad Spend)
- [41:02] What are Stephen’s Final Thoughts
- [41:47] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
- [42:01] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
- [42:04] Connect with me on Instagram, Twitter (aka X), and LinkedIn @MaxBranstetter
- [42:06] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
- [42:11] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
- Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo
What is the Wild Business Growth Podcast?
Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.
How do you start a podcast?
Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.
Thanks for listening to Stephen Stinis on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And write a love note in the sky to them. Until next time, Let your business Run Wild…and Bring on the Bongos!!
