Connecting people and companies can be an awesome business. That’s the story of this week’s Wild Business Growth Podcast guest, Sherri Langburt. Sherri is the Founder and CEO of BabbleBoxx. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.
Episode 252: Sherri Langburt – Influencer Marketing Pioneer, Founder of BabbleBoxx
Sherri Langburt, the Founder and CEO of BabbleBoxx, joins the show to share her journey from Weight Watchers to creating one of the first influencer marketing agencies. Hear how to partner with influencers and brands, differentiate your agency, how influencers have changed in the past decade, how to disco nap, and how to dance like Elaine from Seinfeld. This episode covers everything from Excel to Snoopy. Here’s a small sample of what you will hear in this episode:
- What did Sherri learn from her time at WW aka Weight Watchers
- When did she know she could start an influencer marketing agency
- How do you connect influencers and brands
- What types of “BabbleBoxxes” does Sherri create
- How did she come up with the boxes
- What are her go-to dishes to cook
- Snoopy & Good Ol’ Charlie Brown
- Do Americans or Canadians make more jokes about the other
Connect with Sherri at BabbleBoxx.com and on social media @BabbleBoxxOfficial and @SherriLang.
Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.
Show Notes
- Intro & Weight Watchers (WW)
- [0:27] Email me at to save time with your high-quality podcast and use it as a business-building tool
- [0:36] Connect with Sherri at BabbleBoxx.com and on social media @BabbleBoxxOfficial and @SherriLang
- [2:14] How was her blog for single people
- [2:34] Mommy Bloggers
- [3:31] What did Sherri learn about finding your niche and creating content
- [4:02] Facebook, Twitter aka X
- [4:13] Not really
- [4:46] What did Sherri learn from her time at WW aka Weight Watchers
- [5:47] What’s the biggest entrepreneurship or intrapreneurship lesson she learned there
- [6:14] Ad Sales (Advertising Sales)
- [6:23] CEO (Chief Executive Officer) said correctly
- The BabbleBoxx Story
- [7:14] When did Sherri first learn about influencers
- [8:09] BlogHer
- [8:27] Social Media
- [8:47] When did Sherri know she could start an influencer marketing agency
- [9:00] Julie & Julia
- [9:57] Microsoft Excel
- [10:21] How do you create connections with influencers
- [10:33] Emails
- [11:12] How did Sherri schedule her day
- [11:47] Go naps!
- [12:09] Snooze
- [12:18] How do you connect influencers and brands
- [12:37] Startup
- [12:46] Cision, PR (Public Relations)
- [12:55] Google
- [13:14] Press Release
- [14:02] YouTube
- [14:32] Chrome
- [15:06] Box
- [15:19] What types of “BabbleBoxxes” does Sherri create
- [15:28] Co-Promotions, Signature Boxes
- [16:12] Brilliant! Brilliant again!
- [16:37] BabbleBoxx.com
- [17:01] How did Sherri come up with the boxes
- [18:18] What was the feedback from influencers on the early versions
- [19:05] Ahhhhhhh!
- [19:32] What’s the most impactful decision Sherri’s made to grow the business
- [20:13] How have influencers changed in the past decade
- [20:32] Affiliate Marketing
- [21:32] What does Sherri wish would improve about influencer marketing
- [22:18] Or not
- [22:52] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
- [22:54] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
- Inspiration & Creativity
- [23:52] Guinness World Records
- [24:08] How do you unplug
- [25:04] Voice Memo
- [25:17] Mad Men Dictaphone
- [25:36] I love recess
- [25:52] I love cooking & food
- [26:14] What are Sherri’s go-to dishes to cook
- [26:36] Sorry, Dana!
- [26:48] What’s Sherri’s weightlifting routine
- [27:05] Peloton
- [27:47] What’s Sherri’s approach to napping
- [28:04] What are disco naps
- [28:32] Shoutout, Alex & Tyrek!
- The Unusual: Pet Peeves, Quirks, and Weird Talents
- [29:18] What’s a quirk Sherri has
- [29:30] Elaine from Seinfeld Dancing, Dance Like Elaine Competition
- [30:00] Snoopy, Charlie Brown
- [30:14] What’s a Weird Talent Sherri has
- [31:01] Michael Rozen – Wild Business Growth Podcast #31: Special Settlement Master of Historic Cases, Founder of TRGP Capital
- [31:48] What’s Sherri’s biggest pet peeve
- [32:18] Sweet’N Low
- Rapid-Fire Q&A
- [34:44] What does Sherri miss about living in Montreal
- [35:32] Lake Effect Snow
- [35:43] Do Americans or Canadians make more jokes about the other
- [36:03] What’s the best bang-for-your-buck Weight Watchers food
- [36:16] Werther’s Original
- [36:23] Shoutout, Grandma Adele!
- [37:50] MrBeast
- [37:58] Disney World
- [38:05] How is the MrBeast Burger
- [38:42] “The Pick” from Seinfeld
- [39:31] Connect with Sherri at BabbleBoxx.com and on social media @BabbleBoxxOfficial and @SherriLang
- [40:02] What are Sherri’s Final Thoughts
- [40:30] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
- [40:45] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
- [40:48] Connect with me on Instagram, Twitter (aka X), and LinkedIn @MaxBranstetter
- [40:53] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
- [40:58] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
- Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo
What is the Wild Business Growth Podcast?
Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.
How do you start a podcast?
Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.
Thanks for listening to Sherri Langburt on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And BabbleBoxx it up together. Until next time, Let your business Run Wild…and Bring on the Bongos!!
