Nick Coleman - Wild Business Growth Podcast #113: Punny Foodpreneur, Founder of Snaffling Pig

Nick Coleman – Wild Business Growth Podcast #113: Punny Foodpreneur, Founder of Snaffling Pig

Sometimes you just need to launch a brand of pork crackling. Yep, you read that right. That’s the story of this week’s Wild Business Growth Podcast guest, Nick Coleman. Nick is the Founder and CEO of Snaffling Pick, the Dragons’ Den success story that’s disrupting the UK snack industry with their awesome flavored pork crackling and scratchings. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #113: Nick Coleman – Punny Foodpreneur, Founder of Snaffling Pig

Nick Coleman, the Founder and CEO of Snaffling Pig, joins the show to share his journey from loving pork crackling as a kid to disrupting the UK snack industry and becoming a Dragons’ Den success story. Hear how to come up with new product ideas, grow distribution, handle impostor syndrome, Nick’s experience on Dragons’ Den, and why he faked his marriage. This episode covers everything from his start at Medical Supermarket to his favorite flavor of Snaffling Pig. Here’s a small sample of what you will hear in this episode:

  • The lengths Nick will go to have fun and get business results
  • How do you grow your brand by introducing new products
  • Where is Snaffling Pig sold
  • How does Dragon’s Den compare to Shark Tank
  • How did Snaffling Pig hit their stride in the warehouse
  • The Yaldi beer story
  • Does Nick get impostor syndrome
  • Some forklift fun

Connect with Nick on LinkedIn and at SnafflingPig.co.uk.

Enjoy the show! Check out the show notes below for much more detail.

Show Notes

Nick Coleman - Wild Business Growth Podcast #113: Punny Foodpreneur, Founder of Snaffling Pig
Nick recorded this interview from his warehouse
Nick Coleman - Wild Business Growth Podcast #113: Punny Foodpreneur, Founder of Snaffling Pig

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at to bring your podcast to life and use it as a business-building tool.

Thanks for listening to Nick Coleman on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!

Leave a Reply