Imagine strapping some sensors to a consumer’s fingers and being able to tell the exact points they found exciting or boring in a commercial. That’s gotta be from the future, right? It’s also from the present thanks to this week’s Wild Business Growth Podcast guest, Nick Childs. Nick is the Co-Founder and Chief Creative Officer of DIRT. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.
Episode 175: Nick Childs – Creative Neuroscience, Co-Founder of DIRT
Nick Childs, the Co-Founder and Chief Creative Officer of DIRT, joins the show to share his journey from creating Super Bowl ads to measuring the neuroscientific reactions of consumers. Hear how DIRT uses biometric sensors to measure consumer reactions to ads, the Galvanic Skin Response, secret to pulling off a great Super Bowl ad, best part of film festivals, and story behind the E-Trade baby. This episode covers everything from jealousy to Cannes Lions. Here’s a small sample of what you will hear in this episode:
What is the secret to pulling off a great Super Bowl ad
How do you help clients to stay open with ideas
What are DIRT’s sensors actually measuring
How are they weaving neuroscience into DIRT
What is the Galvanic Skin Response
Tribeca & Sundance
What’s the best way clients can apply the insights from DIRT
Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.
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Thanks for listening to Nick Childs on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And watch the E*TRADE baby for old times’ sake. Until next time, Let your business Run Wild…and Bring on the Bongos!!