Margo Jordan – Wild Business Growth Podcast #296: Self-Esteem Booster, Founder of Enrichly

Strong self-esteem can make magic happen. That’s the story of this week’s Wild Business Growth podcast guest, Margo Jordan. Margo is the Founder and CEO of Enrichly. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 296: Margo Jordan – Self-Esteem Booster, Founder of Enrichly

Margo Jordan, the Founder and CEO of Enrichly, joins the show to share her journey from serving in the Army to helping kids boost their self-esteem through games and e-learning. Hear why self-esteem is so important, how to find your ideal client, how to build tech as a non-tech founder, the creative games on Enrichly, and her favorite video game of all-time. This episode covers everything from self-esteem to an MVP. Here’s a small sample of what you will hear in this episode:

• Should you say “Thank you for your service” to veterans
• How did Margo build the games on Enrichly
• What games are on Enrichly
• Learning Management Systems
• What’s driven the growth of Enrichly
• Personal Development Technology
• Dodgeball
• Summerfest

Connect with Margo at Enrichly.World, on Instagram @Enrich.Ly, and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & the Army
  • [0:26] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:35] Connect with Margo at Enrichly.World, on Instagram @Enrich.Ly, and on LinkedIn
  • [2:17] LinkedIn
  • [2:21] Justin Bauer – Wild Business Growth podcast #1: Wild Inventor of Clip Grip and BakeSplit
  • [2:52] Should you say “Thank you for your service” to veterans
  • [3:02] What did Margo do in the Army
  • [3:19] National Guard, Officer Training School, Finance Brigade
  • [3:28] Texas Southern University (TSU)
  • [3:51] What kind of injury did Margo have in the Army
  • [5:03] Did she always know she would serve for the country
  • [6:05] What entrepreneurship lessons did she learn in the Army
  • [7:04] PTSD (Post-Traumatic Stress Disorder)
  • [8:12] Investment Banking (I-Banking)

• The Enrichly Story
  • [9:10] Health Class
  • [9:31] Why is Self-Esteem so important
  • [9:34] Maslow’s Hierarchy of Needs
  • [10:27] Psycho-Cybernetics by Maxwell Maltz
  • [12:23] Revenue
  • [13:13] How did Margo build the games on Enrichly
  • [13:43] Brick-and-Mortar
  • [14:18] Disney Channel, Nickelodeon (Nick)
  • [14:24] SBA Loan (Small Business Administration)
  • [14:50] Franchise Disclosure Document (FDD), McDonald’s
  • [16:35] AI (Artificial Intelligence)
  • [17:02] Technology (Tech)
  • [18:24] ICP (Ideal Customer Profile)
  • [18:28] SaaS (Software-as-a-Service)
  • [19:10] It does!
  • [19:24] Kelley Entrepreneurship
  • [19:34] Target Market
  • [19:50] What games are on Enrichly
  • [20:01] Defeat the Dragon of Negativity
  • [20:08] Self-Esteem Assessment
  • [22:12] How do you develop tech as a non-tech founder
  • [22:38] Learning Management System (LMS)
  • [23:00] Thinkific, SCORM (Sharable Content Object Reference Model), Genially, HTML (Hypertext Markup Language), Upwork
  • [24:04] Google Slides, PowerPoint
  • [24:28] MVP (Minimum Viable Product)
  • [26:01] Calendly
  • [26:08] Dubai, Abu Dhabi
  • [26:37] ROI (Return on Investment)
  • [26:53] What’s driven the growth of Enrichly
  • [27:31] Payroll
  • [27:41] Cash Flow
  • [28:21] Personal Development Technology (PDT)
  • [28:35] Ed Mylett, GaryVee (Gary Vaynerchuk)
  • [29:25] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Margo
  • [29:26] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [29:28] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Rapid-Fire Q&A
  • [30:18] Mortal Kombat
  • [30:34] Dodgeball
  • [30:38] Kitana, Scorpion aka “Get Over Here”
  • [31:01] What’s Margo’s favorite thing to do on a long flight
  • [32:21] Summerfest
  • [33:05] What’s something about working at a bank most people would be surprised by
  • [33:54] Wow Max
  • [34:55] Connect with Margo at Enrichly.World, on Instagram @Enrich.Ly, and on LinkedIn
  • [35:31] What are Margo’s Final Thoughts
  • [35:47] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [35:56] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Margo
  • [36:02] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [36:04] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [36:05] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [36:09] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Margo Jordan on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And try out Enrichly with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!