Lauri Loewenberg – Wild Business Growth Podcast #121: Dream Expert, Certified Dream Analyst

Dreams may be the single thing we do every night that we have the most questions about. What are dreams? What do our dreams mean? Why do we sometimes remember our dreams and other times don’t? It’s a subject area I’ve been fascinated by for as long as I can remember, and I’m beyond excited to share this interview with this week’s Wild Business Growth Podcast guest, Lauri Loewenberg. Lauri is a Certified Dream Analyst who has analyzed over 75,000 dreams and appears as a recurring guest on The Today Show and Dr. Oz. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #121: Lauri Loewenberg – Dream Expert, Certified Dream Analyst

Lauri Loewenberg, the Certified Dream Analyst, Author, and TV and Radio Personality, joins the show to share her journey analyzing over 75,000 dreams. Hear how to remember your dreams, experience lucid dreaming, understand what your dreams and nightmares mean, real-life dream interpretations submitted by Wild Listeners, and the dream that changed Lauri’s life. This episode covers everything from how Lauri turned her dreams into her career to why she creates pinup art. Here’s a small sample of what you will hear in this episode:

• Lauri’s dream that made her want to become a dream analyst
• An exercise on how to remember your dreams
• An exercise on how to experience lucid dreaming
• Why do recurring dreams happen
• What are dreams and nightmares
• Real-life Wild Listener-submitted dream interpretations
• What does it mean when we dream of a dead relative
• The moment that left me speechless

Connect with Lauri at LauriLoewenberg.com and YouAsAPinup.com.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Becoming a Certified Dream Analyst
  • [0:33] Email me at for help using your podcast as a business-building tool
  • [1:04] Connect with Lauri at LauriLoewenberg.com and YouAsAPinup.com
  • [1:15] Lauri on The Today Show and Dr. Oz
  • [2:44] Did Lauri ever think she’d be doing what she does for a living
  • [3:05] Stella Adler Studio of Acting
  • [3:13] PR (Public Relations), Media
  • [3:36] What dream made Lauri want to become a Dream Analyst
  • [4:23] Dream Psychologist
  • [5:19] Old Spice
  • [5:47] Subconscious Dreaming Mind
  • [6:25] What intrigued Lauri to step out on her own and become a Dream Analyst
  • [7:03] The Second Brain or The Smarter Brain
• Dreams & Interpreting Dreams
  • [8:46] What is a dream
  • [9:25] REM Dream Sleep (Rapid Eye Movement)
  • [9:49] Prefrontal Cortex, Amygdala, Sigmund Freud
  • [10:38] What impacts the dreams you have
  • [12:13] Why are dreams hard to remember
  • [13:06] Exercise: How do you remember your dreams
  • [14:40] How long do you have to keep a dream journal to start remembering your dreams
  • [15:36] Investment Banker (I-Banker)
  • [15:48] What is lucid dreaming
  • [17:01] Exercise: How do you do lucid dreaming
  • [17:33] Delta Sleep
  • [18:14] My experience with lucid dreaming
  • [18:23] “Lucid Dreaming: A Beginner’s Guide” by Tim Ferriss
  • [18:45] Placebo Effect
  • [18:51] What was I doing in my lucid dreams
  • [19:26] What are the benefits of keeping a dream journal
  • [19:48] Day Journal
  • [19:57] Spiral-Bound Notebook
  • [20:12] TV (Television)
  • [21:38] Why do we get recurring dreams
  • [22:20] Teeth Falling Out Dream
  • [22:37] Disclaimer: All dream interpretations discussed are archetypes
  • [23:42] How does your mind use analogy and metaphor in dreams
  • [24:04] I have said that before just not often
  • [24:58] Shoutout The 3-1-3 Challenge with Ryan Foland – metaphor and analogy
  • [26:17] What are nightmares
  • [29:08] Quarantine Dreams: Why are we experiencing more dreams and more vivid dreams during the pandemic
  • [30:23] Working From Home (WFH)
  • [31:25] How long are dreams
  • [32:01] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Real-Life Dream Interpretations – Submitted by Wild Listeners
  • [32:36] Social Media
  • [32:40] Thank you Wild Listeners for submitting your dreams!
  • [32:48] Dream Interpretation: Elise Gelwicks – Back at School, Late for Class
  • [35:58] Dream Interpretation: Emma Gottdiener – CVS Cops and Robbers Hostage Situation
  • [39:08] The Sopranos
  • [39:21] Appreciate the dream interpretation pun
  • [39:44] Dream Interpretation: Greg Branstetter (my dad) and Mindy Branstetter (my aunt) – Random People from Past
  • [41:23] Shoutout Jeff!
  • [42:08] Dream Interpretation: Greg Branstetter – Climbs Ladder, Risky Jump
  • [43:22] Our Family Business, Hippo Direct
  • [43:38] Dream Interpretation: Me – My Cousin Alana
  • [45:21] Shoutout Alana!
• Rapid-Fire Q&A
  • [45:40] What is Lauri’s favorite part of creating pinup art
  • [46:18] Could not resist
  • [46:38] Dove Real Beauty
  • [46:52] What time does Lauri wake up every day
  • [47:29] Connect with Lauri at LauriLoewenberg.com and YouAsAPinup.com
  • [47:45] Google “Dream Expert“
  • [48:00] What are Lauri’s final thoughts
  • [48:27] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [48:38] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [48:39] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [48:40] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool

Thanks for listening to Lauri Loewenberg on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!