Kelsey Moreira – Wild Business Growth Podcast #147: Cookie Dough Monster, Founder of Doughp

You’ve been through a long personal struggle. Why not use it as a chance to reset and try something sweet? That’s the story of this week’s Wild Business Growth Podcast guest, Kelsey Moreira. Kelsey is the Founder and Fearless Leader of Doughp. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 147: Kelsey Moreira – Cookie Dough Monster, Founder of Doughp

Kelsey Moreira, the Founder and Fearless Leader of Doughp, joins the show to share her journey from confronting her issues with alcohol and getting sober to starting the mission-driven edible and bakeable cookie dough business. Hear how to give back with your business, pivot from brick-and-mortar to eCommerce, surprising behind-the-scenes stories from Shark Tank, how Kelsey came back from rock bottom, and the song she can rap and dance to in its entirety. This episode covers everything from cookie dough puns to a Monster Baby. Here’s a small sample of what you will hear in this episode:

• What was rock bottom for Kelsey
• How has her sober life compared to what she expected
• How did she open the first brick-and-mortar location
• What is #Doughp4Hope
• What surprised Kelsey the most about going on Shark Tank
• What was the most challenging part of transitioning from brick-and-mortar to eCommerce
• Introducing…Iggy’s Shoutout!
• How does Kelsey prefer to eat her Doughp

Connect with Kelsey on LinkedIn and Doughp at Doughp.com and on social media.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Sobriety
  • [0:30] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:40] Connect with Kelsey on LinkedIn and Doughp at Doughp.com and on social media
  • [1:36] How does Kelsey pronounce her last name
  • [1:57] Entrepreneur
  • [2:26] What was rock bottom for Kelsey
  • [2:40] Mental Health
  • [3:03] Intel
  • [3:18] High Anxiety, Perfectionism
  • [4:18] Corporate America
  • [4:26] Barcelona, Spain
  • [5:03] AA (Alcoholics Anonymous)
  • [5:20] Branding
  • [5:24] What emotions was Kelsey going through when she hit rock bottom
  • [7:04] That’s “wee“
  • [7:30] How has Kelsey’s sober life compared to what she expected
• The Doughp Story & Shark Tank
  • [9:29] When did Kelsey start fooling around with cookie dough
  • [9:40] Nice one
  • [10:06] The Big Giant Cookie Book
  • [10:35] Hell of a pun-off
  • [11:11] Monster Baby Bakery
  • [11:30] eCommerce
  • [11:36] Hideaway, TX
  • [12:00] Economics
  • [12:49] Vegan
  • [13:12] Eat it or Heat it
  • [13:25] Kombucha Bar
  • [13:51] How did Kelsey open the first brick-and-mortar location
  • [14:08] Product-Market Fit, Business Plan
  • [14:35] Social Media, Shareworthy
  • [14:48] Dolores Park
  • [15:17] #Doughp4Hope
  • [15:59] Pier 39
  • [16:23] Customers
  • [16:40] That Pun Counter again
  • [17:07] How did Kelsey figure out the recipes
  • [17:22] Ocean Beach
  • [17:47] Classic Chocolate Chip
  • [18:02] R&D (Research & Development)
  • [18:55] Feeling salty about that joke
  • [20:07] The Cookie Dough Craze
  • [20:38] Cookie Dough Flavored _______
  • [21:47] What is #Doughp4Hope
  • [23:09] Nonprofit, She Recovers Foundation
  • [23:38] Commodity
  • [24:00] Mental Health Policy, Mental Health Days
  • [24:24] Anxiety Attack
  • [24:56] Ferris Bueller Fake Sleep
  • [25:09] What does Kelsey hear from customers and employees about giving back
  • [25:35] Shark Tank
  • [26:52] Positioning, Mission Positioning
  • [27:21] What was the effect of Kelsey being on Shark Tank
  • [27:46] Remarketing Funnel, Sale
  • [28:28] DTC (Direct-to-Consumer)
  • [28:55] Twitter
  • [29:37] What surprised Kelsey the most about going on Shark Tank
  • [30:45] Hyperventilating
  • [31:25] abc
  • [32:06] Those Sharks are Sharks
  • [32:22] Jerry Seinfeld, Larry David, Seinfeld
  • [32:30] PR Royalties
  • [32:35] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [33:18] “PIVOT!” from Friends
  • [33:45] What was the most challenging part of transitioning from brick-and-mortar to eCommerce
  • [34:21] Fulfillment
  • [34:30] Israel Moreira (Co-CEO), Operations (Ops), Finance, Consulting
  • [35:39] Co-Packing
  • [36:03] Graveyard Shift, USPS (United States Postal Service)
  • [36:42] U-Haul
  • [36:47] Retail
  • [37:29] Carl’s Donuts, Family Business, Carl from Shameless
  • [37:38] Hey Hey!
  • [37:52] How did Kelsey inspire her team to start thinking and acting bigger
  • [38:14] Management Team, General Manager, Wholesale
  • [38:58] Shoutout Iggy!
  • [39:38] Pixar, Monsters, Inc.
• Wild Business Shoutout of the Week
  • [40:03] Introducing…Iggy’s Shoutout!
  • [40:19] Creative Marketing
  • [40:22] Recess: School’s Out!
  • [40:32] Recess, Day Job
  • [40:52] Recess Instagram, GameStop
  • [41:12] Memes
  • [41:41] Email Marketing
  • [42:27] Survey
  • [42:47] Doughp Drops
  • [43:26] Sample Size
  • [43:44] Free Shipping at Doughp.com
  • [44:13] Meme Mindset

• Rapid-Fire Q&A
  • [44:50] Beast Mode Brownie
  • [45:13] How does Kelsey prefer to eat her Doughp
  • [45:56] What is her biggest pet peeve
  • [46:26] That was just mean
  • [46:34] What is a weird talent Kelsey has
  • [46:48] “Ice Ice Baby” by Vanilla Ice
  • [47:15] Oooooooooh
  • [47:24] Swear words from SpongeBob SquarePants
  • [47:47] Connect with Kelsey on LinkedIn and Doughp at Doughp.com and on social media
  • [48:41] What are Kelsey’s final thoughts
  • [49:53] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [50:03] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [50:08] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [50:12] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Kelsey Moreira on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!