How do you truly create connection between a brand and a consumer? Experiential marketing is one of the best ways to do so. This week’s Wild Business Growth Podcast guest, Jeff Snyder, knows this like the back of his hand while he’s running across the Grand Canyon. Jeff is the Founder and Chief Inspiration Officer of Inspira Marketing Group. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.
Episode 143: Jeff Snyder – Experiential Maestro, Chief Inspiration Officer of Inspira
Jeff Snyder, the Founder and Chief Inspiration Officer of Inspira Marketing Group, joins the show to share his journey from the early days of the craft beer revolution to building one of the fastest-growing experiential agencies in the world. Hear how to create breakthrough experiences, win big clients, how Inspira makes magic with experiential marketing, that time Jeff ran across the Grand Canyon, and a concert in the Arctic Circle. This episode covers everything from beer to building an agency people love to work at. Here’s a small sample of what you will hear in this episode:
- How was Jeff’s start at the Boston Beer Company
- What are some of the most memorable activations Inspira has created for brands
- What are the benefits of experiential marketing
- What drives Jeff and Inspira
- How important is philanthropy for your business
- How did Inspira partner with Nat Geo for Earth Day
- How do you pour the perfect pint of Guinness
- What is the most exotic beer Jeff has tasted
Connect with Jeff at InspiraMarketing.com and on LinkedIn.
Enjoy the shooooow! Check out the show notes below for much more detail.
Show Notes
- Intro & Boston Beer Company
- [0:30] Email me at to save time with your high-quality podcast and use it as a business-building tool
- [0:38] Connect with Jeff at InspiraMarketing.com and on LinkedIn
- [1:55] Brendan O’Marra on the Wild Business Growth Podcast
- [2:02] Shoutout Brooke Stein & Joe McConville!
- [2:07] Snuggle at the Little League World Series
- [2:37] How was Jeff’s experience at the Boston Beer Company
- [3:06] Samuel Adams
- [3:28] Imported Beers, Microbreweries
- [3:51] What were the early days of craft beers like
- [4:02] Budweiser, Miller
- [4:23] Brand Proposition
- [5:18] What is something about the beer industry that shocked Jeff
- [5:31] Share of Mouth (SOM), Share of Wallet (SOW)
- [6:12] Agency
- [6:42] Star Wars X: The Death of Craft Beers
- The Inspira Story
- [6:57] What got Jeff into the experiential marketing space
- [7:04] Podcast “Air Quotes”
- [7:29] GMR Marketing
- [7:33] TV
- [7:56] Surprise & Delight
- [8:14] What is experiential marketing
- [8:35] Experimental Marketing
- [8:45] Marketing Mediums
- [8:54] Brand
- [9:04] Coachella, NFL (National Football League), NASCAR (National Association for Stock Car Auto Racing)
- [9:27] Brand Ambassadors
- [9:43] Mobile Marketing
- [10:17] What is the biggest benefit of experiential marketing for brands and consumers
- [10:34] Digital Marketing, Engagement, Impressions
- [10:44] Banner Ad
- [10:52] Jeep at the X Games
- [11:02] Dwell Time
- [11:38] Target Audience
- [12:41] Tweet
- [12:49] What made Jeff want to start his own company
- [13:08] Jeff is not a toddler
- [13:32] Promotions Agency
- [13:54] Customer
- [14:10] Ethnographers
- [14:22] Focus Groups
- [15:05] Market Research
- [15:26] How did Jeff start Inspira
- [16:51] Technology (Tech), Consumer Insights
- [17:24] How did Jeff start winning clients
- [17:39] 2007-2008 Financial Crisis
- [17:59] Clients, Prospects
- [18:51] Referrals
- [19:15] “Why I Started MaxPodcasting“
- [19:27] Podcast
- [19:53] How did Jeff start winning big clients
- [19:58] Jeep
- [20:45] Jim Beam, Diageo, BIC, Nestle
- [21:01] Guinness
- [21:34] Nike, Apple, Tesla
- [22:02] RFP (Request For Proposal)
- [23:13] #DirtFreeDugout
- [23:19] all
- [24:04] What are the most memorable activations Inspira has put together
- [24:17] Interstate Batteries
- [24:32] Jeff’s Amazing Sound Effect
- [24:51] Minor League Baseball (MiLB)
- [25:27] PR (Public Relations)
- [26:52] James Bond
- [27:26] 4D (4-Dimensional)
- [29:32] How do you create activations and experiences that break through
- [30:01] Lead Generation (Lead Gen), Net Promoter Score (NPS), Database
- [31:48] Budget
- [32:06] So. Many. Socks.
- [32:27] #WildBusinessGrowth
- [32:33] What has driven Inspira’s growth
- [33:59] Case Studies
- [34:46] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
- Inspiration & Creativity: People, Hobbies, and Resources
- [35:56] What does Jeff’s daughter Kennedy mean to him
- [36:34] Internet
- [38:28] Company Culture, Philanthropy
- [38:46] Pediatric Cancer
- [39:12] Alex’s Lemonade Stand
- [40:19] What does philanthropy look like for Inspira and clients today
- [41:38] Employees
- [41:50] The Non-Description Description
- Wild Business Shoutout of the Week
- [42:07] Creative Marketing
- [42:16] Nat Geo (National Geographic) Earth Day
- [42:34] Nat Geo Instagram
- [43:43] Inspira Lab
- [44:31] Earth Day
- [44:58] Disney
- [45:06] Planet Possible, Earth Day Eve
- [45:49] Ziggy Marley, Willie Nelson, My Morning Jacket, Yo-Yo Ma
- [46:05] #ShareYourSpot
- [46:23] Spotify Playlist
- [46:31] Jayda G TikTok
- [46:58] Social Media
- [47:06] Umbrella Campaign, Evergreen
- [47:19] Content
- The Unusual: Pet Peeves, Quirks, and Weird Talents
- [48:05] What is Jeff’s biggest pet peeve
- [48:31] Service
- [48:41] There’s that amazing alliteration again
- [48:51] What is a quirk Jeff has
- [49:09] Jay Scott
- [49:16] Grand Canyon
- [50:02] What is a weird talent Jeff has
- [50:18] The Perfect Pint of Guinness
- [50:41] Was Jeff trained at the Guinness Storehouse in Dublin
- [50:54] Guinness Pet Peeves
- Rapid-Fire Q&A
- [51:24] What is an ultradistance running tip Jeff can share
- [51:56] What is the most exotic beer flavor he has tried
- [52:13] Guinness Brewery in Baltimore
- [53:11] Wicked Weed Funkatorium
- [54:10] What is a brainstorming tip Jeff has
- [54:21] Introverts
- [55:02] Extroverts
- [55:16] What is the most exotic location Jeff has been to
- [55:33] Molson Beer: From the Land Where Ice Was Born
- [55:47] Arctic Circle
- [55:57] Northwest Territories
- [56:09] Zodiac Rafts, Russian Icebreaker
- [56:21] Red Hot Chili Peppers (RHCP), The Violent Femmes
- [57:00] Connect with Jeff at InspiraMarketing.com and on LinkedIn
- [57:18] What are Jeff’s final thoughts
- [57:48] Follow the Wild Business Growth Podcast and tell a friend about the podcast
- [57:59] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
- [58:04] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
- [58:07] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
- Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo
What is the Wild Business Growth Podcast?
Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.
How do you start a podcast?
Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.
Thanks for listening to Jeff Snyder on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!
