David Perry – Wild Business Growth Podcast #185: Video Game Voyager, Co-Founder of Carro & Gaikai

Skill, risk, and strategy. That’s what you need to keep people engaged – in video games and in business. This week’s Wild Business Growth Podcast guest, David Perry, has excelled in both of those worlds. David is the Co-Founder of Carro and a video game industry legend. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 185: David Perry – Video Game Voyager, Co-Founder of Carro & Gaikai

David Perry, the Co-Founder of Carro and video game industry legend, joins the show to share his journey from developing video games to selling his cloud gaming service to Sony and revolutionizing how brands partner with influencers. Hear how to make your business attractive to big players, find inspiration from other markets, the right influencers to market your brand, David’s craziest skydiving story, and the time he visited Michael Jackson at Neverland. This episode covers everything from video game design to jumping out of an airplane. Here’s a small sample of what you will hear in this episode:

• What is the most difficult part of designing video games
• How do you pronounce Gaikai
• What made Gaikai attractive to Sony
• The Bizarro Spaghetti / Spaghetti 2: The Sequel
• What was David’s reaction when he found out Sony was acquiring his company
• Something shocking about skydiving
• What is Carro
• The Weird Wild Woodworking Award goes to David!

Connect with David on LinkedIn and GetCarro.com.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Designing Video Games
  • [0:29] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:42] Connect with David on LinkedIn and GetCarro.com
  • [2:31] Gotcha!
  • [2:54] Earthworm Jim
  • [3:02] What is the most difficult part of designing video games
  • [3:30] Licensing
  • [4:06] How do you learn to design video games
  • [4:15] Belfast, Northern Ireland
  • [4:17] A little “accent” teaser
  • [5:00] Sinclair ZX81, Timex 1000
  • [5:27] David Perry on Game Design: A Brainstorming ToolBox by David Perry & Rusel DeMaria
  • [7:16] Tetris
  • [9:07] Pandora from Avatar
  • [9:17] James Cameron
  • [9:22] The Terminator Game
  • [10:06] Avatar Sequels
  • [10:31] Star Wars, Harry Potter
• The Gaikai Story
  • [11:16] How do you pronounce Gaikai
  • [11:43] Marketing
  • [12:19] Mystique Marketing
  • [12:28] Versace
  • [13:30] Technology (Tech)
  • [13:44] Completely true
  • [14:02] Silicon Valley, Startup
  • [14:21] I now know how to pronounce Chianti
  • [14:51] How did David get into the cloud gaming space
  • [15:01] Acclaim, NBA Jam
  • [16:03] KOTRA (Korea Trade-Investment Promotion Agency)
  • [16:18] CEO (Chief Executive Officer)
  • [20:36] You’re good, David!
  • [21:29] Flash
  • [21:35] FarmVille
  • [21:45] Xanga
  • [21:49] FarmVille TikTok
  • [22:30] D.I.C.E. Summit
  • [22:51] Digital Music, Spotify
  • [23:25] Mario Kart
  • [23:55] Facebook, Crysis, Twitter
  • [24:22] PlayStation
  • [24:34] Virtual Reality (VR), Oculus
  • [25:05] What is Beat Saber
  • [25:46] Call of Duty (COD)
  • [26:02] PlayStation 5 (PS5), PlayStation 8 (PS8), PlayStation 9 (PS9)
  • [26:24] Pong
  • [27:11] Flight Simulator
  • [27:23] Stadia
  • [27:28] Jade Raymond
  • [28:30] What made Gaikai attractive to Sony
  • [28:45] Keynote Speeches
  • [30:07] Reach
  • [30:16] Sorry, Stadia!
  • [30:25] Phil Harrison
  • [30:34] YouTube
  • [31:03] Walmart
  • [31:42] Social Media
  • [32:36] What was David’s reaction when he found out Sony was acquiring his company
  • [34:16] Wire
  • [34:37] The Matrix
  • [35:13] Fax Machine (whaaaaaat)
  • [35:48] Take that back, David!
  • [36:11] Podcast
  • [37:29] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• The Carro Story
  • [38:39] What is Carro
  • [38:48] No, thank you
  • [39:02] What got David interested in influencers in the first place
  • [40:18] Varnish
  • [42:07] Facebook Success Story
  • [42:29] Instagram
  • [42:42] Check out GetCarro.com
  • [42:53] Shopify
  • [43:16] KPIs (Key Performance Indicators)
  • [43:32] Guilty
  • [43:53] Google
  • [44:12] Content
  • [45:19] The Bizarro Spaghetti / Spaghetti 2: The Sequel
  • [45:46] Website
  • [46:19] Amazon
  • [47:21] Carro
  • [48:07] Etsy
  • [48:13] Uber
  • [48:30] Airbnb
  • [48:47] Sign me up
  • [49:22] Affiliate Marketing
  • [50:00] eBike
  • [50:51] Customers
  • [50:58] Remarketing
  • [51:15] United Talent Agency (UTA)
  • [51:24] Kim Kardashian
  • [51:47] Retirement (or not)
• Wild Business Shoutout of the Week
  • [52:12] Creative Marketing
  • [52:26] Aladdin Video Game
  • [53:18] Genie
  • [53:34] Press
  • [53:40] Disney
  • [53:56] Jeffrey Katzenberg, The Lion King
  • [54:07] Richard Branson, Virgin
  • [54:46] That’s the easiest way probably
  • [55:02] SEGA
  • [55:38] The Matrix Game
  • [55:50] Tiësto
  • [56:58] Michael Jackson, Neverland
  • [58:02] Now that’s compatible
• Rapid-Fire Q&A
  • [58:32] How do you lose your accent
  • [58:52] Shoutout GB!
  • [59:21] What’s something shocking about skydiving
  • [1:00:29] Sheeeeeesh
  • [1:01:26] Yoda on Luke Skywalker’s Back
  • [1:02:25] “Another One Bites the Dust” by Queen
  • [1:02:30] What’s an altimeter
  • [1:03:13] Shaq (my skydiving partner)
  • [1:03:22] What’s a quirk David has
  • [1:04:13] Maloof Rocking Chair
  • [1:06:33] Podcasting
  • [1:07:04] The Weird Wild Woodworking Award goes to David!
  • [1:07:33] SM7B
  • [1:08:45] What was David’s favorite moment from visiting Michael Jackson & Neverland
  • [1:10:32] Michael Jackson Moonwalker Video Game
  • [1:10:57] Playboy Mansion
  • [1:11:07] What video game did Michael Jackson want to be the first to play
  • [1:11:49] Connect with David on LinkedIn and GetCarro.com
  • [1:12:12] Email if you have a Shopify store
  • [1:12:37] What are David’s Final Thoughts
  • [1:13:15] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [1:13:31] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [1:13:32] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [1:13:34] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to David Perry on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Then, go to a woodworking conference in Iowa with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!