Community, Curation, Consumption. They’re all important in the world of podcasting. This week’s Wild Business Growth Podcast guest, Arielle Nissenblatt, hits the hat trick. Arielle is the Founder of EarBuds Podcast Collective and Community Manager at SquadCast. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.
Episode 190: Arielle Nissenblatt – Podcast Connoisseur, Founder of EarBuds Podcast Collective
Arielle Nissenblatt, the Founder of EarBuds Podcast Collective and Community Manager at SquadCast, joins the show to share her journey from avid podcast listener to expert curator and community-builder. Hear how to build a community around your podcast, the art of curation, how to listen to more podcasts, find a balance between podcasts and music, and her all-time favorite trivia question. This episode covers everything from spectacles to maps. Here’s a small sample of what you will hear in this episode:
- When did Arielle fall in love with podcasts
- How did she start working at SquadCast
- What does pedagogical mean
- When did Arielle realize there was an opportunity to curate podcasts
- What is behind the art of podcast curation
- How do you listen to more podcasts
- Are there any side effects of listening to podcasts at a faster speed
- What does Arielle love about Geography
Connect with Arielle on Twitter @AriThisAndThat.
Enjoy the shoooooow! Check out the show notes below for much more detail.
<Show Notes
- Intro & No-Podcast Scenario
- [0:33] Email me at to save time with your high-quality podcast and use it as a business-building tool
- [0:43] Connect with Arielle on Twitter @AriThisAndThat
- [2:14] Spectacular!
- [2:50] What would Arielle be doing if podcasts didn’t exist
- [3:41] What the hell
- [4:08] Now that’s something
- [5:05] When did Arielle fall in love with podcasts
- [6:38] 89.3 KPCC
- [7:04] They heard that!
- [7:34] Marketing, Escapism
- Podcast Community, Curation, and Consumption
- [8:07] How did Arielle start working at SquadCast
- [8:29] Shoutout Adam!
- [8:48] Nonprofits
- [9:22] DM (Direct Message), Email
- [9:54] Podcast Production
- [10:08] Internships
- [10:20] EarBuds Podcast Collective
- [10:36] Slime
- [11:09] Co-Working Spaces, WeWork
- [11:58] Castbox
- [12:50] Gotcha
- [13:12] Yada Yada Yada
- [13:23] How did Arielle learn how to build community
- [14:31] Thank you, Aidan & Ash!
- [15:21] Jeopardy! Practice Test, BuzzFeed
- [15:49] It’s pronounced “route”
- [16:03] What does pedagogical mean
- [17:29] SquadCast Newsletter, Social Media
- [18:13] On Deck Community Builders Fellowship
- [18:24] C-Suite, B-Suite (made up lol)
- [18:39] Slack, Discord
- [18:51] Internet
- [18:59] Customers
- [19:27] What is Arielle’s #1 community-building tip
- [19:41] Brand
- [19:58] McDonald’s
- [20:18] KEEPTO
- [20:48] GoodPods (Shoutout JJ Ramberg!)
- [21:27] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
- [23:01] The Fighting Arielles
- [23:13] When did she realize there was an opportunity to curate podcasts
- [24:09] Bazinga!
- [24:37] Podcast Plunge
- [24:53] What is behind the art of podcast curation
- [27:35] Content
- [27:54] What are the benefits of curating content for an audience
- [28:42] Ads, Patreon
- [28:48] 1,000 True Fans (aka 1 Bazillion True Fans)
- [30:11] Unsubscribes
- [30:28] Drip Campaign, Landing Page
- [31:26] Solved the case
- [31:39] The World’s Greatest Podcast Listener
- [32:00] Lauren Passell, Tink Media, Podcast The Newsletter
- [32:47] Shreya Sharma, Inside Podcasting, Brian Barletta, Sounds Profitable
- [33:21] How do you listen to more podcasts
- [34:08] Find That Pod, Podcast Delivery, WTF To Listen To, Great Pods, Podyssey Podcasts
- [34:25] Castbox Homepage
- [35:11] Krystal Proffitt
- [35:21] What are Arielle’s thoughts on podcast listening speed
- [35:50] The Daily, Up First, Start Here, What A Day
- [36:27] Are there any side effects of listening to podcasts at a faster speed
- [36:44] Whoa!
- [37:11] Metaverse
- [37:26] Guilty
- [37:31] Come on Arielle!
- [37:47] This was brilliant
- [38:20] Classic Rock
- [38:26] 107.1 The PEAK
- [38:45] 10@10
- [39:13] Hey, Google
- [39:22] WNYC
- [39:25] Spotify Family Plan
- [39:39] “Hedwig’s Theme” from Harry Potter
- [39:46] Spotify Wrapped, “Fan Noises“
- Rapid-Fire Q&A
- [40:08] Weeeeeeeeeirdo
- [40:19] NY vs. LA
- [40:34] What does Arielle love about Geography
- [40:39] Cartography
- [40:46] What is a quirk Arielle has
- [41:02] Zoom
- [41:18] What’s Arielle’s all-time favorite trivia question
- [42:09] Connect with Arielle on Twitter @AriThisAndThat
- [42:23] What are Arielle’s Final Thoughts
- [43:01] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
- [43:19] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
- [43:24] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
- [43:30] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
- Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo
What is the Wild Business Growth Podcast?
Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.
How do you start a podcast?
Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.
Thanks for listening to Arielle on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And listen together, forever and ever and ever and ever. Until next time, Let your business Run Wild…and Bring on the Bongos!!
