Todd Radom - Wild Business Growth Podcast #202: Pro Sports Logo Designer, Branding All-Star

Todd Radom – Wild Business Growth Podcast #202: Pro Sports Logo Designer, Branding All-Star

How do you design a logo that’s so impactful it can be stretched to the side of an arena – yet so simple, it can shrink down to the size of an avatar? That’s what this week’s Wild Business Growth Podcast guest, Todd Radom, works with time and time again. Todd is a Designer, Sports Branding Expert, and Writer. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

Episode 202: Todd Radom – Pro Sports Logo Designer, Branding All-Star

Todd Radom, the Designer, Sports Branding Expert, and Writer, joins the show to share his journey from designing book covers to designing the logos for a Super Bowl, MLB and NBA All-Star Games, MLB teams, and Ice Cube’s BIG3 basketball league. Hear how to design a lasting logo, what makes a logo jump off the page, Todd’s approach for the Super Bowl XXXVIII logo, his favorite pro sports uniforms of all time, and the hardest thing in the world to draw. This episode covers everything from the Washington Nationals logo to top throwback uniforms. Here’s a small sample of what you will hear in this episode:

  • What makes a visually-appealing book cover
  • How did Todd get into the sports design world
  • When did he get his first official pro sports client
  • How confident was he the MLB would be interested in his work
  • Does he ever interact with people in the wild wearing his logos
  • What’s different about creating logos for a brand new franchise vs. existing franchises
  • How do clients decide which design is the winner
  • Why do cartoon hands have 4 fingers

Connect with Todd at ToddRadom.com and Twitter and Instagram @ToddRadom.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

Todd Radom - Wild Business Growth Podcast #202: Pro Sports Logo Designer, Branding All-Star
The Toddfather with the W
Todd Radom - Wild Business Growth Podcast #202: Pro Sports Logo Designer, Branding All-Star
Todd even has a fantastic logo himself
Todd Radom - Wild Business Growth Podcast #202: Pro Sports Logo Designer, Branding All-Star

What is the Wild Business Growth Podcast?

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Thanks for listening to Todd Radom on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And doodle some new sports logo ideas with them until 3am. Until next time, Let your business Run Wild…and Bring on the Bongos!!