How do you design a logo that’s so impactful it can be stretched to the side of an arena – yet so simple, it can shrink down to the size of an avatar? That’s what this week’s Wild Business Growth Podcast guest, Todd Radom, works with time and time again. Todd is a Designer, Sports Branding Expert, and Writer. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.
Episode 202: Todd Radom – Pro Sports Logo Designer, Branding All-Star
Todd Radom, the Designer, Sports Branding Expert, and Writer, joins the show to share his journey from designing book covers to designing the logos for a Super Bowl, MLB and NBA All-Star Games, MLB teams, and Ice Cube’s BIG3 basketball league. Hear how to design a lasting logo, what makes a logo jump off the page, Todd’s approach for the Super Bowl XXXVIII logo, his favorite pro sports uniforms of all time, and the hardest thing in the world to draw. This episode covers everything from the Washington Nationals logo to top throwback uniforms. Here’s a small sample of what you will hear in this episode:
What makes a visually-appealing book cover
How did Todd get into the sports design world
When did he get his first official pro sports client
How confident was he the MLB would be interested in his work
Does he ever interact with people in the wild wearing his logos
What’s different about creating logos for a brand new franchise vs. existing franchises
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Todd even has a fantastic logo himself
Inspiration & Creativity: People, Hobbies, and Resources
[37:56] Does Todd have any must-haves when designing a logo of any sort
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Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.
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Thanks for listening to Todd Radom on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And doodle some new sports logo ideas with them until 3am. Until next time, Let your business Run Wild…and Bring on the Bongos!!