• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 156: Brittany Berger – Minimalist Content Marketer, Founder of Work Brighter

Brittany Berger, the Founder of Work Brighter, joins the show to share her journey from being an overworked workaholic to helping content marketers get business results while prioritizing rest, self-care, and fun. Hear how to remix your content without burning out, the best types of content to repurpose, the downsides of hustle culture, how to make time for activities that recharge you, and brighten your day with The Sims. This episode covers everything from Billy Joel to scheduling time for fun. Here’s a small sample of what you will hear in this episode:

• What does the word “hustle” mean to Brittany
• How do you zero in on the most helpful tips for your target audience
• What is Minimalist Content Marketing
• How does Billy Joel remix content
• The More Content Treadmill
• How can you remix your content as a small business owner
• What is Brittany’s favorite memory from playing The Sims
• How do you ensure you keep time to rest, self-care, and have fun

Connect with Brittany at BrittanyBerger.com, WorkBrighter.co, and on Twitter at @ThatBBerg.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro, Hustle Culture, and Work Brighter
  • [0:41] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:47] Connect with Brittany at BrittanyBerger.com, WorkBrighter.co, and on Twitter at @ThatBBerg
  • [1:58] Introducing Max Mranstetter
  • [2:11] Content Marketing
  • [2:17] What does the word “hustle” mean to Brittany
  • [2:44] Hustle Culture
  • [3:58] Neurodivergent
  • [4:51] Tricia Hersey at The Nap Ministry
  • [5:33] Work Smarter Newsletter
  • [5:42] Work Brighter Newsletter
  • [6:01] Connotation vs. Denotation (I got it right!)
  • [6:39] SaaS (Software as a Service)
  • [6:49] Freelancing, Book Blog about Romance Books
  • [7:18] Marketing
  • [8:21] How do you zero in on the most helpful tips for your target audience
  • [8:40] Consumer, Social Media
  • [8:52] Pop Culture
  • [9:12] Vox.com & The New York Times on Content Creator Burnout
  • [10:03] Digital Decluttering
• Minimalist Content Marketing & Remixing Content
  • [10:19] The Segue of Segues from Brittany
  • [10:45] What is Minimalist Content Marketing
  • [11:27] Instagram, Podcast, Tweet, TikTok
  • [12:18] Blog Posts
  • [13:14] Sales
  • [13:41] The More Content Treadmill
  • [13:56] “Content Shock” by Mark Schaefer, Mark Schaefer on Episode #41 of the Wild Business Growth Podcast
  • [14:55] What are Brittany’s favorite alternatives to the More Content Treadmill
  • [15:12] SNL (Saturday Night Live), “More Cowbell“
  • [15:37] YouTube
  • [16:14] Cher, Beyoncé
  • [16:40] The ABBA–Mamma Mia!-Cher Chain
  • [17:03] BeyChella, HOMECOMING: A film by Beyoncé
  • [17:28] Beyoncé Album
  • [17:38] How does Billy Joel remix content
  • [18:20] Madison Square Garden aka MSG aka The Garden
  • [18:34] Ties-Ins?!
  • [18:42] How can you remix your content as a small business owner
  • [19:08] Email List
  • [19:58] Webinar
  • [20:05] Longform Content, Evergreen, Landing Page
  • [21:34] A. Lee Judge on Episode #122 of the Wild Business Growth Podcast
  • [21:42] How often should you create BIG content or pillar content
  • [23:26] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [24:54] No idea how many words that is
  • [25:09] How do you ensure you keep time to rest, self-care, and have fun
  • [25:42] GaryVee (Gary Vaynerchuk)
  • [27:09] VaynerMedia
  • [27:14] Clients
  • [27:29] eCommerce
  • [27:40] Key Word or Keyword
  • [27:47] How do you make time to rest
  • [27:49] Essentialism, Essentialism: The Disciplined Pursuit of Less by Greg McKeown
  • [29:28] How you make sure you’re taking care of yourself
  • [29:41] To-Do List
  • [31:01] SpongeBob SquarePants
  • [31:08] How do you ensure you’re having fun
  • [31:12] Brooklyn Nine-Nine
  • [32:02] The Sims
  • [32:32] Netflix “Are you still watching?”
• Wild Business Shoutout of the Week
  • [33:33] Creative Marketing
  • [33:52] Netflix YouTube
  • [34:01] “I Like to Watch with Trixie & Katya“
  • [34:12] The Bald and the Beautiful with Trixie Mattel and Katya Zamo
  • [35:01] My Best Friend’s Wedding
  • [35:16] RuPaul’s Drag Race
  • [35:48] Why are reaction videos so popular

• Rapid-Fire Q&A
  • [36:55] That would have been magical
  • [37:02] What is Brittany’s favorite memory from playing The Sims
  • [37:37] The Sims 2: Livin’ Large
  • [38:15] Did Brittany ever play SimCity or Sim Possible (made that up)
  • [38:40] Broadway Lottery Tickets
  • [39:20] Hedwig and the Angry Inch
  • [39:28] Neil Patrick Harris, Darren Criss
  • [39:47] Coworking Space
  • [39:54] Hamilton
  • [40:04] Midtown
  • [40:15] What is Brittany’s biggest pet peeve
  • [40:43] Hairspray
  • [41:07] Shoutout Dana! One of her faves
  • [41:38] Connect with Brittany at BrittanyBerger.com, WorkBrighter.co, and on Twitter at @ThatBBerg
  • [41:58] Mental Health
  • [42:04] What are Brittany’s Final Thoughts
  • [42:24] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [42:35] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [42:37] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [42:39] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Brittany Berger on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!