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		<title>Hilah Stahl &#8211; Wild Business Growth Podcast #294: Interior Design Producer, Co-Founder of Spoak</title>
		<link>https://maxpodcasting.com/hilah-stahl/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 03 Jul 2024 07:47:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Hilah Stahl]]></category>
		<category><![CDATA[Interior Design]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Spoak]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=9104</guid>

					<description><![CDATA[Hilah Stahl, the Co-Founder and CEO of Spoak, joins the Wild Business Growth podcast to share her journey from working on bizarre reality TV shows to creating the easy online platform for interior design.]]></description>
										<content:encoded><![CDATA[
<p>Be a category definer. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast guest, Hilah Stahl. Hilah is the Co-Founder and CEO of Spoak. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 294: Hilah Stahl – Interior Design Producer, Co-Founder of Spoak</h2>



<p>Hilah Stahl, the Co-Founder and CEO of Spoak, joins the show to share her journey from working on bizarre reality TV shows to creating the easy online platform for interior design. Hear how to build software in a new category, identify the personas of your customers, recognize when to stop, load the dishwasher like Tetris, and the secret to making delicious maple syrup. This episode covers everything from interior design to <em>The Devil Wears Prada</em>. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What does a Production Coordinator do</li><li>Where did Hilah&#8217;s passion for interior design come from</li><li>How did she start Spoak at her wedding</li><li>What&#8217;s a big challenge she overcame in the business</li><li>How do you grow your user base</li><li>Where did the name Spoak come from</li><li>Eminem lyrics</li><li>That one tapas place in Barcelona</li></ul>



<p>Connect with Hilah at <a rel="noreferrer noopener" href="https://www.spoak.com/" target="_blank">Spoak.com</a>, on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/hilah-almog-stahl-7877033a" target="_blank">LinkedIn</a>, and on Instagram <a rel="noreferrer noopener" href="https://www.instagram.com/hilahsthings/?hl=en" target="_blank">@HilahsThings</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/spoak/" target="_blank">@Spoak</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/hilah-stahl-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; TLC International</strong><ul><li>[0:27] Email me at <a rel="noreferrer noopener" href="mailto:ma&#120;&#64;h&#105;&#112;&#112;&#111;d&#105;&#114;ect&#46;com" target="_blank">&#109;&#97;&#120;&#64;m&#97;x&#112;&#111;d&#99;as&#116;&#105;n&#103;&#46;c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:37] Connect with Hilah at <a rel="noreferrer noopener" href="https://www.spoak.com/" target="_blank">Spoak.com</a>, on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/hilah-almog-stahl-7877033a" target="_blank">LinkedIn</a>, and on Instagram <a rel="noreferrer noopener" href="https://www.instagram.com/hilahsthings/?hl=en" target="_blank">@HilahsThings</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/spoak/" target="_blank">@Spoak</a></li><li>[2:26] When did she start <a rel="noreferrer noopener" href="https://www.spoak.com/" target="_blank">Spoak</a></li><li>[2:39] <a rel="noreferrer noopener" href="https://www.irs.gov/businesses/small-businesses-self-employed/forming-a-corporation" target="_blank">C Corp</a> (C Corporation)</li><li>[3:09] <a rel="noreferrer noopener" href="https://www.instagram.com/jbauerfit/" target="_blank">Justin Bauer</a> &#8211; <em><a rel="noreferrer noopener" href="https://www.hippodirect.com/blog/wild-business-growth-podcast-1-justin-bauer-wild-inventor-of-clip-grip-and-bakesplit/" target="_blank">Wild Business Growth podcast #1</a></em>:  Wild Inventor of Clip Grip and BakeSplit</li><li>[3:35] What did Hilah do at <a rel="noreferrer noopener" href="https://www.tlc.com/" target="_blank">TLC International</a></li><li>[4:04] <a rel="noreferrer noopener" href="https://www.discovery.com/" target="_blank">Discovery Channel</a>, <a rel="noreferrer noopener" href="https://www.tlc.com/" target="_blank">TLC</a></li><li>[4:25] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt2288050/" target="_blank">Here Comes Honey Boo Boo</a></em>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt1809014/" target="_blank">My Strange Addiction</a></em></li><li>[4:53] <em><a href="https://www.imdb.com/title/tt4263818/" target="_blank" rel="noreferrer noopener">Body Bizarre</a></em></li><li>[6:17] What does a <a rel="noreferrer noopener" href="https://www.screenskills.com/job-profiles/browse/film-and-tv-drama/production-management/production-coordinator-film-and-tv-drama/" target="_blank">Production Coordinator</a> do (PC)</li><li>[6:38] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/DVD" target="_blank">DVD</a> (Digital Video Disc), <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Compact_disc" target="_blank">CD</a> (Compact Disc), <a href="https://en.wikipedia.org/wiki/Blu-ray" target="_blank" rel="noreferrer noopener">Blu-ray</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/07/SquadShot-Hilah-Stahl-1024x538.png" alt="SquadShot Hilah Stahl" class="wp-image-9128" width="661" height="347" srcset="https://maxpodcasting.com/wp-content/uploads/2024/07/SquadShot-Hilah-Stahl-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/07/SquadShot-Hilah-Stahl-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/07/SquadShot-Hilah-Stahl-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/07/SquadShot-Hilah-Stahl-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/07/SquadShot-Hilah-Stahl-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/07/SquadShot-Hilah-Stahl.png 1200w, https://maxpodcasting.com/wp-content/uploads/2024/07/SquadShot-Hilah-Stahl-500x263@2x.png 1000w" sizes="(max-width: 661px) 100vw, 661px" /><figcaption>Spoak it into existence</figcaption></figure></div>



<ul><li><strong>The Spoak Story</strong><ul><li>[8:24] Where did Hilah&#8217;s passion for <a rel="noreferrer noopener" href="https://www.spoak.com/" target="_blank">interior design</a> come from</li></ul><ul><li>[8:53] <a rel="noreferrer noopener" href="https://econ.duke.edu/" target="_blank">Econ</a> (Economics)</li><li>[9:18] <a rel="noreferrer noopener" href="https://eko.com/" target="_blank">Startup</a></li><li>[9:35] <a rel="noreferrer noopener" href="https://techcrunch.com/" target="_blank">Tech</a> (Technology)</li><li>[9:57] <a rel="noreferrer noopener" href="https://www.gilt.com/" target="_blank">GILT</a></li><li>[10:05] <a rel="noreferrer noopener" href="https://bonobos.com/" target="_blank">BONOBOS</a> (foreshadowing)</li><li>[12:37] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Entrepreneurs</a></li><li>[12:45] How do you build software in a new space</li><li>[13:12] <a rel="noreferrer noopener" href="https://www.productplan.com/glossary/minimum-viable-product/" target="_blank">MVP</a> (Minimum Viable Product)</li><li>[13:18] <a rel="noreferrer noopener" href="https://www.spoak.com/team/john-kenny" target="_blank">John Kenny</a></li><li>[13:48] How did Hilah start Spoak at her wedding</li><li>[15:01] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Regis_Philbin" target="_blank">Regis Philbin</a></li><li>[15:09] Stephen Lease – <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/stephen-lease/" target="_blank">Wild Business Growth podcast #291</a></em>: Sunglasses Spirit Animal, Co-Founder of <a rel="noreferrer noopener" href="https://goodr.com/" target="_blank">goodr</a></li><li>[15:47] <a rel="noreferrer noopener" href="https://www.britannica.com/place/Mount-Everest" target="_blank">Mount Everest</a></li><li>[16:18] What&#8217;s a big challenge Hilah overcame in the business</li><li>[16:37] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/bootstrapping.asp" target="_blank">Bootstrapping</a></li><li>[16:49] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Revenue" target="_blank">Revenue</a></li><li>[17:15] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/budget.asp" target="_blank">Budget</a></li><li>[18:27] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0268978/" target="_blank">A Beautiful Mind</a></em></li><li>[18:51] <a rel="noreferrer noopener" href="https://www.visitberlin.de/en" target="_blank">Berlin</a>, Germany</li><li>[20:11] What is Spoak&#8217;s main differentiator</li><li>[20:18] What just happened</li><li>[22:18] <a rel="noreferrer noopener" href="https://www.kpi.org/kpi-basics/" target="_blank">KPI</a> (Key Performance Indicator)</li><li>[22:28] What&#8217;s a tweak Hilah made that got positive feedback from her customers</li><li>[25:35] Catergory</li><li>[25:46] How do you find the key personas of your target customer</li><li>[26:35] <a rel="noreferrer noopener" href="https://www.anthropologie.com/" target="_blank">ANTHROPOLOGIE</a></li><li>[27:50] How do you grow your user base</li><li>[27:55] <a rel="noreferrer noopener" href="https://www.spoak.com/team/isalyn-connell" target="_blank">Isalyn Connell</a></li><li>[28:47] <a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank">Social Media</a></li><li>[29:05] <a rel="noreferrer noopener" href="https://searchengineland.com/guide/what-is-seo" target="_blank">SEO</a> (Search Engine Optimization), <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a></li><li>[29:28] Stahl like Bathroom Stall</li><li>[29:35] Where did the name Spoak come from</li><li>[30:02] So many puns we Spoak of</li><li>[30:29] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Hilah</li></ul><ul><li>[30:30] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[31:18] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/07/Spoak-Hilah-Stahl-1024x576.png" alt="Spoak Hilah Stahl" class="wp-image-9131" width="657" height="369" srcset="https://maxpodcasting.com/wp-content/uploads/2024/07/Spoak-Hilah-Stahl-1024x576.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/07/Spoak-Hilah-Stahl-400x225.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/07/Spoak-Hilah-Stahl-768x432.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/07/Spoak-Hilah-Stahl-500x281.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/07/Spoak-Hilah-Stahl-400x225@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/07/Spoak-Hilah-Stahl-1280x720.png 1280w, https://maxpodcasting.com/wp-content/uploads/2024/07/Spoak-Hilah-Stahl.png 1400w, https://maxpodcasting.com/wp-content/uploads/2024/07/Spoak-Hilah-Stahl-500x281@2x.png 1000w" sizes="(max-width: 657px) 100vw, 657px" /><figcaption>This is what she Spoak of</figcaption></figure></div>



<ul><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[31:40] What&#8217;s a quirk Hilah has</li><li>[32:26] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=2PjZAeiU7uM" target="_blank">Gird your loins!</a>&#8221; by <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0001804/" target="_blank">Stanley Tucci</a> in <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0458352/" target="_blank">The Devil Wears Prada</a></em></li><li>[32:43] <a rel="noreferrer noopener" href="https://www.pewresearch.org/short-reads/2019/01/17/where-millennials-end-and-generation-z-begins/" target="_blank">Millennials</a></li><li>[32:51] <em><a rel="noreferrer noopener" href="https://www.cnn.com/shows/stanley-tucci-searching-for-italy" target="_blank">Searching for Italy</a></em></li><li>[33:02] What&#8217;s a Weird Talent Hilah has</li><li>[33:13] <em><a rel="noreferrer noopener" href="https://tetris.com/play-tetris" target="_blank">Tetris</a></em></li><li>[34:00] <a rel="noreferrer noopener" href="https://www.eminem.com/" target="_blank">Eminem</a>, &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=_Yhyp-_hX2s" target="_blank">Lose Yourself</a>&#8221; by Eminem, &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=YVkUvmDQ3HY" target="_blank">Without Me</a>&#8221; by Eminem</li><li>[34:29] <em><a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/The_Marshall_Mathers_LP" target="_blank">The Marshall Mathers LP</a></em></li><li>[34:45] What&#8217;s Hilah&#8217;s biggest pet peeve</li><li>[34:51] <a rel="noreferrer noopener" href="https://my.clevelandclinic.org/health/diseases/24460-misophonia" target="_blank">Misophonia</a></li><li>[35:18] <a rel="noreferrer noopener" href="https://www.vmware.com/topics/glossary/content/remote-work.html" target="_blank">Remote Work</a></li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[35:58] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0071853/" target="_blank">Monty Python and the Holy Grail</a></em></li><li>[36:44] <a rel="noreferrer noopener" href="https://sagradafamilia.org/en/" target="_blank">Sagrada Familia</a>, <a rel="noreferrer noopener" href="https://parkguell.barcelona/en?q=en" target="_blank">Parc Güell</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/La_Rambla,_Barcelona" target="_blank">La Rambla</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Gothic_Quarter,_Barcelona" target="_blank">Gothic Quarter</a> (Barri Gòtic), <a rel="noreferrer noopener" href="https://www.barcelona-tourist-guide.com/en/areas/el-born.html" target="_blank">El Born</a></li><li>[38:15] Shoutout, Cody &amp; Laine!</li><li>[38:24] True</li><li>[38:12] What&#8217;s something about Duke University most people would be surprised by</li><li>[38:28] <a rel="noreferrer noopener" href="https://www.durhamnc.gov/" target="_blank">Durham</a>, NC, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0094812/" target="_blank">Bull Durham</a></em></li><li>[39:08] What&#8217;s the best part about living in the <a href="https://travelhudsonvalley.com/" target="_blank" rel="noreferrer noopener">Hudson Valley</a></li><li>[40:16] What&#8217;s the secret to making great maple syrup</li><li>[40:29] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0247745/" target="_blank">Super Troopers</a></em></li><li>[42:31] Woooooah</li><li>[42:45] Connect with Hilah at <a rel="noreferrer noopener" href="https://www.spoak.com/" target="_blank">Spoak.com</a>, on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/hilah-almog-stahl-7877033a" target="_blank">LinkedIn</a>, and on Instagram <a rel="noreferrer noopener" href="https://www.instagram.com/hilahsthings/?hl=en" target="_blank">@HilahsThings</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/spoak/" target="_blank">@Spoak</a></li></ul><ul><li>[43:20] What are Hilah&#8217;s Final Thoughts</li></ul><ul><li>[43:54] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[44:04] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Hilah</li></ul><ul><li>[44:16] Check out the <em>Wild Business Growth</em> podcast<em> </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[44:20] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[44:23] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;m&#97;&#120;pod&#99;a&#115;t&#105;ng&#46;c&#111;m">m&#97;x&#64;ma&#120;&#112;&#111;dcast&#105;&#110;g&#46;com</a> to bring your podcast to life and use it as a business-building tool</li><li>[44:28] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Hilah Stahl - Wild Business Growth Podcast #294: Interior Design Producer, Co-Founder of Spoak" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:m&#97;&#120;&#64;ma&#120;p&#111;dcas&#116;&#105;n&#103;&#46;c&#111;m">max&#64;ma&#120;p&#111;&#100;&#99;as&#116;&#105;&#110;&#103;.c&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Hilah Stahl on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And Spoak it up with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
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			</item>
		<item>
		<title>David Greschler and Jonah Friedl &#8211; Wild Business Growth Podcast #275: Co-Founders of NomadGo</title>
		<link>https://maxpodcasting.com/david-greschler-jonah-friedl/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 21 Feb 2024 01:19:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[David Greschler]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Inventory]]></category>
		<category><![CDATA[Jonah Friedl]]></category>
		<category><![CDATA[NomadGo]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Tech]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=8377</guid>

					<description><![CDATA[David Greschler and Jonah Friedl, the Co-Founders of NomadGo, join the Wild Business Growth Podcast to share their journey from mentor-mentee to reimagining inventory management through computer vision and spatial intelligence.]]></description>
										<content:encoded><![CDATA[
<p>Go find customers &#8211; no matter how wild and crazy your idea seems at first. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> guests, David Greschler and Jonah Friedl. David and Jonah are the Co-Founders of NomadGo. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary">Episode 275: David Greschler and Jonah Friedl – Co-Founders of NomadGo</h2>



<p>David Greschler and Jonah Friedl, the Co-Founders of NomadGo, join the show to share their journey from mentor-mentee to reimagining inventory management through computer vision and spatial intelligence. Hear how to stay curious, match your tech to your vision, achieve product-market fit, unboxing the Apple Vision Pro, and the story behind Kirkland Signature and Costco. This episode covers everything from restaurants to iPads. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What did David learn from selling Softricity to Microsoft</li><li>How did Jonah and David connect</li><li>What is Computer Vision</li><li>&#8220;Glass of water&#8221;</li><li>How much should you focus on your tech</li><li>Spatial Inventory</li><li>What was David&#8217;s favorite &#8220;retirement&#8221; activity</li><li>The Apple Cup</li></ul>



<p>Connect with <a rel="noreferrer noopener" href="https://www.linkedin.com/in/davidgreschler/" target="_blank">David</a> and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/jonahfriedl/" target="_blank">Jonah</a> at <a href="https://www.nomad-go.com/" target="_blank" rel="noreferrer noopener">Nomad-Go.com</a> and on LinkedIn.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/david-greschler-jonah-friedl-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/david-greschler-and-jonah-friedl-co-founders-of-nomadgo/id1422144338?i=1000646205456"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Softricity</strong><ul><li>[0:28] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;x&#64;&#104;i&#112;p&#111;&#100;irect.co&#109;" target="_blank">&#109;a&#120;&#64;&#109;&#97;&#120;pod&#99;&#97;&#115;t&#105;ng.&#99;&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:37] Connect with <a rel="noreferrer noopener" href="https://www.linkedin.com/in/davidgreschler/" target="_blank">David</a> and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/jonahfriedl/" target="_blank">Jonah</a> at <a rel="noreferrer noopener" href="https://www.nomad-go.com/" target="_blank">Nomad-Go.com</a> and on LinkedIn</li></ul><ul><li>[2:22] Pump fake</li><li>[2:58] What did David learn from selling <a rel="noreferrer noopener" href="https://news.microsoft.com/2006/07/17/microsoft-completes-acquisition-of-softricity/" target="_blank">Softricity</a> to <a rel="noreferrer noopener" href="https://www.microsoft.com/" target="_blank">Microsoft</a></li><li>[3:41] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/Internet" target="_blank">Internet</a></li><li>[3:51] <a rel="noreferrer noopener" href="https://www.microsoft.com/en-us/windows" target="_blank">Microsoft Windows</a></li><li>[4:52] Ta-da!</li><li>[5:02] How do you stay curious</li><li>[5:32] <a rel="noreferrer noopener" href="https://www.nomad-go.com/" target="_blank">Technology</a> (Tech)</li><li>[6:02] How did Jonah and David connect</li><li>[6:49] <a rel="noreferrer noopener" href="https://patents.google.com/" target="_blank">Patents</a> </li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/02/SquadShot-NomadGo-1024x538.png" alt="SquadShot NomadGo" class="wp-image-8396" width="726" height="381" srcset="https://maxpodcasting.com/wp-content/uploads/2024/02/SquadShot-NomadGo-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/02/SquadShot-NomadGo-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/02/SquadShot-NomadGo-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/02/SquadShot-NomadGo-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/02/SquadShot-NomadGo-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/02/SquadShot-NomadGo.png 1200w, https://maxpodcasting.com/wp-content/uploads/2024/02/SquadShot-NomadGo-500x263@2x.png 1000w" sizes="(max-width: 726px) 100vw, 726px" /><figcaption>Let&#8217;s NomadGo for it</figcaption></figure></div>



<ul><li><strong>The NomadGo Story</strong><ul><li>[8:13] Wow</li><li>[8:35] What was the <a rel="noreferrer noopener" href="https://www.techtarget.com/searchcio/definition/proof-of-concept-POC" target="_blank">proof of concept</a> for <a rel="noreferrer noopener" href="https://www.nomad-go.com/" target="_blank">NomadGo</a></li><li>[9:04] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/customer-service.asp" target="_blank">Customer Service</a></li><li>[9:12] <a rel="noreferrer noopener" href="https://squareup.com/us/en/glossary/front-of-house-restaurant" target="_blank">Front of House</a> (FOH)</li><li>[10:05] <a rel="noreferrer noopener" href="https://www.techtarget.com/searchenterpriseai/definition/AI-Artificial-Intelligence" target="_blank">AI</a> (Artificial Intelligence)</li><li>[11:01] What is <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Computer_vision" target="_blank">Computer Vision</a></li><li>[11:05] <a rel="noreferrer noopener" href="https://www.marvel.com/" target="_blank">Marvel</a></li><li>[11:55] <a rel="noreferrer noopener" href="https://www.techtarget.com/whatis/definition/spatial-intelligence#:~:text=Spatial%20intelligence%20is%20the%20concept,innate%20ability%20to%20envision%20information." target="_blank">Spatial Intelligence</a></li><li>[12:20] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/a/augmented-reality.asp" target="_blank">Augmented Reality</a> (AR)</li><li>[12:52] <a rel="noreferrer noopener" href="https://www.apple.com/iphone/" target="_blank">iPhones</a>, <a rel="noreferrer noopener" href="https://www.apple.com/ipad/" target="_blank">iPads</a></li><li>[13:30] &#8220;Glass of water&#8221;</li><li>[13:58] What a run</li><li>[14:16] <a rel="noreferrer noopener" href="https://www.commerce.gov/issues/intellectual-property" target="_blank">Intellectual Property</a> (IP)</li><li>[14:19] What&#8217;s been the biggest challenge getting the tech up to speed with the vision</li><li>[16:20] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/s/supplychain.asp" target="_blank">Supply Chain</a></li><li>[16:25] <a rel="noreferrer noopener" href="https://www.idc.com/" target="_blank">IDC</a> (International Data Corporation)</li><li>[16:33] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/ceo.asp" target="_blank">CEO</a> (Chief Executive Officer)</li><li>[16:40] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Garbage_in,_garbage_out" target="_blank">Garbage In, Garbage Out</a> (GIGO)</li><li>[17:03] How does NomadGo help customers</li><li>[18:52] <a rel="noreferrer noopener" href="https://www.nomad-go.com/" target="_blank">NomadGo Demo Videos</a></li><li>[19:13] How much should you focus on your tech</li><li>[19:50] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/virtual-reality" target="_blank">Virtual Reality</a> (VR)</li><li>[20:36] <a rel="noreferrer noopener" href="https://www.nomad-go.com/" target="_blank">Spatial Inventory</a></li><li>[21:08] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=o3c_pJ_CLJQ" target="_blank">If you build it, they will come</a>&#8220;</li><li>[21:33] How is the <a rel="noreferrer noopener" href="https://www.apple.com/apple-vision-pro/" target="_blank">Apple Vision Pro</a></li><li>[22:28] <a rel="noreferrer noopener" href="https://www.apple.com/" target="_blank">Apple</a></li><li>[23:12] <a rel="noreferrer noopener" href="https://www.max.com/shows/curb-your-enthusiasm/18a0993f-209a-4653-8f94-f3fb8422e678" target="_blank">Prettayyyyy prettayyyyyy seamless</a></li><li>[23:56] How do you stay passionate about tech</li><li>[24:52] <a rel="noreferrer noopener" href="https://chat.openai.com/" target="_blank">ChatGPT</a></li><li>[25:29] How do you achieve <a rel="noreferrer noopener" href="https://blog.hubspot.com/sales/product-market-fit" target="_blank">product-market fit</a></li><li>[27:00] How do you scale your business</li><li>[28:22] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul><ul><li>[28:24] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-1024x1024.jpg" alt="David Greschler and Jonah Friedl - Wild Business Growth Podcast #275: Co-Founders of NomadGo" class="wp-image-8398" width="575" height="575" srcset="https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2024/02/NomadGo-David-Greschler-and-Jonah-Friedl-Wild-Business-Growth-Podcast-275-Co-Founders-of-NomadGo-500x500@2x.jpg 1000w" sizes="(max-width: 575px) 100vw, 575px" /><figcaption>How cool!?!</figcaption></figure></div>



<ul><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[29:28] What was David&#8217;s favorite &#8220;retirement&#8221; activity</li><li>[29:56] How do you go into business with your <a rel="noreferrer noopener" href="https://www.mentoring.org/" target="_blank">mentor or mentee</a></li><li>[30:48] <a rel="noreferrer noopener" href="https://wsu.edu/" target="_blank">Washington State University</a> (WSU), <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Apple_Cup" target="_blank">Apple Cup</a>, <a rel="noreferrer noopener" href="https://pac-12.com/" target="_blank">Pac-12</a></li><li>[31:32] <a rel="noreferrer noopener" href="https://bloomington.iu.edu/index.html" target="_blank">Indiana University</a> (IU)</li><li>[31:54] <a rel="noreferrer noopener" href="https://www.kirklandwa.gov/Home" target="_blank">Kirkland</a>, WA, <a rel="noreferrer noopener" href="https://www.costco.com/" target="_blank">Costco</a></li><li>[32:22] <a rel="noreferrer noopener" href="https://www.costco.com/kirkland-signature.html" target="_blank">Kirkland Signature</a></li><li>[33:18] Connect with <a rel="noreferrer noopener" href="https://www.linkedin.com/in/davidgreschler/" target="_blank">David</a> and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/jonahfriedl/" target="_blank">Jonah</a> at <a rel="noreferrer noopener" href="https://www.nomad-go.com/" target="_blank">Nomad-Go.com</a> and on LinkedIn</li></ul><ul><li>[34:04] What are David and Jonah&#8217;s Final Thoughts</li></ul><ul><li>[35:07] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[35:25] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[35:30] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li><li>[35:31] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;&#109;a&#120;&#112;odcas&#116;&#105;n&#103;.&#99;&#111;&#109;">ma&#120;&#64;m&#97;xp&#111;&#100;ca&#115;&#116;i&#110;&#103;.&#99;om</a> to bring your podcast to life and use it as a business-building tool</li><li>[35:35] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="David Greschler and Jonah Friedl - Wild Business Growth Podcast #275: Co-Founders of NomadGo" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth Podcast</em> to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:m&#97;&#120;&#64;&#109;a&#120;&#112;&#111;d&#99;&#97;&#115;&#116;i&#110;g&#46;&#99;&#111;&#109;">&#109;&#97;x&#64;maxp&#111;d&#99;a&#115;&#116;&#105;n&#103;.&#99;om</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to David Greschler and Jonah Friedl on the <em>Wild Business Growth Podcast</em>.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about it. And try out some computer vision together &#8211; you might just see 20/20. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Corrine Heck &#8211; Wild Business Growth Podcast #248: Disruptive Florist, Founder of Details Flowers Software</title>
		<link>https://maxpodcasting.com/corrine-heck/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 16 Aug 2023 09:22:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Corrine Heck]]></category>
		<category><![CDATA[Details Flowers Software]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Flowers]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Tech]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=7519</guid>

					<description><![CDATA[Corrine Heck, the Founder and CEO of Details Flowers Software, joins the Wild Business Growth Podcast to share her journey from growing up with her family’s flower nursery to creating the premier software for florists.]]></description>
										<content:encoded><![CDATA[
<p>Find something in your workflow that takes way too long? That might be a business opportunity. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> guest, Corrine Heck. Corrine is the Founder and CEO of Details Flowers Software. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary">Episode 248: Corrine Heck – Disruptive Florist, Founder of Details Flowers Software</h2>



<p>Corrine Heck, the Founder and CEO of Details Flowers Software, joins the show to share her journey from growing up with her family’s flower nursery to creating the premier software for florists. Hear how to disrupt an industry with your software, get better at delegating, grow your team, organize your emails, and the most underrated flower. This episode covers everything from Dendrobium Orchids to giant beards. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>Why are Corrine and Dana sisters</li><li>Has Corrine always had a thing for flowers</li><li>What pain point inspired Details Flowers Software</li><li>How do you add more features to your software</li><li>What was the inflection point for Details Flowers Software</li><li>I am like gosh</li><li>What&#8217;s Corrine&#8217;s biggest pet peeve</li><li>Scabiosa</li></ul>



<p>Connect with Corrine at <a rel="noreferrer noopener" href="https://info.detailsflowers.com/" target="_blank">DetailsFlowers.com</a> and on <a rel="noreferrer noopener" href="https://www.instagram.com/detailsflowers/" target="_blank">Instagram</a> @DetailsFlowers.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/corrine-heck-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Flowers</strong><ul><li>[0:29] Email me at <a rel="noreferrer noopener" href="mailto:&#109;a&#120;&#64;h&#105;ppodi&#114;e&#99;t&#46;&#99;o&#109;" target="_blank">&#109;&#97;&#120;&#64;&#109;&#97;x&#112;odc&#97;&#115;&#116;&#105;&#110;g&#46;&#99;om</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:39] Connect with Corrine at <a rel="noreferrer noopener" href="https://info.detailsflowers.com/" target="_blank">DetailsFlowers.com</a> and on <a rel="noreferrer noopener" href="https://www.instagram.com/detailsflowers/" target="_blank">Instagram</a> @DetailsFlowers</li></ul><ul><li>[1:53] Bazinga</li><li>[2:12] Why are Corrine and Dana sisters</li><li>[2:26] <a rel="noreferrer noopener" href="https://www.alphaomicronpi.org/" target="_blank">AOII</a> (Alpha Omicron Pi), <a rel="noreferrer noopener" href="https://www.ufl.edu/" target="_blank">University of Florida</a> (UF), <a rel="noreferrer noopener" href="https://www.elon.edu/" target="_blank">Elon University</a></li><li>[2:40] Has Corrine always had a thing for flowers</li><li>[3:07] <a href="https://www.amnh.org/learn-teach/curriculum-collections/biodiversity-counts/plant-identification/plant-morphology/parts-of-a-flower" target="_blank" rel="noreferrer noopener">Petals</a>, <a href="https://www.amnh.org/learn-teach/curriculum-collections/biodiversity-counts/plant-identification/plant-morphology/parts-of-a-flower" target="_blank" rel="noreferrer noopener">Pistils</a>, <a href="https://www.amnh.org/learn-teach/curriculum-collections/biodiversity-counts/plant-identification/plant-morphology/parts-of-a-flower" target="_blank" rel="noreferrer noopener">Stamen</a>, <a href="https://www.amnh.org/learn-teach/curriculum-collections/biodiversity-counts/plant-identification/plant-morphology/parts-of-a-flower" target="_blank" rel="noreferrer noopener">Stigmas</a></li><li>[3:17] What is it about flowers that pulls at Corrine&#8217;s heart</li><li>[4:00] When did she first get interested in software</li><li>[4:42] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/profitmargin.asp#:~:text=Profit%20margin%20is%20a%20measure,is%20expressed%20as%20a%20percentage." target="_blank">Margin</a></li><li>[4:52] Why does Corrine like <a rel="noreferrer noopener" href="https://www.microsoft.com/en-us/microsoft-365/excel" target="_blank">Microsoft Excel</a></li><li>[4:57] <a href="https://www.google.com/sheets/about/" target="_blank" rel="noreferrer noopener">Google Sheets</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2023/08/Corrine-Heck-Details-Flowers-Software-Wild-Business-Growth-Podcast-1024x538.png" alt="Corrine Heck - Wild Business Growth Podcast #248: Disruptive Florist, Founder of Details Flowers Software" class="wp-image-7538" width="731" height="384" srcset="https://maxpodcasting.com/wp-content/uploads/2023/08/Corrine-Heck-Details-Flowers-Software-Wild-Business-Growth-Podcast-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2023/08/Corrine-Heck-Details-Flowers-Software-Wild-Business-Growth-Podcast-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2023/08/Corrine-Heck-Details-Flowers-Software-Wild-Business-Growth-Podcast-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2023/08/Corrine-Heck-Details-Flowers-Software-Wild-Business-Growth-Podcast-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2023/08/Corrine-Heck-Details-Flowers-Software-Wild-Business-Growth-Podcast-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2023/08/Corrine-Heck-Details-Flowers-Software-Wild-Business-Growth-Podcast.png 1200w, https://maxpodcasting.com/wp-content/uploads/2023/08/Corrine-Heck-Details-Flowers-Software-Wild-Business-Growth-Podcast-500x263@2x.png 1000w" sizes="(max-width: 731px) 100vw, 731px" /><figcaption>Spot the flowers</figcaption></figure></div>



<ul><li><strong>The Details Flowers Software Story</strong><ul><li>[6:01] Shoutout Dana and Husbands in general!</li><li>[6:39] What pain point inspired <a rel="noreferrer noopener" href="https://info.detailsflowers.com/" target="_blank">Details Flowers Software</a></li><li>[7:24] <a rel="noreferrer noopener" href="https://www.thespruce.com/grow-cane-and-dendrobium-orchids-1902862" target="_blank">Dendrobium Orchid</a>, <em><a rel="noreferrer noopener" href="https://www.starwars.com/" target="_blank">Star Wars</a></em></li><li>[8:37] What was the biggest driver in creating Details Flowers Software</li><li>[9:49] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/e/economy.asp" target="_blank">Economy</a></li><li>[10:01] Not <em>paperwork</em>!</li><li>[10:34] Nooooo!</li><li>[10:47] Wild</li><li>[11:14] <a rel="noreferrer noopener" href="https://www.bloomingbackyard.com/window-box-cascading-flowers/" target="_blank">Cascading Flowers</a></li><li>[11:39] How do you add more features to your software</li><li>[13:31] What was the inflection point for Details Flowers Software</li><li>[13:49] <a rel="noreferrer noopener" href="https://www.isa.org/about-isa/what-is-automation#:~:text=The%20dictionary%20defines%20automation%20as,delivery%20of%20products%20and%20services.%E2%80%9D" target="_blank">Automation</a></li><li>[14:28] Oh no</li><li>[14:38] <a rel="noreferrer noopener" href="https://www.techtarget.com/searchcloudcomputing/definition/Software-as-a-Service" target="_blank">SaaS</a> (Software-as-a-Service)</li><li>[14:52] How do you grow your team</li><li>[15:07] <a rel="noreferrer noopener" href="https://www.salary.com/" target="_blank">Salary</a></li><li>[16:28] How do you get better at delegating</li><li>[16:51] How&#8217;d that get in there</li><li>[17:12] I am like gosh</li><li>[18:10] You take that back!</li><li>[18:44] <a rel="noreferrer noopener" href="https://adage.com/" target="_blank">Advertising</a></li><li>[19:30] How do you disrupt an industry with your SaaS platform</li><li>[20:37] <a rel="noreferrer noopener" href="https://www.ftd.com/" target="_blank">FTD</a>, <a rel="noreferrer noopener" href="https://www.teleflora.com/" target="_blank">Teleflora</a></li><li>[21:24] <a rel="noreferrer noopener" href="https://www.publix.com/" target="_blank">Publix</a>, <a rel="noreferrer noopener" href="https://www.ritzcarlton.com/" target="_blank">The Ritz-Carlton</a></li><li>[21:59] So excited to speak at Podcast Movement 2023! It&#8217;s August 21-24 in Denver. Register and join the fun at <a rel="noreferrer noopener" href="https://podcastmovement.com/" target="_blank">PodcastMovement.com</a></li></ul><ul><li>[22:01] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2023/08/Details-Flowers-Software-Corrine-Heck-Wild-Business-Growth-Podcast-248-Disruptive-Florist-Founder-of-Details-Flowers-Software-1024x742.png" alt="Corrine Heck - Wild Business Growth Podcast #248: Disruptive Florist, Founder of Details Flowers Software" class="wp-image-7539" width="617" height="446" srcset="https://maxpodcasting.com/wp-content/uploads/2023/08/Details-Flowers-Software-Corrine-Heck-Wild-Business-Growth-Podcast-248-Disruptive-Florist-Founder-of-Details-Flowers-Software-1024x742.png 1024w, https://maxpodcasting.com/wp-content/uploads/2023/08/Details-Flowers-Software-Corrine-Heck-Wild-Business-Growth-Podcast-248-Disruptive-Florist-Founder-of-Details-Flowers-Software-400x290.png 400w, https://maxpodcasting.com/wp-content/uploads/2023/08/Details-Flowers-Software-Corrine-Heck-Wild-Business-Growth-Podcast-248-Disruptive-Florist-Founder-of-Details-Flowers-Software-768x556.png 768w, https://maxpodcasting.com/wp-content/uploads/2023/08/Details-Flowers-Software-Corrine-Heck-Wild-Business-Growth-Podcast-248-Disruptive-Florist-Founder-of-Details-Flowers-Software-500x362.png 500w, https://maxpodcasting.com/wp-content/uploads/2023/08/Details-Flowers-Software-Corrine-Heck-Wild-Business-Growth-Podcast-248-Disruptive-Florist-Founder-of-Details-Flowers-Software-400x290@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2023/08/Details-Flowers-Software-Corrine-Heck-Wild-Business-Growth-Podcast-248-Disruptive-Florist-Founder-of-Details-Flowers-Software-1280x927.png 1280w, https://maxpodcasting.com/wp-content/uploads/2023/08/Details-Flowers-Software-Corrine-Heck-Wild-Business-Growth-Podcast-248-Disruptive-Florist-Founder-of-Details-Flowers-Software.png 1354w, https://maxpodcasting.com/wp-content/uploads/2023/08/Details-Flowers-Software-Corrine-Heck-Wild-Business-Growth-Podcast-248-Disruptive-Florist-Founder-of-Details-Flowers-Software-500x362@2x.png 1000w" sizes="(max-width: 617px) 100vw, 617px" /><figcaption>Pretty</figcaption></figure></div>



<ul><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[23:05] What&#8217;s a quirk Corrine has</li><li>[23:19] <a rel="noreferrer noopener" href="https://www.hippodirect.com/best-lists-by-market-segment" target="_blank">Emails</a></li><li>[23:47] <a rel="noreferrer noopener" href="https://www.nimh.nih.gov/health/topics/obsessive-compulsive-disorder-ocd#:~:text=Obsessive%2DCompulsive%20Disorder-,Overview,to%20repeat%20over%20and%20over." target="_blank">OCD</a> (Obsessive-Compulsive Disorder)</li><li>[23:56] I have a folder!</li><li>[24:12] <a rel="noreferrer noopener" href="https://www.starbucks.com/" target="_blank">Starbucks</a></li><li>[24:32] What&#8217;s a Weird Talent Corrine has</li><li>[25:10] Psych</li><li>[25:12] What&#8217;s Corrine&#8217;s biggest pet peeve</li><li>[25:26] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/h/hoa.asp" target="_blank">HOA</a> (Homeowners Association)</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[27:00] <a rel="noreferrer noopener" href="https://www.ormondbeach.org/" target="_blank">Ormond Beach, FL</a></li><li>[27:16] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Garden_roses" target="_blank">Garden Rose</a></li><li>[27:40] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Scabiosa" target="_blank">Scabiosa</a> (on repeat)</li><li>[28:00] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Podcasts</a>, <em><a rel="noreferrer noopener" href="https://2fatguystalkingflowers.buzzsprout.com/1880878/10822643" target="_blank">2 Fat Guys Talking Flowers</a></em></li><li>[28:19] What&#8217;s something most people don&#8217;t know about <a rel="noreferrer noopener" href="https://www.visitgainesville.com/" target="_blank">Gainesville</a>, FL</li><li>[28:47] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/National_Panhellenic_Conference" target="_blank">Panhellenic System</a></li><li>[28:54] <em><a href="https://podcasts.apple.com/us/podcast/2020-50-corinne-heck-of-details-flowers-software/id1474685817?i=1000502054702" target="_blank" rel="noreferrer noopener">Coffee Talk with Crystal</a></em></li><li>[29:07] Dana Branstetter – <a href="https://maxpodcasting.com/dana-branstetter/" target="_blank" rel="noreferrer noopener"><em>Wild Business Growth Podcast</em> #213</a>: Wedding Recap</li><li>[29:39] Connect with Corrine at <a rel="noreferrer noopener" href="https://info.detailsflowers.com/" target="_blank">DetailsFlowers.com</a> and on <a rel="noreferrer noopener" href="https://www.instagram.com/detailsflowers/" target="_blank">Instagram</a> @DetailsFlowers</li></ul><ul><li>[30:31] What are Corrine&#8217;s Final Thoughts</li></ul><ul><li>[31:11] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[31:29] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[31:33] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> @MaxBranstetter</li><li>[31:35] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;&#109;&#97;x&#112;o&#100;cas&#116;&#105;&#110;&#103;.&#99;om">m&#97;&#120;&#64;maxp&#111;&#100;ca&#115;&#116;in&#103;.&#99;o&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[31:40] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Corrine Heck - Wild Business Growth Podcast #248: Disruptive Florist, Founder of Details Flowers Software" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth Podcast</em> to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by <a href="https://maxpodcasting.com/about/" target="_blank" rel="noreferrer noopener">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:&#109;ax&#64;m&#97;x&#112;o&#100;&#99;&#97;stin&#103;&#46;&#99;&#111;&#109;">m&#97;x&#64;maxpod&#99;&#97;&#115;&#116;&#105;&#110;&#103;&#46;com</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Corrine Heck on the <em>Wild Business Growth Podcast</em>.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about it. And buy them some Scabiosas. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
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