Full Transcript - Victoria Vaynberg - Wild Business Growth Podcast #330

Full Transcript – Corrine Heck – Wild Business Growth Podcast #248

This is the full transcript for Episode #248 of the Wild Business Growth Podcast featuring Corrine Heck – Disruptive Florist, Founder of Details Flowers Software. You can listen to the interview and learn more here. Please note: this transcript is not 100% accurate.

Corrine Heck 0:00
Be a good student and a mentor and the world will be a much happier place.

Max Branstetter 0:19
Hiiiiiiiiiiii! Welcome back to the Wild Business Growth Podcast. This is your place to hear from a new entrepreneur every single Wednesday morning who’s turning Wild ideas into Wild growth. I’m your host, Max Branstetter, Founder and Podcast Producer at MaxPodcasting. And you can email me at to save time with your high-quality podcast. This is episode 248 and today’s guest is Corrine Heck. Corrine is the Founder and CEO of Details Flowers Software, the premier software for florists, and people in any space dealing with flowers. And it helps you run your business, streamline your business, run it efficiently, and it’s super user friendly. In this episode, we talk how she started the company, how she got into the flower space, how she built up her software and tech skills, how to build out your team while keeping great knowledge of every task, but also getting really really good at delegating. And, some stories about her husband and his giant beard and a certain party trick he can do. It is a true “What the Heck” episode. Enjoooooooy the shooooooow!

Aaaaaalrightyyyyyyy we are here with Corrine Heck, Founder and CEO of Details Flowers Software, one of my favorite detailed flowered software companies but Corrine, so excited to speak with you just an awesome business onto the awesome entrepreneur story which is a tongue twister but really excited dive into it today. How you doing today? Thanks for coming on.

Corrine Heck 2:06
I’m doing great. Thank you. Thanks for having me.

Max Branstetter 2:09
Of course, of course. And you didn’t know this, but you and my wife are sisters. Oh, really? Yeah. So you and my wife were both in AOII. So

Corrine Heck 2:23
that’s what I was. I thought okay, at the University of Florida? Same time?

Max Branstetter 2:27
No. No, she went to Elon, so slightly different. But yeah, you’re still sisters. That was the point of this interview was just to make that connection. But no, I I’m curious. First and foremost, have you you know like since birth like Have you always had a thing for flowers? Have you always liked flowers?

Corrine Heck 2:45
You know, I have I have been very fun to flowers growing up. So my family under nursery I kind of grew up not knowing any other other way, then people don’t have tons of plants everywhere. And and yeah, I would say my first job out of college was wanting to work at a flower shop. So it was just what I want to do.

Max Branstetter 3:07
Just a lifetime of petals and what is it pistils? And yeah, there’s all sorts of names. Stamen. Yeah, exactly. Stigma. But what is it about flowers that besides having a business around the space? What is it about flowers that just pulls at your heart? Well,

Corrine Heck 3:26
I mean, I think it’s the reaction of when you give them to people, when you see someone if you just hand them a bouquet of flowers, they always act surprised or like, they feel like they aren’t deserving like oh for me like this. And that’s a good feeling to get even when you get them yourself you’re like oh, because you know they’re special. And now I know how special they are. They’re very special. So be be excited if you ever get given a bouquet of flowers or you give one so it goes both ways.

Max Branstetter 3:54
Yeah, yeah, it’s a great feeling both ways. That’s on the flower side. What about the software side? When did you first get interested in like the techie slash coding slash software side side side of how stuff works?

Corrine Heck 4:07
You know, I wasn’t ever all that interested in getting into it software. But once I saw like a Microsoft Excel spreadsheet and saw how you could make it do different things, or commands or calculations just by moving from one cell to the next. Like, that part fascinates my brain and you know, and I can spend hours tinkering on things so I think it was that curiosity that led me into this job but um, I guess back in 2001, so working for an import company, and just thinking how can I make more money where how do I need to get my margins higher? what price do I need to sell this ad and I needed to know quickly, so you know, run a math calculation and then you you know the answer.

Max Branstetter 4:52
What is it about Excel that was like a good fit?

Corrine Heck 4:56
We’ve since moved away although I do use Google Sheets for regularly, every day and everything that we’re doing, I just think it’s a my brain works that way. And it really likes a simplistic formatting. And if you can reference something else and pull the data really quickly, that is, what is, I think foundational to anything. But where I really saw the need for the software was I couldn’t pull specific dates that had happened in the past if they were of different file size. So that kind of like looking across those different Excel sheets was limited to a certain degree, and it’s still required so much handiwork on our part. So voila, I thought I need to get that made into a software and I could save myself tons of time. But really, it was very selfish. I was wanting to not, it was a selfish thing. It wasn’t like I had set out to like, create some type of piece of software that was solving the world’s florist problems. But here we are.

Max Branstetter 5:56
See, so twice in this interview already. You’ve mentioned the word quickly. So let’s slowly get to your business story. So that’s my wife, Dana, who says I do everything slow.

Corrine Heck 6:06
That was part of being a husband is your you do things more slowly, you got to take time to truly commit to any exercise?

Max Branstetter 6:13
That’s true, right? Yeah, it’s the long game. But Details Flowers Software, so super cool, innovative business. Just quick, quick, quickly all around now, but it, I think, is it a super unique space. And it found to your point that you just said, you found an area that you just selfishly wanted to solve and you knew can make things more quick and make things more efficient? Can you take us through that first actual, like pain point of like, oh, man, I wish there was this. So this would make everything easier.

Corrine Heck 6:47
After I left the import flower business, I opened a boutique floral design studio in Daytona Beach, Florida, and I would do a lot of destination weddings. And part of that process and meeting with, you know, brides and fiance’s is getting this information to them easily quickly. And in a beautiful presented way that made you look like you could put together beautiful flower arrangements to have. So if your proposal didn’t look good, and it wasn’t very thoughtful, or did you not write the words of the florals all out? And you know, some of these words, florals are very complicated. scientific names, you know, Dendrobium Orchid – like type that 1000 times. Well,

Max Branstetter 7:29
I can’t even pronounce that. What does that again? Den den drove? That’s from Star Wars, I swear.

Corrine Heck 7:34
Yeah. Dendrobium Orchid, that was one of the words. And I’ve seen it spelled multiple different ways. So I was like, Where is the naming convention on all of these flowers? And how much does that flower cost? And so those simple problems, for me were very clear. And anybody that was creating the same line of work, was also encountering that. So I just felt like if I spent a lot of time writing a proposal, some of them would take four to six hours. Where do you find four to six hours in your day to do that for one client, and if they don’t proceed with your contract, then you’ve just wasted all of that time. So I need to find a more efficient way that I thought was beneficial, not only to my business, but that would capture like, those clients. And now our florists are getting a yes, even before they leave the consultation. So I’ve saved them not only that time, but they can say at the end of the consultation if it’s preceding events. So that’s really exciting.

Max Branstetter 8:37
So that time saving, benefit or perk of it is that was that like the biggest driver of creating this in the first place? I was

Corrine Heck 8:46
just so tired of writing the same recipes for the same clients on different days or different venues. So I’m like, why can’t I just populate all that information into this bride and maybe add a few things that they might be desiring. But also, what is that going to cost me if I change up this calculation that was already done and add a bunch of other things or new flowers. So there was no easy way to do that. It was like everything was so custom. And I love my clients, like don’t get me wrong, like this was absolutely what I wanted to do with my life. It’s just the paperwork was so burdensome. And so I almost dreaded having those consultations because maybe I can meet with a bride on an empty Saturday because that was the only day they had free. I had no events, then I’m meeting with five different people maybe in one day, and then I have to go and I have 30 hours of work ahead of me. And you kind of have to prioritize, Okay, which one gets my time? Which one’s more important? And if you’re late, they’ll book someone else. You know how it’s probably changed a lot since, you know, those days in like 2008 2009 when the economy was like it was much harder, but I was really hustling hard. And then one day I had this like, I’ve solved a big problem here. So

Max Branstetter 9:59
that’s great feeling. Yeah, it was,

Corrine Heck 10:01
then it was all I could think about.

Max Branstetter 10:03
All I can think about is the word paperwork. Because as soon as you said paperwork, I just like the feeling when you hear that word is just terrible. Like I, I’ve always thought like, especially, you know, lawyers and people in real estate, like people in fields that work with a ton of paperwork, it’s like, it takes, you know, it takes a lot of determination, and I don’t know, grit, mental strength to like, get through, you know, piles and piles of paper every single day.

Corrine Heck 10:30
Like back in the caveman days, who would have known? Yeah, our biggest like problem would be this paperwork, but Oh, god. But it all comes down to if I didn’t spend the time to be meticulous about it, I would completely maybe over describe a person’s wild ideas. And if I get that wrong, and I can’t buy it, back it up with actual calculations of STEM counts and flowers, like, you could really like, ruin your reputation and a large degree if you wrote flowers hanging from the ceiling, like, you know, okay, how many flowers are we gonna have hanging from the ceiling? I don’t necessarily need to tell them. But I need to write it in a better way. That’s like, twinkles of flowers like dripping from the ceiling?

Max Branstetter 11:14
Yet the cast? I remember from our wedding cascading, do you want them cascading? That was a new, you know, vivid verb in that, in that sense.

Corrine Heck 11:22
Seen attention a lot of the, you just read the contracts.

Max Branstetter 11:26
Let’s just drive I’m so exhausted from reading these. But you’re welcome. Thank you. But so you see, you’re making things so much more efficient. So so much less paperwork. When you think of the business now versus when you first started, can you walk us through adding kind of more benefits, more offerings as part of your your software,

Corrine Heck 11:47
when I started doing multiple events in a weekend, it got hugely complicated, and I would have to bring in other people. So I needed a feasible way to really explain exactly what we were supposed to produce. So a lot of the software has like recipe sheets, or what they need to create. So as you’re building out a design, it also compiles all the products or the items that you might need into one central list. And for many florists, they’ll take that list and either go to their local flower market or send it to their wholesaler, a lot will go on to different websites to buy those products. But this way with the system, they can send those order directly to our partners without even having to do anything. So if they have a trusted partner, that always is giving them really, you know, a stable accurate pricing, then they can be kind of predict where those flowers would cost and have like a team that was behind them. So it also helps with the contract writing part, you might have different legalities that you have to follow when you step foot into one property versus the next. And so you need to make sure that you identify what you will or will not do and the deliverables as such. And, you know, you just needed a way to house those easily to be able to pull up different ways or you know, wasn’t the same, a corporate event has different requests than maybe a wedding event at certain venues. So a lot of things play into factor of why the software saves a lot of time. But those are some of the main things. And plus it has all of the flowers that you can imagine, are loaded into this database. So you

Max Branstetter 13:21
have that all loaded in the system. You’re working on these different traits to like make it you know, just like add more and more value to different business owners and event planners and people in the space. Is there an inflection point that you think back of with the actual software that when you discovered this, like people were like, wow, this is amazing, like, thank you for doing this?

Corrine Heck 13:41
Oh, well, I mean, I think just the ease of automation, I think the very first client that I ever showed the software to was an event designer out of Orlando, and he had one single chair that just ran down his cheek when I showed him what I had created, because he was like, my life has been, you really have thought of it all. And so I feel like just hearing those thank yous or meeting people that are like, wow, you’ve saved me a tremendous amount of time. And like, what is more valuable than that? Like, I think a florist doesn’t necessarily give herself much of an hourly rate as high as I think like an attorney would value their time. But really, we should be at that same level. So that’s when I’m just trying to encourage more people to like know their worth, and that you can do this pretty quickly and be profitable at it.

Max Branstetter 14:28
Right? Well, it’s the paperwork, I mean, the amount of paperwork that attorneys can vary. You’ve seen major growth on the software like the says, you consider yourself a SaaS company, I guess all right, software as a service. I’ve always wanted to use that in action. And then in addition to that, you’ve grown the team a ton from the beginning where I’m sure it was just you at the start. What have been the I guess the key secrets to you being able to grow the team and you know, sustain growing up Is this in that sense?

Corrine Heck 15:01
Well, you know, I did a lot of pitch competitions at the very beginning to earn money because I was working on a floor salary. And every bit we made extra, we kind of dumped into the development part. So having a competent team around me has always been a dream. But as I was moving through the different areas, I decided to not take investment money, because I, early on, it was a decision I kind of made that I thought that this could grow more organically. And it’s been a nice, slow moving process to get like very good teammates on my side, rather than running at 100 miles per hour and hoping that people come on eventually. But um, I think just being good to people, but also having boundaries set and having expectation levels is really important. I did so many of the jobs, I’ve done every job basically on my team. So I know exactly the kind of skill set that it will take. I also feel like I know the customer better than anybody ever can really understand. So I feel like as the floral industry as a whole has put a lot of pressure on me to do this the proper way. And we get a lot of feedback on what we need to do. So I don’t know, we do a lot of listening. And then I hire people who can listen and then smile and give them back what what people are asking for.

Max Branstetter 16:18
It’s great that you’ve tried out so many of these different roles. So like, you know, exactly, you know, exactly like how to deal with problems and, you know, pain points when you know, it’s used, you’re training someone new for the role over the years, how have you as a business leader gotten better or worse? Who knows? If I’m assuming gotten better at delegating and like training new team members?

Corrine Heck 16:40
I guess it depends on who you ask. Right? We’re all going through different things. I I try to gosh, it’s such a loaded question. I feel like we’re all

Max Branstetter 16:53
every now and then there’s a thoughtful question that slips in here. It’s terrible.

Corrine Heck 16:57
I do try to be great to everybody on my team. Though, unfortunately, I think that some people are not well suited to work with me on it plain and simple. Like if they’re not on time or constantly.

Max Branstetter 17:09
Yeah, sorry, I should I should have showed up 40 minutes early for this.

Corrine Heck 17:13
Max was like, No, but I, I just want to know that my time is I valued my time as much as anybody else. And I think if you know, I like things quick. It’s interesting, the floral industry is a unique industry to work in. I think if they can’t relate to the customer base, it will be a really hard experience working here because it is a lot of designers and creatives, and they’re not always the most business. You know, I think they care a lot about their business. And we’re all just trying to figure out the best way to do it. Yeah, I think I’ve grown a lot. I’ve set a lot of boundaries over the last few years on the way that I think things need to be done. And if people don’t really like agree, then they they don’t have to be working under my team. Like we’re a small business. And I feel like every position here is an extension of a job I would have been doing. So if you’re not going to do it in the same way that I would probably do it or better. Because obviously I want to have people who are smarter than me working for me.

Max Branstetter 18:12
Impossible. Come on, take it back.

Corrine Heck 18:14
I know. It’s been a fun ride to and I do a ton of reading, I do a ton of listening to different podcasts, I see How did someone do it before and then, you know, if you get it wrong, I just give myself a lot of forgiveness and grace and say, You know what I can try again next time. But that one, you know, I’ve tried to negotiate uncertain terms or something that didn’t really work out well with certain partners. And it’s like, Ah, I really push too hard there. You know, that’s an at work, or there may be someone that we’re doing some advertising with that is not really working for us. And you have to have the strength to be like, Hey, this is why I’m pulling back. And I would like to see this difference. So I feel like you you have to be open and transparent. And in this work or you’re not helping anybody. Right?

Max Branstetter 19:01
Right? Yeah. Well, I think open and transparent is always a good way to go. Regardless of the industry. And that’s what I want to think about your business. The thing I keep, I can’t get away from is that, you know, you’ve been involved in this industry before but like you’re introducing something that’s super almost, like futuristic to this industry that is so much based on you know, like the beauty of flowers and you know, the paperwork and you know, like hands on, not tech related things. You’re doing like a SaaS product into it, and it’s obviously doing great, but how what advice do you have for anybody that has like a SaaS platform or something a little bit techie that’s trying to disrupt a you know, quote, unquote, traditional industry.

Corrine Heck 19:41
Oh, gosh, well, I persevere, I don’t know, believe in yourself. If you think it’s a good idea. Maybe ask a few people, but no one gave me really the encouragement to pull forward and do this because they didn’t,

Max Branstetter 19:54
I knew I knew I should have been there like 20 years earlier. I missed I would have said, you know, go team,

Corrine Heck 19:59
somebody That seems so clear and easy to meet often wasn’t so clear to other people, they said that I would never be able to do some of the things that we’ve done. And that, to me is really fascinating and satisfaction, like giving to myself, like just seeing it through. But it’s definitely not come with any, like, not an easy road at all. You know, I don’t know, I think if there’s something that’s really weighing on your heart, and you think about almost every day, like I took 10 years to take action, because I thought, How am I going to build something that can compete with like, these big top software players in the floral industry, like FTD or Teleflora, believe multibillion dollar companies, and I thought that they would just squash what I had created and push me out of the way. So it took me 10 years to take action. But what I realized is they didn’t know what I know. And they didn’t know how to accomplish this or to meet like the needs of the people that really need the software. And I kind of felt like early on that there was a shift happening in the industry. Whereas grocery stores were really getting into the floral space. And most people would pick up their flowers from their grocer when they were shopping. And that to me is where it stood out is that I need to have something for these event designers and event florists that are doing solo events that you know Publix is never going to show up for to create, like some chuppah, you know, at the Ritz Carlton, like I just don’t think I would hire them to do that I would hire an event designer who was going to go and create this. So it was actually more a luxury product that we’re going for and people that understand the execution and presentation is really what what sells for them.

Max Branstetter 21:50
Especially if it was a chuppah with cascading flowers.

Corrine Heck 21:54
The cascadier, the better, right?

Max Branstetter 22:01
That is hands down the best use of cascadier I’ve ever heard. And now you’re gonna hear the best use of PodcastingToTheMaxier or maybe the second best one you’ve ever heard, if you want to get a short and sweet email from me every Thursday that combines podcasting tips, entrepreneurship tips, and terrible puns that are sure to make you just probably stop what you’re doing and give up on humor. Then you should sign up for the Podcasting to the Max newsletter. It is PodcastingToTheMaxier. And you can do so at MaxPodcasting.com/Newsletter. Now, let’s get weird. As if this hasn’t been unusual enough again, sorry for that. That’s just the vibe I have. Oh, cool people. Let’s get to a segment called The Unusual. So is this more you just the personal side like pet peeves? You know, besides people running late, not that I’m guilty of that. Pet peeves? quirks weird talents. So let’s start with quirks. What is something that is a little bit maybe quirky about your personality that your family or friends or team somebody calls you out for but it’s just part of your personality?

Corrine Heck 23:17
Okay, so I file all of my emails once I do them away, so I don’t have 1,000 emails in my inbox. Like, I have like, six emails. And then you know, I’ll accumulate a bunch of them during the day, but I try to get through my inbox so I organize

Max Branstetter 23:36
all of my things. Nice. That’s good. That’s not quirky.

Corrine Heck 23:41
Is that chaotic? Yeah,

Max Branstetter 23:42
I’ll give it to you. That’s how like, like around the house. I’m kind of like OCD with stuff and like everything like very like organized but like email. I’ve tried to do the folders that you mean like into separate folders.

Corrine Heck 23:55
Oh, I’ll have their own like Max folder. Perfect. It’s

Max Branstetter 23:59
a huge folder the best. Now that’s great. I’ve tried it before but now I just try to read them in like I’m a big delete or now I’ll delete them when I might

Corrine Heck 24:09
delete like I delete though but like you know if I get a Starbucks something right and I actually also like to collect points from Starbucks. So that’s pretty quirky. Like I will buy something extra from Starbucks just to get the point.

Max Branstetter 24:26
I knew you and my wife were sisters.

Corrine Heck 24:30
It’s an AOII thing, right?

Max Branstetter 24:33
How about Weird Talents? What is a Weird Talent or party trick? You have something that it really doesn’t have much use for you’re like, wow, I can I can do this.

Corrine Heck 24:42
I don’t have one my husband can breathe fire.

Max Branstetter 24:47
Okay, yeah, that’s that’s – Yeah, I’ll count that for you as well.

Corrine Heck 24:51
I Yeah. I have to sign something before I never only thing is he has a very long beard. It’s very dangerous, you know, and the lamp boil It could go everywhere.

Max Branstetter 25:01
Like, was he born with that talent? Like how was somebody learned to? He just wanted

Corrine Heck 25:04
to do it. You just have to try you try. You can accomplish anything, Max.

Max Branstetter 25:09
Thank you. And that’s a perfect place to end now we have a little bit more pet peeve. Besides the timing thing. What is your biggest pet peeve something that grinds your gears?

Corrine Heck 25:19
Gosh, some of my neighbors in our HOA. They like to yell at my dogs are barking at them that really grinds my gears

Max Branstetter 25:31
in your dog likes to yell it bark at them for yelling it. Yeah.

Corrine Heck 25:36
Low roll past our house in their golf cart and like the dog barks and then they’ll yell at the dog for barking but it’s like, just keep speeding up like keep dragging on by. I don’t know, it might be something in the car might my husband likes to tailgate? I really don’t like that.

Max Branstetter 25:51
Wow, I thought someone was driving behind us earlier. That explains it a lot.

Corrine Heck 25:56
I don’t really care for that too much. I’m a pretty nice driver. Otherwise, though. Like I’m like, Oh, come on in. And he’s like, No, you’re not supposed to do that. You’re supposed to cut them off. I’m like, no, they needed. So I’m generally pretty easy. When you walk into a parking spot, you know, that isn’t the right. You just shouldn’t do that. Like, let’s just

Max Branstetter 26:19
oh, I’m with you. Yeah, yeah, there’s some there’s some I’ve seen some like there’s some corporate offices that I knew back in. Well, I know of one back when I lived in worked in Connecticut, where they like, forced everybody to back into their spot. It was like required and it was like that was pretty intense. Because it wasn’t I get where there’s some parts where it’s better to do it. But the whole garage like I don’t know, just

Corrine Heck 26:42
the whole like, what you know.

Max Branstetter 26:44
Yeah, the the food chain? I don’t know. But all right, let’s wrap up with some Rapid-Fire Q&A. Are you ready for it?

Corrine Heck 26:54
I’m terrible at this.

Max Branstetter 26:56
Alright, let’s get Wild! So I know you’ve lived in some different parts of Florida. What has been your favorite hands down part of Florida to live in?

Corrine Heck 27:05
Well, seaside if I couldn’t move there officially, I would say. But other than that. I like it here in Ormond Beach where we live.

Max Branstetter 27:13
Anything with beach in the name sounds nice. That’s nice. What is your favorite flower of all time? The GOAT of flowers.

Corrine Heck 27:22
Oh, I would say a garden rose. A really fluffy ruffly one with fragrance.

Max Branstetter 27:27
I was not expecting fluffy ruffly in this interview. I should have seen that coming. Yeah, but garden rose. That’s a good one. That’s a staple. How about an underrated flower? Like, off the beaten path? Like ooh, this is actually really really cool.

Corrine Heck 27:40
I think a scabiosa is really, really cool.

Max Branstetter 27:44
I’m pretty sure we ate that pasta scabiosa in our honeymoon. It just sounds like we ended a restaurant like that. They look really cool. Yeah. Scabiosa. I just want to keep saying it. Scabiosa. Alright. And then, what is a – you mentioned that you like books and podcasts? We’ll go with podcasts what it other than this one? Thank you very much. What is your favorite podcast to listen to?

Corrine Heck 28:09
2 Fat Guys Talking Flowers.

Max Branstetter 28:11
Oh, I saw that actually, when I was researching. Yeah, they did like a super long interview with you. That’s awesome. Oh, they did

Corrine Heck 28:17
it went way too long andso much wisdom like I forgot I was even on a podcast at that point.

Max Branstetter 28:25
Perfect. Well, I’m offended that you remember now but last one. What is something that most people don’t know about Gainesville?

Corrine Heck 28:35
Well, everything bleeds orange and blue at the University of Florida. I don’t know they’ve got a great Panhellenic system, which we’ve kind of already reviewed but I did enjoy that.

Max Branstetter 28:46
And this is officially sponsored by the Pen – Panhellenic I can’t even say it but it all goes full Full Circle

Corrine Heck 28:53
I did a podcast with AOPII before actually there they have a coffee talk with crystal so

Max Branstetter 29:01
Oh, well I have to get my wife didn’t know Dana would hate that she I don’t think she’d like that except for after the wedding. We did a wedding recap episode that start her and she knocked out of the park. Oh, that’s awesome. Awesome sisters all around so Corrine thank you so much. This has been an absolute blast. Just love everything with your business. And so fun learning about your fire breathing husband and among other things. But no, thank you so much for coming on. And like all the awesome stuff you do with details soft, messed up details, flower software, so good until the end. Where is the best place for people to learn more about your company and connect with you?

Corrine Heck 29:43
Yeah, well, you can always meet us at one of the industry events. We like to sponsor a lot of things that happened throughout the year throughout the country. But you can reach me and our website at www.DetailsFlowers.com and also If you want to send me a direct message, or you could text me at no but all I think we got there but you can follow us on Instagram too.

Max Branstetter 30:10
Perfect. And what’s the Instagram handle? @DetailsFlowers

Corrine Heck 30:14
We really changed it up there.

Max Branstetter 30:18
Now that’s the way it should be just know just know if you email Corrine she just might create a separate folder for you. It may happen, or it might it might be called the trash folder who knows? No, no. All right, last thing. Last thing, Final Thoughts. It could be a like a quote like words to live by are just any sort of short and sweet entrepreneurial advice you have. Send us home here.

Corrine Heck 30:43
If you are going to take advice. To build your business you also have to be ready to give advice when the time comes. So be a good student and a mentor and the world will be a much happier place.

Max Branstetter 30:58
A happy flowerbed full of thank yous. Thank you so much, Corrine, for sharing the Details Flowers Software story, say that 20 million times fast, and sharing all your tips and insights and stories. And thank you, Wild Listeners, for tuning in to another episode. If you want to hear more Wild stories like this one, make sure to follow the Wild Business Growth Podcast on your favorite app and tell a friend about the podcast and then try out some tech-driven flowers or flower-driven tech with them. You can also find us on Goodpods where there are good, good podcasts and podcast recommendations and people. And, for any help with podcast production, you can learn more at MaxPodcasting.com and sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter. Until next time, let your business Run Wild…Bring on the Bongos!!