• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 165: Neal Schaffer – Influencer Marketing Influencer, The Age of Influence

Neal Schaffer, the Influencer Marketing Expert and Bestselling Author of The Age of Influence, joins the show to share his journey from living in Japan to helping entrepreneurs partner with influencers to grow their businesses. Hear how to use influencer marketing in your business, find the right influencers, create momentum with podcast guesting and Amazon reviews, Neal’s favorite Japanese meal, and his fantasy baseball obsession. This episode covers everything from margaritas in Laguna Beach to speaking Japanese. Here’s a small sample of what you will hear in this episode:

• What was Neal’s favorite part of living in Japan
• How do you do influencer marketing the right way
• What is an influencer
• Podcasters & Authors loving reviews 🙂
• What is something about Japanese & Mandarin that’s surprising for English speakers
• How do you know what influencers are right for your business
• What is Neal’s favorite part of living in Orange County
• How did he market The Age of Influence

Connect with Neal at NealSchaffer.com, social media at @NealSchaffer, and check out his book and podcast.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Japan
  • [0:30] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:44] Connect with Neal at NealSchaffer.com, social media at @NealSchaffer, and check out his book and podcast
  • [1:57] The Dude, Influencer Marketing
  • [2:21] Hunky-Dory
  • [2:26] The Age of Influence
  • [2:45] Where did Neal get the idea to live in Japan
  • [3:35] Tiananmen Demonstration
  • [4:39] What was Neal’s favorite part of living in Japan
  • [5:21] Digital Marketing, Social Media Marketing
  • [5:49] That’s a half-arse reference
  • [6:05] Entrepreneurs
  • [6:17] Prisoner of War (POW)
• Influencer Marketing & The Age of Influence
  • [7:47] Marketing Influencer
  • [7:54] What is an influencer
  • [8:06] Mass Media, Instagrammer, TikToker
  • [8:25] Social Media, Mark Cuban, Podcast Movement (PM)
  • [8:37] Twitter
  • [8:46] Podcast, YouTube Video
  • [9:20] Content Creator
  • [9:29] Consulting
  • [9:56] Networking
  • [10:06] Leads
  • [10:25] Entrepreneur Podcasts, Marketing Podcasts
  • [11:19] How do you do influencer marketing the right way
  • [11:52] John Lee Dumas (JLD) on Episode #19 of the Wild Business Growth Podcast
  • [12:18] Amazon, Apple
  • [12:26] Blog Posts
  • [13:04] Podcasters love reviews 🙂 hint hint
  • [13:24] Neal loves reviews 🙂 hint hint
  • [13:40] Seth Godin
  • [14:35] Alli Webb (Episode #138), Susan Bennett (Episode #33), Isabel Garvey (Episode #103) on the Wild Business Growth Podcast
  • [14:51] PR (Public Relations)
  • [15:00] How do you know what influencers are right for your business
  • [15:28] Product, Service
  • [15:38] Hashtag Searches
  • [16:11] Target Customer
  • [16:22] Alexa.com, Amazon Web Services (AWS), Chrome Extension
  • [16:52] Chartable
  • [17:00] Apple Podcasts
  • [17:23] vidIQ, TubeBuddy
  • [17:57] Case Studies
  • [18:28] Kobe Bryant
  • [18:49] Exactly 55 episodes
  • [18:59] Precalculus (Precalc)
  • [19:36] Marines
  • [20:01] Tipping Point
  • [20:26] We will be doing no such precalc
  • [20:33] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [21:47] Creative Marketing
  • [21:54] How did Neal market The Age of Influence
  • [22:48] Internet
  • [23:08] HarperCollins Leadership, The Common Path to Uncommon Success by John Lee Dumas (JLD)
  • [23:37] The New York Times
  • [24:14] Marketing
  • [24:28] Client
  • [24:38] Irvine, CA, Laguna Beach, CA
  • [24:49] Word of Mouth
  • [25:12] Amazon Reviews
  • [25:45] VA (Virtual Assistant)
  • [26:01] LinkedIn
  • [26:55] LinkedIn Ad Campaign, University Professors
  • [27:18] Facebook Ads
  • [27:28] ROI (Return on Investment)
  • [28:31] yelp
  • [28:43] Bazinga
  • [28:57] Podcast Guesting
  • [29:43] Mark Zuckerberg (Zuck)

• Rapid-Fire Q&A
  • [30:03] Oh baby!
  • [30:15] Okonomiyaki
  • [30:27] Osaka, Japan
  • [30:51] Worcestershire Sauce, Bonito Flakes
  • [31:00] Neal on Instagram
  • [31:08] What is something about Japanese & Mandarin that’s surprising for English speakers
  • [31:28] Awwwwwwwwwwwwww
  • [32:09] We’re going to think it over
  • [32:37] What is Neal’s biggest pet peeve
  • [32:40] Emails
  • [32:55] Email Marketing
  • [33:14] Automated Emails
  • [33:34] Autoresponder
  • [33:52] Dad Jokes
  • [33:53] Hippo Direct
  • [34:17] Sanebox, Gmail, SaneBlackHole
  • [35:17] Fantasy Baseball
  • [35:39] Data
  • [36:07] BetPrep, Michael Salfino
  • [36:22] Topps Baseball Cards
  • [36:48] Ibrahimović, 1958 World Cup Champion
  • [37:05] Shoutout Adam!
  • [37:08] What is Neal’s favorite part of living in Orange County
  • [38:02] Buy The Age of Influence on Amazon
  • [38:18] Connect with Neal at NealSchaffer.com, social media at @NealSchaffer, and check out his book and podcast
  • [38:52] Blue Ocean Strategy at Podcast Movement
  • [39:00] Bottom Line
  • [39:07] What are Neal’s Final Thoughts
  • [39:37] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [39:54] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [39:58] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [40:01] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Neal Schaffer on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Perhaps they’ll give you a baseball card. Until next time, Let your business Run Wild…and Bring on the Bongos!!