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• Wild Business Growth Podcast Summary

Episode 188: Michelle Garrett – PR Publisher, Founder of Garrett Public Relations

Michelle Garrett, the PR Consultant and Writer, joins the show to share her journey from Silicon Valley back to her Ohio roots and the intersection of PR, content marketing, and social media. Hear how to make an impact with PR, build relationships with top reporters, the perks of being a freelancer, enormous eggs, and picking brains. This episode covers everything from Easter eggs to press releases. Here’s a small sample of what you will hear in this episode:

• How was the transition from Silicon Valley back to Ohio
• When was the first time Michelle heard of PR
• What are the perks of being a freelancer
• Eggs-elent foreshadowing
• The French PR
• What aspect of PR is Michelle most excited to work on every day
• How do you create relationships with top reporters
• Is it harder to raise 2 kids or 4 cats

Connect with Michelle on Twitter @PRisUs and MichelleGarrett.com.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Ohio
  • [0:28] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:37] Connect with Michelle on Twitter @PRisUs and MichelleGarrett.com
  • [1:47] PR (Public Relations)
  • [1:56] Social Media
  • [2:16] How was the transition from Silicon Valley back to Ohio
  • [2:57] Tech (Technology)
  • [3:05] Silicon Graphics (SGI)
  • [3:24] HP, Adobe, Startups
  • [3:38] Experiencing!
  • [4:06] Marketing
  • [4:24] Shoutout the Midwest & Shoutout the Rust Belt
• Growing Your Business with PR
  • [4:55] When was the first time Michelle heard of PR
  • [5:16] Journalism
  • [5:29] B2B (Business-to-Business)
  • [5:43] Clients
  • [5:57] Why did Michelle decide to start a PR business
  • [7:19] We had the same Ohio childhood
  • [7:48] What are the perks of being a freelancer
  • [8:36] Income
  • [8:44] Eggs-elent foreshadowing
  • [9:08] Hippo Direct (Our Family Business)
  • [9:26] The French PR
  • [9:34] What aspect of PR is Michelle most excited to work on every day
  • [9:53] Media Relations
  • [10:49] Employees, Profits
  • [11:23] CEO (Chief Executive Officer)
  • [12:18] What can you do to make an impact with your PR
  • [12:29] Press Release
  • [12:57] Twitter
  • [13:12] Website
  • [13:38] LinkedIn
  • [13:48] Blog
  • [14:26] Supply Chain
  • [14:47] Email
  • [15:41] Referrals
  • [16:04] How do you create relationships with top reporters
  • [16:17] Love a good spaghetti analogy
  • [16:27] Trade Shows, Twitter Chats, Podcasts
  • [17:23] DMs (Direct Messages)
  • [18:00] In-between it
  • [18:17] #FreelanceChat, #PRLunchHour
  • [18:37] What’s the benefit of hosting live chats
  • [19:03] Twitter Communities
  • [19:57] Sales
  • [20:15] Twitter Spaces
  • [20:41] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [21:44] The best
  • [21:51] Creative Marketing
  • [21:57] Cadbury Worldwide Hide
  • [22:26] Google Maps Street View
  • [22:47] Huge Hides
  • [23:32] Google Maps

• Rapid-Fire Q&A
  • [24:05] Is it harder to raise 2 kids or 4 cats
  • [24:16] What’s a quirk Michelle has
  • [24:47] Brendan O’Marra on Episode #2 of the Wild Business Growth Podcast
  • [25:29] Is Bay Area hoodie on or hoodie off
  • [25:38] San Jose, CA
  • [25:57] Mark Twain Summer Quote (or is it?)
  • [26:33] Connect with Michelle on Twitter @PRisUs and MichelleGarrett.com
  • [27:05] What are Michelle’s Final Thoughts
  • [27:09] Maya Angelou
  • [27:46] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [27:59] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [28:02] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [28:06] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Michelle Garrett on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And debate the hoodie thing in the Bay Area with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!