https://maxpodcasting.com Save time with your high-quality podcast Wed, 04 Oct 2023 15:01:20 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.18 https://maxpodcasting.com/wp-content/uploads/2020/12/cropped-MaxPodcasting_favicon_gold-32x32.png https://maxpodcasting.com 32 32 https://maxpodcasting.com/robert-brunner/ Wed, 04 Oct 2023 02:58:00 +0000 https://maxpodcasting.com/?p=7735 How did Beats by Dre and Apple become the design behemoths they are today? That’s the story of this week’s Wild Business Growth Podcast guest, Robert Brunner. Robert is the Chief Designer of Beats by Dre and Founder of Ammunition. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 255: Robert Brunner – Beats by Dre Designer, Founder of Ammunition

Robert Brunner, the Chief Designer of Beats by Dre and Founder of Ammunition, joins the show to share his journey from falling in love with industrial design to shaping design for Apple, Pentagram, Beats by Dre, and beyond. Hear his design principles, how Apple became what it is today, behind-the-scenes stories from Beats by Dre, his most memorable design projects, and what Dr. Dre goes by in the office. This episode covers everything from Jimmy Iovine to the Apple Lisa. Here’s a small sample of what you will hear in this episode:

• Did Robert always know he wanted to design for massive brands
• What was the scene in his house like growing up
• How did he start working for Apple
• Could he tell Apple would become what it is today
• How did he start working on Beats by Dre
• Why did he go back to entrepreneurship with Ammunition
• Does Beats by Dre really test new headphones with “In Da Club” by 50 Cent
• Pharrell

Connect with Robert at AmmunitionGroup.com, on Instagram @RobertDBrunner and @AmmunitionGroup, and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Industrial Design
  • [0:27] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:36] Connect with Robert at AmmunitionGroup.com, on Instagram @RobertDBrunner and @AmmunitionGroup, and on LinkedIn
  • [1:39] Oh boy
  • [2:08] Did Robert always know he wanted to design for massive brands
  • [2:43] IBM (International Business Machines)
  • [3:33] What was the scene in Robert’s house like growing up
  • [3:48] 14″ Winchester Disk Drives
  • [4:59] What lessons did Robert’s parents teach him
  • [5:27] Engineering
  • [5:50] San José State University (SJSU)
  • [5:54] Civil Engineering, Alaska Pipeline, Electrical Engineering
  • [6:27] Graphic Design

• Industrial Design at Apple
  • [7:55] What is industrial design
  • [9:13] What are Robert’s design principles
  • [9:40] Physics, Calculus
  • [11:08] Modernism, Postmodernism
  • [11:16] Star Wars, Atari
  • [11:57] Expressionism
  • [12:05] Mario Bellini
  • [12:12] Olivetti
  • [13:51] How did Robert start working for Apple
  • [14:04] Gerard Furbershaw, Jeff Smith, LUNAR
  • [14:37] Steve Jobs, Hartmut Esslinger, frog
  • [15:11] Bill Dresselhaus, Lisa, Mac, Skunkworks
  • [18:24] The Man Who Rejected Apple* by Robert Brunner
  • [18:54] What’s Robert’s favorite memory from working at Apple
  • [19:28] Herman Miller Action Office
  • [19:57] PowerBook, MacBook
  • [22:40] Do You Matter? How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery with Russ Hall
  • [22:52] Technology (Tech)
  • [23:00] Could Robert tell Apple would become what it is today
  • [23:24] Bazinga!
  • [24:42] Windows-Intel
  • [25:34] Hewlett-Packard (HP), Sun Microsystems
  • [25:53] Jony Ive
  • [26:10] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
  • [26:12] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
• Industrial Design at Pentagram & Beats by Dre
  • [27:08] Paula Scher – Wild Business Growth Podcast #110: Legendary Graphic Designer, Principal at Pentagram
  • [27:29] What brought Robert to Pentagram
  • [28:26] San Francisco Museum of Modern Art (SFMOMA), Kit Hinrichs
  • [29:08] Kenneth Grange
  • [29:28] Colin Forbes
  • [30:53] Any day!
  • [31:28] How did Robert start working on Beats by Dre
  • [32:02] Jimmy Iovine, Dr. Dre
  • [33:37] Bose
  • [35:22] Beats by Dre Studio
  • [35:38] Silicon Valley
  • [36:01] Lady Gaga
  • [38:07] Michael Jordan, Kobe Bryant
  • [38:29] Jimmy Iovine Interviews
  • [38:55] Bruce Springsteen, John Lennon

• The Ammunition Story
  • [39:48] AmmunitionGroup.com
  • [39:54] Why did Robert go back to entrepreneurship with Ammunition
  • [40:24] Daniel Weil
  • [42:52] Fuego
  • [44:59] What other projects are memorable at Ammunition
  • [45:14] Square, Jack Dorsey
  • [45:31] VISA
  • [46:01] Square Stand
  • [46:07] Retail, Small Business
• Rapid-Fire Q&A: Music Edition
  • [46:44] “I Don’t Have a Square to Spare!“
  • [46:51] What does Dr. Dre go by in the office
  • [47:42] Does Beats by Dre really test new headphones with “In Da Club” by 50 Cent
  • [48:15] Curtis Jackson
  • [48:18] Shoutout, Alex!
  • [48:31] Universal Music Group (UMG)
  • [49:02] Pharrell Williams, will.i.am, Oliver Stone
  • [49:55] Bono, U2
  • [51:02] Connect with Robert at AmmunitionGroup.com, on Instagram @RobertDBrunner and @AmmunitionGroup, and on LinkedIn
  • [51:51] What are Robert’s Final Thoughts
  • [52:27] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [52:42] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [52:44] Connect with me on Instagram, Twitter (aka X), and LinkedIn @MaxBranstetter
  • [52:47] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [52:52] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Robert Brunner on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And sketch all sorts of stuff with them while listening to “In Da Club.” Until next time, Let your business Run Wild…and Bring on the Bongos!!

]]> https://maxpodcasting.com/dan-harden/ Thu, 09 Sep 2021 03:02:58 +0000 https://maxpodcasting.com/?p=4769 What does it take to design thousands of products for top companies? It all starts with a little curiosity and creativity. This week’s Wild Business Growth Podcast guest, Dan Harden, will fill you in on the rest from there. Dan is the Founder, CEO, and Principal Designer of Whipsaw. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 160: Dan Harden – Founder, CEO, and Principal Designer of Whipsaw

Dan Harden, the Founder, CEO, and Principal Designer of Whipsaw, joins the show to share his journey from endlessly curious kid to starting the acclaimed product design company that’s brought over 1,000 products to market for Google, Nike, Uber, and other top companies. Hear how to differentiate your company, create balanced tension, find the “It Factor” in products, what Dan learned from working with Steve Jobs, and what excites him about biomimicry. This episode covers everything from industrial design to macro-engineering. Here’s a small sample of what you will hear in this episode:

• When did Dan know he could start a whole design firm
• What is Balanced Tension
• Was Dan a tinkerer as a kid
• What is Whipsaw’s hook and character that’s helped it have so much success over the past few decades
• Passing “The Steve Jobs Test”
• What is Three-Minute Precognition
• How can companies identify opportunities to create gifts
• What is Dan’s favorite painting of all time

Connect with Dan at Whipsaw.com and on Instagram at @WhipsawDesign and @DanHardenDesign.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Product Design
  • [0:22] Love you, Dana!
  • [1:16] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [1:28] Connect with Dan at Whipsaw.com and on Instagram at @WhipsawDesign and @DanHardenDesign
  • [3:38] Google Trekker
  • [3:56] Tile
  • [4:08] Gerry Hays on Episode #82 of the Wild Business Growth Podcast
  • [5:30] Technology (Tech)
  • [7:20] Tonal
  • [7:37] Prototype
  • [8:39] Accountant, Salesman
  • [9:14] Gold Star for “Multiplicity”
  • [9:30] What’s the “It Factor” that products have when Dan wants to work on them
  • [10:36] Aly Orady, Digital Weights
  • [11:15] Brita Stream Water Purifiers, Clorox
  • [11:49] Lao Tzu
  • [14:47] Consultant
  • [15:07] Wharton, Stanford, Data
• The Whipsaw Story & How to Design Innovative Products
  • [16:02] When did Dan know he could start a whole design firm
  • [16:12] Richardson Smith, Shoutout Ohio!
  • [16:38] Internship
  • [16:55] Frogdesign (Frog)
  • [17:49] The Rolodex of the Gods
  • [17:54] Dreyfuss (Henry Dreyfuss Associates)
  • [18:08] Cisco, Creative Labs, General Dynamics
  • [18:50] Network
  • [18:57] How did Dan plan to make Whipsaw stand out from other design firms
  • [20:05] Engineer, Marketing, CEO (Chief Executive Officer)
  • [21:39] Client
  • [22:22] Culture
  • [24:45] Reciprocity!
  • [25:17] Industrial Design
  • [25:25] Content
  • [26:09] Invoke
  • [26:26] Dayton, OH, Louisville, KY, Des Moines, IA
  • [27:43] Wright Brothers
  • [27:51] What is Balanced Tension
  • [30:08] Mercedes-Benz Door Sound
  • [31:28] Acer Aspire, Stan Shih
  • [36:01] What is Whipsaw’s hook and character that’s helped it have so much success over the past few decades
  • [36:39] Podcast
  • [37:31] Brand
  • [37:42] Everything goes back to Ohio
  • [38:00] Oh come on, Dan!
  • [38:54] Differentiation
  • [40:18] ADHD
  • [42:02] Was Dan a tinkerer as a kid
  • [42:57] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [44:29] Steve Jobs, Larry Ellison
  • [44:39] What’s a story Dan can share about Steve Jobs
  • [44:53] Apple
  • [45:08] NeXT Computer, Logitech, AT&T
  • [45:21] Hewlett-Packard (HP)
  • [46:40] The Roast From Steve Jobs
  • [48:14] AT&T Answering Machine
  • [49:20] Passing “The Steve Jobs Test”
  • [49:39] Is there a lesson Dan learned from Steve Jobs he put directly into his work
  • [50:48] Physics, Psychology
  • [52:12] Elon Musk
  • [52:55] Richard Branson
  • [53:23] Wright Flyer
  • [53:40] “Out of this world” surreal
  • [54:10] What can you do to be and stay creative
  • [54:23] Abstract Expressionism
  • [56:32] Architecture, Macro-Engineering
  • [56:50] Biomimicry
  • [57:03] Koniku “Electronic Nose”
  • [57:49] Biology
  • [57:58] Quantum Physics
  • [58:00] Until the End of Time by Brian Greene
• Wild Business Shoutout of the Week
  • [59:03] Creative Marketing
  • [59:12] LEGO
  • [1:00:12] Braille Bricks
  • [1:01:21] Corporations
  • [1:02:41] How can companies identify opportunities to create gifts
  • [1:03:10] Skunkworks
  • [1:03:29] R&D (Research & Development), Revenue
  • [1:05:43] SKU Count (Stock Keeping Unit)
  • [1:06:18] Xerox

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [1:06:57] What are Dan’s weird talents
  • [1:07:25] Millimeter
  • [1:07:42] Metric System
  • [1:08:32] Three-Minute Precognition
  • [1:09:14] U.S. 101
  • [1:09:32] What are Dan’s quirks
  • [1:10:02] Picky Goofy
  • [1:10:22] 1960s & Early 70s Italian Sports Cars
  • [1:12:39] CAD (Computer-Aided Design)
  • [1:14:38] Paula Scher on Episode #110 of the Wild Business Growth Podcast
  • [1:16:00] Nike, BMW
  • [1:16:21] Software
  • [1:16:50] Bottom Line
  • [1:17:06] What’s a pet peeve Dan has
• Rapid-Fire Q&A
  • [1:17:50] What trend within biomimicry really excites Dan
  • [1:18:16] DNA, CRISPR, The Code Breaker by Walter Isaacson
  • [1:19:38] Chaos Theory
  • [1:19:54] Ai (Artificial Intelligence)
  • [1:20:58] Florence, Italy, Leonardo da Vinci
  • [1:21:19] Michelangelo, Medicis, Renaissance Men
  • [1:22:18] Venus by Boticelli, Mona Lisa by Leonardo da Vinci
  • [1:22:52] Claude Monet, Camille Pissarro, Édouard Manet
  • [1:23:01] Georges Seurat, Pointillism
  • [1:23:20] Vincent van Gogh
  • [1:23:40] New York School of Abstract Expressionists
  • [1:24:06] Mark Rothko
  • [1:25:04] Connect with Dan at Whipsaw.com and on Instagram at @WhipsawDesign and @DanHardenDesign
  • [1:25:54] Awww thank you, Dan!
  • [1:26:28] What are Dan’s Final Thoughts
  • [1:27:26] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [1:27:38] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [1:27:41] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [1:27:43] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Dan Harden on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!

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