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		<title>Rob Herzog &#8211; Wild Business Growth Podcast #344: ZogSports &#038; ZogCulture, Sports Leagues for Adults</title>
		<link>https://maxpodcasting.com/rob-herzog/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Thu, 25 Sep 2025 07:53:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Rob Herzog]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[ZogCulture]]></category>
		<category><![CDATA[ZogSports]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=11030</guid>

					<description><![CDATA[Rob Herzog, the Founder of ZogSports &#038; ZogCulture, joins the Wild Business Growth podcast to share his journey from a close call on 9/11 to connecting millions of adults through sports leagues in 6 major cities.]]></description>
										<content:encoded><![CDATA[
<p>Take the road less traveled. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast guest, Rob Herzog. Rob is the Founder of ZogSports &amp; ZogCulture. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>, and watch on <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 344: Rob Herzog – ZogSports &amp; ZogCulture, Sports Leagues for Adults</h2>



<p>Rob Herzog, the Founder of ZogSports &amp; ZogCulture, joins the show to share his journey from a close call on 9/11 to connecting millions of adults through sports leagues in 6 major cities. Hear the Piña Colada Epiphany that changed Rob’s life, how to meet increased demand for your product or service, the Building Block Strategy for adding clients &amp; partners, how to adjust to new chapters in life, and the time Bill Murray showed up at one of their kickball games. This episode covers everything from pickleball to Riverside Park. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What does survivor&#8217;s guilt feel like</li><li>How did Rob grow ZogSports</li><li>What should you do with more free time in your day</li><li>How does ZogSports reserve fields &amp; courts</li><li>What sport would Rob love to be a professional athlete in</li></ul>



<p>Connect with Rob on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/robert-herzog-994615" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://www.zogsports.com/" target="_blank">ZogSports.com</a>, <a rel="noreferrer noopener" href="https://zogculture.com/" target="_blank">ZogCulture.com</a>, and <a rel="noreferrer noopener" href="https://www.volosports.com/" target="_blank">VoloSports.com</a></p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/rob-herzog-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; 9/11</strong><ul><li>[0:31] Email me at <a rel="noreferrer noopener" href="mailto:&#109;a&#120;&#64;h&#105;&#112;p&#111;d&#105;r&#101;ct&#46;c&#111;m" target="_blank">max&#64;&#109;&#97;xpod&#99;a&#115;&#116;i&#110;g.com</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:44] Connect with Rob on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/robert-herzog-994615" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://www.zogsports.com/" target="_blank">ZogSports.com</a>, <a rel="noreferrer noopener" href="https://zogculture.com/" target="_blank">ZogCulture.com</a>, and <a rel="noreferrer noopener" href="https://www.volosports.com/" target="_blank">VoloSports.com</a></li><li>[3:03] What was Rob&#8217;s close call on <a rel="noreferrer noopener" href="https://www.911memorial.org/" target="_blank">9/11</a></li><li>[7:52] What does <a rel="noreferrer noopener" href="https://www.verywellmind.com/survivors-guilt-4688743" target="_blank">survivor&#8217;s guilt</a> feel like </li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/09/SquadShot-Rob-Herzog-1024x538.png" alt="SquadShot Rob Herzog" class="wp-image-11056" width="720" height="378" srcset="https://maxpodcasting.com/wp-content/uploads/2025/09/SquadShot-Rob-Herzog-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2025/09/SquadShot-Rob-Herzog-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2025/09/SquadShot-Rob-Herzog-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2025/09/SquadShot-Rob-Herzog-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2025/09/SquadShot-Rob-Herzog-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2025/09/SquadShot-Rob-Herzog.png 1200w, https://maxpodcasting.com/wp-content/uploads/2025/09/SquadShot-Rob-Herzog-500x263@2x.png 1000w" sizes="(max-width: 720px) 100vw, 720px" /><figcaption>Zog!</figcaption></figure></div>



<ul><li><strong>The ZogSports &amp; ZogCulture Story</strong><ul><li>[11:20] When did Rob realize <a rel="noreferrer noopener" href="https://www.zogsports.com/" target="_blank">ZogSports</a> could be an actual business</li><li>[13:57] How do different sports create a different experience with ZogSports</li><li>[17:22] How did Rob grow ZogSports</li><li>[20:57] How do you meet increased <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/d/demand.asp" target="_blank">demand</a> for your product or service</li><li>[24:31] How does ZogSports reserve fields &amp; courts</li><li>[28:34] How do you create a brand that spreads through <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/w/word-of-mouth-marketing.asp" target="_blank">word-of-mouth marketing</a> (WOM)</li></ul><ul><li>[30:33] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Rob</li></ul><ul><li>[30:34] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[30:36] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/09/ZogSports-Volo-Sports.jpg" alt="Zog Sports Volo Sports" class="wp-image-11058" width="634" height="155" srcset="https://maxpodcasting.com/wp-content/uploads/2025/09/ZogSports-Volo-Sports.jpg 923w, https://maxpodcasting.com/wp-content/uploads/2025/09/ZogSports-Volo-Sports-400x98.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2025/09/ZogSports-Volo-Sports-768x188.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2025/09/ZogSports-Volo-Sports-500x122.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2025/09/ZogSports-Volo-Sports-400x98@2x.jpg 800w" sizes="(max-width: 634px) 100vw, 634px" /></figure></div>



<ul><li><strong>Adjusting to New Chapters in Life</strong><ul><li>[31:31] How do you adjust to new chapters in life</li><li>[33:07] Shoutout, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/gregbranstetter" target="_blank">Greg Branstetter</a> aka Mr. B!</li><li>[40:29] What should you do with more free time in your day</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[43:42] What sport would Rob love to be a professional athlete in</li><li>[45:02] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Hokkaido_Nippon-Ham_Fighters" target="_blank">Hokkaido Nippon-Ham Fighters</a></li><li>[45:22] What&#8217;s the difference between undergrad &amp; grad school in the <a rel="noreferrer noopener" href="https://www.usnews.com/education/best-colleges/ivy-league-schools" target="_blank">Ivy League</a></li><li>[47:52] What&#8217;s Rob&#8217;s biggest pet peeve</li><li>[48:47] <a rel="noreferrer noopener" href="https://www.nycgovparks.org/parks/riversidepark" target="_blank">Riverside Park</a>, <a rel="noreferrer noopener" href="https://www.centralpark.com/" target="_blank">Central Park</a>, <a rel="noreferrer noopener" href="https://www.centralparknyc.org/locations/north-woods" target="_blank">North Woods</a>, <a href="https://www.westsidecommunitygarden.org/" target="_blank" rel="noreferrer noopener">West Side Community Garden</a></li><li>[50:21] <a href="https://nypost.com/2014/05/29/get-back-in-the-game-with-one-of-nycs-hottest-sports-leagues/" target="_blank" rel="noreferrer noopener">Bill Murray</a></li><li>[51:18 Connect with Rob on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/robert-herzog-994615" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://www.zogsports.com/" target="_blank">ZogSports.com</a>, <a rel="noreferrer noopener" href="https://zogculture.com/" target="_blank">ZogCulture.com</a>, and <a rel="noreferrer noopener" href="https://www.volosports.com/" target="_blank">VoloSports.com</a></li></ul><ul><li>[52:30] What are Rob&#8217;s Final Thoughts</li><li>[53:01] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[53:07] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Rob</li></ul><ul><li>[53:10] Check out the <em>Wild Business Growth</em> podcast<em> </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[53:12] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[53:14] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;&#97;&#120;&#64;&#109;ax&#112;odca&#115;&#116;&#105;&#110;&#103;.&#99;o&#109;">max&#64;&#109;ax&#112;&#111;&#100;&#99;a&#115;&#116;ing.&#99;om</a> to bring your podcast to life and use it as a business-building tool</li><li>[53:16] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://maxpodcasting.com/wild-business-growth-podcast/"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Rob Herzog - Wild Business Growth Podcast #344: ZogSports &amp; ZogCulture, Sports Leagues for Adults" class="wp-image-4217" width="519" height="519"/></a></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:m&#97;&#120;&#64;&#109;a&#120;&#112;&#111;dc&#97;s&#116;ing.c&#111;&#109;">&#109;a&#120;&#64;&#109;ax&#112;o&#100;ca&#115;&#116;i&#110;g&#46;com</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Rob Herzog on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And join a ZogSports league with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Jess Weiner &#8211; Wild Business Growth Podcast #304: Cultural Expert for Brands, Talk to Jess Founder</title>
		<link>https://maxpodcasting.com/jess-weiner/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 18 Sep 2024 08:36:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Barbie]]></category>
		<category><![CDATA[Brand Strategist]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Dove]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Jess Weiner]]></category>
		<category><![CDATA[Talk to Jess]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=9515</guid>

					<description><![CDATA[Jess Weiner, the Cultural Expert and Founder and CEO of Talk to Jess, joins the Wild Business Growth podcast to share her journey from playwright to advising the world’s leading brands on the issues facing women and girls today.]]></description>
										<content:encoded><![CDATA[
<p>How do you decide if a risk is worth taking as a brand? That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast guest, Jess Weiner. Jess is the Cultural Expert and Founder and CEO of Talk to Jess. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 304: Jess Weiner – Cultural Expert for Brands, Talk to Jess Founder</h2>



<p>Jess Weiner, the Cultural Expert and Founder and CEO of Talk to Jess, joins the show to share her journey from playwright to advising the world’s leading brands on the issues facing women and girls today. Hear the story behind the Dove Campaign for Real Beauty and the rebrand of Barbie, how to establish yourself as an expert, how to get your first big client, how to decide if a risk is worth taking as a brand, and what happened when Jess missed that ferry in Crete. This episode covers everything from culture to the Greek Islands. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>When did Jess realize the Dove Campaign for Real Beauty would be so impactful</li><li>What was the reaction from friends &amp; family when she picked majors that wouldn&#8217;t make money</li><li>IUPUI (said &#8220;Oo-E-Poo-E&#8221;)</li><li>How did Jess revamp the Barbie brand</li><li>What are some brand guardrails for culture</li><li>How do you stay in the know with pop culture</li><li><em>Hamilton</em></li><li>How often does Jess&#8217;s last name get made fun of</li></ul>



<p>Connect with Jess on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/jessweiner/" target="_blank">LinkedIn</a>, on Instagram <a rel="noreferrer noopener" href="https://www.instagram.com/imjessweiner/?hl=en" target="_blank">@ImJessWeiner</a>, and at <a rel="noreferrer noopener" href="https://www.jessweiner.com/" target="_blank">JessWeiner.com</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/jess-weiner-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/jess-weiner-cultural-expert-for-brands-talk-to-jess-founder/id1422144338?i=1000669892197"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Dove Campaign for Real Beauty</strong><ul><li>[0:30] Email me at <a rel="noreferrer noopener" href="mailto:max&#64;h&#105;&#112;&#112;odi&#114;e&#99;&#116;&#46;&#99;om" target="_blank">&#109;&#97;&#120;&#64;&#109;&#97;x&#112;&#111;d&#99;&#97;&#115;t&#105;&#110;&#103;.c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:39] Connect with Jess on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/jessweiner/" target="_blank">LinkedIn</a>, on Instagram <a rel="noreferrer noopener" href="https://www.instagram.com/imjessweiner/?hl=en" target="_blank">@ImJessWeiner</a>, and at <a rel="noreferrer noopener" href="https://www.jessweiner.com/" target="_blank">JessWeiner.com</a></li><li>[1:41] Come on, Max </li><li>[3:00] What&#8217;s the story behind the <a rel="noreferrer noopener" href="https://www.dove.com/us/en/stories/campaigns.html" target="_blank">Dove Campaign for Real Beauty</a></li><li>[4:25] <a rel="noreferrer noopener" href="https://sproutsocial.com/glossary/influencer/" target="_blank">Influencer</a>, <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Entrepreneur</a></li><li>[5:54] <a rel="noreferrer noopener" href="https://www.dove.com/us/en/home.html" target="_blank">Dove</a></li><li>[6:05] Wow</li><li>[6:07] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/cpg.asp" target="_blank">CPG</a> (Consumer Packaged Goods)</li><li>[6:18] How did Jess get involved with the Dove Campaign for Real Beauty</li><li>[7:01] When did she realize the Dove Campaign for Real Beauty would be so impactful</li><li>[7:31] <a rel="noreferrer noopener" href="https://adage.com/article/marketing-news-strategy/doves-campaign-real-beauty-how-its-20-years-changed-marketing/2552441" target="_blank">Times Square</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/09/SquadShot-Jess-Weiner-1024x538.png" alt="SquadShot Jess Weiner" class="wp-image-9543" width="716" height="376" srcset="https://maxpodcasting.com/wp-content/uploads/2024/09/SquadShot-Jess-Weiner-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/09/SquadShot-Jess-Weiner-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/09/SquadShot-Jess-Weiner-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/09/SquadShot-Jess-Weiner-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/09/SquadShot-Jess-Weiner-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/09/SquadShot-Jess-Weiner.png 1200w, https://maxpodcasting.com/wp-content/uploads/2024/09/SquadShot-Jess-Weiner-500x263@2x.png 1000w" sizes="(max-width: 716px) 100vw, 716px" /><figcaption>Who&#8217;s that girl?! It&#8217;s Jess!</figcaption></figure></div>



<ul><li><strong>The Talk to Jess Story</strong><ul><li>[9:54] Is it <a rel="noreferrer noopener" href="https://www.reddit.com/r/EnglishLearning/comments/p1fx64/as_an_american_how_common_is_it_to_say_nitch/" target="_blank">niche or niche</a></li><li>[10:14] How did Jess carve her path</li><li>[12:04] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/Internet" target="_blank">Internet</a></li><li>[12:40] What was the reaction from friends &amp; family when Jess picked majors that wouldn&#8217;t make money</li><li>[13:03] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/cfo.asp" target="_blank">CFO</a> (Chief Financial Officer)</li><li>[14:48] Ingredients</li><li>[15:22] How do you establish yourself as an expert</li><li>[16:08] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/w/word-of-mouth-marketing.asp" target="_blank">WOM</a> (Word-of-Mouth Marketing), <a rel="noreferrer noopener" href="https://www.gartner.com/en/information-technology/glossary/request-proposal-rfp" target="_blank">RFP</a> (Request For Proposal)</li><li>[17:10] <a rel="noreferrer noopener" href="https://www.jessweiner.com/consulting" target="_blank">Talk to Jess</a></li><li>[17:24] <a rel="noreferrer noopener" href="https://scandal.fandom.com/wiki/Olivia_Pope" target="_blank">Olivia Pope</a></li><li>[18:00] How do you get your first big client</li><li>[18:12] <a rel="noreferrer noopener" href="https://www.claudemcnealproductions.com/wp-content/uploads/2021/02/Corporate-ACT-Out-Brochure.pdf" target="_blank">The ACT Out Ensemble</a></li><li>[18:42] <a rel="noreferrer noopener" href="https://www.lilly.com/" target="_blank">Eli Lilly</a> (Lilly)</li><li>[20:01] <a rel="noreferrer noopener" href="https://fortune.com/ranking/best-companies/" target="_blank"><em>Fortune</em> 100</a>, <a rel="noreferrer noopener" href="https://fortune.com/ranking/fortune500/" target="_blank"><em>Fortune</em> 500</a></li><li>[20:26] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt1517268/" target="_blank">Barbie</a></em></li><li>[20:40] <a rel="noreferrer noopener" href="https://bloomington.iu.edu/index.html" target="_blank">IU</a> (Indiana University), <a rel="noreferrer noopener" href="https://kelley.iu.edu/index.html" target="_blank">Kelley School of Business</a> (KSB)</li><li>[21:10] <a rel="noreferrer noopener" href="https://indianapolis.iu.edu/" target="_blank">IUPUI</a> (Indiana University Purdue University Indianapolis)</li><li>[21:42] <a rel="noreferrer noopener" href="https://indianapolis.iu.edu/" target="_blank">IU Indy</a> (IU Indianapolis)</li><li>[22:00] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">MaxPodcasting</a></li><li>[24:04] <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=RIHExGaxfPE" target="_blank">Ryan Gosling</a></li><li>[25:07] How did Jess revamp the <a rel="noreferrer noopener" href="https://shop.mattel.com/collections/barbie" target="_blank">Barbie</a> brand</li><li>[25:18] <a rel="noreferrer noopener" href="https://shop.mattel.com/" target="_blank">Mattel</a>, <a rel="noreferrer noopener" href="https://shop.mattel.com/collections/monster-high" target="_blank">Monster High</a></li><li>[26:32] <a rel="noreferrer noopener" href="https://www.pewresearch.org/short-reads/2019/01/17/where-millennials-end-and-generation-z-begins/" target="_blank">Millennials</a></li><li>[27:19] <a rel="noreferrer noopener" href="https://www.brandwatch.com/blog/how-to-measure-brand-awareness/" target="_blank">Brand Awareness Rating</a></li><li>[28:02] <a rel="noreferrer noopener" href="https://www.dazeddigital.com/fashion/article/29548/1/new-body-positive-barbie-lands-the-cover-of-time-magazine" target="_blank">Barbie <em>TIME</em> Cover</a></li><li>[28:52] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm4793987/" target="_blank">Issa Rae</a>, <a rel="noreferrer noopener" href="https://shop.mattel.com/products/barbie-doll-hpk05" target="_blank">President Barbie</a></li><li>[29:35] What drove the success of the Barbie rebrand</li><li>[30:45] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Jess</li></ul><ul><li>[30:46] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[31:40] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/09/1159533.jpg" alt="Barbie's TIME cover" class="wp-image-9545" width="405" height="541" srcset="https://maxpodcasting.com/wp-content/uploads/2024/09/1159533.jpg 524w, https://maxpodcasting.com/wp-content/uploads/2024/09/1159533-299x400.jpg 299w, https://maxpodcasting.com/wp-content/uploads/2024/09/1159533-500x668.jpg 500w" sizes="(max-width: 405px) 100vw, 405px" /><figcaption>Barbie&#8217;s <em><a href="https://time.com/barbie-new-body-cover-story/">TIME</a></em> cover</figcaption></figure></div>



<ul><li><strong>Culture</strong><ul><li>[31:51] What are some brand guardrails for culture</li><li>[32:04] <a rel="noreferrer noopener" href="https://www.jessweiner.com/post/what-does-sfsn-mean-sounds-fabulous-signifies-nothing" target="_blank">SFSN</a> (Sounds Fabulous, Signifies Nothing)</li><li>[36:07] <a rel="noreferrer noopener" href="https://www.pewresearch.org/internet/2021/05/19/americans-and-cancel-culture-where-some-see-calls-for-accountability-others-see-censorship-punishment/" target="_blank">Cancel Culture</a></li><li>[36:21] <a rel="noreferrer noopener" href="https://www.smartbrief.com/" target="_blank">SmartBrief</a>, <a rel="noreferrer noopener" href="https://www.superbowl-ads.com/" target="_blank">Super Bowl Ads</a></li><li>[36:48] How do you decide if a risk is worth taking as a brand</li><li>[39:41] Not again</li><li>[39:55] How do you stay in the know with <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Popular_culture" target="_blank">pop culture</a></li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[41:55] So silly</li><li>[42:18] <em><a rel="noreferrer noopener" href="https://hamiltonmusical.com/new-york/" target="_blank">Hamilton</a></em></li><li>[42:28] How did Jess get stranded in <a rel="noreferrer noopener" href="https://www.britannica.com/place/Crete" target="_blank">Crete</a></li><li>[43:20] How does a bus get to/from Crete</li><li>[43:32] How long is the ferry from <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Athens" target="_blank">Athens</a> to Crete</li><li>[44:08] What&#8217;s Jess&#8217;s favorite Greek phrase</li><li>[44:58] How often does her last name get made fun of</li><li>[45:52] <a href="https://www.wienerscirclechicago.com/" target="_blank" rel="noreferrer noopener">The Wiener&#8217;s Circle</a> (or The Weiner&#8217;s Circle)</li><li>[46:07] Connect with Jess on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/jessweiner/" target="_blank">LinkedIn</a>, on Instagram <a rel="noreferrer noopener" href="https://www.instagram.com/imjessweiner/?hl=en" target="_blank">@ImJessWeiner</a>, and at <a rel="noreferrer noopener" href="https://www.jessweiner.com/" target="_blank">JessWeiner.com</a></li></ul><ul><li>[46:38] What are Jess&#8217;s Final Thoughts</li><li>[47:17] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[47:27] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Jess</li></ul><ul><li>[47:31] Check out the <em>Wild Business Growth</em> podcast<em> </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[47:32] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[47:33] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;&#109;a&#120;&#112;&#111;dc&#97;sting.&#99;om">&#109;ax&#64;m&#97;x&#112;o&#100;c&#97;s&#116;&#105;ng&#46;c&#111;&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[47:37] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Jess Weiner - Wild Business Growth Podcast #304: Cultural Expert for Brands, Talk to Jess Founder" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:m&#97;x&#64;max&#112;o&#100;cas&#116;&#105;&#110;&#103;.co&#109;">ma&#120;&#64;&#109;ax&#112;&#111;dcas&#116;i&#110;&#103;.&#99;&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Jess Weiner on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And watch <em>Barbie</em> with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Stephen Lease &#8211; Wild Business Growth Podcast #291: Sunglasses Spirit Animal, Co-Founder of goodr</title>
		<link>https://maxpodcasting.com/stephen-lease/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 12 Jun 2024 11:48:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[goodr]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<category><![CDATA[Stephen Lease]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=9004</guid>

					<description><![CDATA[Stephen Lease, the Co-Founder and Chief Executive Octopus of goodr, joins the Wild Business Growth podcast to share his journey from ultradistance marathons to creating the best running sunglasses ever invented.]]></description>
										<content:encoded><![CDATA[
<p>Work should be fun. Make it that way. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast guest, Stephen Lease. Stephen is the Co-Founder and Chief Executive Octopus of goodr. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 291: Stephen Lease – Sunglasses Spirit Animal, Co-Founder of goodr</h2>



<p>Stephen Lease, the Co-Founder and Chief Executive Octopus of goodr, joins the show to share his journey from ultradistance marathons to creating the best running sunglasses ever invented. Hear how a 100-miler works, how he comes up with goodr’s iconic designs and names, how to grow your flock of flamingos aka your team, how to create a fun place to work, and how to find your spirit animal. This episode covers everything from giant sunglasses to <em>SpongeBob SquarePants</em>. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>Do you sleep on a 100-miler</li><li>Where did the idea for goodr come from</li><li>How do you find a manufacturer</li><li>Why are octopuses Stephen&#8217;s spirit animal</li><li>How do you fine-tune your company culture</li><li>Who are Stephen&#8217;s biggest inspirations</li><li>What does he do when someone&#8217;s late for a goodr meeting</li><li><a rel="noreferrer noopener" href="https://goodr.com/products/bosleys-basset-hound-dreams" target="_blank">Bosley&#8217;s Basset Hound Dreams</a></li></ul>



<p>Connect with Stephen at <a rel="noreferrer noopener" href="https://goodr.com/" target="_blank">goodr.com</a>, on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/stephenlease" target="_blank">LinkedIn</a>, on Instagram <a rel="noreferrer noopener" href="https://www.instagram.com/stephenlease/" target="_blank">@StephenLease</a>, and check out the <a rel="noreferrer noopener" href="https://goodr.com/pages/goodr-culture" target="_blank">CULTURE goodr</a> podcast.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/stephen-lease-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/stephen-lease-sunglasses-spirit-animal-co-founder-of-goodr/id1422144338?i=1000658735900"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Ultramarathoning</strong><ul><li>[0:31] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;&#120;&#64;hip&#112;o&#100;i&#114;ec&#116;.c&#111;&#109;" target="_blank">&#109;&#97;x&#64;ma&#120;p&#111;d&#99;asting&#46;&#99;&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:40] Connect with Stephen at <a rel="noreferrer noopener" href="https://goodr.com/" target="_blank">goodr.com</a>, on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/stephenlease" target="_blank">LinkedIn</a>, on Instagram <a rel="noreferrer noopener" href="https://www.instagram.com/stephenlease/" target="_blank">@StephenLease</a>, and check out the <a rel="noreferrer noopener" href="https://goodr.com/pages/goodr-culture" target="_blank">CULTURE goodr</a> podcast</li></ul><ul><li>[2:17] How does a <a rel="noreferrer noopener" href="https://www.vacationraces.com/ultras/zion/" target="_blank">100-miler</a> work</li><li>[3:45] <a rel="noreferrer noopener" href="https://www.vacationraces.com/ultras/zion/" target="_blank">Zion 100</a></li><li>[3:56] Do you sleep on a 100-miler</li><li>[4:34] How do you run <a rel="noreferrer noopener" href="https://ultrarunning.com/calendar/" target="_blank">ultramarathons</a></li><li>[5:02] <a rel="noreferrer noopener" href="https://sidehustleschool.com/ideas/" target="_blank">Side Hustle</a></li><li>[5:10] Moving <a rel="noreferrer noopener" href="https://www.mindful.org/how-to-meditate/" target="_blank">Meditation</a></li><li>[6:04] <a rel="noreferrer noopener" href="https://outdoors.stackexchange.com/questions/20184/what-does-out-and-back-mean-in-terms-of-understanding-the-length-of-a-trail" target="_blank">Out &amp; Back</a></li><li>[6:18] Which mile is the hardest in a 100-miler</li><li>[7:08] This is true </li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Stephen-Lease-1024x538.png" alt="SquadShot Stephen Lease" class="wp-image-9025" width="713" height="375" srcset="https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Stephen-Lease-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Stephen-Lease-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Stephen-Lease-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Stephen-Lease-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Stephen-Lease-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Stephen-Lease.png 1200w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Stephen-Lease-500x263@2x.png 1000w" sizes="(max-width: 713px) 100vw, 713px" /><figcaption>Too goodr to be true</figcaption></figure></div>



<ul><li><strong>The goodr Story</strong><ul><li>[7:31] Where did the idea for <a rel="noreferrer noopener" href="https://goodr.com/" target="_blank">goodr</a> come from</li><li>[7:54] Wild!</li><li>[8:25] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Entrepreneur</a></li><li>[8:35] <a rel="noreferrer noopener" href="https://thegrandtraverse.org/" target="_blank">Grand Traverse</a></li><li>[8:39] <a rel="noreferrer noopener" href="https://www.instagram.com/stephenlease/p/Cwx_SuYPNKJ/" target="_blank">Ben Abell</a></li><li>[9:08] <a rel="noreferrer noopener" href="https://www.mccourtfoundation.org/event/los-angeles-marathon/" target="_blank">LA Marathon</a> (Los Angeles Marathon)</li><li>[10:18] <a rel="noreferrer noopener" href="https://discography.ledzeppelin.com/" target="_blank">Led Zeppelin</a></li><li>[10:24] When did Stephen realize goodr could become the most important thing he ever did</li><li>[12:05] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/l/lineofcredit.asp" target="_blank">Line of Credit</a> (LOC)</li><li>[12:51] <a rel="noreferrer noopener" href="https://www.instagram.com/golfgoodr/p/C5rRfMoJt9K/" target="_blank">goodrSTOCK</a></li><li>[13:23] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Woodstock" target="_blank">Woodstock</a></li><li>[13:46] How did Stephen come up with the <a rel="noreferrer noopener" href="https://goodr.com/collections/all-styles" target="_blank">designs</a> for goodr sunglasses</li><li>[13:53] <a rel="noreferrer noopener" href="https://goodr.com/" target="_blank">Wayfarer</a></li><li>[15:30] How do you find a manufacturer</li><li>[15:55] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/Internet" target="_blank">Internet</a></li><li>[17:29] How did Stephen come up with the price point of $25</li><li>[17:57] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/profitmargin.asp" target="_blank">Margin</a></li><li>[18:24] <em><a rel="noreferrer noopener" href="https://americanliterature.com/childrens-stories/goldilocks-and-the-three-bears" target="_blank">Goldilocks and the Three Bears</a></em></li><li>[18:23] How did Stephen start incorporating animals into goodr</li><li>[18:54] <a rel="noreferrer noopener" href="https://goodr.com/products/flamingos-on-a-booze-cruise" target="_blank">Flamingos On A Booze Cruise</a></li><li>[20:00] <a rel="noreferrer noopener" href="https://goodr.com/collections/best-sellers/products/a-unicorns-calamity" target="_blank">A Unicorn&#8217;s Calamity</a></li><li>[20:27] How does goodr name their sunglasses</li><li>[20:55] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/stephenlease" target="_blank">CEO</a> (Chief Executive Octopus)</li><li>[21:34] Why are octopuses Stephen&#8217;s spirit animal</li><li>[22:06] Shoutout, Tyrek!</li><li>[22:25] How do you grow your team</li><li>[23:28] <a rel="noreferrer noopener" href="https://www.masterclass.com/articles/magic-101-what-is-sleight-of-hand-learn-10-different-sleight-of-hand-tricks-to-try-at-home" target="_blank">Sleight of Hand</a></li><li>[24:17] How do you know when you&#8217;re ready to hire</li><li>[25:02] When did Stephen realize the <a rel="noreferrer noopener" href="https://www.usemotion.com/blog/flat-organizational-structure" target="_blank">flat structure</a> wasn&#8217;t sustainable</li><li>[26:16] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Stephen</li></ul><ul><li>[26:54] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li></ul><ul><li>[26:55] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li><li><strong>Inspiration &amp; Creativity: Culture</strong><ul><li>[27:19] How do you create a fun place to work</li><li>[28:26] <a rel="noreferrer noopener" href="https://health.clevelandclinic.org/sunday-scaries" target="_blank">Sunday Scaries</a></li><li>[29:22] How do you fine-tune your <a rel="noreferrer noopener" href="https://www.greatplacetowork.com/resources/blog/elements-of-great-company-culture" target="_blank">company culture</a></li><li>[30:00] <a rel="noreferrer noopener" href="https://www.mindtools.com/asmdp60/pinks-autonomy-mastery-and-purpose-framework" target="_blank">AMP</a> (Autonomy, Mastery, Purpose), <em><a rel="noreferrer noopener" href="https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805" target="_blank">Drive</a></em> by Daniel H. Pink</li><li>[30:59] <a rel="noreferrer noopener" href="https://thedecisionlab.com/biases/the-sunk-cost-fallacy" target="_blank">Sunk Cost Fallacy</a></li><li>[31:11] How do you stay nimble and evolve as a company</li><li>[31:51] <a rel="noreferrer noopener" href="https://www.helpguide.org/articles/mental-health/emotional-intelligence-eq.htm" target="_blank">Emotional Intelligence</a> (EQ)</li><li>[31:59] <a rel="noreferrer noopener" href="https://www.qualtrics.com/experience-management/employee/performance-appraisal/" target="_blank">Performance Review</a></li><li>[32:21] How do you fix mistakes</li><li>[32:38] <a rel="noreferrer noopener" href="https://apps.apple.com/us/app/notes/id1110145109" target="_blank">Notes App</a></li><li>[33:37] Who are Stephen&#8217;s biggest inspirations</li><li>[33:51] <em><a rel="noreferrer noopener" href="https://www.nick.com/shows/spongebob-squarepants" target="_blank">SpongeBob SquarePants</a></em></li><li>[34:08] <a rel="noreferrer noopener" href="https://resources.workable.com/hr-terms/what-is-work-ethic" target="_blank">Work Ethic</a></li><li>[34:42] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/zimmermanc" target="_blank">Chris Zimmerman</a>, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/duke-stump-b3a58419a" target="_blank">Duke Stump</a> (!!), <a rel="noreferrer noopener" href="https://brenebrown.com/" target="_blank">Brené Brown</a>, <em>CULTURE goodr</em> podcast Episode #74: &#8220;<a rel="noreferrer noopener" href="https://goodr.com/blogs/culture/culture-podcast-episode-74" target="_blank">Seth Godin Talks Leadership, Commitment, and Culture</a>&#8220;</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/06/Flamingos-On-A-Booze-Cruise.jpg" alt="Flamingos On A Booze Cruise" class="wp-image-9028" width="562" height="315" srcset="https://maxpodcasting.com/wp-content/uploads/2024/06/Flamingos-On-A-Booze-Cruise-400x225@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2024/06/Flamingos-On-A-Booze-Cruise-400x225.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2024/06/Flamingos-On-A-Booze-Cruise-768x432.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2024/06/Flamingos-On-A-Booze-Cruise-500x281.jpg 500w" sizes="(max-width: 562px) 100vw, 562px" /><figcaption><a href="https://goodr.com/products/flamingos-on-a-booze-cruise" target="_blank" rel="noreferrer noopener">Flamingos On A Booze Cruise</a></figcaption></figure></div>



<ul><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[35:55] What&#8217;s Stephen&#8217;s biggest pet peeve</li><li>[36:25] What does he do when someone&#8217;s late for a goodr meeting</li><li>[36:29] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Ari_Gold_(Entourage)" target="_blank">Ari Gold</a></li><li>[37:13] What&#8217;s a Weird Talent Stephen has</li><li>[37:50] What&#8217;s a quirk he has</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[38:42] What&#8217;s the most beautiful view in <a rel="noreferrer noopener" href="https://www.nps.gov/zion/" target="_blank">Zion</a></li><li>[39:07] Do you hallucinate during ultramarathons</li><li>[39:38] <a rel="noreferrer noopener" href="https://easton.rawlings.com/" target="_blank">Easton</a></li><li>[39:52] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0468569/" target="_blank">The Dark Knight</a></em></li><li>[40:24] What&#8217;s the most random business Stephen started before goodr</li><li>[40:40] <a rel="noreferrer noopener" href="https://www.britannica.com/science/gas-state-of-matter/Diffusion" target="_blank">Gas Diffusion</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Ozone" target="_blank">O3 Molecule</a></li><li>[40:59] <a rel="noreferrer noopener" href="https://goodr.com/pages/the-goodr-cabana" target="_blank">The goodr Cabana</a></li><li>[41:39] <em><a rel="noreferrer noopener" href="https://www.rockstargames.com/gta-v" target="_blank">Grand Theft Auto</a> </em>(GTA)</li><li>[41:45] How do you find your spirit animal</li><li>[42:05] <a href="https://goodr.com/products/bosleys-basset-hound-dreams" target="_blank" rel="noreferrer noopener">Bosley&#8217;s Basset Hound Dreams</a></li><li>[42:03] Connect with Stephen at <a rel="noreferrer noopener" href="https://goodr.com/" target="_blank">goodr.com</a>, on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/stephenlease" target="_blank">LinkedIn</a>, on Instagram <a rel="noreferrer noopener" href="https://www.instagram.com/stephenlease/" target="_blank">@StephenLease</a>, and check out the <a rel="noreferrer noopener" href="https://goodr.com/pages/goodr-culture" target="_blank">CULTURE goodr</a> podcast</li></ul><ul><li>[42:54] What are Stephen&#8217;s Final Thoughts</li><li>[43:32] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[43:42] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Stephen</li></ul><ul><li>[43:50] Check out the <em>Wild Business Growth</em> podcast<em> </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[43:53] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[43:56] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;a&#120;&#64;&#109;a&#120;p&#111;&#100;&#99;a&#115;t&#105;n&#103;.c&#111;m">m&#97;&#120;&#64;m&#97;&#120;&#112;od&#99;&#97;sti&#110;&#103;.&#99;&#111;m</a> to bring your podcast to life and use it as a business-building tool</li><li>[44:02] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Stephen Lease - Wild Business Growth Podcast #291: Sunglasses Spirit Animal, Co-Founder of goodr" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:max&#64;&#109;ax&#112;&#111;&#100;&#99;&#97;&#115;&#116;&#105;&#110;&#103;&#46;&#99;om">m&#97;&#120;&#64;&#109;ax&#112;&#111;d&#99;&#97;&#115;&#116;in&#103;.co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Stephen Lease on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And BE THE FLAMINGO with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
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