Brand Strategist – MaxPodcasting https://maxpodcasting.com Save time with your high-quality podcast Wed, 18 Sep 2024 20:36:17 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.18 https://maxpodcasting.com/wp-content/uploads/2020/12/cropped-MaxPodcasting_favicon_gold-32x32.png Brand Strategist – MaxPodcasting https://maxpodcasting.com 32 32 Jess Weiner – Wild Business Growth Podcast #304: Cultural Expert for Brands, Talk to Jess Founder https://maxpodcasting.com/jess-weiner/ Wed, 18 Sep 2024 08:36:00 +0000 https://maxpodcasting.com/?p=9515 How do you decide if a risk is worth taking as a brand? That’s the story of this week’s Wild Business Growth podcast guest, Jess Weiner. Jess is the Cultural Expert and Founder and CEO of Talk to Jess. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

Episode 304: Jess Weiner – Cultural Expert for Brands, Talk to Jess Founder

Jess Weiner, the Cultural Expert and Founder and CEO of Talk to Jess, joins the show to share her journey from playwright to advising the world’s leading brands on the issues facing women and girls today. Hear the story behind the Dove Campaign for Real Beauty and the rebrand of Barbie, how to establish yourself as an expert, how to get your first big client, how to decide if a risk is worth taking as a brand, and what happened when Jess missed that ferry in Crete. This episode covers everything from culture to the Greek Islands. Here’s a small sample of what you will hear in this episode:

  • When did Jess realize the Dove Campaign for Real Beauty would be so impactful
  • What was the reaction from friends & family when she picked majors that wouldn’t make money
  • IUPUI (said “Oo-E-Poo-E”)
  • How did Jess revamp the Barbie brand
  • What are some brand guardrails for culture
  • How do you stay in the know with pop culture
  • Hamilton
  • How often does Jess’s last name get made fun of

Connect with Jess on LinkedIn, on Instagram @ImJessWeiner, and at JessWeiner.com.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

SquadShot Jess Weiner
Who’s that girl?! It’s Jess!
Barbie's TIME cover
Barbie’s TIME cover
  • Culture
    • [31:51] What are some brand guardrails for culture
    • [32:04] SFSN (Sounds Fabulous, Signifies Nothing)
    • [36:07] Cancel Culture
    • [36:21] SmartBrief, Super Bowl Ads
    • [36:48] How do you decide if a risk is worth taking as a brand
    • [39:41] Not again
    • [39:55] How do you stay in the know with pop culture
  • Rapid-Fire Q&A
    • [41:55] So silly
    • [42:18] Hamilton
    • [42:28] How did Jess get stranded in Crete
    • [43:20] How does a bus get to/from Crete
    • [43:32] How long is the ferry from Athens to Crete
    • [44:08] What’s Jess’s favorite Greek phrase
    • [44:58] How often does her last name get made fun of
    • [45:52] The Wiener’s Circle (or The Weiner’s Circle)
    • [46:07] Connect with Jess on LinkedIn, on Instagram @ImJessWeiner, and at JessWeiner.com
    • [46:38] What are Jess’s Final Thoughts
    • [47:17] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
    • [47:27] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Jess
    • [47:31] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
    • [47:32] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
    • [47:33] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
    • [47:37] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
    • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo
Jess Weiner - Wild Business Growth Podcast #304: Cultural Expert for Brands, Talk to Jess Founder

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Jess Weiner on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And watch Barbie with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

]]> David Brier – Wild Business Growth Podcast #177: Sarcastic Rebrander, Brand Intervention https://maxpodcasting.com/david-brier/ Wed, 05 Jan 2022 08:46:19 +0000 https://maxpodcasting.com/?p=5214 Sometimes you need a rebrand. Like, if your industry is booming and you’re falling behind. Or, if people have no idea what main service you provide. These warning signs are identified and torn to pieces by this week’s Wild Business Growth Podcast guest, David Brier. David is Google’s #1 Rebranding Expert and the Bestselling Author of Brand Intervention. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

Episode 177: David Brier – Sarcastic Rebrander, Brand Intervention

David Brier, Google’s #1 Rebranding Expert and Bestselling Author of Brand Intervention, joins the show to share his journey from defiant baby to top rebranding expert featured in Fast Company, Forbes, Adweek, and Inc. Hear the best time to rebrand, how to find your best differentiator, whether to change your logo, how to keep the optimism, and David turning into the Duluth Trading guy. This episode covers everything from horror movie sound effects to taking on more work. Here’s a small sample of what you will hear in this episode:

  • How did David develop his assertive voice
  • What element of design does he like the best
  • How do you get started on a brand intervention/rebrand
  • The Bullshit Competition
  • What’s the #1 thing you should not do when rebranding
  • How do you keep tremendous energy
  • Has David ever gone an entire day speaking like the Duluth Trading guy
  • What would be his special talent in a traveling circus

Connect with David at RisingAboveTheNoise.com and LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

David Brier - Wild Business Growth Podcast #177: Sarcastic Rebrander, Brand Intervention
Brand & Bran(d)stetter
David Brier - Wild Business Growth Podcast #177: Sarcastic Rebrander, Brand Intervention
  • Wild Business Shoutout of the Week
  • Rapid-Fire Q&A
    • [35:54] What was Daymond John‘s reaction to David asking him to write the foreword to his book
    • [36:38] Premature Reciprocation
    • [37:13] How do you create a top Alexa skill
    • [38:20] Recovering Typoholic
    • [38:56] Work Sans
    • [39:21] What would be David’s special talent in a traveling circus
    • [39:59] Connect with David at RisingAboveTheNoise.com and LinkedIn
    • [40:50] Benihana
    • [41:02] What are David’s Final Thoughts
    • [42:54] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
    • [42:57] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
    • [43:00] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
    • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo
David Brier - Wild Business Growth Podcast #177: Sarcastic Rebrander, Brand Intervention

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to David Brier on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And speak in the Duluth Trading voice for 2 weeks straight. Until next time, Let your business Run Wild…and Bring on the Bongos!!

]]> Jennifer Kem – Wild Business Growth Podcast #173: Stellar Brand Strategist, Brand Archetypes https://maxpodcasting.com/jennifer-kem/ Wed, 08 Dec 2021 08:42:54 +0000 https://maxpodcasting.com/?p=5109 If your business is feeling stuck, it can help to get back to the basics of your brand. This is best done with a top brand strategist, such as this week’s Wild Business Growth Podcast guest, Jennifer Kem. Jen is a Brand Strategist and the Founder of the Master Brand Institute. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

Episode 173: Jennifer Kem – Stellar Brand Strategist, Brand Archetypes

Jennifer Kem, the Brand Strategist and Founder of the Master Brand Institute, joins the show to share her journey from losing everything in The Great Recession to growing the brands of Oprah Winfrey Network, Steve Harvey, Verizon, and Microsoft. Hear how to strengthen your brand as a small business owner, the most important elements of building a brand, finding your brand archetype, Coke vs. Pepsi, and the brilliance of Squatty Potty. This episode covers everything from underwear to your personal brand. Here’s a small sample of what you will hear in this episode:

  • What does it mean to have and build a brand
  • How do you work with celebrity clients
  • What is the most important element of branding
  • How do you strengthen your brand as a small business owner
  • What’s a book Jennifer’s excited to crack open
  • The Squatty Potty Unicorn
  • What’s something surprising about Oprah or Steve Harvey
  • How have close calls changed Jennifer’s perspective on life

Connect with Jennifer on Instagram at @Jennifer.Kem and LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

Jennifer Kem - Wild Business Growth Podcast #173: Stellar Brand Strategist, Brand Archetypes
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Jennifer Kem - Wild Business Growth Podcast #173: Stellar Brand Strategist, Brand Archetypes

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Jennifer Kem on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And talk about pooping with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

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