https://maxpodcasting.com Save time with your high-quality podcast Wed, 22 Jan 2025 22:11:53 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.18 https://maxpodcasting.com/wp-content/uploads/2020/12/cropped-MaxPodcasting_favicon_gold-32x32.png https://maxpodcasting.com 32 32 https://maxpodcasting.com/greg-fisher/ Wed, 22 Jan 2025 10:11:00 +0000 https://maxpodcasting.com/?p=10144 Get (sh)it done. That’s the story of this week’s Wild Business Growth podcast guest, Greg Fisher. Greg is the Kelley Professor of Entrepreneurship and Author of The Principles of Entrepreneurial Progress. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast platforms, and watch on YouTube.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 320: Greg Fisher – Kelley Entrepreneurship Professor, The Principles of Entrepreneurial Progress

Greg Fisher, the Kelley Professor of Entrepreneurship and Author of The Principles of Entrepreneurial Progress, joins the show to share his journey from accountant in South Africa to teaching the next generation of entrepreneurs at Indiana University (IU). Hear how to become a college professor, the mistakes many new entrepreneurs make, how to keep things simple as an entrepreneur, how to maintain a sense of urgency, and the moment Greg felt truly at home in Bloomington. This episode covers everything from simplicity to Indiana Football. Here’s a small sample of what you will hear in this episode:

• What appealed to Greg about the Kelley School of Business & Indiana University
• Where did the idea for The Principles of Entrepreneurial Progress come from
• Sara Blakely
• Hustle Culture
• How do you grow your business
• Why should you consider cycling
• How do undergrad students compare to graduate students
• Hoosier Gameday Lager

Connect with Greg on LinkedIn and check out his book on Amazon.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro, Learninglab, and Kelley Professor of Entrepreneurship
  • [0:28] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:40] Connect with Greg on LinkedIn and check out his book on Amazon
  • [1:44] Blake Sorensen – Wild Business Growth podcast #146: Snack Tackler, Founder of Blake’s Seed Based
  • [2:51] What was Learninglab
  • [3:05] MBA (Masters of Business Administration), Deloitte
  • [5:35] Kelley Direct Online MBA
  • [5:42] How do you become a college professor
  • [9:14] What appealed to Greg about the Kelley School of Business (KSB) at Indiana University (IU)
  • [9:31] PhD (Doctor of Philosophy), Foster School of Business, University of Washington (UW)
  • [9:59] Grey’s Anatomy, Sleepless in Seattle, Frasier
  • [10:28] College Town
  • [11:05] Johannesburg, South Africa
  • [12:38] Bloomington, IN
  • [13:08] Kirkwood Ave

• The Principles of Entrepreneurial Progress
  • [14:09] Where did the idea for The Principles of Entrepreneurial Progress come from
  • [17:38] Shoutout, Dana!
  • [18:22] What’s something many new entrepreneurs struggle with
  • [19:33] Super App!
  • [20:48] How do you keep things simple as an entrepreneur aka S.I.M.P.L.E
  • [23:18] K.I.S.S.
  • [23:25] What’s another principle of entrepreneurial progress
  • [24:46] Hustle Culture
  • [25:12] How I Built This
  • [26:05] Excel
  • [26:36] Spanx: Sara Blakely
  • [26:50] Neiman Marcus
  • [28:13] Is urgency innate or does it have to be learned
  • [29:33] Liftoff by Eric Berger
  • [31:19] How do you grow your business
  • [33:24] Prototype
  • [33:59] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Greg
  • [34:00] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [34:02] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Rapid-Fire Q&A
  • [34:20] Why should you consider cycling
  • [34:42] How do undergrad students compare to graduate students
  • [35:23] How do you teach students online
  • [36:10] What does Greg miss about Johannesburg, South Africa
  • [36:35] Afrikaans
  • [37:20] What was the moment Greg first felt truly at home in Bloomington
  • [39:03] Shoutout, N Fee Ln
  • [39:25] Upland Brewing Co
  • [40:25] Three Lil’ Pigs, Hoosier Gameday Lager
  • [40:42] Indiana Football
  • [41:19] Connect with Greg on LinkedIn and check out his book on Amazon
  • [42:53] What are Greg’s Final Thoughts
  • [43:25] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [43:34] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Greg
  • [43:38] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [43:41] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [43:43] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [43:48] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Greg Fisher on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And read The Principles of Entrepreneurial Progress with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

]]> https://maxpodcasting.com/andy-hunter/ Wed, 06 Mar 2024 04:49:00 +0000 https://maxpodcasting.com/?p=8444 If no one’s building anything to stand up for what you believe in, build it yourself. That’s the story of this week’s Wild Business Growth Podcast guest, Andy Hunter. Andy is the Founder and CEO of Bookshop.org. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 277: Andy Hunter – Bookshop Bodyguard, Founder of Bookshop.org

Andy Hunter, the Founder and CEO of Bookshop.org, joins the show to share his journey from books saving his life as a kid to raising over $30 million for local bookstores. Hear why books and bookshops take you to a magical place, how to set up a B Corp, go head-to-head with a massive competitor like Amazon, go from full-time employee to entrepreneur, and Andy’s family treasure hunt for the best ice cream flavor. This episode covers everything from Balzac to Lolla. Here’s a small sample of what you will hear in this episode:

• When did Andy first think he could start a business to support local bookstores
• How did potential investors react when he mentioned they were going against Amazon
• What feedback has he heard from local bookshop owners
• How has he grown Bookshop.org to raise millions for local bookstores
• Mr. Structure, Mr. Consistency, and Mr. Prompt
• How do you start a business around a cause
• Sorry, Minnesotans!
• What’s the most memorable moment from working with Perry Farrell

Connect with Andy at Bookshop.org and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Books
  • [0:27] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:53] Connect with Andy at Bookshop.org and on LinkedIn
  • [2:08] Really really
  • [2:32] How did books save Andy’s life
  • [3:55] **Help is available. Suicide & Crisis Lifeline: 988**
  • [5:24] Why do books take you to a magical place
  • [5:55] Gustave Flaubert, Honoré de Balzac
  • [6:10] Relativity, Brian Greene, Neuroscience, The Brain That Changes Itself by Norman Doidge, M.D.
  • [7:06] Telepathy

• The Bookshop.org Story
  • [7:29] When did Andy first think he could start a business to support local bookstores
  • [7:58] IT (Information Technology), Accounting
  • [8:05] Creative Writing, MFA (Masters of Fine Arts)
  • [8:54] Nonprofit
  • [10:01] Death Star
  • [10:05] How did potential investors react when Andy mentioned they were going against Amazon
  • [12:04] How did he bring the Bookshop.org idea to life
  • [12:35] Facebook Ads, Google Ads
  • [12:56] Bylaws, Shareholders’ Agreement
  • [13:45] How much money did Bookshop.org raise for local bookstores in the early days
  • [14:05] Trough of Despair
  • [14:25] MVP (Minimum Viable Product)
  • [14:57] GoFundMe
  • [15:18] Podcasts
  • [15:51] Curbside Pickup
  • [16:29] Shoutout, Max
  • [16:52] Shoobie
  • [17:05] How do you set up a B Corp (Benefit Corporation)
  • [17:20] B Lab
  • [18:28] Borders
  • [18:55] Grubhub
  • [20:02] Voice Crack #1
  • [20:16] How has Andy grown Bookshop.org to raise millions for local bookstores
  • [20:41] Omnichannel
  • [21:12] Affiliate Program
  • [21:28] TIME, BuzzFeed, NPR, The Atlantic
  • [21:48] American Booksellers Association (ABA)
  • [22:05] Profit Margin
  • [22:08] Digital Advertising (Digital Ads)
  • [22:12] eCommerce, Word-of-Mouth Marketing (WOM)
  • [22:49] What feedback has Andy heard from local bookshop owners
  • [25:03] Why is there so much magic in bookstores
  • [26:40] Algorithm
  • [26:52] Oprah Winfrey
  • [27:03] SNL (Saturday Night Live)
  • [27:37] Come to CEX (Content Entrepreneur Expo) May 5-7, 2024 in Cleveland, OH! Save $100 off the in-person ticket price by registering at CEX.Events and using the coupon code: MAX100
  • [29:41] The Wild Business Growth Podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Andy
  • [29:42] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [29:43] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
• Inspiration & Creativity
  • [30:12] How do you go from full-time employee to entrepreneur
  • [30:42] DIY (Do It Yourself)
  • [31:44] Stress
  • [32:47] How do you reduce your stress as an entrepreneur
  • [33:14] Runnin’ Ragged
  • [34:03] How do you find talent
  • [34:21] Startup
  • [34:26] Work-Life Balance
  • [34:35] Product-Market Fit
  • [35:01] Generalist
  • [35:04] UI (User Interface), UX (User Experience), Project Management, Google Analytics
  • [36:21] How do you start a business around a cause
  • [36:39] Voice Crack #2
  • [36:40] Revenue
  • [37:26] Market Research

• The Unusual
  • [38:35] What’s a Weird Talent Andy has
  • [40:28] Kelley Entrepreneurship
  • [40:38] Bazinga
  • [41:09] What’s a Quirk Andy has
  • [41:25] Mr. Structure, Mr. Consistency
  • [41:53] m&m’s
  • [43:15] What if?!
  • [43:19] Sorry, Minnesotans!
  • [43:52] What’s Andy’s Biggest Pet Peeve
  • [44:08] Subway
  • [44:22] Bryce Wuori – Wild Business Growth Podcast #273: Construction Meteorologist, Co-Founder of Pavewise
• Rapid-Fire Q&A
  • [45:41] What’s the most fun creative writing exercise Andy has done
  • [45:58] Mr. Prompt
  • [46:24] Mr. & Mrs. Smith
  • [46:41] Lollapalooza Magazine, Perry Farrell, Jane’s Addiction, Lollapalooza (Lolla)
  • [47:15] What’s the most memorable moment from working with Perry Farrell
  • [48:08] Gravity Games, X Games
  • [48:49] Whoops
  • [48:59] McSweeney’s
  • [49:34] Van Leeuwen Honeycomb
  • [49:42] Malted Vanilla Tillamook aka Malted Moo Shake
  • [50:20] Steak ‘n Shake, Johnny Rockets
  • [50:46] Connect with Andy at Bookshop.org and on LinkedIn
  • [51:18] What are Andy’s Final Thoughts
  • [52:29] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [52:48] The Wild Business Growth Podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Andy
  • [52:50] Come to CEX (Content Entrepreneur Expo) May 5-7, 2024 in Cleveland, OH! Save $100 off the in-person ticket price by registering at CEX.Events and using the coupon code: MAX100
  • [52:57] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [52:59] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [53:01] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [53:08] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Andy Hunter on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And support local bookstores with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

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