Bryce Wuori – Wild Business Growth Podcast #273: Construction Meteorologist, Co-Founder of Pavewise

How do you disrupt an industry with helpful technology? That’s the story of this week’s Wild Business Growth Podcast guest, Bryce Wuori. Bryce is the Co-Founder and CEO of Pavewise. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 273: Bryce Wuori – Construction Meteorologist, Co-Founder of Pavewise

Bryce Wuori, the Co-Founder and CEO of Pavewise, joins the show to share his journey from growing up in a construction family to using technology to make asphalt paving more efficient than ever. Hear how to introduce something new to an industry, change consumer behavior, celebrate wins, the difference between supper and dinner, and the perks of living in North Dakota. This episode covers everything from asphalt to Badlands. Here’s a small sample of what you will hear in this episode:

• What did Bryce’s family teach him about hard work
• Where did the idea for Pavewise come from
• How do you learn technology fast
• What weather conditions are best for paving
• How do you quiet down your mind to meditate
• Supper vs. Dinner
• Asphalt vs. Concrete
• The Medora Musical

Connect with Bryce at PavewisePro.com and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Construction
  • [0:31] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:41] Connect with Bryce at PavewisePro.com and on LinkedIn
  • [2:25] Foreshadowing
  • [2:43] What was it like growing up in a construction family
  • [3:41] Shoutout, The Branstetters!
  • [4:14] What did Bryce’s family teach him about hard work
  • [4:18] Nicely done
  • [5:37] What was Bryce’s favorite part of construction as a kid
  • [5:49] Case International Harvester Tractor

• The Pavewise Story
  • [6:58] Shoutout, Alliteration
  • [7:35] Where did the idea for Pavewise come from
  • [7:52] Technology (Tech), Automation
  • [8:10] GPS (Global Positioning System)
  • [9:09] Wow!
  • [9:41] How do you learn technology fast
  • [12:41] What weather conditions are best for paving
  • [13:47] What does rain do to asphalt
  • [14:09] Bitumen
  • [15:37] The Construction Meteorologist
  • [16:14] Shoutout, Science Class
  • [16:32] PhD (Doctor of Philosophy)
  • [16:41] What aspects of Pavewise are customers most excited about
  • [17:00] PAT (Pavewise Assistant Tool)
  • [17:05] AI (Artificial Intelligence)
  • [20:09] The Construction Insurance Agent
  • [21:41] How do you introduce something new to an industry
  • [23:10] Podcasts
  • [24:15] How do you change consumer behavior
  • [26:24] Good Guy Bryce
  • [28:01] Susan Bennett – Wild Business Growth Podcast #33: The Voice of Siri, Famous Voice Actor
  • [28:08] Facebook
  • [28:10] Ringtones
  • [28:57] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
  • [28:59] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
• Inspiration & Creativity
  • [30:04] How do you stay calm and creative as an entrepreneur
  • [30:32] Red Bull
  • [31:01] Mindfulness Meditation, Calm
  • [31:34] Startup
  • [31:54] Family Business
  • [31:59] CapCut
  • [32:19] I knew it!
  • [33:05] How do you quiet down your mind to meditate
  • [33:24] Body Scan Meditation
  • [33:54] Wow!
  • [34:04] Wow wow
  • [34:32] Public Speaking
  • [35:31] How do you celebrate wins
  • [35:40] Slack
  • [36:31] Shoutout, Bryce’s Happy Dance
  • [36:47] What’s the difference between supper and dinner
  • [37:22] Shoutout, the Midwest!

• Rapid-Fire Q&A
  • [37:52] How do you start a family business
  • [38:09] COO (Chief Operating Officer)
  • [38:24] Stress
  • [38:44] What’s something surprising about living in North Dakota
  • [39:02] Bismarck, ND
  • [40:15] Badlands, Medora Musical, Little Missouri River
  • [41:00] National Parks
  • [41:07] How do you stay cool working with asphalt
  • [42:30] What’s the difference between asphalt and concrete
  • [43:57] Connect with Bryce at PavewisePro.com and on LinkedIn
  • [44:43] What are Bryce’s Final Thoughts
  • [45:37] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [46:00] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [46:02] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [46:05] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [46:10] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Bryce Wuori on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And geek out about asphalt with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!