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		<title>Scott Dikkers &#8211; Wild Business Growth Podcast #285: The Onion, How to Write Funny</title>
		<link>https://maxpodcasting.com/scott-dikkers/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 01 May 2024 09:26:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Comedian]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Scott Dikkers]]></category>
		<category><![CDATA[The Onion]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=8777</guid>

					<description><![CDATA[Scott Dikkers, Founder of The Onion and Bestselling Author of How to Write Funny, joins the Wild Business Growth podcast to share his journey from cartoonist to building one of the funniest newspapers and websites in history.]]></description>
										<content:encoded><![CDATA[
<p>Remember to have fun in life. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a>&nbsp;podcast guest, Scott Dikkers. Scott is Founder of <em>The Onion</em> and Bestselling Author of <em>How to Write Funny</em>. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>,&nbsp;and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 285: Scott Dikkers – <em>The Onion</em>, <em>How to Write Funny</em></h2>



<p>Scott Dikkers, Founder of <em>The Onion</em> and Bestselling Author of&nbsp;<a href="https://www.amazon.com/How-Write-Funny-Step-Step/dp/1499196121">How to Write Funny</a>, joins the show to share his journey from cartoonist to building one of the funniest newspapers and websites in history. Hear the time he got stalked by Saul Goodman, how <em>The Onion</em> comes up with its headlines, how it evolved formats over the years, how to write funny jokes, and his all-time favorite article from <em>The Onion</em>.&nbsp;This episode covers everything from Bob Einstein to Rodney Dangerfield. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>Who are the most memorable famous people Scott has met</li><li>How did Scott get involved with <em>The Onion</em></li><li><em>Jim&#8217;s Journal</em></li><li>How did Scott grow the circulation of <em>The Onion</em></li><li>Drunk Of The Week</li><li>How do we develop our sense of humor</li><li>What are some examples of the Funny Filters</li><li>Why is it called <em>The Onion</em></li></ul>



<p>Connect with Scott at&nbsp;<a href="https://scottdikkers.substack.com/" target="_blank" rel="noreferrer noopener">ScottDikkers.Substack.com</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/scott-dikkers-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Famous People</strong><ul><li>[0:29] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;x&#64;&#104;i&#112;pod&#105;r&#101;c&#116;&#46;&#99;&#111;&#109;" target="_blank">&#109;ax&#64;&#109;a&#120;podca&#115;&#116;i&#110;&#103;.&#99;&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:42] Connect with Scott at&nbsp;<a rel="noreferrer noopener" href="https://scottdikkers.substack.com/" target="_blank">ScottDikkers.Substack.com</a></li></ul><ul><li>[1:54] Sorry</li><li>[2:25] Nailed it</li><li>[2:37] Oof</li><li>[2:58] <a rel="noreferrer noopener" href="https://howtowritefunny.com/episode-12-bob-einstein/" target="_blank"><em>How to Write Funny</em> Episode #12</a>: Bob Einstein</li><li>[3:14] <a rel="noreferrer noopener" href="https://curb-your-enthusiasm.fandom.com/wiki/Marty_Funkhouser" target="_blank">Marty Funkhouser</a></li><li>[3:20] <a rel="noreferrer noopener" href="https://bobeinstein.com/" target="_blank">Super Dave Osborne</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Smothers_Brothers" target="_blank">Smothers Brothers</a></li><li>[3:42] How was Scott&#8217;s experience interviewing <a rel="noreferrer noopener" href="https://bobeinstein.com/" target="_blank">Bob Einstein</a></li><li>[4:11] <a rel="noreferrer noopener" href="https://www.yellowpages.com/" target="_blank">Yellow Pages</a></li><li>[4:37] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0000983/" target="_blank">Albert Brooks</a> (Albert Einstein)</li><li>[5:00] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Steven_Spielberg" target="_blank">Stephen Spielberg</a>, <a rel="noreferrer noopener" href="http://www.ratethatcommentary.com/" target="_blank">DVD Commentary</a></li><li>[5:42] <em><a rel="noreferrer noopener" href="https://tv.apple.com/us/show/masters-of-the-air/umc.cmc.7bxcni0vwgll9kmicq738k5q2" target="_blank">Masters of the Air</a></em> on <a rel="noreferrer noopener" href="https://tv.apple.com/" target="_blank">Apple TV</a></li><li>[5:56] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0000158/" target="_blank">Tom Hanks</a>, <em><a rel="noreferrer noopener" href="https://tv.apple.com/us/movie/the-bloody-hundredth/umc.cmc.17tiu47xvxo1p9k0tqfvhf29r" target="_blank">The Bloody Hundredth</a></em></li><li>[6:49] <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=c9j-bhbxfDI" target="_blank">Bob Einstein Jokes</a></li><li>[6:55] Who are the most memorable famous people Scott has met</li><li>[7:11] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0788009/" target="_blank">Garry Shandling</a>, <a rel="noreferrer noopener" href="https://chrisrock.com/" target="_blank">Chris Rock</a>, <a rel="noreferrer noopener" href="https://louisck.com/" target="_blank">Louis C.K.</a>, <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0275486/" target="_blank">Tina Fey</a>, <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0688132/" target="_blank">Amy Poehler</a></li><li>[7:24] How did <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0644022/" target="_blank">Bob Odenkirk</a> stalk Scott at <em><a rel="noreferrer noopener" href="https://www.theonion.com/" target="_blank">The Onion</a></em></li><li>[7:33] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0103466/" target="_blank">The Larry Sanders Show</a></em>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0112084/" target="_blank">Mr. Show with Bob and David</a></em></li><li>[8:25] <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=RESyAW4AgCs" target="_blank">Super Agent Stevie Grant</a></li><li>[8:43] <a rel="noreferrer noopener" href="https://www.roscoeschickenandwaffles.com/our-story/" target="_blank">Roscoe&#8217;s Chicken &amp; Waffles</a></li><li>[8:51] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0189144/" target="_blank">David Cross</a>, <a rel="noreferrer noopener" href="https://www.max.com/" target="_blank">HBO</a> (Home Box Office)</li><li>[9:07] <a rel="noreferrer noopener" href="https://www.nbc.com/saturday-night-live" target="_blank"><em>SNL</em></a> (Saturday Night Live)</li><li>[9:14] <a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0115148/" target="_blank"><em>The Dana Carvey Show</em></a></li><li>[9:20] <em><a rel="noreferrer noopener" href="https://ucbcomedy.com/show/asssscat/" target="_blank">ASSSSCAT</a></em>, <a rel="noreferrer noopener" href="https://ucbcomedy.com/" target="_blank">UCB</a> (Upright Citizens Brigade)</li><li>[9:30] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm2608689/" target="_blank">Ellie Kemper</a></li><li>[9:35] <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCDIJ45Bba6nzrGL5v8b7fMw" target="_blank">Conner O&#8217;Malley</a></li><li>[9:49] <em><a rel="noreferrer noopener" href="https://www.nbc.com/late-night-with-seth-meyers" target="_blank">Late Night with Seth Meyers</a></em>, <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm5262775/" target="_blank">Aidy Bryant</a></li><li>[10:07] <a href="https://www.imdb.com/name/nm0000004/" target="_blank" rel="noreferrer noopener">John Belushi</a>, <a href="https://www.imdb.com/name/nm2765191/" target="_blank" rel="noreferrer noopener">Eric André</a></li><li>[10:35] <em><a href="https://www.imdb.com/title/tt3339966/" target="_blank" rel="noreferrer noopener">Unbreakable Kimmy Schmidt</a></em></li><li>[10:48] &#8220;Stalked by <a href="https://www.imdb.com/title/tt3032476/" target="_blank" rel="noreferrer noopener">Saul</a>&#8220;</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/05/SquadShot-Scott-Dikkers-1024x538.png" alt="SquadShot Scott Dikkers" class="wp-image-8802" width="717" height="377" srcset="https://maxpodcasting.com/wp-content/uploads/2024/05/SquadShot-Scott-Dikkers-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/05/SquadShot-Scott-Dikkers-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/05/SquadShot-Scott-Dikkers-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/05/SquadShot-Scott-Dikkers-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/05/SquadShot-Scott-Dikkers-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/05/SquadShot-Scott-Dikkers.png 1200w, https://maxpodcasting.com/wp-content/uploads/2024/05/SquadShot-Scott-Dikkers-500x263@2x.png 1000w" sizes="(max-width: 717px) 100vw, 717px" /><figcaption>Dikkers!</figcaption></figure></div>



<ul><li><strong><em>The Onion</em> Story</strong><ul><li>[11:05] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=-FtCTW2rVFM" target="_blank">Ogres are like Onions</a>&#8221; from <em>Shrek</em></li><li>[11:12] How did Scott get involved with <em><a rel="noreferrer noopener" href="https://www.theonion.com/" target="_blank">The Onion</a></em></li><li>[11:29] <em><a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Jim%27s_Journal" target="_blank">Jim&#8217;s Journal</a></em>, <em><a rel="noreferrer noopener" href="https://www.amazon.com/Pretty-Good-Jims-Journal-Treasury/dp/0740700073" target="_blank">The Pretty Good Jim&#8217;s Journal Treasury</a></em> by Scott Dikkers</li><li>[12:27] Did Scott plan on buying <em>The Onion</em></li><li>[12:32] &#8220;<a rel="noreferrer noopener" href="https://www.cxtoday.com/contact-centre/twilio-co-founder-acquires-the-onion/" target="_blank">Twilio Co-Founder Acquires <em>The Onion</em></a>&#8220;</li><li>[13:07] What did <em>The Onion</em> strive/strove to do in the early days </li><li>[13:35] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Bat_Boy_(character)" target="_blank">Bat Boy</a> aka A Boy Raised by Bats</li><li>[15:05] <a rel="noreferrer noopener" href="https://www.theonion.com/drunk-of-the-week-1819563801" target="_blank">Drunk Of The Week</a></li><li>[15:47] How did <em>The Onion</em> evolve formats over the years</li><li>[16:31] <a rel="noreferrer noopener" href="https://www.howardstern.com/" target="_blank">Howard Stern</a></li><li>[17:09] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/Internet" target="_blank">Internet</a></li><li>[17:22] <a rel="noreferrer noopener" href="https://www.theonion.com/" target="_blank">TheOnion.com</a></li><li>[18:43] How does <em>The Onion</em> come up with its headlines</li><li>[19:15] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Information-Anxiety-Richard-Saul-Wurman/dp/0553348566" target="_blank">Information Anxiety</a></em> by Richard Saul Wurman</li><li>[21:32] Richard Saul Wurman – <a rel="noreferrer noopener" href="https://maxpodcasting.com/richard-saul-wurman/" target="_blank"><em>Wild Business Growth</em> podcast #254</a>: Creator of TED</li><li>[22:45] How did Scott grow the circulation of <em>The Onion</em></li><li>[25:10] <em><a rel="noreferrer noopener" href="https://www.cartalk.com/" target="_blank">Car Talk</a></em></li><li>[25:31] <a rel="noreferrer noopener" href="https://kdpaine.blogs.com/themeasurementstandard/2013/02/what-counts-as-a-media-hit-the-new-pr-measurement-standards.html" target="_blank">Media Hits</a></li><li>[26:42] How does it feel to be incentivized to ruffle people&#8217;s feathers</li></ul><ul><li>[27:28] Come to CEX (Content Entrepreneur Expo) May 5-7, 2024 in Cleveland, OH! Save $100 off the in-person ticket price by registering at <a rel="noreferrer noopener" href="https://cex.events/" target="_blank">CEX.Events</a> and using the coupon code: MAX100</li></ul><ul><li>[27:29] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Scott</li></ul><ul><li>[28:21] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li></ul><ul><li>[28:22] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-640x1024.jpg" alt="How to Write Funny Scott Dikkers" class="wp-image-8805" width="401" height="642" srcset="https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-640x1024.jpg 640w, https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-250x400.jpg 250w, https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-768x1229.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-250x400@2x.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-800x1280.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-640x1024@2x.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-960x1536.jpg 960w, https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-800x1280@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-768x1229@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2024/05/How-to-Write-Funny-Scott-Dikkers-500x800@2x.jpg 1000w" sizes="(max-width: 401px) 100vw, 401px" /><figcaption><em><a href="https://www.amazon.com/How-Write-Funny-Step-Step/dp/1499196121" target="_blank" rel="noreferrer noopener">How to Write Funny</a></em> by Scott Dikkers</figcaption></figure></div>



<ul><li><strong><em>How to Write Funny</em></strong><ul><li>[28:22] Thesmings</li><li>[29:05] <a rel="noreferrer noopener" href="https://teachable.com/blog/personal-branding-examples" target="_blank">Personal Brand</a></li><li>[29:08] <em><a rel="noreferrer noopener" href="https://www.amazon.com/gp/product/B00K9PI7AQ/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00K9PI7AQ&amp;linkCode=as2&amp;tag=scottd06-20&amp;linkId=4495e0ccf9f36b721ede6b0da6505e09" target="_blank">How to Write Funny</a></em> by Scott Dikkers</li><li>[29:22] How do you write a joke</li><li>[29:27] <em><a rel="noreferrer noopener" href="https://www.cnn.com/shows/history-of-comedy" target="_blank">The History of Comedy</a></em></li><li>[30:51] <a rel="noreferrer noopener" href="https://www.baconsports.com/11-funny-filters-to-write-funnier-jokes/" target="_blank">11 Funny Filters</a></li><li>[31:15] What a fake laugh</li><li>[31:55] <em><a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=4xgx4k83zzc" target="_blank">This Is Spinal Tap</a></em></li><li>[32:17] <a rel="noreferrer noopener" href="https://dnd.wizards.com/" target="_blank">DnD</a> (Dungeons &amp; Dragons)</li><li>[32:25] How do we develop our sense of humor</li><li>[32:52] What are some examples of the Funny Filters</li><li>[33:48] <a rel="noreferrer noopener" href="https://scottdikkers.substack.com/p/how-do-you-do-madcap-in-prose" target="_blank">Madcap vs. Slapstick</a></li><li>[33:55] What&#8217;s the most common Funny Filter</li><li>[34:18] What do different generations find funny</li><li>[34:23] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/baby_boomer.asp" target="_blank">Baby Boomers</a>, <a rel="noreferrer noopener" href="https://www.pewresearch.org/short-reads/2019/01/17/where-millennials-end-and-generation-z-begins/" target="_blank">Gen Z</a> (Generation Z)</li><li>[34:51] How many Funny Filters should you use</li><li>[34:55] <a rel="noreferrer noopener" href="https://www.ferraracandyshopusa.com/brands/gobstopper" target="_blank">Everlasting Gobstopper</a></li><li>[36:02] How do you gather intel to write a joke</li><li>[37:13] How many drafts does it take to write a funny joke</li><li>[37:40] How does comedy writing compare to preparing for stand-up comedy</li><li>[38:42] <a rel="noreferrer noopener" href="https://georgecarlin.com/" target="_blank">George Carlin</a></li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[39:33] Why is it called <em>The Onion</em></li><li>[40:01] &#8220;<a rel="noreferrer noopener" href="https://www.theonion.com/fuck-everything-were-doing-five-blades-1819584036" target="_blank">Fuck Everything, We&#8217;re Doing 5 Blades</a>&#8220;</li><li>[40:22] <a rel="noreferrer noopener" href="https://gillette.com/" target="_blank">Gillette</a></li><li>[40:47] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Chris_Farley" target="_blank">Chris Farley</a>, <a rel="noreferrer noopener" href="https://www.legacy.com/us/obituaries/chicagotribune/name/david-gray-obituary?id=2311951" target="_blank">Dave Gray</a></li><li>[41:58] <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=7GfWXN5Lp1s" target="_blank">Rodney Dangerfield one-liners</a></li><li>[42:12] <a rel="noreferrer noopener" href="https://www.thespherevegas.com/" target="_blank">Sphere</a>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0080339/" target="_blank">Airplane!</a></em></li><li>[42:29] What is Scott&#8217;s favorite one-liner or dad joke</li><li>[43:03] Connect with Scott at&nbsp;<a rel="noreferrer noopener" href="https://scottdikkers.substack.com/" target="_blank">ScottDikkers.Substack.com</a> </li></ul><ul><li>[43:34] What are Scott&#8217;s Final Thoughts</li><li>[44:40]&nbsp;Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[44:51] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Scott</li></ul><ul><li>[44:57] Check out the <em>Wild Business Growth</em> podcast<em>&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[44:58] Come to CEX (Content Entrepreneur Expo) May 5-7, 2024 in Cleveland, OH! Save $100 off the in-person ticket price by registering at <a rel="noreferrer noopener" href="https://cex.events/" target="_blank">CEX.Events</a> and using the coupon code: MAX100</li><li>[44:59]&nbsp;Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li><li>[45:01] Save time with your high-quality podcast. Email me at <a href="mailto:ma&#120;&#64;m&#97;&#120;&#112;odc&#97;&#115;&#116;ing.&#99;om">m&#97;&#120;&#64;m&#97;&#120;&#112;od&#99;&#97;s&#116;&#105;ng.co&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[45:06] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Scott Dikkers - Wild Business Growth Podcast #285: The Onion, How to Write Funny" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:m&#97;x&#64;m&#97;&#120;&#112;&#111;dc&#97;&#115;t&#105;n&#103;&#46;com">ma&#120;&#64;&#109;&#97;xpodca&#115;&#116;in&#103;.co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Scott Dikkers on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And write some jokes with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Peter Rojas &#8211; Wild Business Growth Podcast #279: Founder of Gizmodo and Engadget</title>
		<link>https://maxpodcasting.com/peter-rojas/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 20 Mar 2024 03:55:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Engadget]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Gizmodo]]></category>
		<category><![CDATA[Peter Rojas]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<category><![CDATA[Tech]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=8524</guid>

					<description><![CDATA[Peter Rojas, the Serial Entrepreneur and Founder of Gizmodo and Engadget, joins the Wild Business Growth Podcast to share his journey from being intrigued by the early days of Wi-Fi to starting some of the most popular tech blogs on the planet.]]></description>
										<content:encoded><![CDATA[
<p>How do you start some of the most popular tech blogs on the planet? That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> guest, Peter Rojas. Peter is a Serial Entrepreneur and the Founder of Gizmodo and Engadget. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary">Episode 279: Peter Rojas – Founder of Gizmodo and Engadget</h2>



<p>Peter Rojas, the Serial Entrepreneur and Founder of Gizmodo and Engadget, joins the show to share his journey from being intrigued by the early days of Wi-Fi to starting some of the most popular tech blogs on the planet. Hear how to decide what to post about, how to grow your audience quickly, the time Peter interviewed Bill Gates, his favorite gadget of all time, and the coolest city in Peru. This episode covers everything from ethernet cables to video games. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>When was the first time Peter heard about a blog</li><li>How did he decide to start Gizmodo and Engadget</li><li>What&#8217;s the best business lesson he learned from those companies</li><li><em>Inspector Gadget 1</em>, <em>2</em>, and <em>3</em></li><li>HTML</li><li>White Hat SEO</li><li>Lots of <em>Stars Wars</em> &amp; <em>Star Trek</em> references</li><li>What is Peter&#8217;s favorite video game</li></ul>



<p>Connect with Peter at <a rel="noreferrer noopener" href="https://roj.as/" target="_blank">Roj.as</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/peter-rojas-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/peter-rojas-founder-of-gizmodo-and-engadget/id1422144338?i=1000649822136"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Blogs</strong><ul><li>[0:33] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;x&#64;h&#105;p&#112;&#111;di&#114;ect&#46;&#99;&#111;&#109;" target="_blank">&#109;&#97;x&#64;m&#97;xpodc&#97;st&#105;ng&#46;&#99;o&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:44] Connect with Peter at <a rel="noreferrer noopener" href="https://roj.as/" target="_blank">Roj.as</a></li></ul><ul><li>[1:53] <em><a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Inspector_Gadget" target="_blank">Inspector Gadget</a></em></li><li>[2:12] <em><a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Inspector_Gadget_2" target="_blank">Inspector Gadget 2</a></em></li><li>[2:29] <a rel="noreferrer noopener" href="https://www.engadget.com/" target="_blank">Inspector Engadget</a></li><li>[2:43] <a rel="noreferrer noopener" href="https://rss.com/blog/how-do-rss-feeds-work/" target="_blank">RSS Feed</a></li><li>[2:50] When was the first time Peter heard about a blog</li><li>[3:28] <em><a rel="noreferrer noopener" href="https://www.newyorker.com/" target="_blank">The New Yorker</a></em>, <a rel="noreferrer noopener" href="https://ev.medium.com/" target="_blank">Evan Williams</a> (Ev Williams), <a rel="noreferrer noopener" href="https://kottke.org/" target="_blank">Jason Kottke</a>, <a rel="noreferrer noopener" href="https://www.blogger.com/" target="_blank">Blogger</a></li><li>[3:35] <a rel="noreferrer noopener" href="https://www.blogger.com/" target="_blank">Blogger</a></li><li>[3:55] <a rel="noreferrer noopener" href="https://www.xerox.com/en-us" target="_blank">Xerox</a></li><li>[4:03] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/peterrojas/" target="_blank">Continuous Sound</a></li><li>[4:17] <a rel="noreferrer noopener" href="https://www.redherring.com/" target="_blank"><em>Red Herring</em> Magazine</a></li><li>[4:24] <a rel="noreferrer noopener" href="https://www.cmswire.com/digital-experience/what-is-a-content-management-system/" target="_blank">Content Management System</a> (CMS)</li><li>[4:35] Matt Mullenweg – <a rel="noreferrer noopener" href="https://maxpodcasting.com/matt-mullenweg/" target="_blank"><em>Wild Business Growth Podcast</em> #179</a>: Co-Founder of <a rel="noreferrer noopener" href="https://wordpress.com/" target="_blank">WordPress</a>, Founder and CEO of <a rel="noreferrer noopener" href="https://automattic.com/" target="_blank">Automattic</a></li><li>[4:45] <a rel="noreferrer noopener" href="https://www.w3schools.com/html/" target="_blank">HTML</a> (HyperText Markup Language)</li><li>[5:25] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Dave_Winer" target="_blank">Dave Winer</a>, <a href="http://scripting.com/" target="_blank" rel="noreferrer noopener">weblog</a></li><li>[6:58] <a href="https://www.housebeautiful.com/lifestyle/a22567439/what-is-diy-meaning/" target="_blank" rel="noreferrer noopener">DIY</a> (Do It Yourself)</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/03/SquadShot-Peter-Rojas-1024x538.png" alt="Peter Rojas Gizmodo Engadget" class="wp-image-8536" width="711" height="374" srcset="https://maxpodcasting.com/wp-content/uploads/2024/03/SquadShot-Peter-Rojas-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/03/SquadShot-Peter-Rojas-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/03/SquadShot-Peter-Rojas-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/03/SquadShot-Peter-Rojas-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/03/SquadShot-Peter-Rojas-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/03/SquadShot-Peter-Rojas.png 1200w, https://maxpodcasting.com/wp-content/uploads/2024/03/SquadShot-Peter-Rojas-500x263@2x.png 1000w" sizes="(max-width: 711px) 100vw, 711px" /><figcaption>Peter!</figcaption></figure></div>



<ul><li><strong>The Gizmodo &amp; Engadget Stories</strong><ul><li>[7:23] How did Peter decide to start <a rel="noreferrer noopener" href="https://gizmodo.com/" target="_blank">Gizmodo</a> &amp; <a rel="noreferrer noopener" href="https://www.engadget.com/" target="_blank">Engadget</a></li><li>[7:50] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Nick_Denton" target="_blank">Nick Denton</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Gawker_Media" target="_blank">Gawker Media</a></li><li>[8:11] <a rel="noreferrer noopener" href="http://www.wifinetworkingnews.com/" target="_blank">Wi-Fi Networking News</a>, <a rel="noreferrer noopener" href="https://glog.glennf.com/" target="_blank">Glenn Fleishman</a></li><li>[8:25] <a rel="noreferrer noopener" href="https://www.wi-fi.org/home-page" target="_blank">Wi-Fi</a></li><li>[8:35] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Personal_Computer_Memory_Card_International_Association" target="_blank">PCMCIA</a> Card (Personal Computer Memory Card International Association)</li><li>[11:54] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Weblogs,_Inc." target="_blank">Weblogs, Inc.</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Jason_Calacanis" target="_blank">Jason Calacanis</a></li><li>[12:04] <a rel="noreferrer noopener" href="https://money.com/" target="_blank"><em>Money</em> Magazine</a>, <a rel="noreferrer noopener" href="https://time.com/" target="_blank"><em>TIME</em> Inc.</a></li><li>[12:55] How did Gizmodo and Engadget grow a huge audience that quickly</li><li>[13:11] <a rel="noreferrer noopener" href="https://twitter.com/?lang=en" target="_blank">Twitter</a> (X), <a rel="noreferrer noopener" href="https://www.facebook.com/" target="_blank">Facebook</a>, <a rel="noreferrer noopener" href="https://www.tiktok.com/en/" target="_blank">TikTok</a>, <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">Newsletter</a></li><li>[14:35] &#8220;<a rel="noreferrer noopener" href="https://au.finance.yahoo.com/news/2005-05-05-engadget-podcast-026-05-05-2005-special-bill-gates-edition.html" target="_blank">Engadget Podcast 026 &#8211; 05.05.2005 / Special Bill Gates Edition</a>&#8221; (look at that date!)</li><li>[15:01] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/AIM_(software)" target="_blank">AIM</a> (AOL Instant Messager)</li><li>[15:35] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Inside_baseball_(metaphor)" target="_blank">Inside Baseball</a></li><li>[16:07] <a rel="noreferrer noopener" href="https://www.semrush.com/blog/white-hat-seo/" target="_blank">White Hat SEO</a> (Search Engine Optimization)</li><li>[16:23] <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a></li><li>[16:42] <a rel="noreferrer noopener" href="https://gizmodo.com/search?blogId=4&amp;q=ipod×tamp=1710947660769" target="_blank">Apple iPod</a>, <a rel="noreferrer noopener" href="https://www.apple.com/" target="_blank">Apple</a></li><li>[17:15] <em><a rel="noreferrer noopener" href="https://ideas.fandom.com/wiki/Inspector_Gadget_3" target="_blank">Inspector Gadget 3</a></em></li><li>[17:40] How do you decide what to blog about</li><li>[17:59] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Joystiq" target="_blank">Joystiq</a></li><li>[18:29] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/crowdfunding.asp" target="_blank">Crowdfunding</a></li><li>[19:16] <a rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/examples-brand-style-guides" target="_blank">Style Guide</a></li><li>[19:55] <em><a rel="noreferrer noopener" href="https://www.starwars.com/" target="_blank">Star Wars</a></em>, <em><a rel="noreferrer noopener" href="https://www.startrek.com/" target="_blank">Star Trek</a></em></li><li>[20;07] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Communicator_(Star_Trek)" target="_blank"><em>Star Trek</em> Communicator</a></li><li>[20:16] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=4F4qzPbcFiA" target="_blank">It&#8217;s a trap!</a>&#8220;</li><li>[20:31] <a rel="noreferrer noopener" href="https://www.engadget.com/best-portable-bluetooth-speakers-133004551.html" target="_blank">Bluetooth Speaker</a></li><li>[20:47] What&#8217;s the best business lesson Peter learned from Gizmodo &amp; Engadget</li><li>[21:44] <a rel="noreferrer noopener" href="https://www.betaworks.com/" target="_blank">VC</a> (Venture Capital)</li><li>[22:55] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Entrepreneurs</a></li></ul><ul><li>[23:25] Come to CEX (Content Entrepreneur Expo) May 5-7, 2024 in Cleveland, OH! Save $100 off the in-person ticket price by registering at <a rel="noreferrer noopener" href="https://cex.events/" target="_blank">CEX.Events</a> and using the coupon code: MAX100</li></ul><ul><li>[23:27] The <em>Wild Business Growth Podcast</em> is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Peter</li></ul><ul><li>[24:20] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li></ul><ul><li>[24:22] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/03/Peter-Rojas-1024x343.png" alt="Peter Rojas" class="wp-image-8539" width="562" height="188" srcset="https://maxpodcasting.com/wp-content/uploads/2024/03/Peter-Rojas-1024x343.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/03/Peter-Rojas-400x134.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/03/Peter-Rojas-768x258.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/03/Peter-Rojas-500x168.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/03/Peter-Rojas-400x134@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/03/Peter-Rojas-1280x429.png 1280w, https://maxpodcasting.com/wp-content/uploads/2024/03/Peter-Rojas.png 1500w, https://maxpodcasting.com/wp-content/uploads/2024/03/Peter-Rojas-500x168@2x.png 1000w" sizes="(max-width: 562px) 100vw, 562px" /><figcaption>A little PR</figcaption></figure></div>



<ul><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[24:28] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Treo_600" target="_blank">Palm Treo 600</a></li><li>[25:52] <a rel="noreferrer noopener" href="https://www.peru.travel/en/destinations/arequipa" target="_blank">Arequipa</a>, Peru, <a href="https://en.wikipedia.org/wiki/Arequipa" target="_blank" rel="noreferrer noopener">Ciudad Blanca</a></li><li>[26:42] <em><a rel="noreferrer noopener" href="https://www.rockstargames.com/reddeadredemption2" target="_blank">Red Dead Redemption 2</a></em></li><li>[27:28] Connect with Peter at <a rel="noreferrer noopener" href="https://roj.as/" target="_blank">Roj.as</a></li></ul><ul><li>[27:47] What are Peter&#8217;s Final Thoughts</li></ul><ul><li>[28:31] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[28:35] Come to CEX (Content Entrepreneur Expo) May 5-7, 2024 in Cleveland, OH! Save $100 off the in-person ticket price by registering at <a rel="noreferrer noopener" href="https://cex.events/" target="_blank">CEX.Events</a> and using the coupon code: MAX100</li></ul><ul><li>[28:40] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[28:43] The <em>Wild Business Growth Podcast</em> is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Peter</li><li>[28:45] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li><li>[28:48] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;x&#64;&#109;a&#120;&#112;odc&#97;st&#105;n&#103;.co&#109;">&#109;&#97;&#120;&#64;max&#112;&#111;d&#99;&#97;s&#116;in&#103;&#46;&#99;o&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[28:53] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Peter Rojas - Wild Business Growth Podcast #279: Founder of Gizmodo and Engadget" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth Podcast</em> to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:max&#64;&#109;axpo&#100;&#99;as&#116;in&#103;&#46;&#99;&#111;&#109;">&#109;&#97;x&#64;&#109;ax&#112;od&#99;&#97;s&#116;&#105;n&#103;.&#99;&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Peter Rojas on the <em>Wild Business Growth Podcast</em>.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about it. And get nostalgic about early 2000s tech with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Shondell Varcianna &#8211; Wild Business Growth Podcast #134: Balanced Blogger, Founder of Varci Media</title>
		<link>https://maxpodcasting.com/shondell-varcianna/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 03 Mar 2021 09:21:59 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Shondell Varcianna]]></category>
		<category><![CDATA[Side Hustle]]></category>
		<category><![CDATA[Varci Media]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=3849</guid>

					<description><![CDATA[Shondell Varcianna, the Founder and CEO of Varci Media, joins the Wild Business Growth Podcast to share her journey from telemarketing for the Bank of Montreal to taking her content writing company from side hustle to dream business.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">When you&#8217;re writing a blog post, how do you know you&#8217;re actually speaking to your target customer? Yeah, you. This week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth&nbsp;Podcast</a></em> guest, Shondell Varcianna, started doing so as a side hustle before growing it into her full-time dream business. She&#8217;s the Founder and CEO of Varci Media. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>,&nbsp;and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary"><strong>Episode 134: Shondell Varcianna – Balanced Blogger, Founder of Varci Media</strong></h2>



<p>Shondell Varcianna, the Founder and CEO of Varci Media, joins the show to share her journey from telemarketing for the Bank of Montreal to taking her content writing company from side hustle to dream business. Hear how to blog specifically to your target customers, create more engagement with your blog posts, benefit from joining Facebook Groups, hire a team and delegate tasks, and the craziest things she heard while telemarketing. This episode covers everything from a newspaper route to Shondell&#8217;s move from Canada to the U.S. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What got Shondell into the finance industry in the first place</li><li>How do you take your side hustle to full-time business</li><li>How do you get to know your target customer</li><li>How do you get involved in Facebook Groups</li><li>What&#8217;s involved in hiring a team</li><li>SuperNichedAndFocusedWoman</li><li>A spontaneous &#8220;Just Do It&#8221; when talking about Nike</li><li>Saying the word Eh, eh</li></ul>



<p>Connect with Shondell on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/shondellvarcianna" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://varcimedia.com/" target="_blank">VarciMedia.com</a>.</p>



<p>Enjoy the shooooow! Check out the show notes below for much more detail.</p>



<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/18170879/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/b40000/" height="90" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="" mozallowfullscreen="" oallowfullscreen="" msallowfullscreen=""></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro</strong> <strong>&amp; Working at Financial Institutions</strong><ul><li>[0:28] Email me at <a rel="noreferrer noopener" href="mailto:m&#97;x&#64;&#104;i&#112;&#112;&#111;dire&#99;t.&#99;o&#109;" target="_blank">&#109;&#97;&#120;&#64;&#109;a&#120;&#112;o&#100;c&#97;&#115;&#116;i&#110;&#103;.com</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:43] Connect with Shondell on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/shondellvarcianna" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://varcimedia.com/" target="_blank">VarciMedia.com</a></li><li>[1:33] <a rel="noreferrer noopener" href="https://varcimedia.com/" target="_blank">Finance</a>, <a rel="noreferrer noopener" href="https://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank">Content</a>, <a rel="noreferrer noopener" href="https://varcimedia.com/" target="_blank">Blogging</a></li><li>[1:53] <a rel="noreferrer noopener" href="https://smallbusiness.chron.com/target-market-vs-target-customer-20674.html" target="_blank">Target Customers</a></li><li>[2:09] What pulled Shondell into the finance and <a rel="noreferrer noopener" href="https://www.thebalance.com/what-is-banking-3305812" target="_blank">banking</a> space</li><li>[2:28] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/t/telemarketing.asp" target="_blank">Telemarketing</a></li><li>[2:51] <a rel="noreferrer noopener" href="https://www.bmo.com/main/personal" target="_blank">Bank of Montreal</a></li><li>[3:05] <a rel="noreferrer noopener" href="https://themortgagereports.com/65883/mortgage-loan-originator-definition-job-requirements-salary" target="_blank">Mortgage Loan Originator</a></li><li>[3:11] <a href="https://www.cmhc-schl.gc.ca/">Canada Mortgage and Housing Corporation</a> (CMHC), <a rel="noreferrer noopener" href="https://www.investopedia.com/ask/answers/09/pmi.asp" target="_blank">PMI</a> (Private Mortgage Insurance)</li><li>[3:26] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/m/mortgage.asp" target="_blank">Mortgages</a></li><li>[4:12] <a rel="noreferrer noopener" href="https://www.investopedia.com/personal-finance-4427760" target="_blank">Personal Finance</a></li><li>[4:31] <a rel="noreferrer noopener" href="https://bloggingwizard.com/grow-your-audience/" target="_blank">Audience</a></li><li>[4:40] <a rel="noreferrer noopener" href="https://www.radio.com/stations" target="_blank">Radio Stations</a>, <a rel="noreferrer noopener" href="https://www.magazines.com/" target="_blank">Magazines</a></li><li>[4:45] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Gail_Vaz-Oxlade" target="_blank">Gail Vaz-Oxlade</a>, <a rel="noreferrer noopener" href="http://www.suzeorman.com/" target="_blank">Suze Orman</a></li><li>[4:59] <a rel="noreferrer noopener" href="https://www.thebalancesmb.com/business-definition-2947960" target="_blank">Business</a></li><li>[5:51] <a rel="noreferrer noopener" href="https://www.newspapers.com/" target="_blank">Newspapers</a></li><li>[5:59] What did Shondell learn from telemarketing</li><li>[6:14] Blushing!</li><li>[6:29] <a rel="noreferrer noopener" href="https://www.thebalancecareers.com/what-is-a-part-time-job-2062738" target="_blank">Part-Time Job</a></li><li>[6:55] <a rel="noreferrer noopener" href="https://www.uschamber.com/co/grow/sales/differences-in-selling-products-and-services#:~:text=At%20the%20heart%20of%20it,versus%20selling%20products%2C%20as%20well." target="_blank">Product</a>, <a rel="noreferrer noopener" href="https://www.uschamber.com/co/grow/sales/differences-in-selling-products-and-services#:~:text=At%20the%20heart%20of%20it,versus%20selling%20products%2C%20as%20well." target="_blank">Service</a></li><li>[7:25] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/e/entrepreneur.asp" target="_blank">Entrepreneur</a></li></ul></li><li><strong>The Varci Media Story &amp; Blogging to your Target Customers</strong><ul><li>[7:55] How was the transition from <a rel="noreferrer noopener" href="https://www.entrepreneur.com/article/293954" target="_blank">side hustle</a> to full-time business</li><li>[8:02] <a rel="noreferrer noopener" href="https://www.entrepreneur.com/article/297842" target="_blank">Business Owner</a>, <a rel="noreferrer noopener" href="https://www.thebalancecareers.com/what-is-an-employee-1918111" target="_blank">Employee</a>, <a rel="noreferrer noopener" href="https://www.thebalancesmb.com/what-is-the-definition-of-an-employee-398246" target="_blank">Staff</a></li><li>[9:06] <a rel="noreferrer noopener" href="https://www.inc.com/startup" target="_blank">Startup</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/capital.asp#:~:text=Capital%20is%20a%20term%20for,obtained%20from%20special%20financing%20sources.&amp;text=Capital%20assets%20are%20assets%20of,portion%20of%20the%20balance%20sheet." target="_blank">Capital</a>, <a rel="noreferrer noopener" href="https://www.inc.com/hiring" target="_blank">Hiring</a>, <a rel="noreferrer noopener" href="https://www.thebalancecareers.com/what-is-a-human-resource-1918144" target="_blank">HR</a> (Human Resources), <a rel="noreferrer noopener" href="https://adage.com/" target="_blank">Advertising</a>, <a rel="noreferrer noopener" href="https://www.ama.org/the-definition-of-marketing-what-is-marketing/" target="_blank">Marketing</a></li><li>[9:49] What was another adjustment to being a business owner</li><li>[10:07] <a rel="noreferrer noopener" href="https://thebestschools.org/degrees/marketing-degree/#:~:text=A%20marketing%20degree%20prepares%20graduates,as%20marketing%20managers%20and%20supervisors." target="_blank">Marketing Degree</a>, <a rel="noreferrer noopener" href="https://neilpatel.com/blog/4-ps-of-marketing/" target="_blank">The 4 Ps</a></li><li>[10:19] <a rel="noreferrer noopener" href="https://gsa-marketing.co.uk/essential7ps/" target="_blank">The 4 Ps of Telemarketing</a></li><li>[10:30] <a rel="noreferrer noopener" href="https://www.leadsquared.com/what-is-a-lead/" target="_blank">Leads</a></li><li>[10:48] <a rel="noreferrer noopener" href="https://smlr.rutgers.edu/content/minors-concentration-hrm" target="_blank">HR Minor</a></li><li>[11:08] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/churnrate.asp" target="_blank">Churn</a></li><li>[11:19] <a rel="noreferrer noopener" href="https://www.jotform.com/pdf-templates/contract" target="_blank">Contracts</a></li><li>[11:28] <a rel="noreferrer noopener" href="https://www.rocketlawyer.com/business-and-contracts/intellectual-property/confidentiality-agreements/document/non-disclosure-agreement" target="_blank">Non-Disclosures</a>, <a rel="noreferrer noopener" href="https://www.nolo.com/legal-encyclopedia/understanding-nonsolicitation-agreements.html" target="_blank">Non-Solicitation</a></li><li>[11:37] <a rel="noreferrer noopener" href="https://marketbusinessnews.com/financial-glossary/client-definition-meaning/#:~:text=A%20client%20is%20somebody%20who,a%20relationship%20with%20the%20seller." target="_blank">Clients</a></li><li>[11:59] <a rel="noreferrer noopener" href="https://turbotax.intuit.com/" target="_blank">Taxes</a></li><li>[12:33] <a rel="noreferrer noopener" href="https://contentmarketinginstitute.com/2019/09/content-creation-essentials/" target="_blank">Content Creation</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/f/financialinstitution.asp" target="_blank">Financial Institutions</a>, <a rel="noreferrer noopener" href="https://www.iadvize.com/en/glossary/rich-content/" target="_blank">Rich Content</a></li><li>[12:58] How do you keep your target customers front and center when blogging</li><li>[13:15] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/i/industry.asp" target="_blank">Industry</a></li><li>[13:39] <a rel="noreferrer noopener" href="https://audienceops.com/5-steps-to-identify-your-ideal-customer/" target="_blank">Ideal Customer</a></li><li>[14:07] <a rel="noreferrer noopener" href="https://www.realtor.com/rentals" target="_blank">Rental Properties</a></li><li>[14:24] How can you check if your blog post is speaking to your target customer</li><li>[14:46] <a rel="noreferrer noopener" href="https://analytics.google.com/" target="_blank">Analytics</a></li><li>[14:54] <a rel="noreferrer noopener" href="https://www.hotjar.com/blog/market-research/" target="_blank">Research</a>, <a rel="noreferrer noopener" href="https://www.wordstream.com/blog/ws/2018/02/28/pain-points#:~:text=What%20Are%20Customer%20Pain%20Points,as%20your%20prospective%20customers%20themselves." target="_blank">Pain Points</a></li><li>[15:48] What is the best way to understand your target customer</li><li>[16:12] <a rel="noreferrer noopener" href="https://www.investopedia.com/updates/first-time-home-buyer/" target="_blank">First-Time Home Buyers</a>, <a rel="noreferrer noopener" href="http://www.freddiemac.com/purchasemarket/reachingout.html" target="_blank">Repeat Buyers</a></li><li>[16:21] <a rel="noreferrer noopener" href="https://www.facebook.com/groups/" target="_blank">Facebook Groups</a>, <a rel="noreferrer noopener" href="https://www.businessnewsdaily.com/6748-business-niche-characteristics.html" target="_blank">Niche</a>, <a rel="noreferrer noopener" href="https://www.onrec.com/news/news-archive/top-5-chats-and-forums-websites-in-the-world" target="_blank">Forums</a></li><li>[17:29] <a rel="noreferrer noopener" href="https://www.facebook.com/help/124679047612553" target="_blank">Search Bar</a></li><li>[17:58] <a rel="noreferrer noopener" href="https://www.emotivebrand.com/defining-brand/" target="_blank">Brand</a>, <a rel="noreferrer noopener" href="https://www.facebook.com/pages/create/?ref_type=site_footer" target="_blank">Facebook Page</a></li><li>[18:11] <a rel="noreferrer noopener" href="https://www.google.com/business/website-builder/" target="_blank">Website</a>, <a rel="noreferrer noopener" href="https://www.bigcommerce.com/ecommerce-answers/what-is-an-opt-in/" target="_blank">Opt-In</a></li><li>[18:32] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">Podcasting</a></li><li>[19:03] <a rel="noreferrer noopener" href="https://www.facebook.com/groups/podcastmovement/" target="_blank">Podcast Movement Group</a>, <a rel="noreferrer noopener" href="https://podcastmovement.com/" target="_blank">Podcasters</a></li><li>[19:15] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">MaxPodcasting</a>, My <a href="https://maxpodcasting.com/category/podcasting-tips/" target="_blank" rel="noreferrer noopener">Blog Posts</a> about Podcasting Tips</li><li>[19:52] <a rel="noreferrer noopener" href="https://www.facebook.com/help/901690736606156" target="_blank">Moderators</a></li></ul><ul><li>[20:18] <a rel="noreferrer noopener" href="https://www.nerdwallet.com/article/mortgages/payment-buy-home" target="_blank">Down Payment</a>, <a rel="noreferrer noopener" href="https://www.biggerpockets.com/blog/house-hack-fourplex-perfect" target="_blank">4-Plex</a>, <a rel="noreferrer noopener" href="https://www.biggerpockets.com/blog/house-hack-fourplex-perfect" target="_blank">Quad</a></li><li>[20:48] <a rel="noreferrer noopener" href="https://smallbusiness.chron.com/write-business-inquiry-57574.html" target="_blank">Application</a></li><li>[21:00] <a rel="noreferrer noopener" href="https://yoast.com/blog-engagement/" target="_blank">Engagement</a>, <a rel="noreferrer noopener" href="https://neilpatel.com/blog/blog-post-social-shares/" target="_blank">Shares</a>, <a rel="noreferrer noopener" href="https://www.thebalancesmb.com/what-is-publicity-2295550" target="_blank">Publicity</a></li><li>[21:14] What helps blog posts get more engagement</li><li>[22:35] <a rel="noreferrer noopener" href="https://adespresso.com/blog/call-to-action-examples/" target="_blank">Call-to-Action</a> (CTA), <a rel="noreferrer noopener" href="https://wordpress.com/support/getting-more-views-and-traffic/" target="_blank">Views</a></li><li>[22:53] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/Internet#:~:text=The%20Internet%20is%20a%20vast,anywhere%20with%20an%20Internet%20connection." target="_blank">Internet</a></li><li>[23:03] <a rel="noreferrer noopener" href="https://www.youtube.com/creators/" target="_blank">YouTube Creators</a></li><li>[23:34] <a rel="noreferrer noopener" href="https://www.garyvaynerchuk.com/" target="_blank">GaryVee</a> (Gary Vaynerchuk)</li><li>[23:58] <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw" target="_blank">Videos</a></li><li>[24:11] <a rel="noreferrer noopener" href="https://www.russellbrunson.com/" target="_blank">Russell Brunson</a>, <a rel="noreferrer noopener" href="https://www.clickfunnels.com/" target="_blank">ClickFunnels</a></li><li>[24:18] <a rel="noreferrer noopener" href="https://www.russellbrand.com/" target="_blank">Russell Brand</a>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt000800039/" target="_blank">Forgetting Sarah Marshall</a></em></li><li>[24:41] How much writing does Shondell do these days</li><li>[24:52] <a rel="noreferrer noopener" href="https://varcimedia.com/" target="_blank">Writing</a>, <a rel="noreferrer noopener" href="https://varcimedia.com/" target="_blank">Editing</a>,<a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank"> Social Media</a></li><li>[25:08] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">Podcasts</a></li></ul><ul><li>[25:24] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;x&#64;ma&#120;&#112;o&#100;&#99;&#97;&#115;&#116;in&#103;&#46;&#99;&#111;m">&#109;ax&#64;&#109;&#97;xpo&#100;&#99;&#97;s&#116;&#105;ng.&#99;&#111;m</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="733" src="https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-1024x733.jpg" alt="Shondell Varcianna - Wild Business Growth Podcast #134: Balanced Blogger, Founder of Varci Media" class="wp-image-3872" srcset="https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-1024x733.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-400x286.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-768x549.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-500x358.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-400x286@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-1280x916.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-1920x1374.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-768x549@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-1024x733@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-500x358@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-800x572@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4882-1280x916@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Shondell training me on telemarketing</figcaption></figure>



<ul><li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources</strong><ul><li>[26:02] How do you be and stay creative</li><li>[26:33] <a rel="noreferrer noopener" href="https://health.clevelandclinic.org/how-to-become-a-morning-person/" target="_blank">Morning Person</a></li><li>[27:06] How does it feel to get a task accomplished before everyone else wakes up</li><li>[27:24] <a rel="noreferrer noopener" href="https://www.nerdfitness.com/blog/how-to-hire-a-good-personal-trainer/" target="_blank">Personal Trainer</a></li><li>[28:33] <a rel="noreferrer noopener" href="https://www.onepeloton.com/" target="_blank">Peloton</a></li><li>[29:38] <a rel="noreferrer noopener" href="https://www.webmd.com/fitness-exercise/features/mental-stamina" target="_blank">Mental Stamina</a></li><li>[30:12] How do you get yourself to hire help for your business and personal life</li><li>[33:39] <a rel="noreferrer noopener" href="https://www.learnhowtobecome.org/chef/" target="_blank">Chef</a></li><li>[32:48] <a rel="noreferrer noopener" href="https://dc.fandom.com/wiki/Superwoman" target="_blank">Superwoman</a>, <a rel="noreferrer noopener" href="https://varcimedia.com/" target="_blank">SuperNichedAndFocusedWoman</a></li></ul></li><li><strong>Wild Business Shoutout of the Week</strong><ul><li>[33:16] <a rel="noreferrer noopener" href="https://simplicable.com/new/creative-marketing#:~:text=Creative%20marketing%20is%20the%20process,products%20in%20an%20inspiring%20experience." target="_blank">Creative Marketing</a></li><li>[33:22] <a rel="noreferrer noopener" href="https://www.wtatennis.com/players/230234/serena-williams" target="_blank">Serena Williams</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=eg9vy6wIv0Q" target="_blank">Nike Ad</a></li><li>[33:42] <a rel="noreferrer noopener" href="https://www.voices.com/" target="_blank">Voice-Over</a> (VO)</li><li>[33:58] <a rel="noreferrer noopener" href="https://www.sportingnews.com/us/tennis/news/how-many-times-has-serena-williams-won-wimbledon/14ml4hswc4jun1ldaw3509blgt" target="_blank">Wimbledon</a></li><li>[34:53] <a rel="noreferrer noopener" href="https://www.nike.com/" target="_blank">Nike</a></li><li>[35:23] <a rel="noreferrer noopener" href="https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/coachinginabusinessenvironment.aspx#:~:text=Coaching%20in%20a%20business%20environment%20is%20a%20training%20method%20in,individual's%20skills%2C%20performance%20and%20career." target="_blank">Coaching</a></li><li>[36:23] <a rel="noreferrer noopener" href="https://vanillapapers.net/2019/11/13/journaling-tips/" target="_blank">Journal</a></li><li>[37:22] <a rel="noreferrer noopener" href="https://www.investopedia.com/financial-edge/0512/maternity-leave-basics-canada-vs.-the-u.s..aspx" target="_blank">Mat Leave</a> (Maternity Leave)</li><li>[37:49] <a rel="noreferrer noopener" href="https://www.creativereview.co.uk/just-do-it-slogan/" target="_blank">Just Do It</a>! Naturally</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-thumbnail is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/03/Varci-Media-Shondell-Varcianna-Wild-Business-Growth-Podcast-134-Balanced-Blogger-Founder-of-Varci-Media-1-200x96.png" alt="Shondell Varcianna - Wild Business Growth Podcast #134: Balanced Blogger, Founder of Varci Media" class="wp-image-3875" width="176" height="84"/></figure></div>



<ul><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[38:23] What is a quirk Shondell has, eh?!</li><li>[39:07] What is a weird talent she has</li><li>[39:23] <a rel="noreferrer noopener" href="https://www.britannica.com/art/ballet" target="_blank">Ballet</a>, <a rel="noreferrer noopener" href="https://www.britannica.com/art/tap-dance" target="_blank">Tap</a>, <a rel="noreferrer noopener" href="https://www.britannica.com/art/jazz-dance" target="_blank">Jazz</a></li><li>[39:26] What type of dance is the most difficult</li><li>[40:18] What is a pet peeve Shondell has</li><li>[40:44] <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a></li><li>[42:09] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=d-diB65scQU" target="_blank">Don&#8217;t Worry, Be Happy</a>&#8221; by Bobby McFerrin</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[42:2] What is the biggest adjustment moving from Canada to the U.S.</li><li>[43:00] <a rel="noreferrer noopener" href="https://www.sba.gov/" target="_blank">Small Business</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/corporation.asp" target="_blank">Corporations</a></li><li>[43:22] <a rel="noreferrer noopener" href="https://www.nerdwallet.com/cost-of-living-calculator" target="_blank">Cost of Living</a></li><li>[43:42] <a rel="noreferrer noopener" href="https://www.dol.gov/agencies/whd/minimum-wage/state" target="_blank">Minimum Wage</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/i/inflation.asp" target="_blank">Inflation</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/s/self-employed.asp" target="_blank">Self-Employed</a></li><li>[44:19] How do you avoid crashing when getting barely any sleep the night before</li><li>[45:03] Binge-Watching <a href="https://www.netflix.com/" target="_blank" rel="noreferrer noopener">Netflix</a></li><li>[45:12] <a href="https://podcasts.apple.com/us/podcast/teresa-heath-wareing-email-list-excellence-marketing/id1422144338?i=1000455468845" target="_blank" rel="noreferrer noopener">Teresa Heath-Wareing</a> on the <em>Wild Business Growth Podcast</em></li><li>[45:43] What has helped Shondell from her background studying HR</li><li>[46:01] <a rel="noreferrer noopener" href="https://www.themuse.com/advice/30-behavioral-interview-questions-you-should-be-ready-to-answer" target="_blank">Behavioral Questions</a>, <a href="https://www.thebalancecareers.com/job-interview-questions-and-answers-2061204" target="_blank" rel="noreferrer noopener">Interview</a></li><li>[46:32] <a rel="noreferrer noopener" href="https://resumegenius.com/" target="_blank">Resume</a></li><li>[46:53] <a rel="noreferrer noopener" href="https://maxpodcasting.com/how-do-you-record-a-podcast-interview-using-zoom/" target="_blank">Zoom Interviews</a></li><li>[47:01] <a href="https://biz30.timedoctor.com/what-does-a-virtual-assistant-do/" target="_blank" rel="noreferrer noopener">Virtual Assistants</a> (VAs), <a href="https://www.thebalancesmb.com/a-definition-of-virtual-business-2948416" target="_blank" rel="noreferrer noopener">Virtual Business</a></li><li>[47:29] What is the most ridiculous thing to happen on the other end of the line when telemarketing</li><li>[48:37] Connect with Shondell on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/shondellvarcianna" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://varcimedia.com/" target="_blank">VarciMedia.com</a></li></ul><ul><li>[49:03] What are Shondell&#8217;s final thoughts</li></ul><ul><li>[49:27]&nbsp;Subscribe to the <em style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em><span style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-style: var(--fontStyle, inherit); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"> and tell a friend about the podcast</span></li></ul><ul><li>[49:37] Check out the <em>Wild Business Growth Podcast&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[49:44] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> at @MaxBranstetter</li><li>[49:48] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;ax&#64;&#109;&#97;xpo&#100;c&#97;s&#116;&#105;ng&#46;&#99;om">m&#97;x&#64;m&#97;&#120;po&#100;cast&#105;&#110;&#103;.com</a> to bring your podcast to life and use it as a business-building tool</li></ul><ul><li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Shondell Varcianna - Wild Business Growth Podcast #134: Balanced Blogger, Founder of Varci Media" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the <em>Wild Business Growth Podcast</em> to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment? I’ve got you covered. Email me at <a href="mailto:ma&#120;&#64;&#109;&#97;xp&#111;d&#99;&#97;s&#116;in&#103;.c&#111;&#109;">&#109;ax&#64;m&#97;&#120;p&#111;d&#99;a&#115;&#116;i&#110;g.&#99;om</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Shondell Varcianna on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, subscribe to the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about it. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
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