Sasha Siddhartha - Wild Business Growth Podcast #317: Thrive Market Co-Founder, Healthy & Sustainable Online Groceries

Sasha Siddhartha – Wild Business Growth Podcast #317: Thrive Market Co-Founder, Healthy & Sustainable Online Groceries

Solve a problem you’re personally passionate about. That’s the story of this week’s Wild Business Growth podcast guest, Sasha Siddhartha. Sasha is the Co-Founder & CTO of Thrive Market. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

Episode 317: Sasha Siddhartha – Thrive Market Co-Founder, Healthy & Sustainable Online Groceries

Sasha Siddhartha, the Co-Founder & CTO of Thrive Market, joins the show to share his journey from growing up in several countries to building the online healthy & sustainable grocery store with over 1.6 million members. Hear how to immerse yourself in a new culture, create a company mission that attracts a strong team, use a membership model, invent new recipes, and the longest coding sprint Sasha’s ever done. This episode covers everything from Microsoft to plantain chips. Here’s a small sample of what you will hear in this episode:

  • What countries did Sasha grow up in
  • Germinated!
  • What makes Thrive Market different
  • How much testing has Sasha done on the Thrive Market site
  • What has driven the growth of Thrive Market
  • Emerging Fred Syndrome
  • What’s the biggest difference between working in a giant corporation vs. working in the startup world
  • How do you pronounce Sasha’s real name

Connect with Sasha at ThriveMarket.com and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

SquadShot Sasha Siddhartha
Thrive Market is Thriving
  • The Thrive Market Story
    • [29:15] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
    • [29:17] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
Thrive Market
  • The Unusual: Pet Peeves, Quirks, and Weird Talents
    • [29:37] What’s a quirk Sasha has
    • [30:08] Sorry
    • [30:47] Shoutout, Grandpa Fred & Emerging Fred Syndrome (EFS)
    • [31:18] What’s a Weird Talent Sasha has
    • [32:04] How do you find new recipes
    • [32:28] What’s Sasha’s biggest pet peeve
  • Rapid-Fire Q&A
    • [33:52] What’s the biggest difference between working in a giant corporation vs. working in the startup world
    • [34:50] Severance
    • [34:54] Shoutout, Andrew!
    • [35:10] What’s the worst way someone’s messed up pronouncing Siddhartha
    • [35:25] Siddhartha by Hermann Hesse
    • [35:34] How do you pronounce Sasha’s real name
    • [36:08] Plantain Chips
    • [36:45] What’s the longest coding sprint Sasha’s ever done
    • [38:14] Connect with Sasha at ThriveMarket.com and on LinkedIn
    • [38:35] What are Sasha’s Final Thoughts
    • [39:03] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
    • [39:12] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Sasha
    • [39:18] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
    • [39:19] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
Sasha Siddhartha - Wild Business Growth Podcast #317: Thrive Market Co-Founder, Healthy & Sustainable Online Groceries

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Sasha Siddhartha on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And try out Thrive Market with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

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