Nick Fogle – Wild Business Growth Podcast #210: Audiogram Pioneer, Co-Founder of Wavve and Churnkey

Start a business around a problem, and you just might discover another problem that makes for an even better business. That’s what’s happened multiple times for this week’s Wild Business Growth Podcast guest, Nick Fogle. Nick is the Founder and CEO of Churnkey and Co-Founder of Wavve. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 210: Nick Fogle – Audiogram Pioneer, Co-Founder of Wavve and Churnkey

Nick Fogle, the Founder and CEO of Churnkey and Co-Founder of Wavve, joins the show to share his journey from teaching himself how to code as a shuttle driver to launching and selling creative startups. Hear how to find problems to solve, sell your business, reduce churn, overcome self-doubt, and whether Breaking Bad or Better Call Saul is better. This episode covers everything from audiograms to self-esteem. Here’s a small sample of what you will hear in this episode:

• Did anything foreshadow that Nick would start companies one day
• How did he start Wavve
• Why was he able to sell Wavve
• How did he grow Wavve
• What’s his biggest entrepreneurial lesson
• How does Churnkey reduce churn for business owners
• Pun-key!
• What’s Nick’s favorite thing to do in Charleston

Connect with Nick on Twitter @NickFogle.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Coding Shuttle Driver
  • [0:38] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:47] Connect with Nick on Twitter @NickFogle
  • [2:51] How did Nick teach himself to code while working as a shuttle driver
  • [3:18] Millennial, Economics
  • [3:30] 2008 Recession
  • [3:45] Walmart, Law School
  • [4:04] Student Loan Debt
  • [4:23] Attorney
  • [4:49] Nonprofit
  • [4:55] craigslist
  • [5:40] Kiawah Island
  • [5:56] PGA Tour
  • [7:03] Startup
  • [8:00] Programming Languages
  • [9:18] Data
  • [9:31] Codecademy
  • [9:47] Google
  • [10:51] Blackbaud
  • [11:24] If-Then Statements
  • [11:56] Did anything foreshadow that Nick would start companies one day
  • [12:07] Podcast Movement 2019, Baird Hall

• The Wavve & Churnkey Stories
  • [14:41] How did Nick start Wavve
  • [15:02] Wavve Plans
  • [15:05] Wild Business Growth Podcast
  • [15:33] We started using Wavve in November 2018
  • [15:59] Salary
  • [16:32] Starbucks
  • [16:45] Serial, Frosted Flakes, The Frosted Flakes Podcast (need it!)
  • [17:16] Reddit
  • [17:22] VC (Venture Capital)
  • [17:43] Trademark Infringement
  • [18:19] Consulting
  • [18:36] WNYC, Radiolab
  • [18:47] Audiogram, GitHub
  • [20:04] Watermark, Social Media
  • [20:32] Clubhouse, Twitter Spaces
  • [21:06] PTO (Paid Time Off)
  • [21:35] Stacy Madison – Wild Business Growth Podcast #168: Founder of Stacy’s Pita Chips and BeBOLD Bars
  • [22:25] How did Nick grow Wavve
  • [22:46] ROI (Return on Investment), Moneyball
  • [24:41] Recurring Revenue
  • [25:52] Technology (Tech)
  • [26:23] The Joe Rogan Experience, The Ramsey Show
  • [26:38] Gilfoyle from Silicon Valley
  • [26:57] Customer
  • [27:52] User Interface (UI)
  • [28:14] Why was Nick able to sell Wavve
  • [28:43] Fundraising, TechCrunch
  • [28:56] Spotify
  • [29:43] Retirement
  • [30:35] Podcasting
  • [32:43] Budget
  • [33:09] Churn
  • [33:48] How did Nick start Churnkey
  • [34:09] Brainstorm
  • [34:49] Psychology
  • [36:05] Net Worth
  • [37:24] MaxPodcasting
  • [37:37] Entrepreneurs
  • [38:02] How does Churnkey reduce churn for business owners
  • [39:43] Billing
  • [40:10] Netflix, Hulu
  • [40:18] User Experience (UX)
  • [40:38] Pun-key!
  • [41:19] What’s Nick’s biggest entrepreneurial lesson
  • [42:47] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool. Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity

• Rapid-Fire Q&A
  • [44:20] Superbad, McLovin
  • [45:51] Better Call Saul, Breaking Bad
  • [46:39] Vince Gilligan
  • [47:12] Lost
  • [47:34] Succession, HBO
  • [47:50] Severance, Apple TV
  • [48:12] Thought Experiment
  • [48:29] Ted Lasso, Adam Scott, Parks and Recreation (Parks and Rec), Step Brothers
  • [48:48] Content
  • [48:54] What is Nick’s biggest pet peeve
  • [49:18] Dunning-Kruger Effect
  • [49:43] Impostor Syndrome
  • [50:03] Shoutout Matt!
  • [50:13] What’s Nick’s favorite thing to do in Charleston
  • [50:51] Conde Nast List
  • [51:07] Cost of Living
  • [51:14] Shoutout Foodies
  • [51:55] What should you do about self-doubt
  • [52:17] Self-Esteem
  • [52:31] Internship
  • [53:34] Well done, Nick, on the early Final Thoughts
  • [54:10] Connect with Nick on Twitter @NickFogle
  • [54:48] You can say that again
  • [55:21] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [55:43] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [55:44] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [55:45] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [55:53] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Nick Fogle on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And solve some problems while watching Better Call Saul with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!