Leeanna Gantt – Wild Business Growth Podcast #247: Dosage Designer, Founder of tooktake

Business ideas can come when you least expect them. That’s the story of this week’s Wild Business Growth Podcast guest, Leeanna Gantt. Leeanna is the Founder and CEO of tooktake. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 247: Leeanna Gantt – Dosage Designer, Founder of tooktake

Leeanna Gantt, the Founder and CEO of tooktake, joins the show to share her journey from beating breast cancer to creating the no-tech tracking labels for vitamins and meds. Hear how to start finding customers, improve your brand awareness with a small marketing budget, sample your product, navigate your way through acronyms, and how often people get Leeanna’s name wrong. This episode covers everything from sticky notes to Shrinking. Here’s a small sample of what you will hear in this episode:

• What was going on in Leeanna’s mind when she was diagnosed with breast cancer
• How did cancer change her outlook on life
• What’s the most important tactic she’s done to help grow tooktake
• How did she get recommendations from doctors, nurses, pharmacists, and moms
• What’s the biggest difference between the agency world and entrepreneurship world
• How many designs of tooktake have their been
• What’s a Weird Talent Leeanna has
• Bad puns

Connect with Leeanna at tooktake.com.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Breast Cancer
  • [0:33] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Leeanna at tooktake.com
  • [2:07] Smooth start
  • [2:46] What was going on in Leeanna’s mind when she was diagnosed with breast cancer
  • [3:39] Type A
  • [3:45] Entrepreneurs
  • [4:07] The Black Knight from Monty Python and the Holy Grail
  • [4:31] How did cancer change Leeanna’s life
  • [5:21] How did cancer change her outlook on life
  • [6:31] What’s a life lesson she can share from her experience
  • [8:01] Target (Wow!)
  • [8:44] Thanks, Leeanna!

• The tooktake Story
  • [9:14] Totally
  • [9:23] How did Leeanna come up with the idea for tooktake
  • [12:25] The Stacking Dolls of Invention
  • [12:43] How were sticky notes invented
  • [12:56] CliffsNotes, SparkNotes
  • [14:08] How did Leeanna turn tooktake into a real business
  • [14:47] Patent
  • [16:02] How hands-on was Leeanna in the design of tooktake
  • [16:40] How many designs of tooktake have their been
  • [17:33] How long before Leeanna was cancer-free did she officially start the business
  • [18:24] B2C (Business-to-Consumer) vs. B2B (Business-to-Business)
  • [18:32] Walmart, CVS, Amazon
  • [18:48] How did Leeanna start finding customers for tooktake
  • [19:17] Cardinal Health
  • [21:17] How do you improve brand awareness with a small marketing budget
  • [22:53] Social Media
  • [23:39] Another Gem from Gantt
  • [24:07] How did Leeanna get recommendations from doctors, nurses, pharmacists, and moms
  • [24:10] PR (Public Relations)
  • [26:10] What’s the most important tactic Leeanna’s done to help grow tooktake
  • [26:19] Sampling
  • [26:29] Oh boy, here we go again
  • [26:37] Bottom Line
  • [27:38] So excited to speak at Podcast Movement 2023! It’s August 21-24 in Denver. Register and join the fun at PodcastMovement.com
  • [27:40] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
• Inspiration & Creativity: People, Hobbies, and Resources
  • [28:24] Sheeeeeeesh
  • [28:52] How do you stay creative
  • [29:02] Sorry again
  • [29:11] Creative Director (CD)
  • [29:41] What activities does Leeanna’s family do together
  • [30:21] What’s the biggest difference between the agency world and entrepreneurship world
  • [30:27] Inventory
  • [30:57] 3PL (Third-Party Logistics)
  • [31:22] Blogs, Google
  • [31:32] What’s Leeanna’s favorite arts & crafts project she’s ever made
  • [32:12] Shout Grandpa Fred & Forever Fred!

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [32:45] Super Bowl
  • [32:53] What’s a Weird Talent Leeanna has
  • [34:04] Does she watch scary and violent shows and movies
  • [34:27] What’s a quirk she has
  • [35:01] Trader Joe’s
  • [35:17] What’s a pet peeve Leeanna has
  • [35:32] Cold Email, LinkedIn
  • [35:57] Automation, AI (Artificial Intelligence)
• Rapid-Fire Q&A
  • [36:55] What was Leeanna’s favorite and least favorite part of working in the ad agency world
  • [37:20] Wining & Dining
  • [37:34] What is Leeanna’s favorite part living close to the Rose Bowl
  • [37:50] Old Pasadena
  • [38:05] Shrinking
  • [38:12] Shoutout, Dana!
  • [38:12] How often do people spell L-E-E-A-N-N-A wrong
  • [39:38] “Eea”
  • [39:54] Starbucks
  • [40:21] What’s Leeanna’s favorite design work she’s ever created
  • [40:50] I love bad puns
  • [41:40] omg
  • [42:00] Connect with Leeanna at tooktake.com
  • [42:28] tooktake TikTok @hellotooktake
  • [43:09] What are Leeanna’s Final Thoughts
  • [44:07] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [44:22] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [44:24] Connect with me on Instagram, Twitter (aka X), and LinkedIn @MaxBranstetter
  • [44:27] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [45:33] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Leeanna Gantt on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And don’t forget to tooktake. Until next time, Let your business Run Wild…and Bring on the Bongos!!