Full Transcript – Krystal Proffitt – Wild Business Growth Podcast #203

This is the full transcript for Episode #203 of the Wild Business Growth Podcast featuring Krystal Proffitt – Binge-Worthy Strategist, Confident Content Creation. You can listen to the interview and learn more here. Please note: this transcript is not 100% accurate.

Krystal Proffitt 0:00
You’re fine like this is this is great, just go for it

Max Branstetter 0:18
you are fine indeed. Welcome back to the Wild Business Growth Podcast. This is your place to hear from a new entrepreneur every single Wednesday morning who’s turning wild ideas into wild growth. I’m your host, Max Branstetter, Founder and Podcast Producer at MaxPodcasting. And you can email me at to save time with your high-quality podcast. This is episode 2003. Sorry, 203. And today’s guest is Krystal Proffitt. That’s Krystal with a K and Proffitt with two F’s and two T’s. So there’s lots of letters here. Krystal is a super helpful content strategist, content creator, host, teacher, mentor, basically comedian, as well. And she hosts both The Proffitt Podcast as well as The Poddy Report both incredibly helpful podcasts for content creators. She also is the author of the best selling book Start a Binge Worthy Podcast, which is binge worthy in itself. And in this episode, we’re talking confident content creation on competent content creation, on all sorts of continents. That means repurposing content, getting over your internal hurdles when it comes to content. And some tips for solo podcasting, which is very, very tough. And this thing starts off hot right out of the gates. So buckle up, fasten your seat belts, I guess that means the same thing. Just just prepare yourself. It is the most profitable Krystal. Enjoy the show.

Already, we are here with one of the fan favorite content creators and content creator coaches, and just everything that starts with C for alliteration. In the land, Krystal Proffitt, real name, Krystal, I’ve seen your name partly because of the Proffitt, but mostly because of the awesome work you do all across social media and even some of my clients taking your courses and can’t say enough great things about you. Thanks for so much for joining today. How you doing?

Krystal Proffitt 2:36
Yeah, Max, thank you so much. So I have to like point out one clarification. Yes, Proffitt is my last name. Because people always ask me that. And I’m so shocked that you’re on like, come on. Is that really your lead? I’ve heard it enough. It’s like, I love telling the story. I met my husband, a business school, he introduced himself. And he said his last name was Proffitt. And I’m like, There’s no way this absolutely has to be online. And so I would ever explain to people that I’m in business and I you know, teach content strategy, and I talk about business and profit. They’re like, come on, that’s gotta be a stage name. No, it is absolutely my last name, profit. And I’m so happy to be here with you today and nerd out about podcasting and marketing and content, because it’s my favorite thing to talk about.

Max Branstetter 3:21
A perfect and my favorite thing to talk about is profit. So your perfect. So. So typically, as you know, as a multi time times, a bajillion podcast episode podcast hosts. The research for guests is a pretty fun, but also can be time consuming process. But it’s really fun, almost like an investigative journalist of like, diving into their background and finding Ooh, where’s a good place to start the interview? Or like where’s good areas to hit on. And I almost feel like I’m cheating. Because with you, you literally have a section on your website for fun facts. And one of them was about the name Prophet, which he just shared the story. So that’s already taken care of. But I almost felt like it was cheating. It was too easy. But I think that’s just because you’re such a great podcast guest and prepare to know it. So I want to go through some of these fun facts real quick and get your admission on what the story behind it is. So first of all, as anyone would guess you have the nickname moose. Where Where did besides Alaska? Where did that come from?

Krystal Proffitt 4:26
Okay, so it has nothing to do with Alaska. It has everything to do with the Dallas Cowboys. Okay, so I have been the size that I am five foot seven, five foot eight since I was 12 years old. And like it’s super crazy. Like I just I shot up like a rocket at a very young age. And then my parents were like, Oh, dear God, please let her stop growing because she has a humongous foot and she’s going to be so tall that she’s never gonna find find anybody to date her because she’s just she’s giant. She’s a moose. And so my dad was a big fan of Daryl Johnston from back in the 80s 90s. That played for the Dallas Cowboys, and his nickname was moose. And it he just called it to me one day and it just stuck and actually went by that all through high school all through college. Like I have so much memorabilia with the name moose on it. So that’s my backstory on moose.

Max Branstetter 5:24
Oh my god. I’m cracking up that your parents called you out for having a Bigfoot. I mean, we had Shaq on the show previously, and his were pretty big. But now I’m just

Krystal Proffitt 5:34
gonna say my feet are not that big. Okay.

Max Branstetter 5:38
Yeah, but with the Cowboys reference. So, my dad’s huge Cowboys fan, so we’ll appreciate that. But my fiance Dana is a huge New York Giants fan. So we people are either throwing their their phone across the wall or building a statue of you and your feet. But anyway, so. So that’s the moose story. So cheers to that. Rocky and Bullwinkle. And then speaking of big things, you also have a, as you say, a quote, a tattoo the size of Texas. So what’s the story behind this? And Are you regretting putting this stuff on your website? publicly?

Krystal Proffitt 6:13
Yeah, no, I’m not regretting. I’m regretting it, putting it on my body permanently, is what I’m regretting. So this was a terrible thing that happened whenever I was 18. So, okay, I’m just like, here’s all the dirt Max, like, this is probably the most personal I’ve ever gotten so quickly into a podcast, but we’re here and it’s happening.

Max Branstetter 6:32
I tend to bring it out of people and mooses.

Krystal Proffitt 6:35
So whenever I was in high school, because I’ve been working, so I was 14 years old, I had so many different jobs here and there. One of my jobs my senior year was working in a tanning salon. I know, I’ve already confessed this to my dermatologist. It’s terrible. I shouldn’t have done it. But here we are. It’s happened and I can’t take it back. But if you remember back in the early 2000s, probably in the late 90s. Like when girls would go the tanning bed, they have those little stickers and they would put them on their body. And then they would say, you know, like, this is like the bunny ears. They’re so tacky and so let’s just it’s trashy. Let’s just call it what it is. Okay, I shouldn’t have done it. I shouldn’t have done it. But there was one that was a Texas cut out. And I was like, Oh, this is fun. Like, I’m going to do this and so I go to the tanning bed the darker you get the lighter the Texas would stand out from the tan. Well, I’m going to Florida with two of my girlfriends like a senior trip after we’ve graduated and we get to Florida. Again, this is just a bad bad. This is a cautionary tale, ladies and gentlemen, don’t do this. Especially when you’re 18 and we get to Florida and the girls are like we should get tattoos were 18 were grown people were out of the house. Let’s make it happen. They said what do you want to get my other friends chose for something that was probably the size of a quarter very small. Not me. I go big I go home, there was a Texas option. Don’t get a tattoo of another state in a different state. Again, cautionary tales all around. I literally have a huge, huge tattoo of Texas on my lower back. And it’s not coming off because I heard it’s more painful to get it taken off than putting it on there. So that’s my story. It is it’s literally Texas shaped tattoo and I have so many regrets my six year old one day was like mom when you have a sticker on your back like I don’t like it take it out. He told me he was like please take it off as a baby. I would if I could trust me.

Max Branstetter 8:40
I have to thank you so much for putting those fun facts on your website in the first place because that is that yeah, I usually don’t dive into that specifically but holy cow is the person I’m expiry is

Krystal Proffitt 8:51
the first time I’ve ever shared this story. So I will be absolutely like telling people you have to go listen to this podcast just to hear stories never shared anywhere else for sure.

Max Branstetter 9:02
I appreciate it. And you literally you went through the trouble of getting tanning marks the shape of Texas and then the actual tattoo the shape of Texas, just so you could talk about on podcast one day. So I mean, that’s foresight, if I’ve ever

Krystal Proffitt 9:15
regrets doing it, not regrets talking about it here today to be clear.

Max Branstetter 9:20
Perfect. Well, speaking of, I guess the opposite of regret, hopefully having children. That was a terrible segue. But you before you kind of have skyrocketed your career into the content creation and podcasting and beyond space. You spent a decent amount of years of stay at home mom and kind of full time focus there. What did you learn from from that time period that one you’re thankful for. And then the other part of that would say, inspired you to figure out something else to do?

Krystal Proffitt 9:55
Yeah, this is a really great question. This is typically where, you know, I go to other Podcast and people will say, what’s your story? Like, tell us about your background? And I’m always like, well, where should I start? Because it’s usually kind of iffy on whether I should say, Oh, I was a stay at home mom for multiple years, because a lot of people are very hard like, hustle. You don’t take breaks, you don’t take time off? Why would you ever take time for yourself or for your family? God forbid, that happens. And so thank you for asking this question. Because I’m sure there’s stay at home parents that are listening to this dreaming about their wild business growth and the amazing things that they

Max Branstetter 10:32
do. You are too kind. Here, let me stop recording. That’s, that’s, that’s good for the day.

Krystal Proffitt 10:38
That’s it. That’s that’s the snippet you got to take out and share on social. But you know, I was I left the corporate world. And I was like, You know what, I’m just gonna stay at home for a little bit and figure things out, I really thought I was going to absolutely love being at home and having so much time to focus on my family focus on my kids. But what it ended up being was a lot of alone time for me and my own thoughts. And sometimes that was scary. Sometimes it was a good thing, because you know, I needed a break. But other times, it was like, What am I doing with my life, because I’m a very ambitious, motivated person. And then all of a sudden, I was just ambitious and motivated to clean the house and to cook meals and to do things. I was like this, I’m not loving this. It shocked me, I thought it was gonna love every single second of being a stay at home mom, and it was so much harder than I thought it was going to be. So during that time to answer your question, I was grateful for that exploration period that I think people that go to school, go to college go straight into work, and they’re set on the career path, they don’t get a lot of time that we recently got, unfortunately, and locked down and we owe with COVID, the last few years, we had some time to pause and reflect and look at things. That was my time back then to ask the big questions. What do I want? How what is my life going to look like what inspires me. And so it was during that time that I learned how to write, I started journaling. I self published a book and that time, I learned how to start blogging, like just with no financial pressure, because it didn’t matter. At that point, we had learned how to live off one income. So it was totally fine. If my blog wasn’t getting 1000s of viewers or even five years, or anybody besides my mom just looking at it. And it didn’t matter because I didn’t have that pressure. And so I’m so grateful for that period of being able to explore what do I like, what do I not like? And just lots of learning. I was a sponge at that point learning from other bloggers, other online business owners because the world was just, it just blew up my world when I realized people could stay at home with their family and make money. It was it was life changing for sure.

Max Branstetter 12:55
Where were you blogging about in those early days of coming out of your content? Shell?

Krystal Proffitt 12:59
Yeah, it was very messy. It was not clear. I was writing about writing, which was not good. Because it was just a good writer.

Max Branstetter 13:10
You’re writing about not so good writing. Yes,

Krystal Proffitt 13:12
exactly. And I was writing about parenting, I was writing about weight loss, because it was something I think that is on the minds of a lot of women right after they have a baby because they’re like, Okay, I want to be healthy. I want to take care of myself. I had children young, like I had my first son when I was 22. And so I felt like in my body, I’m like, I should have this, you know, certain physique because I’m still so young. And then I just had a baby. So there was like a lot of mental and physical things I was grappling with. And I thought, well, to process these, I’m going to write about them. I’m going to journal about journal about them. And then I was like, let me put this up on a blog and see what happens. And so that’s really where a lot of it started.

Max Branstetter 14:00
So let’s segue perfectly as Krystal typically does to the three C’s confident content creation. When I first came across this character named Krystal Proffitt, I think you were totally podcast focused. And I know podcasting is still a big focus, but I noticed that you’ve kind of rebranded a bit to to content creation and so there’s more things that go involved in that. So what topics within this world of content creation do you get, like super, like the most jazzed and excited and like, Hey, I’m ready to get like a, a tattoo of New Mexico.

Krystal Proffitt 14:36
Oh my gosh, it’s hands down repurposing content. And the reason why repurposing content just makes me so fired up is because it makes my life easier. So I am, you know, like we talked about I have three boys now that are 1310 and six, and we just we have a very busy family. Life between my husband working I’m working, we’re doing all these things, or our kids are in athletics or in sports are doing a lot of things. And whatever I can do to save time to save money, and to save my sanity is what I’m going to do. And I feel like I kind of apply that same model to content creation, because I will often see creators making their lives so much harder than it needs to be so, so much harder. And people come to me and they say, Well, I have a podcast. But I also want to have a YouTube channel. And I want to have an email list. And I want to have social media and I want to have a website and I want to put blog stuff, but I don’t know where to start. And so they just shut down. It’s like this wall goes up. And they’re like, I want to they have these huge, big dreams and they get so like sparkly eyed when they talk about it. But then when they actually look at the work that has to go into that they shut down and they say one day, one day that will happen. And I’m here to tell anybody that’s listening that repurposing content is the way to go to make your life easier and to make creating content fun, because I mean, at the end of the day, what just breaks my heart is hearing someone say, I quit my podcast because it was too hard. I stopped creating YouTube videos, because I didn’t have the time, it was too stressful. I know that we all need breaks from time to time, but I hate it when someone just walks away forever, because they’re burned out. I’ve seen it so many times, I’ve almost experienced it so many times. And I think that whatever we can do to make it easier on ourselves is the best approach.

Max Branstetter 16:37
You read my mind because that whole thing of, you know, putting up roadblocks for yourself and overwhelm and tackling that, like, it’s I think anybody can relate to that. And then until you get started. And I mean we’re two examples of people that just a few years ago, we’re in that place and now we’re like we’ve I think combined published like over 2000 podcast episode like it’s kind of crazy to to look back on it. But I was wondering, what’s what’s your answer for getting over that? What’s the what’s How do you advise people and faraway repurposing content is like your number one jam. So let’s get into repurposing a little bit. And we’re going to pull out audio grams and blog posts and all sorts of stuff from this just to be as meta as possible. But in the world of content repurposing, why? First of all, why does repurposing lighten the load so much for any content creator out there?

Krystal Proffitt 17:33
First, I’m gonna give you my philosophy on repurposing because then it will make so much more sense on why I think it’s so easy, because I already know there’s somebody listening to this. That’s a content creator. They’re rolling their eyes, and they’re like, Crystal, it’s not that easy. I’m trying to do it right now. It sucks. I’m struggling. It’s not fun. Yeah, come on most. Like break bring us the good stuff. The first thing that we have to do is reframe what repurposing content means. And what that means for me. And the other people that I teach this to is you have to flip the model of content creation and repurposing on its head. So instead of Max saying, Okay, I’m gonna record this interview. And then, once it’s finished, it’s recorded. It’s edited. I’m gonna ask the question, now what? Now? What am I supposed to do? Am I supposed to create sound bites? Am I supposed to put this in my email? Am I supposed to put it on social dot post the interview on YouTube? What should I do with it? There’s a lot more questions that you can ask that don’t have a direct answer. If you look at repurposing that way. So when you flip the model on its head, and you think about repurposing at the beginning, when you’re planning your content when you’re saying, Okay, I know that Krystal and I have a very aligned audience. What can we talk about, that we’ve never talked about on the podcast, because if we talk about it on the podcast, then I could use that for YouTube content in the future, because I know that that’ll be SEO searchable and friendly. And I could cut it into five or six short videos and talk about very specific things. Okay, I’m going to plan my interview that way. And then I know that I really wanted to create this blog article, or I wanted to create a LinkedIn article that was going to be for people in this specific subset. So I’m, I’m writing all this down. I haven’t recorded anything, haven’t done anything. I’m writing all this down in a project management tool. I love Asana. I always talk about Asana. It’s my favorite. You could do this in a notebook. You could do this in a Google Doc, you could do it in a spreadsheet. I don’t care where you do this, but you have to think about all the different platforms where you want to post content because then when you’re creating all this content, you remember just like Max remembered so beautifully before we started recording, he was like, Hey, we’re gonna take a quick selfie real fast, like we’re gonna take a picture together, because I’m sure there’s 17 ways that he could potentially use that pic Sure, now that he has it, he thought about it beforehand. And this is what is so, so important.

Max Branstetter 20:06
Yeah, apologies in advance. Well, you’re listening to this real time. So apologies right now. But the I do not think it was the best picture of all time, but we’re gonna roll with it. You look great. I look like upside down somehow.

Krystal Proffitt 20:20
But it’s those little things like it’s the little subtle pieces that you can ask the questions, were all do I want to repurpose content upfront that way, you know, oh, crap, I wanted to use this on YouTube. But I also wanted to create an Instagram reel for it. So in my in my editing software, I need to make sure that I resize everything in the editing room instead of trying to do it later. Because then it’s gonna look all wonky and funky, and it’s gonna take me forever, I’m gonna have to hire an editor or whatever the extra added steps. This is where the overwhelm comes in, you see how quickly that it can creep in once you’re thinking about repurposing on the back end. So I encourage everyone to think about it upfront. Where do you want to put your content? What kind of message is that the same message because for me, my message is look different on the different platforms, because I create specific content for YouTube for my email list for my podcast for social for the show notes. But it’s all stemming from the same place. And it all comes from planning all of this one time, maybe it means I have to sit down and plan for an hour instead of 30 minutes. But I got all this content done in one sitting instead of coming back to it over and over and over again.

Max Branstetter 21:39
This is starting to creep me out because I literally wrote down that the the next question I was gonna ask you is how much time should you spend? Spend, see your Texas accent? How much time should you spend? Prepping for for this and planning this out? So is an hour is that? Is that reasonable? Let’s say you’re going to record a podcast interview. How long should you should you think through these all these different touchpoints and sharing out awkward photos?

Krystal Proffitt 22:05
Yeah, so I think it just depends. I think it just depends on how many platforms you want to be present on and what type of repurposing you’re going to use. So let me back up for a second and tell you a little bit more about my content strategy because it makes a difference here. I don’t typically just record a poll. Like I don’t record myself recording a podcast, when I record a podcast, it is just me, my computer, my thoughts and my notes. Like that’s, that’s what it is. If I’m doing an interview, that’s a different story. Obviously, there’s more people involved, and you can see the video. And that’s how that works. But when it’s just me, I just want to record the podcast. And when I do that, I think of that as my dry run, if I’m going to record that same content as a YouTube video, and so people will say, well, Krystal, but you’re not really repurposing. You’re not like you should record this, y’all. It’s hard. It is so dang hard to record a podcast episode as a video, not screw up, look in the camera the whole time. Don’t look away, like don’t look at your notes. It’s too much. I personally cannot do it. I’m sure there are some people that are amazing at this. I choose not to do it. It is less stressful for me. But what I will do is I will record that whole podcast episode and then say, and that was really good. What can I use as pieces for this YouTube video that I plan to go alongside of it. And then maybe I realized that could actually be two videos instead of just one. And so I’ll take my same outline that I just used for a podcast, and I’ll split it up into videos. But then whenever I’m recording a video, I’m not saying it out loud for the first time and having all these word flubs and screwing up so much the editing takes me hours and hours. It doesn’t take me there as long because I’ve already said the things that I wanted to say. I can say them more concisely. And it’s just an easier process for me. So I hope that that makes sense. You let me know if you have any follow up questions with that but

Max Branstetter 24:07
it does I was I was putting on my makeup and persona for to get ready for a video after this. But I’m with you. It’s hard like yeah, like if you’ve ever recorded a video or been in a video interview. The second that you start thinking about appearance and like eye contact and all that stuff is the second that you you lose your next thought. Like I’m totally with you there. So speaking of next thought this one this is a huge curveball, so get ready for this but besides repurposing content, what allows you or how do you advise your clients or students to become you know, as confident as possible and just all start content creators?

Krystal Proffitt 24:49
It’s messy. Let’s go back to regrets and all the other things that we talked about earlier. It’s you have

Max Branstetter 24:56
to make all you don’t need to do all we put you through

Krystal Proffitt 24:59
regret So but let’s go back to the early days of blogging, about I didn’t know what I was doing. I had just no clue. I was just I just got started. And I mean, Max. I don’t know if you’ve listened to my podcast, you’ve watched any of my YouTube videos, but you’ll hear me say,

Max Branstetter 25:17
well, multiple.

Krystal Proffitt 25:18
Yeah, go over and over. I

Max Branstetter 25:20
admire it, by the way that, yeah, The Proffitt Podcast, The Poddy report, we can get into the name of that later. Yeah, just Krystal is an absolute, just machine with content creation.

Krystal Proffitt 25:31
But it at the end of all of these, I always say the same thing. It’s keep it up, we all have to start somewhere. And I truly believe that because when people come to me, and they’re like, I tried recording a podcast one time, it’s not for me. But I sounded like an idiot when I wish I had I deleted it, I deleted I have no idea where my first file is. Because that’s what I told myself. I was like, I just need to record and delete, record and delete, record and delete until I finally don’t sound like an idiot. Well, by the time I did that, probably five or six times, I was like, this is a waste of time. I still sound like an idiot, but I’m just going to record it. And it has to be good enough. So that’s how you get to confidence. Like you just do it. And I know some people say, Well, you make it like, it’s not that easy. It can’t be that easy. It really is. And I can tell you right now, I still have days, I still have videos and podcast episodes that I cringe at because I just think it’s awful. It’s really not that good. So the self doubt doesn’t ever fully go away. But my confidence of worrying about other people. It’s just not I don’t care. Like I’m not holding my content up to anybody else’s, but my own. And I can tell you, I’ve gotten better from my years. If you don’t believe me go back, I’d never deleted my old pot, you can hear every single one of my podcast episodes go back. I cringe when I say that, because I really don’t want you to go back to the beginning. But I also want to show you guys that you have to start somewhere just get started.

Max Branstetter 27:06
I totally know what you mean, like, people say they hate the sound of their own voice. And I think once you do enough podcast episodes, and especially once you edited enough episodes, that doesn’t bother you anymore. Unfortunately, for people who listen, like my fiance still cringes with every single episode mostly about like the jokes and stupid stuff, I say, but you brought up a really interesting point about just doing it, like record it. Even if you just delete it right away, just record and start taking action. And doing it that way. I found it both ways. I think no matter what it helps just hit record. And get in like almost the mindset of recording, just say something, you know, maybe try to do your intro outro. Like right away. And I found that sometimes that initial recording is it’s awful. And then you just delete it right away. But like that almost breaks you out of your shell to the point that the next you know, you record right after that a few seconds later. And you’re pretty good, you’re good to go. You just needed that little like, you know, taking the first pitcher of baseball, some people live by that in order to wake you up. And then other times, I found that first time recording is like the most natural and sometimes that first take actually works. So anyway, you slice it just helps just to do that. But I’m curious like for you these days. How often do you think your your first take is good versus you’re still kind of, you know, let’s let’s just do one that’s awful. And then trash it and then Alright, it’s game time.

Krystal Proffitt 28:30
Yeah, I mean, I think that it really just depends on how much how much of a personality you are throwing behind your podcast voice and I see so many people doing this. I see the big players like I’ve listened to so many. I’m a huge Armchair Expert fanatic. Like I love their podcast. And I recently went back and listened to some of their very first episodes. So it’s Dax Shepard, Monica Padman. And Dax was talking about like, I could hear, he was so much more of a character like cuz he’s already a pretty animated person. But he was just he was it was overkill. It was too much going back and listening to those. I was like, oh, that’s what he did. And he actually said it in a recent episode where he said I was just playing apart because he’s an actor. He’s a trained actor and he was putting on this persona and not really letting himself just be himself. And so this happens to a lot of people this happened to me if you go back I’m a lot more structured you can probably tell I’m reading a lot I am scripted and if that’s how you have to start that’s how you have to lots of my students several people in my community are like I had to read all of my notes or I still read all of my notes because I get scared I’m gonna go off topic and go down this rabbit hole I’m not gonna be able to pull myself back in especially if they’re doing a solo episode. I or it’s gonna take them forever to edit it because they went off you know, talking about something they weren’t sure Let’s talk about or whatever. And I just think it’s so important that whoever’s listening to this, you do what works best for you. If you speak on stages, and you feel confident already, podcasting may come pretty naturally to you. If you send voice memos to your best friend all the time, podcasting may come a lot easier to you than someone who is a trained writer, and they’ve just done blog post. And they’re an academic who sits in, you know, a classroom and doesn’t talk to a ton of people all the time, like, it’s just going to be a different experience for everybody. But at the end of the day, you just have to do what works best for you. I mean, I’m a fan. Still, to this day, I would recommend for someone just getting started, pull out the Voice Memo app on your phone, hit record and just start talking. You don’t even have to be talking about what your would podcast about, just start talking, say, hey, it’s kind of like elf, I always think of the elf scenario, when he’s sitting there. He’s like, I’m in a store, and I’m singing, I’m still I won’t do it, because I can’t sing. But you know, you started to write there, that was perfect. It’s pretty awful. But it’s just that idea. Just start talking to start talking, it’s gonna get better, the more that you do it,

Max Branstetter 31:12
I’m totally with you. I advise people the same thing. Like, when you’re the very early stages of a podcast, it doesn’t start to feel real until you buy your microphone and start recording like that. Just doing it doing test episodes. Like I remember, with my family business, like when launching the wild Business Growth podcast, they were like three or four times, like few weeks in a row in the summer of 2018. So actually, like, same time that you got into podcasting, which is really cool, that I would record, just like me testing out the mic. And I was so excited to like, share it with the family and like, be like, Oh, this is like what’s the common in now if you go back and listen to these snippets off to dig them up. I mean, they were terrible. And even he struck a chord. My early episodes, too. It’s like my voice was so like, trihard over the top. It was so like, welcome to the wild business good. Like, not quite that level. But basically. So that’s that’s a treat as well. But yeah, you’re there’s some just the repetition of doing something so often and especially with other people is you get so much more comfortable on the mic and so much more comfortable creating content, and on the solo podcasting note, because that’s something I have as far as releasing episodes that are just me, I’ve never done that. But I’ve done you know, for every episode I’ve recorded like intro outro add read. And then for like episode 200 100 special just lots of solo recording to kind of move it along. But you know, solo recording superduper well, in addition to guest interviewing, I find solo so much more difficult when it’s like literally just you and your laptop and your mic like how do you get yourself to be confident and to come out good and most importantly natural when you are recording solo podcasting.

Krystal Proffitt 32:56
Such a good question. It’s one that I haven’t really thought about. But now that I’m thinking about the origins because I have recorded so if we go back to my original podcast episode, I recorded about 46 episodes I believe before I rebranded so the profit podcast is a rebrand of my original show. But of those 40 So

Max Branstetter 33:20
it’s the The Rookie something. Yeah, The Rookie Life. perfect. I’m such a rookie, sorry, yeah.

Krystal Proffitt 33:27
But in those 46 episodes, there might have only been a handful of solos. I was like, these are the scariest things like what am I even doing this is? This is really hard. And those are the ones that you can tell. I’m a lot more scripted, because it’s not a dialogue back and forth. It’s a monologue, and I’m just talking and it’s it’s awkward. So if you’re thinking about doing a solo, just just know, rip off the band aid, it’s gonna be awkward. Put it on there. I tell everybody. It’s so weird being in a room by yourself with a microphone. And you’re again, I’m in a store, and I’m singing. Yeah, it’s weird. Perfect. That was even better. Second time getting my getting the pitch. Right. But to go back to your your question, I think back I started my second podcast, which we can talk about the potty report and the naming of it here in a second. But I started that in March 2020. What else is going on March 2020. Chaos all over birthday. Oh, yeah, exactly. Positive spin, we’ll put it on. But since then, it’s been over two years that I committed to recording a podcast and having one publish Monday through Friday, five minutes or less on that podcast. And what it was it fulfills a few things for me one I didn’t know what to do with my time it was it was a coping mechanism for what was going on in the world. I’ll admit that freely. But it was also something that I wanted to do. Just as an experiment, it’s kind of like I call it my Creative Sandbox. I was like, Well, if this one doesn’t work, it’s okay. Because it’s, you know, it’s not my big show. It’s not my main show. It’s kind of like my side, my side hustle that I have on top of my other podcast. And in doing that, I have gotten closer, I’m almost at and this is crazy. I’m almost at 1000 episodes that I’ve created since 2018. I think I’m at 985. As of this week, as opposed,

Max Branstetter 35:30
I bet as you’re listening to this, Krystal’s probably just hit the 1000 milestone. So congrats for that. Holy, that’s a lot of poddy.

Krystal Proffitt 35:40
And that’s the thing. It’s like, it’s because in doing this, and recording by myself, I was forced into this creative constraint that has helped me beyond my wildest dreams, because forcing myself to this time limit of five minutes, took the pressure off, because it wasn’t, well, if I screw up, I don’t have to edit. I don’t edit that show whatsoever. By the way, I record, boom, it gets uploaded, i There’s no editing at all. And if I mess up, I just hit stop. And I trash it. And I start over because it’s five minutes. Like it’s

Max Branstetter 36:15
that. Yeah, it sounds fine in theory, but that also like scared me to the core of like, how often do you get to four minutes and 59 seconds all the time, and then cough and sneeze for five seconds straight and then start over?

Krystal Proffitt 36:29
All the time, all the gyro? It’s correct, you should see how much I’ve trimmed. I mean, it’s Milla milliseconds to get under that five minute mark. It’s yeah, I’m sweating in the editing room sometimes. But in doing that, I have just gotten so much more confident in speaking in a more concise way. So I feel like those solo episodes have trained me to be a better communicator all around, not just in podcasting, not just, you know, on this show, or that show or in my content. But I can get to the point so much faster than I used to be able to, I could really structure sentences and stories in a way that they will flow better for the listener because I’ve done this training. So again, going back to your original question about solo creation, you just have to get comfortable talking to yourself. I know that sounds really strange. It sounds like such a weird concept. But I have a friend who’s a speaking coach, and she’s like, Yeah, you gotta talk to yourself in the shower, in the closet while you’re getting ready while you’re in the car by yourself. Because it’s the thing like sometimes we’re just most uncomfortable with ourselves. Everybody feels this way. It’s everybody. It’s not just me, it’s not just Max’s. It’s not just anybody who’s thinking about podcasting, it’s all of us. We just have to get over that first obstacle of feeling comfortable with ourselves and validating that what you have to say, is relevant for somebody else to hear. And somebody else needs to hear your message.

Max Branstetter 38:07
That is incredible advice. Talk to yourself more. Do it in the streets from the rooftop. No, that’s fantastic. So many people sing in the shower, you can talk in the shower.

Krystal Proffitt 38:16
Yes, yes.

Max Branstetter 38:19
If you can talk to yourself, you can podcast and if you can podcast or have any aspirations for podcasting/talking to yourself, you’ll probably be a huge fan of my new Podcasting to the Max newsletter. And if you’re crazy enough for for more Max, that’s, that’s where you can find it. Go to MaxPodcasting.com Scroll down on that homepage and sign up for the newsletter there. All you got to do is put in your email, and you are all set for Podcasting to the Max. Now let’s stop talking about yourself, Max. So we can put in a good segue here that that deals with self. Speaking of yourself, let’s switch gears a little bit get to a segment on inspiration and creativity. So this is more you on the personal side. Not that we haven’t reveal too many personal details about yourself our background already but people hobbies resources, what do you do in your free time when you can squeeze them out? To stay creative?

Krystal Proffitt 39:23
I love stand up comedy. I love it. It’s my husband and I like we will watch all the latest Netflix specials and crap like we saw Jim Gaffigan last year in Houston and it’s like, it’s the thing that makes me most happiest when I’m alone or with him when I’m with someone like I will rewatch comedy movies that I’ve seen 1000 times like I’m a huge Adam Sandler fan like I love Adam Sandler show so

Max Branstetter 39:53
much. I can’t believe you like Adam Sandler. How dare you?

Krystal Proffitt 39:56
I love him so so much and I just look at it. All these different people that are creative, and they’re hilarious, and I think partly because I’m like, That’s what I want to be, I want to be funny. I want to feel relatable. I want people to really identify myself, my persona, if you will, that’s put out into the ethos that is the online marketing space. I want them to look at my content and say, You know what? I can learn from her. Also, she’s pretty grounded. And she’s kind of crazy and silly, and it kind of takes that like, strict teacher or someone that’s educating you holier than now like me, personally, I shut that person off. And so I like to surround myself with comedy. Is that a good answer? Is that the right answer? I don’t know.

Max Branstetter 40:48
But it’s a bit comical.

Krystal Proffitt 40:52
Your puns are on point today like it.

Max Branstetter 40:54
Thank you. They’re on punt. Yes. But have you watched The Marvelous Mrs. Maisel? I have it. Oh, okay. Because that I think you’d enjoy it because I okay. I’m the same way I love. I love comedy. But I hadn’t watched it. Like stand up specials or anything like that, or been to a show in a while. But always enjoy, like Dana and I like love, love Tinian. So many shows, you watch her comedy as well. And then we were recommended Mrs. Maisel. And it’s such an awesome show. Like we’re loving it. We’re binging at the time of this recording, because it covers Midge Mrs. Maisel, it covers like her journey of, you know, rising in the ranks of stand up comedy, and like even getting into in the first place. So I think it’s somebody who’s interested in comedy, like, that’s really inspiring, and just fun to watch in general. And then they throw like the whole, like, everything that happens outside of comedy in her life on top of it. And it’s just a crazy like amount of things to juggle. But needless to say, there’s lots of Stand Up sets in it. So that’s pretty cool.

Krystal Proffitt 41:56
I’ve heard great things about it. I know it’s won tons of awards, like over and over again. So I’m gonna have to check it out.

Max Branstetter 42:02
And then how about on the people side? So you’re super connected in the industry, and like anybody I know, in the podcasting world, I feel like they know you as well, who’s maybe a couple names that have been instrument, it’s that have stumbled over your words that have been instrumental to you stepping out of your comfort zone and becoming the thought leader that you’ve become in this industry.

Krystal Proffitt 42:26
I have to say, it’s my mentor, and her name is Amy Porterfield. For anybody, okay.

Max Branstetter 42:33
No, it doesn’t really sound doesn’t really ring a bell. While this is live, can yo put in a good word for her on the Wild Business Growth podcast. I’ve been working for quite a long time on it. Anyway, Amy’s fantastic.

Krystal Proffitt 42:48
Yeah. And the reason why is because she’s the one like she personally charged me with being someone in the industry, because she was the pivotal catalyst that had me rebrand and go all in because whenever I first came into her world, or she first came into mind, as a mentor, I was in that rough patch of I had a podcast, what am I doing? I don’t really know. But I kind of like teaching people about this. But that’s not really what I talk about, but maybe I could try. And she just kind of pushed me off the cliff and pulled the ripcord for me and said, You’re fine. Like this is this is great. Just go for it. And I haven’t looked back since. And it’s been an amazing ride. And I’m very, very grateful. So if anybody’s listening, you haven’t heard of Amy Porterfield Online Marketing Made Easy podcast, go check it out. It’s such great content.

Max Branstetter 43:43
It is and that’s so cool. Like, looking back at your career now like she did to you, like what you do to your students and clients. So that’s, that’s flowing through. So that’s amazing. Yeah. Amy, Amy is a legend in the space and beyond. And then how about resources are like ways you stay inspired? Like, what are some names or outlets or publishers or I mean, it could be people again, obviously Amy’s part of this but that have been influential in you becoming an expert in like the podcasting and content creation space in the first place.

Krystal Proffitt 44:20
I have to give a shout out to my friends at Buzzsprout because they are and SquadCast, because I mean, this is where we’re recording this interview right now.

Max Branstetter 44:30
The cat’s out of the bag.

Krystal Proffitt 44:32
Yeah, it’s here. It’s here, just letting everybody know. But I got connected with these companies whenever they were first really emerging and like the spotlight was just kind of you know how you like imagine someone like in a theater like twisting the spotlight light to like, go full on on somebody. I was kind of there when they were in motion and it wasn’t like boom, podcast exploded. And it was so vital for me Eat to be a part of their communities and understand what they were trying to do as businesses. Because now that so many people are in the market, you know, there’s industry experts, industry leaders, it’s kind of hard to see who is the standout company to really go with Who do you trust who’s, you know, in it for helping you as a creator, and who just is I’m not going to name names, who is just trying to take your money and get all your like, get all your information and all those things. Yeah,

Max Branstetter 45:31
Max Branstetter MaxPodcasting.

Krystal Proffitt 45:36
But I mean, it’s just one of those things that I lean heavily on these resources, because they are experts. And I will be very honest with you. I’m a podcaster. I’m a content creator, y’all. I don’t know all the fancy technical things that they talk about that they’re talking about, super, I don’t talk about compression equalizations levels, like I don’t do any of that. I don’t do it. I heard I heard these companies that do that.

Max Branstetter 46:04
And that’s something that’s kind of like a pet peeve of mine as well. Like, like, I still edit in Audacity like you like there’s all this EQ compression on, like, the technical side can get so advanced on editing and post production, even using the word post production, I completely just did it. But like, you don’t need to go crazy in order for a podcast to sound good. Like there’s a few simple things with setup and like mic placement and equipment. And then, you know, obviously, there’s an art to editing. But you don’t need to, like watch like a 17 hour tutorial in order to make stuff sound good after the fact.

Krystal Proffitt 46:38
Yep, I have free videos on YouTube, you can go check out. Go watch those there. Because this is the reason why I got so fired up. But going back to your question about helping people create content with confidence. If you tell yourself, I’m not smart enough to do this, I’m not technical enough to do this, that will be a roadblock that hinders you from ever even getting started. And that was one of the reasons why I was like I was drawn to these companies like a moth to a flame because I’m like, they make it look so easy. It looks it doesn’t look complicated. It doesn’t look scary. It looks so simple. And that’s just what I’m drawn to. Like I just I like easy. I like clean, I like simple. And just do yourself a favor and try to find companies, platforms, mentors, that don’t make it so complicated. They give you a clear direction of what you need to do to succeed and they encourage you to do it, they push you off the cliff, they go on fly.

Max Branstetter 47:45
There’s a lot of Cliff pushing going on. As far as being clear for what to do next, let’s get to a fan favorite segment called the Wild Business Shoutout of the Week. Wild Business Shoutout of the Week. You do ElF singing I do harmonica. Wild Business Shoutout of the Week. This is where we talk about it a wild and crazy and creative marketing campaign or Buzz marketing approach that really, really was outside the box because a lot of marketing can get so plain and all the same. You’ve already alluded to the entertainment industry. But there’s something in the world of movies that really really caught your attention. Do you mind taking the mic and sharing what that is?

Krystal Proffitt 48:27
Yes, yes. So I love that you do this. I think it’s so fun. Because I think that when we are so caught up in our own worlds and our own industries that we don’t even see a great idea when it comes along because it’s just more white noise in the background. But recently, I am so excited because we’re recording this. I’m told my husband he has to go take me to we’re having a date night and like you have to go take me to see this movie. But Where the Crawdads Sing is a book that became a movie. And it’s out as of this recording this and I’m like, Oh my gosh, I cannot wait. I want to go see this. I read the book. I am a huge fan of the author of this book, follow her on Instagram. But this is the marketing strategy that I love. Because Reese Witherspoon. Y’all may or may not know who that is. But yeah, she’s done. Okay, little no name, no name from Nashville. But she has been a pioneer of this book. From its release date. It was part of Reese’s book club. It was part of Hello Sunshine Productions, like she has had her hands in this entire process. And now as the book is launched, or sorry, as the movie is launching, there are so many things that are happening that are behind the scenes related. They are sharing stories about why the people that are in this movie were cast. They’re sharing stories of why it was filmed where it was filmed. They’re sharing stories. Raise that, as a fan, I’m a fan of the book, I cannot wait to see this movie. I’m so excited and hungry for these behind the scenes details because it paints more of a picture of what I’m going to experience just being part of this show, like watching it and understanding all the stories behind it. And maybe it’s just because I’m a story’s like romantic, I love the behind the scenes of how things are made, and understanding the mechanics behind it all. But for anyone to take from this for your business, or your business idea, it’s share those behind the scenes for your customers, for the people in your audience, that could be your potential customers for your previous customers that you’re like, I want them to come back and be a repeat customer. Share those behind the scenes, I know you’re probably like, well, that’s dumb. No one wants to see me and my office, take a picture of I’m recording a podcast or, you know, I’m standing at the school bus stop, and I’m jotting down a song and notes for the next thing I’m going to record like no one wants to see that. But we do we really do behind the scenes are everything, especially whenever you’re a fan of a movie of a show of content, whatever the case is. So I hope that that was helpful.

Max Branstetter 51:19
Yeah, I have to cut you off. Because I think if you spoke for one more sentence, you would bring up Office Ladies, which I’m about to ask you about next. So yes, so let’s wrap up with some rapid fire q&a. You ready for it? Yeah,

Krystal Proffitt 51:31
go for it.

Max Branstetter 51:32
All right. Let’s go wild. Office Ladies. So I know you’re a huge fan of Office Ladies, which Dana and I are as well. We still kind of miss the old days of The Office on Netflix. I think we’d listen more regularly if it was but still regardless. amazing show. Jenna and Angela are incredible. I forgot the question because I’m just praising them the show so much but anyway, there’s there’s a lot of behind the scenes in Office Ladies. What’s the fun fact that most stands out in your mind that they’ve revealed in the show about like The Office behind the scenes that you’re still like, whoa, like no way.

Krystal Proffitt 52:06
Can I share with you something can I share with you my own fun fact about the Office Ladies? That work?

Max Branstetter 52:13
I actually was going to ask you that neck. No, I’m just kidding.

Krystal Proffitt 52:15
Okay. Now, I was gonna say because then I’ll share both. Well, they featured a question that I submitted. And I Oh, no, I died. Oh my gosh, I almost done. I was running. It was my five o’clock because it when they come out on Wednesday morning, I’m running at 5am. I was running and I was like, oh, yeah, I think I submitted a question on their website for this. And then they were like, and Krystal from Houston, Texas asked, I was like, they’re about to read my question. And I lost it. Oh my gosh, I squealed like a little girl. And I was like, Oh my gosh, people are gonna think a woman is getting attacked outside of their house. It’s 5am

Max Branstetter 52:53
it’s just Office Ladies.

Krystal Proffitt 52:54
It was just the Office Ladies thing. So that’s my fun fact is they feature when my questions and I just a fan girl. I mean, right now I’m so read. I’m so excited about this.

Max Branstetter 53:03
Wait, but what’s so inner? What’s the word? Interstitial question. Intermittent question. Yes. What was your question?

Krystal Proffitt 53:11
Or you don’t want to know you have to go listen to it. Because it’s about it’s about when do you remember what episode it was? Yes. I don’t want to say it on here. Because I’ve already revealed too much about me. But it’s about Pam. It’s about Pam giving birth. And that’s what I’ll leave it at that. I’ll leave it at that. Yeah, well, that’s every episode. They’re in the hospital. They’re in the hospital. It’s yeah, it’s a question about that particular scene. Michael walks in, sees Pam in the stirrups what actually happened? Go go listen to it. It’s it was good question.

Max Branstetter 53:45
Awesome. Okay. Well, they are incredibly good and that show like that’s a good kind of lesson to live by as a as a podcast if you’re taking listener submitted questions like that, like they’re the best I’ve ever heard at like Navy who submitted it like giving you know, giving the question or credit so that’s really cool. But But anyway, what else? What other besides the OBGYN what other question what other fun fact from behind the scenes made you go wow.

Krystal Proffitt 54:13
I am just fascinated every time they start talking. But I think that the props manager like understanding what the different people on set do I love that they give kudos to all of these people that probably fly under the radar for most TV and film production. And they just praise them and tell them like just guys. They are amazing. They we could not have this successful show without them. So I love that but the props manager, specifically that he presents things on a silver tray every time he asked the director. Do you want this one or you want that one? So it could be like a dead bird like what’s supposed to be a dead bird. It’s like, do you want this dead bird or this one and it’s all on a silver platter. Right. And I just imagined this happening and it makes me die laughing It’s so funny.

Max Branstetter 55:06
Yeah, that’s that’s the coolest part when it’s like, like, it’s, it’s obviously awesome when they have, you know, members of the cast on and like these, you know, now like famous actors and actresses on, but when they have people that like the kind of the roles behind the scenes that you don’t really think about, that’s where like some of the coolest stuff stands out. And you reminded me of. I remember one of the episodes, they said that, you know, when the infamous Kevin spilling the giant boiling pot of chili. When they did that they had like little patch, they had like three different patches of carpet that they use for that. And it was so they had three takes at it. And that had to be extremely stressful. But obviously they got it.

Krystal Proffitt 55:43
Yes. Oh, and that’s one of my favorite episodes ever. Like in that opening is so so good. Yes,

Max Branstetter 55:49
it has become one of the favorite gifts and all of the internet world. Alright, so we could talk about that all day. But we’ll do something completely different. There’s a show called The Office. So what is your favorite office episode of All Time?

Krystal Proffitt 56:05
Casino Night. Oh, yeah, yeah. And it’s chock full of just everything. And if you watch The Office, like just go it’s that’s the hands down best episode.

Max Branstetter 56:18
What is the surprise guest on SmartLess Another show that we’re mutually fans of who has been your favorite and most entertaining so far?

Krystal Proffitt 56:30
I think that I really love the Bradley Cooper one just because I’m a big fan of him. Like acting and like all the things that he does anyway. But I feel like it was just such a real like it was a real conversation and not just jokes, jokes, jokes, just being funny, even though I love how that’s how most of their episodes are. But that one was just it was really real. And I liked it. I thought it was great.

Max Branstetter 56:57
It’s a shame he’s not more good looking. I mean, it’s in that department. Yeah, you

Krystal Proffitt 57:02
should just go live under a rock somewhere that really should Bradley

Max Branstetter 57:05
Cooper should live under a rock. What is a weird talent or party trick you have that doesn’t impact your business, but you’re just really good at

Krystal Proffitt 57:14
Oh, I can talk with my mouth closed. I sat I can say it’s really creepy. And my husband’s like, please don’t do that. But if I will scream, Help me. Get me out of here. Get me out of here because it sounds like I swallowed a little girl and she’s screaming and it makes me think of like Poltergeist back in the day like Carol Anne would scream out of the tv set We’re getting really dark. This took a turn Max. I wasn’t prepared for this today. Yeah,

Max Branstetter 57:43
typically does with rapid-fire

Krystal Proffitt 57:49
without laughing Okay. Okay

Max Branstetter 58:02
that’s insane. Wow, that’s, I’m glad I asked. Oh my gosh, you can say no, but please let me keep that in for multiple episodes totally

Krystal Proffitt 58:11
fine. I covered my face. I hope that your new staying that you use on all your

Max Branstetter 58:19
goals. All right. And then last one. I don’t know how we’re gonna top that. But last one. So one of your podcasts the daily one you mentioned is The Poddy Report P-O-D-D-Y. You alluded to the name earlier. Awesome name kind of upon there because you can listen on the toilet as I know you’ve said but how often do you get like accused of having a toilet podcast focused on toilets and the history of toilets and everything.

Krystal Proffitt 58:43
Okay, so that’s never happened. But I will let everybody know if you want to go check out the potty report. If you look at the logo. There is a woman sitting on the toilet that I had. And she’s looking at her phone if you’ve never noticed that before. Like my graphic designer.

Max Branstetter 59:00
I’ve listened but I don’t think I I don’t think I ever paid enough attention to the visual. Check out.

Krystal Proffitt 59:06
Go check out the logo. She’s sitting on the toilet looking at her phone. So and there’s

Max Branstetter 59:12
a little girl trapped inside of her.

Krystal Proffitt 59:16
She’s trapped inside the toilet like in the toilet bowl. I don’t know this. Yeah. But I do want to clarify real fast because people are like, that’s weird. What so my dad’s a plumber. My dad’s always been a plumber. Like for years and years like this has been his profession. We have a lot of sick humor when it comes to potty stuff. I will I will talk about it with Max whenever we’re done here. Because it’s not it’s right at our stuff. It’s not for the children

Max Branstetter 59:42
and made it explicit, by the way, but gone.

Krystal Proffitt 59:46
So that’s where it it’s a pun on the word podcast poddy, you could listen to it in the bathroom. It’s all the things so yes, go check it out. It’s it’s good and it’s five minutes or less. So it’s not that much

Max Branstetter 59:59
as your explaining that I went back and looked at the artwork for The Poddy Report and you really you have it hidden there. That’s like a fun Easter egg like more people should do that with their artwork. That’s really, that might be even your best fun fact yet, somehow. Yeah, that’s I appreciate the humor and history of plumbing. So that’s great, Krystal. This has been incredible. And really, really appreciate glad we finally connected. And really, really appreciate all your stories and advice and everything from I’ll just call you a moose to competent content creation. So this is awesome. I do want to shout out before we wrap up our mutual friend, Whitney Rosenson, who’s got an awesome podcast Art Dimensions: Beyond the Palette. I just know she can’t say enough kind words about you. And she’s taking your course and she’s she’s just awesome. Podcasts are so want to shout her out because I know. She’s listening. So hi, Whitney,

Krystal Proffitt 1:00:50
your thank you Whitney.

Max Branstetter 1:00:53
Where should people go? Like, where’s your favorite place for people to connect with you and do anything in the world of Krystal Proffitt?

Krystal Proffitt 1:00:59
Yeah, thank you so much for having me. Today, Max. This has just been so much fun as well, like it’s it’s been such a treat. But yeah, you can connect with me at KrystalProfitt.com Krystal with the K Proffitt has two F’s and two T’s. And you will find links to my podcast and my YouTube, social, all the things get on my email list. And that’s that’s just the best place to go. And I hope that you take a screenshot wherever you’re listening to this and tag me and tag Max on Instagram or your favorite platform. And let us know what you let us know which Fun Facts surprised you the most. Maybe that’s the thing. We need to ask people to share.

Max Branstetter 1:01:42
But Perfect. Thanks so much. And yeah, I’m excited for all the sharing on MySpace. And then final thoughts. The stage is yours. Give me a quote. It could be another nickname you have. It could be another voice you do whatever you want. Send us home here.

Krystal Proffitt 1:01:55
I just want to say to anyone that’s thinking about content creation. If you think it’s too hard, you think it’s too complicated, then you’re making it too hard. You’re making it too complicated. Make it a little bit easier on yourself and keep it up because we all have to start somewhere.

Max Branstetter 1:02:20
Krystal, thank you so much. It never gets old. Thank you so much Krystal for coming on the podcast, sharing your tips, your stories, lessons, voices with closed mouths. And thank you all listeners for tuning in to another episode. If you want to hear more wild stories like this one, make sure to follow the Wild Business Growth Podcast on your favorite app and tell a friend about the podcast and then see what funny voices you can do. Because that’s – it’s always a lot of fun. You can also find us on Goodpods where there are some fantastic podcasts and podcasters and podcast recommendations. By the way, Krystal is incredible follow on Goodpods and you’ll be be able to check out all of her episodes of Office Ladies and SmartLess and the Wild Business Growth Podcast she listens to. And for any help with podcast production, You can learn more at MaxPodcasting.com And you can also scroll down on that homepage and sign up for the Podcasting to the Max newsletter. Until next time, let your business run wild bring on the bongos.