Kenny Coleman – Wild Business Growth Podcast #163: Bourbon Techie, Bourbon Pursuit and Pursuit Spirits

Bourbon. Now that’s something. This week’s Wild Business Growth Podcast guest, Kenny Coleman, knows bourbon better than just about anyone out there. Kenny is the Co-Host and Executive Producer of Bourbon Pursuit and Co-Founder of Pursuit Spirits. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 163: Kenny Coleman – Bourbon Techie, Bourbon Pursuit and Pursuit Spirits

Kenny Coleman, the Co-Host and Executive Producer of Bourbon Pursuit and Co-Founder of Pursuit Spirits, joins the show to share his journey from being a bourbon drinker to launching the top bourbon podcast in the world. Hear how to be efficient with your podcast thanks to automations, build a devoted community on Patreon, grow your podcast, Kenny’s top bourbon tips, and the Bourbon Trail of Rapid-Fire Q&A. This episode covers everything from bourbon tasting to coding. Here’s a small sample of what you will hear in this episode:

• What does Kenny’s bourbon collection look like today
• A true pickle
• What changes did Kenny make to help Bourbon Pursuit take off
• How do you implement easy automations in your podcast process
• What does Nike have to do with bourbon
• How can you create an awesome podcast community on Patreon
• What is the highest proof bourbon Kenny has tasted
• How do you avoid a hangover when drinking bourbon

Connect with Kenny at BourbonPursuit.com, PursuitSpirits.com, and on social media at @BourbonPursuit.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Bourbon
  • [0:32] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:45] Connect with Kenny at BourbonPursuit.com, PursuitSpirits.com, and on social media at @BourbonPursuit
  • [1:53] Shoutout Gary!
  • [2:28] The Bourbon Unicorn
  • [3:10] Podcast Movement
  • [3:18] Podcast
  • [3:23] Whiskey Quickie
  • [3:43] Why bourbon
  • [4:14] Natty Light (Natural Light)
  • [4:38] Bourbon & Coke
  • [4:51] University of Kentucky (UK)
  • [5:01] Dry Campus
  • [5:24] Gatorade Jugs
  • [5:53] Kentucky Tavern, Very Old Barton, Four Roses
  • [6:21] Old Rip Van Winkle
  • [7:22] Ryan Cecil
  • [7:25] Turf Management
  • [7:32] The plural of “turf” is “turfs” (seriously?!)
  • [7:52] Bardstown, KY
  • [8:34] The Cloudcast
  • [8:46] Cloud Computing
  • [8:57] Maker’s Mark, Bill Samuels, Jr.
  • [9:10] Bankrupt
  • [10:06] What does Kenny’s bourbon collection look like today
  • [11:17] See picture below
  • [11:33] Whiskey Media
  • [12:29] YouTube
  • [12:45] Ben Stiller
  • [12:49] That movie is There’s Something About Mary, not Zoolander
• The Bourbon Pursuit Story & Being Efficient With Your Podcast
  • [14:30] What changes did Kenny make to help Bourbon Pursuit take off
  • [15:06] Podcast Editing
  • [15:31] Levelator, Twitter, Facebook
  • [16:00] ROI (Return on Investment)
  • [16:11] Patreon
  • [16:20] Recurring Revenue
  • [16:29] Heaven Hill
  • [16:41] Lauren Coleman
  • [17:02] Growth Mindset
  • [17:18] Content
  • [17:26] Marketing
  • [17:40] Facebook Creator Studio
  • [18:00] A true pickle
  • [18:29] Single Barrel Picks
  • [19:25] Email
  • [19:43] Zapier, SaaS (Software as a Service)
  • [20:09] Software, Coding
  • [20:28] Social Media, Instagram, Reddit, Tumblr, Pinterest
  • [20:50] WordPress, Featured Image
  • [21:37] Barrel Club
  • [22:39] IQ (Intelligence Quotient), Tech (Technology), IT (Information Technology)
  • [22:53] How do you implement easy automations in your podcast process
  • [23:17] Data
  • [23:45] Shopify
  • [24:04] Email List
  • [24:12] Mailchimp
  • [23:43] RSS Template
  • [25:05] iframes (Inline Frames)
  • [25:36] Newsletter
  • [25:49] Show Notes
  • [26:37] Database, Google Sheets
  • [26:55] Kenny drinks?!
  • [28:00] Evergreen Content
  • [28:28] Eddie Russell on Episode #74 of Bourbon Pursuit
  • [28:50] It’s magic!
  • [29:25] Wild Business Growth Podcast (however you prefer to annunciate it)
  • [29:51] #tbt
  • [30:20] “The Original Voice of Siri” Susan Bennett on Episode #33 of the Wild Business Growth Podcast
  • [30:49] How can you create an awesome podcast community on Patreon
  • [31:04] NPR (National Public Radio) + Kickstarter = N-P-arter
  • [33:47] Discord, Mods (Moderators)
  • [34:08] Virtual Happy Hours
  • [34:40] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [36:00] Creative Marketing
  • [36:13] Blue Run Spirits
  • [37:08] Jim Rutledge
  • [37:43] Nike, Air Jordan
  • [38:08] Blue Viceroy Butterfly
  • [39:07] Customer
  • [39:38] Packaging

• The Bourbon Trail of Rapid-Fire Q&A
  • [40:41] Old Forester, Cooperage
  • [41:03] Louisville, KY, Jeffersonville, IN
  • [41:31] Pappy Van Winkle
  • [42:10] 1792, Danny Kahn on Episode #160 of Bourbon Pursuit, Barrel Proof
  • [43:05] Local Liquor Store Eating Licorice
  • [43:19] Pursuit United
  • [43:48] Four Roses Small Batch Select
  • [43:57] What is the most unique flavor or ingredient Kenny has seen in bourbon
  • [44:30] Couscous, Quinoa (lol), Ancient Grains
  • [44:45] How do you avoid a hangover
  • [45:10] Vapor Pours
  • [45:32] Bourbon-to-Water Ratio
  • [45:55] Buffalo Trace, Bourbon Pompeii
  • [46:22] Castle & Key, Woodford Reserve, Colonel E.H. Taylor
  • [47:37] Bourbon Hunting
  • [47:42] Michter’s 20 Year
  • [49:12] What is Kenny’s favorite food to pair with bourbon drinking
  • [49:48] Charcuterie and Cooperageseseses
  • [50:03] What advice does Kenny have for someone who wants to start a line of bourbon or other alcohol
  • [50:28] Source Market, Contract Distill
  • [51:10] Whiskey Gold Rush
  • [51:31] MGP
  • [52:00] Buy Pursuit Spirits at PursuitSpirits.com
  • [52:33] Connect with Kenny at BourbonPursuit.com, PursuitSpirits.com, and on social media at @BourbonPursuit
  • [54:18] What are Kenny’s Final Thoughts
  • [54:50] Blanton’s
  • [55:29] IU (Indiana University), Watford for the win….YESSSSSS!
  • [55:55] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [56:17] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [56:24] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [56:28] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Kenny Coleman on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. They will pat you on the back, at least. Until next time, Let your business Run Wild…and Bring on the Bongos!!