Full Transcript – Justin Lunny – Wild Business Growth Podcast #335

This is the full transcript for Episode #335 of the Wild Business Growth podcast featuring Justin Lunny – Everrati, Electrifying Iconic Cars. You can listen to the interview and learn more here. Please note: this transcript is not 100% accurate.

Justin Lunny 0:00
It’s very easy to think that you are the most important person

Max Branstetter 0:02
in the room. Hello. Welcome back to Wild Business Growth this year, a place to hear from a wild entrepreneur every single Wednesday morning turning wild ideas into wild growth. And I’m your host, Max Branstetter. I can be reached at and today’s guest for episode 335 is Justin Lunny, the founder and CEO of Everrati. Everrati electrifies icons. They electrify iconic cars, sports cars, other types of cars. And in this episode, we talk how their crazy, cool process works, how to sell an item that has a pretty penny of a selling price and some of the best entrepreneurship lessons that Justin has learned from a roller coaster. Really good, but also some scary stuff of an entrepreneurial career. It is Mr. Lunney, enjoy this year. Oh. Righty. We are here with Justin Lunny, CO, founder, well, actually, founder and CEO. I just made you a co I’m good. I’m fine with that. I code you, founder and CEO of everetti, one of the coolest companies I’ve ever come across doing really, really cool things in the classic car or sports car place? So fun episode if you’re into cars, but also if you’re into just really innovative entrepreneurship as well. Justin, thank you so much for joining today. We’re gonna talk all things everati And a lot of other things as well. How you doing today?

Justin Lunny 1:58
Very well. I’m very well. Thank you for inviting me excited to talk

Max Branstetter 2:02
to you. Yeah. Yeah. My pleasure. My pleasure. Well, thanks for for flying across the pond, for this just going but before we get to a variety, I was looking at your background, and you know, you have a lot of finance, you have a lot of sales, like a lot of, you know, really impressive roles in a variety of companies. In your background, the one thing that was pretty different, that stuck out to me was a nursery. So you’re a director of little monkeys nursery. Yeah, a few years. How did that come

Justin Lunny 2:28
about? Yeah, that’s actually my wife. My wife’s business, which he set up, ran for 10 years, you know, successfully, actually passed that onto a private equity business. But the interesting thing, hopefully there is that he kind of talks to a bit about why I do ever Artie as well. Because when I was setting up the business, you know, my wife had already had these nurseries, which are preschools, private, private preschools. You know, I have a big kind of view around the future of our society, but also making sure that kids are okay. And actually, you know, when I was setting up a variety, you know, there were still kids dying in London of airborne related particles due to combustion. And therefore, you know, doing something in EV doing something with cars and actually making them cleaner was, you know, largely to do as well with, you know, the fact that I want a better future for our kids as well.

Max Branstetter 3:23
That’s a wonderful mission. Yeah, it’s something that’s easy to get passionate about. Well, I guess did it ever cross your mind that you’d actually be teaming up with your wife at some point in the business? Do

Justin Lunny 3:33
you know what? She’s probably a better salesperson than I am. It’s quite funny. We go to we go to Pebble Beach, or some of the other shows. And it’s quite funny. It becomes quite a family affair. So she’s there, my my daughter and son, which I sometimes talk about to a large extent, that, you know, I suddenly there on his sports coat, handing out leaflets on a variety so it’s always, it’s always good fun.

Max Branstetter 3:58
What did you learn from, you know, working more closely with kids in that experience.

Justin Lunny 4:03
So as much as anything, you know that there’s so much excitement and passion about all sorts of things, as you know. And I think the big thing for me, more recently, actually, was when my actually, when my son was only four, maybe five, in fact, just before the pandemic. You know, I think as a as an adult, maybe you assume kids are only into new shiny things. And I actually had a Mercedes Benz pagoda. So one of the cars that we now create as an UV I had one as a combustion engine vehicle to really get some experience for that car. And my wife had said, beginning of the pandemic, it was beautiful weather in the UK. You know, could I go out and get some food, being for a barbecue. At the time, I had some pretty special cars. I had a Ferrari, had a very special Porsche, a G wagon on the drive, and my son in his, you know, his great five year old sort of excitement, Daddy, can we travel in style today? Can we take the pagoda? And they just told me that. You know, sometimes we’re not really sure what’s going on in the minds of these kids, but actually they love things just as as much as we do. Sometimes, which is, which

Max Branstetter 5:07
is wonderful, yeah, whenever your baby’s crying, just think about how they just want to travel in style. That’s, that’s typically the answer. It’s not a diaper or sleep or hunger,

Justin Lunny 5:17
exactly. All they’re worried about is how they look. Yeah, exactly.

Max Branstetter 5:25
So let’s get to everybody. So cars is obviously something that, you know, you started being interested in, very nice, we’ll call them stylish cars somewhere, somewhere along the way, yeah, what was kind of the turning point that you thought, oh, I might start a business in the car space one

Justin Lunny 5:44
day. Yes, a great question. So my Yeah. I mean, as you’ve identified, I believe my Mother, bless her, can’t tell me this anymore, but you know, she often said my my first word was car, so that was rather than dad or mommy or whatever. So it’s been pretty ingrained, I suppose, in my psyche forever, and then roll forward. You know, I, I mentioned my my daughter earlier. I’d sold a business. I’d sold one of my FinTech businesses around 2016 and yeah, she generally started worrying about the Earth flooding and climate change. I thought, was there anything in clean tech I could, I could look at. And then you’ll also may be aware that when Prince Harry and Meghan Markle were married at Windsor Castle, they actually drove away from their wedding. Their wedding car was actually an electric Jaguar e type, and that had been a specially commissioned vehicle. It was a one off, actually, but been specially commissioned. And that was my inspiration. You know, I just saw, I saw that happening, thinking, wow, Tesla clearly had, had been, you know, around some years where we’re starting to really get some growth. This is 2018 I knew I wasn’t going to be the next Elon, but I knew that actually, if I could do something mixing my passion for technology, cars and, you know, frankly, things of beauty, then that was a great opportunity.

Max Branstetter 7:01
Who knew Harry and Meghan uh, inspired so many different things in the world. Yeah. Okay, so, so it’s one thing to have the the nugget of inspiration and the idea. It’s another thing to actually turn this into a real business, especially in a space that, like the cars, the parts, everything is so expensive, obviously, you know, a more premium consumer base as well. How did you like, brush up on your car? Knowledge enough that, like, hey, we can, we can actually do this. We can refi cars this way. The

Justin Lunny 7:31
great thing was, I guess, I had a bit of time initially, so I just sold a business. I wasn’t in a huge rush to get started in in many ways, it was, in fact, I’d even looked at investing in a business in this space, but yeah, for whatever reason, I decided I’d rather do it as a new entity. What the UK has, and specifically the area where everybody’s based here in Oxfordshire, is an incredible amount of talent around automotive. So when you consider pretty much every bar and Ferrari, actually, every Formula One team is based within 50 miles of where I’m sat right now. Formula, Formula E teams, you’ve got the likes of Jaguar Land Rover, Bentley and McLaren Lotus. You know, you’ve got so many companies that do low either low volume or very specialist vehicle productions right through to OEM, what it means is you’ve got incredible talent pool. So I was very, very fortunate to meet a couple of engineers that, you know, wanted to come on this journey. And then I mentioned the pandemic earlier, but you know, a couple of people were looking for jobs on LinkedIn, you know, and reached out to me directly when they saw, saw what I was doing, and that really caught built the core team. So, so really, it’s all about people at the end of the day. And that was, you know, wonderful thing to be able to bring those people together.

Max Branstetter 8:53
How long? Because I’m picturing just kind of like the early days of starting to post on LinkedIn. Hey, I’m doing this. Probably at the start I was everyone like, Oh, that’s nice. Justin’s got a new hobby. Absolutely. How long did it take for people to start taking you seriously as a real business?

Justin Lunny 9:09
Probably not too long. Do you know it’s great. The great news is, I think, fortunately, I’ve had a history of setting up businesses. I’ve had, thankfully, had some success. Yes, of course, I’ve had some failures, which, which teach you a lot along the way as well. But I think again, it was about building that team. You know, if all of a sudden, you can say, you know, this individual from McLaren is on the team, or this individual from from Lotus is on the team, all of a sudden, you know, that does give an element of credibility. You know, I think there is a lot of unfortunately, in any industry, but there’s, there’s been a lot of companies out there that have maybe come up with a great looking concept or a great looking kind of website, but actually they don’t necessarily have the substance. We built the substance pretty quickly with the with the team that we have, and that gave us, I think, that credibility on day one. Of course, there. And you have to then build cars and get them reviewed, and people have to love them, but, but, yeah, having, having the right team, again, was, was super important.

Max Branstetter 10:07
Yeah, the team makes everything possible, especially in a space where it’s like there’s so much tech, or auto tech, involved. We’ll call it auto engineering. What’s your process like? For anyone not familiar, you know, if you check out your website or hear about your company, it kind of seems like you’re a magician, like you have these amazing classic cars, and they’re like, what you’re you’re EV, you’re electrifying them as somebody who’s, I would argue, probably doesn’t know quite as much about cars as you do, it seems pretty incredible and hard to believe, and just impressive. So how do you work your magic? I guess

Justin Lunny 10:42
the way we go about things is very much the way a vehicle manufacturer and OEM would would go about things. So when you think about our process in the same way, as if you’re a powertrain, and powertrain is, you know, everything that powers that vehicle. Powertrain engineer in let’s say Bentley. You know, Bentley, power chain engineer. They’re kind of given already the architecture of the car they have to work within to a point, and obviously they’ll have input in that. But you know, the shape, the size, has been predetermined in in many, in many ways, our engineers a are used to that process and B, in reality, all they’re doing in inverse commerce, is taking the existing car, existing chassis, re creating a brand new powertrain for that, for that vehicle. So our process is one where we take an original vehicle, we do all the 3d scanning, we measure everything. So we’ve just done a car here that we will be launching later next year. Now we’ve got 5.2 billion data points in CAD on that vehicle. You know, it’s we know everything about that car. So we do, we put everything in kind of as a as a 3d Twin, a model in CAD. We think, do we things like, weigh the weigh the vehicle, so we know the corner weighting. So we know how much weight would have been over the front right wheel versus the front left and all the other pieces. We measure the center of gravity, so we know exactly what the weight balance is on that vehicle. We then carefully take it apart entirely right the way back to the chassis, if you like, the frame 3d scan again. And then, essentially, we take a lot of measurements around, okay, how much battery, you know, what motors sizing do we need? And essentially take a view that, you know, with entirely creating a new powertrain for that vehicle. Then it’s all about sourcing the right parts, the right components, and all the other pieces so, so in essence, you know, it’s about 5000 hours of engineering for each model that we do, we then build a prototype. We get to drive it around our track here in Oxfordshire. That’s probably the best part, which is a load of fun. So, yeah, so it’s a very, very detailed process. You know, we’re not just, you know, people, there are people in the market that will, you know, find an existing motor, let’s say, battery pack, and just put it together, and that that’s one way of doing it. We term what we do is we redefine that vehicle as an EV, as opposed to just conversion, because we’re doing so much more than, probably than most. But what you end up is a car that’s really enjoyable to use, and people are are actually using them every single day, which is which is wonderful.

Max Branstetter 13:18
Like, if you look through on your site, you have some, some of your models are like, you know, some of the most iconic, well known brands out there, which, for the record, it’s Porsche, not Porsche, right? Because everybody, that’s a common mispronunciation,

Justin Lunny 13:32
precisely, yeah, two syllables,

Max Branstetter 13:35
Porsche there. You’ve got Mercedes. You’ve got so many different lines there. So are you? Are you like official partners with those manufacturers? How’s it? How does that

Justin Lunny 13:43
work? No, we very much are respectfully redefining those existing vehicles. But the way the process works is the clients. So we, I guess, sell the dream of, let’s say the electric Porsche, or the electric Mercedes Benz pagoda, or the electric Land Rover series classic we saw the dream of that particular model. We then help the client identify what we call the donor car. So the original, you know, 1960s vehicle. They will purchase that, or already own it. They will bring it to us. And then, then the fun begins. And then all of our work begins from there. It

Max Branstetter 14:18
is on a much more lighthearted note, but in the medical world, when they need to find organ donors and perform things like that, totally, totally different. But say my dad, you need to find a donor. That’s right, exactly. What about outside of that? What’s your Do you do any customized cars outside of that? Or do you kind of stick to like your main core cars right now?

Justin Lunny 14:40
We do have what we call a bespoke program, or a private office program. So we do one or two of those, if you like it, or we start one or two of those a year. They are not for the faint hearted, right? Because really what we’re saying here is, if we’re going to do a brand new from zero model that can take up to. 5000 hours of engineering and development, as you can imagine, that is not an inexpensive process.

Max Branstetter 15:06
I thought you just do it for free. Exactly, you knock on the door after this interview precisely,

Justin Lunny 15:10
however, what I would say is, because we’ve already done a front engine, rear drive powertrain, which we use in our pagoda, that powertrain is probably circa 70% relevant for virtually every Mercedes, BMW, Aston, Martin, Bentley, rolls, Royce, that was built between 1960s and, say, 1990s it does need re engineering. It does need mechanical engineering. But the architecture is there certainly,

Max Branstetter 15:36
yeah, it’s fascinating. It’s like what you’re doing is already so custom. And then if somebody wants to do, like, something that’s outside the box of cars that you have, it’s even more custom, even more bespoke, to use your word, yeah, it’s mind blowing. I can’t imagine. It probably is literally that many hours you mentioned, of course, the high price point, the high amount of hours involved, like this is an expensive space you’re in. What does that look like in your sales process? You mentioned kind of selling the dream. I imagine it’s not. This is not like a quick like, you meet somebody and they’re like, Oh, I’m gonna buy one right away. Like, what? What is what have you and team learn that helps in the sales process for these high ticket cars,

Justin Lunny 16:17
we’ve been very deliberate in getting journalists in our in our cars, right from day one, right? So the very first car we had to test was late 2021, and I think we were fortunate enough to get some, you know, definitely some great journalists. But you know, we had pieces in in Rob report, we had pieces in hop gear magazine and various other publications. So very early on, my view was always, if we can get good reviews, people will will listen and they’ll read them and watch things on our YouTube. So so that was a very deliberate strategy. And then, you know, once somebody starts to talk to us in the early days, yes, of course, sometimes that took quite a long period, and that could be three to six months. Having said that literally one of the most recent commissions, and we call them commissions, where somebody actually commissions a vehicle from us that took six days from first contact to them actually signing an agreement, and then we’re starting the build program. So, so it can be pretty short that said we have a client who took nearly six months to choose their color because they wanted something very, very specific. So, so it really does depend on, you know, the client, and you know what interests them, really, I guess as well,

Max Branstetter 17:27
we’re in the era where we got married a few years ago. We’ve got friends that are getting married now. I’ve seen how long it takes to choose a color for a bridesmaid dress.

Justin Lunny 17:36
Yeah, absolutely well, congratulations, but yes, you’re absolutely right. Yes, it’s a very personal process. Sometimes

Max Branstetter 17:44
appreciate that, if you kind of zoom out a little bit and look at everybody where it is today, what would you say, besides the journalist, because I think that strategy is brilliant. What would you say? In addition to that, has been like a big driver of the growth and actually getting people to buy

Justin Lunny 17:57
these it’s about kind of people’s experiences. We are fortunate again, to have clients that are, you know, fairly I wouldn’t say, well, some are very high profile, but we don’t necessarily talk about them specifically. But when somebody has definitely commissioned a vehicle, they might be seen at a show, or they’ve, you know, this car is seen out on the road. People are using them on a daily basis, and these are people, by the way, that sometimes have two cars. Sometimes have 200 cars. You know, these are people that actually have a collection, but choose to use what we have created for them on a daily basis. So I think that, again, is a very big tick in the box for people to say, Okay, this is, this is real. This isn’t just vaporware. And then hopefully, you know, people get to see the quality. They get to see the things like the paint finish and all the other things that that make that whole vehicle something that’s attractive. So, yeah, definitely journalism, definitely clients outside of that. You know what? What sells cars. It’s all about what might be a beautiful image, or whatever that gets. Get somebody into to actually consider this, I suppose.

Max Branstetter 19:01
How do you find, you know, people with the pockets to spend this much on cars, or car collectors like, how do you get in front of people that, yeah, your target market?

Justin Lunny 19:12
I guess, good question. So again, a lot of these people read publications, or they might be on social media. But probably more importantly is that we, you know, we have a couple of strategies. One is certain events, you know, lifestyle or very high end automotive events that might be something like Pebble Beach, where you’ve got, you know, very, very high end car collections, or collectors, should I say, or it might be something like Monaco Yacht Show, or it will be something so some of these lifestyle events. You know, I’m at an event in the Hamptons next next month. Be a very private event, invitation only. So, yeah, we get to, you know, show cars and be in places that are very fortunate to be in and actually to meet the right people, I suppose. So that’s, that’s very much in part of the strategy as well. Yeah.

Max Branstetter 20:00
Well, perfect. Well, we have a family trip out in the Hamptons later this summer, so maybe we’ll see you there. We’ll just bring the whole family up to hopefully, yeah, big, big time. You know, the kids like to ride in style, perfect,

Justin Lunny 20:11
as they should. So I want to

Max Branstetter 20:16
switch it up a little bit, because you mentioned that, you know, you’ve had a lot of business success and selling, especially that FinTech company or finance company, but then you’ve had some failures as well, which arguably, as you said, you can learn even more more from. So I parse out some of those lessons there on the successor exit side. What? What do you would you say is the key for anybody out there who’s an entrepreneur and wants to sell their business one day,

Justin Lunny 20:47
you know, it’s very easy to it’s very kind of think that you are the most important person in the room. And I think the big learning is that if you are the most important person in the room, and you can’t be replaced, that’s not a business, because by definition, you have to have people that could run whatever you’re doing once you walk out the door. You know, if you have a successful exit and you want to go down the beach or you want to go swim or you want to go onto your yacht or go skiing, the reality is, unless that business operates fully without you, you know, you’re never going to make that work. So definitely having again the right team, getting the team, you’re getting a team that can replace you, you know, and that might be difficult for some people to kind of come to terms with, but that is so critical, because, again, for that very reason. And I think the other thing is that, you know, trust your conviction. There are people I think, that probably do something or create a business that they think they should be doing, as opposed to actually having that kind of gut feeling that this is the right thing to do, and it’s something I know that I can make a success of. It might always come true, but I think you have to really enjoy what you’re doing, and you have to be able to give it, you know, 110% all the time, because that, you know, starting a business is not always as straightforward as people might have you believe, obviously as well.

Max Branstetter 22:04
Yeah, that’s just the easiest thing ever. You just start it. It’s, you know, it’s as easy as converting cars to electric, right? That’s right, exactly. It’s magic. Those are great pizza. Great pizza. I guess I’m hungry. Great piece is of advice. And actually, we had pizza this week. So that’s what’s on the mind. But the piece about how the business needs to operate, well, without you, I think, is, is so strong. And we previously on the podcast a while back, had John Warlow on of, uh, built a cell fame, and all those books about that, and that’s one of his main principles, is like the business needs to be able to exist without you, like, work yourself out of your own role, and, you know, focus on the on the business stuff, because otherwise you’ll never be like the business won’t be able to exist without you. So it’s wonderful to hear that that’s what’s happened with your business in the past. On the flip side of things, failure, can you share a failure you’ve had in the business space?

Justin Lunny 22:58
Actually, this was in a completely different industry. This was precious metals recycling, which I was going to guess that, yeah, very grandiose, but essentially, you know, you’ll you’ll be familiar that most tech has a printed circuit board. That printed circuit board has copper, it might have gold, it might have palladium, but had a business that was essentially using a brand new process to to extract all of those metals from a discarded piece of of tech and then essentially take that raw material and reprocess it. Now, at the time we were doing this, we had a business down in South Wales, and I think again, hindsight is a wonderful thing, but we were a very small business using a new technology to do this, but it was affected so much by some pretty big things out of our control. And what was out of our control at the time was that China shut down to processing waste from from other countries. So all of a sudden, all of this tech waste was effectively having to stay either on shore or just be shipped, let’s say, within the US or within Europe. And of course, therefore, the ability to process those raw materials almost vanished overnight. So being, being in an industry where just one thing can trip you up, I think, is, is always, you know is always going to be a problem. And of course, no one has a crystal ball. No one can predict those things. But you know, ideally you want, you want a business where not just one thing could could take you out entirely. And that was, yeah, that was what happened with what we were doing. Great experience, by the way, but, but yeah, that’s certainly something that taught us a lesson, that’s for sure. Totally, Well, I’m glad

Max Branstetter 24:37
you got back on your feet, and actually, you got your feet in some beautiful cars as well. Absolutely. Thank you. What would you say failure wise? Like, if there’s an entrepreneur tuning in, who businesses just really suffered past few years, what advice do you have about kind of, like, getting over failure they’re moving on to the next thing, or turning that thing around?

Justin Lunny 24:58
It’s over the years. But to. Your gut, either you know this is right or it’s wrong. I think there can be down times where you got maybe one won’t tell you the truth, if you know what I mean, or you believe it’s a deceptive gut. Yeah, and, you know, I think it’s so important to kind of really listen to, you know, yourself, you know, strip back and basically have that ability to to reconnect with why you’re doing something, and that’s going to be really important. But if it genuine isn’t working, it’s not the end of the world. You know that there’ll always be other things that you know come up or that you can do, which isn’t always straightforward. But I think also you’ve got to learn sometimes when you have gone too far on something, and know when to stop and know when to pivot. Pivoting is so important, it really is. I would say the most important thing in a startup is, you might think that we only have one particular avenue that generally will open up something else if something isn’t quite right or isn’t quite kind of working. So being able to pivot, being able to be Yes, true to your your beliefs. But actually, if there is an opportunity to utilize that same core, but in a slightly different way, that’s also hugely important. I would say,

Max Branstetter 26:09
you hear entrepreneurs talk about that, like, if it’s anybody who’s, like, lost everything from the business sense, or, you know, financial hardship is like, it’s the moments like that you realize what truly matters the most, and like, what you truly care about, and to hang in there and kind of get to the next thing and you realize like, well, there’s so many things that we have on the day to day that really, like, are meaningless compared to, or meaningless things that we stress about compared to what’s truthfully most Important. Well, let’s wrap up with a speedy, fast car version of rapid fire, Q and A you ready for it? Let’s give it a try. All right, let’s get wild. Let’s strap our seat belts on here. I used to make the joke all the joke all the time, like, all right, you ready? You got your seat belt strap. But I think it’s especially relevant here, definitely. What’s the first car you ever had

Justin Lunny 27:01
a run of five? Reno five? Not something that is very popular in the United States, but yeah, little French car. Great fun. Went round corners pretty well, yeah. So yeah, a very fond memory. And had a couple of them, actually. So it’s

Max Branstetter 27:14
good. And what is the fastest you’ve ever been while driving

Justin Lunny 27:17
myself, driving about 186

Max Branstetter 27:21
miles an hour. Wow. If you can say legally, where was

Justin Lunny 27:24
I can say yeah, it was on a test track here in the UK. Oh, that’s so fun. Would have been a bit quicker than that, but the test track was running out, so I decided to slow it down after that. Yeah. But great fun.

Max Branstetter 27:35
Yeah, thanks for doing that, because I guess then we can this interview could happen. What is the coolest experience you ever had at like a big car race?

Justin Lunny 27:48
So I would say certainly calm meet has been just the cool, yeah, some very, very, very respected individuals in the car world coming in, congratulating us on what we do. Because sometimes you sit there and you think, is everyone cool with this? And not everyone’s ever going to be 100% cool. But yeah, that’s been great just getting some really good praise from people that are very respected in the in the industry. You don’t

Max Branstetter 28:13
have to lay out your whole schedule. But like, do you typically go to a lot of big events, like Formula One, the different like the French races, like all, everything like that.

Justin Lunny 28:21
Yeah. So I’ve just come back from the Le Mans, the 24 hour last, last weekend. Where are we? Wednesday, Sunday. You know, I live with that all the time. I mean, I’m actually at the British Grand Prix in two weeks time I was in Monaco, I am over for Pebble Beach car show, very short line in August that, yeah, I, I’m very fortunate, you know, I my passion and my, you know, and my day job, very, very, I guess, compatible. From that perspective,

Max Branstetter 28:48
you’ve built a very not boring life for yourself. I try, all right, what is your favorite movie or TV show all time? About a car?

Justin Lunny 29:00
That’s very easy. So it’s, it’s actually one that is known, I think, is Le Mans 66 or Ford versus Ferrari. And that’s really because, again, my son, who’s now 10, he watched that with me as a, you know, much, much younger boy. And, yeah, we tend to just sit down and watch that quite regularly. I’m looking forward to, however, to the f1 movie, which is just just out. So I’m looking

Max Branstetter 29:24
forward to that one as well. It’s funny, you could feel your face light up like I think so many of us have movies and TV shows that are nostalgic about and actually, if you think about it, cars are like an integral part in all of them, even if they’re not necessarily about, like a car race or something like that. Yeah. So iconic. I still remember a Speed Racer and the Mach Five growing up. And,

Justin Lunny 29:47
yeah, absolutely, yeah, definitely, if you could

Max Branstetter 29:52
drive an everati anywhere in the world where would like your paradise be to drive one?

Justin Lunny 29:57
You know, I’ve been so lucky. I’ve already driven. Like pch, which is a iconic Pacific Ocean highway. Obviously, I’ve already driven through Monaco and everybody just trying to think of somewhere. I’ve already driven, weirdly down Fifth Avenue in a variety. So I’ve been very fortunate to do a lot of this stuff already. But what I would say is probably doing something like the Mille Miglia. So it’s the, you know, the race, the very famous race in Italy, where you know that you got some incredible cars, some incredible scenery, some incredible people. And in the evenings you get to, you know, sample some great food and some great wine. So that that is, yeah, an experience I’ve not had as yet, but that would be pretty cool.

Max Branstetter 30:33
And then last one, it could be a real manufacturer, or it could be something from, like comic books or TV show or movie, anything like that. What would be like your dream type of car or concept car to everati eyes, if it was possible?

Justin Lunny 30:51
So it’s interesting. So we’re actually looking at some projects at the moment that are really cool, two seater sports cars, very lightweight, very engaging. So I wouldn’t put a specific brand behind it, necessarily, but you know, something that is, you know, probably European Italian, Italian design inspired with a beautiful, beautiful body and obviously an incredible, ever early powertrain. So we’ve got a few in the works. And, you know, watch this space. But yeah, that kind of just fun car, engaging car. You definitely want the roof down and you definitely want to be enjoying yourself. So that’s the direction

Max Branstetter 31:25
of travel, perfect. Well, Justin, thank you so much for making time today. I absolutely love what you’re doing with a variety, really, one of the most clever, unique and creative companies I’ve come across. So thanks so much for coming on. I’m going to call this funny with Lenny. Fun with Lenny. I know if anybody wants to learn more or purchase in Everett, you can do so at Everrati.com that’s e, v, E, R, R, A, T, I, which I always trip up while spelling. So we can fix that later, if so, but everetty.com and then if anybody wants to connect with you online, Justin, where’s the best place

Justin Lunny 32:01
to do so via the website or Instagram or everybody card, should I say on Insta? Yeah, we’d love to talk to you. We’d love to find out what we can create for you. And just, you know, we love what we do, and we love to talk to new people about it. So yeah, we’re very always open to chat,

Max Branstetter 32:16
perfect. And then I hope you’re open to final thoughts. Last thing here, final thoughts. It could be a quote, words to live by, just whatever you want, just one line to send us home here, I think

Justin Lunny 32:24
always again, I’ve said it already. Trust your gut. You know, if you want to have fun in life and you want to try and make it through and have the you know, have the best time. Trust your gut. And you know sometimes that that creates some incredible opportunities. So I think that that would be the one thing for me.

Max Branstetter 32:42
Trust your gut and trust your Justin. Trusted there. Thank you so much Justin for coming on Wild Business Growth, sharing the excellent Everrati story, electrifying Everrati story, and thank you our listeners for tuning in to another episode. If you want to hear more wild stories like this one, make sure to follow Wild Business Growth on your favorite podcast platform, and hit subscribe on YouTube for the video versions. YouTube is @MaxBranstetter You can learn more about podcast production the podcasting to the max newsletter, which is every Thursday and Wild Business Growth at MaxPodcasting.com Until next time, Let your business Run Wild…Bring on the Bongos!!