Jerry Miller – Wild Business Growth Podcast #124: Founder of FarmersOnly.com, Advertising Sensation

FarmersOnly.com. You’ve seen the commercials and heard the jingle. Want to hear the incredible business story behind the head-turning success? Find out from this week’s Wild Business Growth Podcast guest, Jerry Miller. Jerry is the Founder of FarmersOnly.com. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode 124: Jerry Miller – Founder of FarmersOnly.com, Advertising Sensation

Jerry Miller, the Founder of FarmersOnly.com, joins the show to share his journey creating the famous sensation that has helped the lives of millions of members. Hear how he started FarmersOnly.com, the story behind the famous commercials and jingle, how to stay committed to an idea that has many doubters, break through the clutter, and his favorite FarmersOnly.com success stories. This episode covers everything from how Jerry created so much buzz to where the initial business idea came from. Here’s a small sample of what you will hear in this episode:

• What is Jerry’s favorite part about marketing
• How do you avoid The Blah Blah Blah Message
• How did Jerry get the idea for FarmersOnly.com
• How did he create the first FarmersOnly.com TV commercial
• Where did the FarmersOnly.com jingle come from
• What other TV commercials impress Jerry
• How do you stay resourceful
• What is the craziest media pickup FarmersOnly.com received

Connect with Jerry at FarmersOnly.com and on LinkedIn.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro
  • [0:30] Email me at for help using your podcast as a business-building tool
  • [0:45] Connect with Jerry at FarmersOnly.com and on LinkedIn
  • [1:58] Shoutout Northeast Ohio!
  • [2:07] How was Jerry’s experience in the marketing agency world
  • [2:45] What is his favorite part about marketing
  • [3:18] IQ (Intelligence Quotient)
  • [3:36] Advertising
  • [3:34] Demo (Demographic), Reach, Frequency
  • [4:02] Positioning: The Battle for Your Mind by Al Ries & Jack Trout
  • [4:34] Wild Business Growth Podcast
  • [4:38] Entrepreneurs
  • [4:50] Avoid The Blah Blah Blah Message
  • [5:24] Right Brain-Left Brain
  • [5:38] 2 + 2 = 5
• The FarmersOnly.com Story
  • [5:52] Where did the idea for FarmersOnly.com come from
  • [6:09] Agricultural Marketing
  • [6:18] Clients
  • [6:57] Online Dating
  • [7:56] Starbucks
  • [9:46] Advertising Agency, Technology (Tech)
  • [10:22] Chicago Airport, USA Today
  • [10:45] How did Jerry get himself to keep working on FarmersOnly.com with so many doubters
  • [11:24] FarmersOnly.com commercials on YouTube
  • [11:46] Viral Marketing
  • [12:02] City Slicker
  • [12:15] Blind Date
  • [12:43] How did Jerry create viral buzz with FarmersOnly.com
  • [13:00] Internet
  • [13:26] Billboards, Bumper Stickers, Supermarket, Branding
  • [13:47] Radio, TV
  • [14:16] Why did Jerry decide to make TV commercials for FarmersOnly.com
  • [14:21] Marketing Budget
  • [14:43] Sales Manager
  • [15:18] Newspaper
  • [16:00] How did Jerry make the first commercial for FarmersOnly.com
  • [16:31] DVR (Digital Video Recorder)
  • [19:17] Mister Ed
  • [19:50] Production Studio
  • [20:01] Shaky Cam (Shaky Camera)
  • [20:12] Lo-Res (Low Resolution)
  • [20:24] The first FarmersOnly.com commercial on YouTube
  • [20:53] Feed Bucket
  • [21:37] The Plain Dealer, Newsweek
  • [21:57] AP (Associated Press)
  • [23:42] Where did the FarmersOnly.com jingle come from
  • [23:53] This was magical – You don’t have to be lonely at FarmersOnly.com
  • [24:08] The Lube Stop, The 10-Minute Oil Change
  • [24:39] How did Jerry write the FarmersOnly.com jingle
  • [24:58] An advanced exercise in rhyming
  • [25:25] Dave Chappelle talking FarmersOnly.com on SNL (Saturday Night Live)
  • [25:47] Keeping Up With the Kardashians (KUWTK)
  • [26:01] Inside the NBA (National Basketball Association), Ernie Johnson (EJ), Shaquille O’Neal (Shaq), Charles Barkley (Chuck), Kenny “The Jet” Smith
  • [27:22] Ellen DeGeneres, Country Music Awards (CMAs), Carrie Underwood, Blake Shelton, Brad Paisley
  • [27:41] You got it, Jerry!
  • [28:14] OSU National Championship, Jimmy Kimmel Live, Urban Meyer
  • [29:12] Family Guy
  • [29:40] Buy my mouse trap here (kidding)
  • [30:07] Jimmy V Speech
  • [30:27] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [30:59] Creative Marketing
  • [31:15] GEICO Fitbit Commercial
  • [31:29] Let’s get Jerry a job on GEICO’s creative team!
  • [32:10] Fitbit
  • [32:42] GEICO
  • [33:11] Progressive, State Farm, Liberty Mutual
  • [33:40] GEICO Hump Day, GEICO Squirrels, GEICO Pigs
• Rapid-Fire Q&A
  • [34:24] What is Jerry’s biggest pet peeve
  • [34:51] How do you stay resourceful
  • [35:32] Return on Investment (ROI)
  • [35:51] What is one of Jerry’s favorite FarmersOnly.com success stories
  • [36:12] The Ohio State University (OSU)
  • [36:34] Equestrian
  • [36:50] Kirk Herbstreit
  • [37:56] City folks just don’t get it
  • [38:44] Connect with Jerry at FarmersOnly.com and on LinkedIn
  • [39:10] What are Jerry’s final thoughts
  • [39:29] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [39:39] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [39:40] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [39:41] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool

Thanks for listening to Jerry Miller on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!