Jennifer Kem – Wild Business Growth Podcast #173: Stellar Brand Strategist, Brand Archetypes

If your business is feeling stuck, it can help to get back to the basics of your brand. This is best done with a top brand strategist, such as this week’s Wild Business Growth Podcast guest, Jennifer Kem. Jen is a Brand Strategist and the Founder of the Master Brand Institute. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 173: Jennifer Kem – Stellar Brand Strategist, Brand Archetypes

Jennifer Kem, the Brand Strategist and Founder of the Master Brand Institute, joins the show to share her journey from losing everything in The Great Recession to growing the brands of Oprah Winfrey Network, Steve Harvey, Verizon, and Microsoft. Hear how to strengthen your brand as a small business owner, the most important elements of building a brand, finding your brand archetype, Coke vs. Pepsi, and the brilliance of Squatty Potty. This episode covers everything from underwear to your personal brand. Here’s a small sample of what you will hear in this episode:

• What does it mean to have and build a brand
• How do you work with celebrity clients
• What is the most important element of branding
• How do you strengthen your brand as a small business owner
• What’s a book Jennifer’s excited to crack open
• The Squatty Potty Unicorn
• What’s something surprising about Oprah or Steve Harvey
• How have close calls changed Jennifer’s perspective on life

Connect with Jennifer on Instagram at @Jennifer.Kem and LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Celebrity Clients
  • [0:35] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:46] Connect with Jennifer on Instagram at @Jennifer.Kem and LinkedIn
  • [1:33] Might want to skip this one if you have kids
  • [2:08] What’s up, Jen!
  • [2:53] Oprah Winfrey Network (OWN), Steve Harvey, Verizon, Microsoft, Oracle
  • [3:02] How do you work with celebrity clients
  • [3:34] Copywriter, Ogilvy, Marketing, Consulting
  • [3:47] Resume
  • [3:55] Social Media, Influencer
  • [4:14] Knew it!
  • [5:05] 2008 Recession
  • [5:09] Retail, Real Estate
  • [5:21] Advertising, Operations (Ops)
  • [7:12] Employees
  • [7:40] Hi-Tech (Technology)
  • [7:51] Mentor
  • [7:56] Entrepreneurs, Direct Marketing
  • [9:43] Influencer Marketing
  • [9:58] Income
  • [10:46] Product, Customer Service
• Building Your Brand
  • [11:06] Raisin Bran
  • [11:18] It’s true – people think it’s Brandstetter
  • [11:28] Brand Management
  • [11:33] The Upside Down in Stranger Things
  • [11:42] What does it mean to have and build a brand
  • [11:55] Consumer
  • [12:09] Personal Brand, Offer Brand
  • [12:19] Steve Jobs, Sara Blakely, Kendra Scott, Kate Spade
  • [12:44] W.K. Kellogg
  • [13:54] Sales, Finance
  • [14:01] Brand Equity, Brand Awareness
  • [14:57] Logo, Website
  • [15:09] The Berenstain Bears
  • [15:39] How do you strengthen your brand as a small business owner
  • [16:48] Bat Signal, Batman
  • [17:07] I’m still Batman for Halloween
  • [17:28] Master Brand Method
  • [17:48] Accounting
  • [18:10] Brand Archetype, Carl Jung
  • [18:24] Psychology
  • [18:31] Brand Voice
  • [19:17] Coca-Cola
  • [19:31] Timbuktu, WiFi
  • [20:04] A Coffeewriter
  • [20:26] Pepsi
  • [20:37] CEO (Chief Executive Officer)
  • [21:09] There it goes
  • [21:23] STOP LISTENING IF YOU’RE A CHILD
  • [22:20] Polar Bears Coca-Cola Ads
  • [22:43] WWF (World Wildlife Fund)
  • [23:17] New Nickname
  • [23:26] What are the 6 steps of the Master Brand Method
  • [24:16] Nicely done
  • [25:19] What is the most important element of the Master Brand Method
  • [25:56] Excellent shoutout of Wayne’s World
  • [26:20] Market Share
  • [26:25] Apple, Steve Jobs
  • [26:39] Revenue
  • [26:45] iPhone 10
  • [26:53] Samsung
  • [27:22] Tim Cook, COO (Chief Operating Officer)
  • [28:40] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [30:01] Creative Marketing
  • [30:07] Squatty Potty
  • [30:37] It is a great name
  • [30:55] The Squatty Potty Unicorn
  • [31:08] Nice one, Jen!
  • [31:22] Charmin
  • [31:28] Cut it out!
  • [31:51] Everyone Poops
  • [32:57] Go Jen!
  • [33:06] Bed Bath & Beyond
  • [33:31] Oh, shoot
• Rapid-Fire Q&A
  • [33:51] No promises
  • [33:59] Peloton, Robin Arzón, Cody Rigsby, Dancing with the Stars (DWTS), Shoutout Dana’s Aunt Karen!
  • [34:14] What is a quirk Jennifer has
  • [34:56] How have close calls changed her perspective on life
  • [35:40] I’m so decisive sometimes
  • [36:01] Hawaiian Mangos
  • [36:19] Bibliophobe, Bibliophile
  • [36:46] Amazon
  • [36:52] What’s a book Jennifer’s excited to crack open
  • [37:10] Binary Code
  • [37:19] What’s something surprising about Oprah or Steve Harvey
  • [37:48] Storytellies & Teletubbies
  • [38:02] Connect with Jennifer on Instagram at @Jennifer.Kem and LinkedIn
  • [38:27] What are Jennifer’s Final Thoughts
  • [38:57] Joan Baez
  • [39:36] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [39:47] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [39:51] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [39:56] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Jennifer Kem on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And talk about pooping with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!