Disrupt a big industry. That’s the story of this week’s Wild Business Growth podcast guest, Jake Peters. Jake is the Co-Founder and Chief Product & Technology Officer of Fora. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.
Episode 311: Jake Peters – The Modern Travel Agency, Fora Co-Founder
Jake Peters, the Co-Founder and Chief Product & Technology Officer of Fora, joins the show to share his journey from studying computer science to building The Modern Travel Agency. Hear why the travel industry is ripe for disruption, the tools & flexibility Fora offers travel advisors, how to stand out with your tech, how to write bedtime stories with ChatGPT & AI, and the best travel perks. This episode covers everything from world travel to Wallace & Gromit. Here’s a small sample of what you will hear in this episode:
- C-3PO
- How often is Jake doing the coding these days
- Trigonometry vs. Geometry
- How does Fora work for travel advisors
- What is Jake most proud of with the Fora tech
- How do you stay present with your kids after a work day
- The Tickling Fantôme
- The Mercedes-Benz Thunk
Connect with Jake at ForaTravel.com and on LinkedIn.
Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.
Show Notes
- Intro & Technology
- [0:26] Email me at to save time with your high-quality podcast and use it as a business-building tool
- [0:35] Connect with Jake at ForaTravel.com and on LinkedIn
- [1:53] C-3PO, George Lucas
- [2:32] What first got Jake interested in technology (tech)
- [2:52] Mac, AppleTalk Cables
- [3:25] Dial-Up Modem
- [4:01] Harvard University
- [4:29] Cisco Routers
- [4:45] Computer Science (CompSci), University of Pennsylvania (Penn), Queuing Theory
- [6:02] How often is Jake doing the coding these days
- The Fora Story
- [7:42] How did Jake first hear about Fora
- [8:35] Henley Vazquez, Evan Frank
- [10:12] ADD/ADHD (Attention-Deficit/Hyperactivity Disorder)
- [11:24] Ivy League
- [12:10] Why is the travel industry ripe for disruption
- [13:54] Virtuoso
- [14:35] Instagram (IG), TikTok
- [16:03] OTA (Online Travel Agency)
- [16:58] Customer Acquisition
- [17:05] Google Ads, Google Maps
- [17:52] Trigonometry vs. Geometry
- [19:28] Cara Bognar – Wild Business Growth podcast #306: NIL Sports Lessons, Top Tier Lessons Founder
- [20:15] How does Fora work for travel advisors
- [20:56] Compass
- [21:29] Integrated Marketing
- [23:32] Google
- [25:24] Boo
- [25:30] Casper the Friendly Ghost
- [25:52] How does Fora create the best travel experience for travelers
- [27:18] Galápagos Islands
- [27:28] WhatsApp
- [28:18] Valerie Wilson
- [28:45] Sommelier
- [29:02] VC (Venture Capital)
- [29:28] Utility Infielder or Utility Outfielder
- [29:36] What is Jake most proud of with the Fora tech
- [30:38] GDS (Global Distribution System)
- [31:18] API (Application Programming Interface)
- [33:49] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Jake
- [33:50] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
- [34:32] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
- Inspiration & Creativity: Work-Life Balance with 2 Startups & 3 Young Kids
- Rapid-Fire Q&A
- [40:18] Domaine de la Romanée-Conti (DRC)
- [41:48] Creature Comforts, Wallace & Gromit
- [42:25] What’s Jake’s favorite perk as a traveler
- [43:33] Dana & I’s Spain & Portugal Trip
- [43:52] Chaise Lounge
- [44:05] What’s the most difficult class Jake took at The Wharton School
- [45:05] What’s his biggest pet peeve
- [45:38] Mercedes-Benz Thunk
- [47:45] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
- [48:20] Costa Brava, Mallorca
- [49:28] Connect with Jake at ForaTravel.com and on LinkedIn
- [50:01] What are Jake’s Final Thoughts
- [50:10] Servant Leadership
- [50:48] Setting the Table by Danny Meyer, The Salt Shaker Theory of Leadership, The Checklist Manifesto by Atul Gawande
- [52:00] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
- [52:09] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Jake
- [52:14] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
- [52:15] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
- [52:16] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
- [52:19] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
- Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo
What is the Wild Business Growth podcast?
Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.
How do you start a podcast?
Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.
Thanks for listening to Jake Peters on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And travel via Fora with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!
